Bachelor of Science in Business Administration - Emphasis in Marketing

at Enrollment Advisory Group - Concord University USA

The Business Administration degree program at Concord University has  earned a business-specific accreditation through the Accreditation Council for Business Schools and Programs (ACBSP).  Why does this matter?  ACBSP accreditation is a standard of excellence and superiority among business schools.  Such designation is a sign of student success and satisfaction in learning programs.  ACBSP means you are part of the best of the best.

Accounting
The mission of the accounting emphasis is to equip students with relevant, foundational knowledge of business and accounting while fostering growth of critical thinking skills necessary for future professionals and academic success.
The emphasis in Accounting focuses on preparing students to understand "the language of business." Our students are employed by top CPA firms in WV & throughout the country.  They work in the area of audit, fraud detection, payroll reporting, financial reporting to the government & shareholders as well as bookkeeping, cost accounting, & taxation.

The English Program provides students with a solid background in literary study, various forms of writing, and the study of English language and linguistics. Students receive a broad scope of knowledge in the survey classes and then a deep dive into particular subjects in other classes, preparing them for professional careers in a variety of fields such as publishing, editing, marketing, broadcasting, journalism, and professional writing, or graduate work in fields such as law, medicine, ministry, or mental health, especially when combined with a second major or minor pertinent to that field (for example, history, political science, business, biology, philosophy, psychology, etc.).

Information systems specialists use their technology knowledge and skills to help businesses and other organizations achieve their goals. Students in this major will learn how to organize, analyze, and apply data to implement effective, efficient, and secure technology solutions.
 
Concord’s curriculum is designed to give students a strong background in computing that they can then apply to an area of interest. The curriculum’s design is guided by recommendations from the Association of Computing Machinery and the Institute for Electrical and Electronics Engineers. The core prepares students for a wide variety of careers and graduate school, but students can also choose one of five concentrations in which to specialize.

• Accounting and Control - Designed for students who are interested in pursuing careers in accounting information systems. Students in this concentration will learn to recommend and create software tools to support accounting and finance applications. This concentration is suitable for double majors in Business Administration.
• Geospatial Science - Designed for students interested in pursuing careers in geographic information systems. Students in this concentration will learn how to utilize computational tools to solve environmental and social challenges. This concentration is suitable for double majors in Geography.
• Information Technology - Designed for students interested in pursuing careers in data analytics or computer security. Students in this concentration will learn a broad array of skills that will be beneficial to any organization.
• Management - Designed for students interested in pursuing careers in information technology management or management information systems. Students in this concentration will learn how to utilize technology to drive business decisions. This concentration is suitable for double majors in Business Administration.
• Web - Designed for students interested in pursuing careers in web development or interactive media. tudents in this concentration will learn and apply design principles to create web pages and visualize information. This concentration is suitable for double majors in Advertising / Graphic Design and Studio Art.

The Business Administration degree program at Concord University has  earned a business-specific accreditation through the Accreditation Council for Business Schools and Programs (ACBSP).  Why does this matter?  ACBSP accreditation is a standard of excellence and superiority among business schools.  Such designation is a sign of student success and satisfaction in learning programs.  ACBSP means you are part of the best of the best.

Management
The mission of the management emphasis is to offer business students a curriculum that will prepare them to be effective managers; to equip them with critical thinking skills which will provide them with the knowledge to manage organizations and work with employees; to learn development skills to effectively lead people and manage projects; and to be valuable contributions to their organization and society.

Within the management emphasis, students gain extensive knowledge of basic business practices, focusing on coordinating efforts of people in order to accomplish goals & objectives, by using available resources effectively & efficiently.  Critical thinking skills are instilled in students so that can better understand various theories and concepts involved in becoming a successful manager. Real-world examples & case studies are used to help students make the transition from the classroom into the corporate world. There are opportunities for students to participate in state wide Business Plan Competitions, international trips, & to achieve high recognition through CAPSIM Business Strategy Simulation.

The Business Administration degree program at Concord University has  earned a business-specific accreditation through the Accreditation Council for Business Schools and Programs (ACBSP).  Why does this matter?  ACBSP accreditation is a standard of excellence and superiority among business schools.  Such designation is a sign of student success and satisfaction in learning programs.  ACBSP means you are part of the best of the best.

Finance
In accordance with the missions of Concord University and the Department of Business, the mission of the finance emphasis is to education our students with a thorough understanding of the fundamental principles of finance. We strive to transform our students into graduates who think critically, are able to analyze financial information, and make sound financial decisions for a modern corporation. Additionally, ethical awareness and behavior are discussed where relevant.

The emphasis in Finance focuses on providing students with a broad foundation in financial theory and practice. Our goal is to ensure that our students have a working knowledge of the tools they will use on a day-to-day basis to make financial decisions in financial institutions and markets. Students build this foundation through a curriculum that balances discussion of important theories and concepts with practical application of this information to perform analyses and make decisions that simulate real-world financial management scenarios.

The newly updated major in Multimedia Production was designed with today's job market in mind. Students will be trained to capture and edit excellent video and audio content, while also having skills in promotion, web design, social media messaging, and Associated Press style writing. All of these areas are pivotal to success in today's digital world.

With hands on courses like Social Media Production, Video/Audio Field Production, Graphic Design, and Digital Presenting, students will use their strong base of theoretical communication and industry standard equipment in Concord's contemporary digital TV and Radio studios to create multidimensional projects that can be used on campus, as well as to build impressive resume material.

Students have flexibility within the degree to choose electives that meet their individual interests. Discover what excites you and make that your career goal!

The mission of the Social Work Program is to prepare students for beginning professional generalist social work practice in a wide range of settings, and with diverse population through education, research, and service with special appreciation for the peoples and institutions of West Virginia, Appalachia, and other rural areas. The program has been accredited by the Council on Social Work Education since 1974. The accreditation applies to beginning level generalist social work practice. Upon completion of the requirements for the Bachelor of Social Work degree, the National Association of Social Workers will accept graduates as regular members of the Association. Additionally, graduates will be allowed to sit for the Social Work Licensure Exam.

The Studio Art program is designed to prepare students for careers as artists in the fields of ceramics, illustration, photography, painting, printmaking and sculpture, as well as ensuring students meet entry requirements for graduate schools, in these areas of concentration. The Studio Art program provides students the instruction, facilities, equipment, and opportunities necessary to develop their skills, abilities, and historical perspectives in their chosen area of artistic specialization.
The Studio Art program fosters the intellectual, professional, personal and social development of its students. The curriculum balances the teaching of technical knowledge and skills with the development of critical conceptual and creative abilities. Faculty members are recognized professional artists, with a diversity of viewpoints and educational training that encourages students to investigate and appreciate different forms of art expression.

The Department of Health Sciences also offers an undergraduate baccalaureate degree in Health Sciences.  For the BS in Health Sciences students may choose an area of study in one of four tracks: Pre Physical Therapy, Pre Athletic Training, Exercise Science, or Pre Professional studies.  We encourage students to select an area of emphasis that most closely aligns with their professional, academic, and career goals.

Exercise Science
The Bachelor of Science in Health Sciences—Exercise Science degree prepares students for  ntry into careers related to sport, exercise, and fitness. Students are presented with the classroom knowledge, handson skills, and practical experiences to assist them in achieving satisfying careers and making positive contributions to their profession and communities.

The Bachelor of Science in Biology - Pre-Physical Therapy. The pre-physical therapy major is designed for students who plan to attend physical therapy or occupational therapy school after graduation.