Bachelor of Science in Multimedia Production

at Enrollment Advisory Group - Concord University USA

The newly updated major in Multimedia Production was designed with today's job market in mind. Students will be trained to capture and edit excellent video and audio content, while also having skills in promotion, web design, social media messaging, and Associated Press style writing. All of these areas are pivotal to success in today's digital world.

With hands on courses like Social Media Production, Video/Audio Field Production, Graphic Design, and Digital Presenting, students will use their strong base of theoretical communication and industry standard equipment in Concord's contemporary digital TV and Radio studios to create multidimensional projects that can be used on campus, as well as to build impressive resume material.

Students have flexibility within the degree to choose electives that meet their individual interests. Discover what excites you and make that your career goal!

The general objective of the psychology program is to prepare students for professional training in the field of psychology by providing an overview of the essential methods and findings of experimental, clinical, and theoretical psychology. The primary theoretical orientation of the program is behavioral although the students will be exposed to multiple theoretical orientations. The scientist-practitioner model is emphasized in applied courses. Opportunities are provided for both human and non-human experimental research through environmental manipulation.

Students seeking the Bachelor of Science degree may earn a major or a minor in psychology. Note required grade average as described in the Department of Social Sciences.

Students learn to:

• Think critically about psychological issues
• Design and carry out scientific studies in the laboratory and in the field
• Communicate their ideas and conclusions effectively

The goal of Sociology is to provide an understanding of the scientific study of human behavior in groups and social settings. Sociology is concerned with the growth of the individual within the wider context of society. In the study of sociology, the student is encouraged to develop a theoretical framework and techniques of investigation useful for analysis and insight into group behavior.

The Business Administration degree program at Concord University has  earned a business-specific accreditation through the Accreditation Council for Business Schools and Programs (ACBSP).  Why does this matter?  ACBSP accreditation is a standard of excellence and superiority among business schools.  Such designation is a sign of student success and satisfaction in learning programs.  ACBSP means you are part of the best of the best.

Marketing
Marketing is a career-oriented emphasis that provides a professional education as a Bachelor of Science.  Students will become well-informed in advertising, promotion, sales, consumer behavior, public relations, marketing strategy, research, and in delivering value to customers. The mission of our marketing emphasis is to foster successful marketing professionals who provide outstanding value to their customers, employers, and communities.   

Marketing careers attract driven individuals from the creative to the analytical. The marketing emphasis provides a curriculum that will challenge you to develop & learn the expertise essential to work in nearly any industry today with a focus heavily on customer satisfaction. The emphasis in marketing focuses on preparing students for careers such as Brand, Product, Sales, Marketing, Advertising, Social Media, or PR Managers, as well as Research Analyst/Director, Media Director, Entrepreneur/Small Business Owner, or CRM Specialist.

The English Program provides students with a solid background in literary study, various forms of writing, and the study of English language and linguistics. Students receive a broad scope of knowledge in the survey classes and then a deep dive into particular subjects in other classes, preparing them for professional careers in a variety of fields such as publishing, editing, marketing, broadcasting, journalism, and professional writing, or graduate work in fields such as law, medicine, ministry, or mental health, especially when combined with a second major or minor pertinent to that field (for example, history, political science, business, biology, philosophy, psychology, etc.).

The Bachelor of Science in Biology - Pre-Professional. The pre-professional major is designed for students planning on going to medical school, dental school, veterinary school, or pursuing a career in another health related area and for students interested in graduate school or other pre-professional programs.

The Bachelor of Science in Biology - Pre-Physical Therapy. The pre-physical therapy major is designed for students who plan to attend physical therapy or occupational therapy school after graduation.

The Business Administration degree program at Concord University has  earned a business-specific accreditation through the Accreditation Council for Business Schools and Programs (ACBSP).  Why does this matter?  ACBSP accreditation is a standard of excellence and superiority among business schools.  Such designation is a sign of student success and satisfaction in learning programs.  ACBSP means you are part of the best of the best.

Sport Management
The mission of the sport management emphasis is to develop students into well-educated, ethical, and competent sport management professionals.  The students will be provided the knowledge, skills, and values to lead the sport industry into the 21st century.

The Bachelor of Science in Business Administration degree with Sport Management emphasis prepares students for careers in the dynamic, global, and fast-paced sport industry. The curriculum provides students with a strong foundation of knowledge and experience related to sport facilities, sport marketing and promotion, event management, and all operational business areas of the sport industry.

The Concord University Advertising/Graphic Design program focuses on preparing students for careers in the fields of web design, publishing, graphic art, illustration, package design, advertising design, printing technology, 35mm and digital photography, and creative/art direction for advertising. The Advertising/Graphic Design program is closely aligned with the Studio Art Program and is designed to fulfill the Mission and Goals of Concord University. Students develop creative and artistic skills while learning the latest in computer graphics and digital technology.
The program provides students with excellent facilities, advanced technology and is designed to develop graphic designers and advertising professionals with the ability to understand and appreciate the creative process. The program has an updated computer lab as well as faculty who are knowledgeable in both the fine arts and computer graphics. The program also prepares students to face the demanding world of advertising or the option to enter a graduate program. Graduates are equipped with the ability to analyze moral and ethical issues in both advertising and during the course of their lives.

The Advertising/Graphic Design Program offers students a unique opportunity to work with faculty that bring into the classroom years of professional advertising experience. Thanks to the faculty interactions with national, and international clients, students are frequently challenged by class projects that involve advertising design at a professional level. Classes have been carefully designed to involve the local community as part of our students’ education. Student instruction is delivered via lecture and special instructional field trips to commercial printers and businesses to facilitate their understanding of complex technical subjects. By visiting different local businesses of the printing and publishing industry, students are exposed to design projects that are in the production process. This approach of taking the classroom out into the actual advertising market places program graduates in an advantageous position when the time comes to enter the work force or graduate school.

The Business Administration degree program at Concord University has  earned a business-specific accreditation through the Accreditation Council for Business Schools and Programs (ACBSP).  Why does this matter?  ACBSP accreditation is a standard of excellence and superiority among business schools.  Such designation is a sign of student success and satisfaction in learning programs.  ACBSP means you are part of the best of the best.

Finance
In accordance with the missions of Concord University and the Department of Business, the mission of the finance emphasis is to education our students with a thorough understanding of the fundamental principles of finance. We strive to transform our students into graduates who think critically, are able to analyze financial information, and make sound financial decisions for a modern corporation. Additionally, ethical awareness and behavior are discussed where relevant.

The emphasis in Finance focuses on providing students with a broad foundation in financial theory and practice. Our goal is to ensure that our students have a working knowledge of the tools they will use on a day-to-day basis to make financial decisions in financial institutions and markets. Students build this foundation through a curriculum that balances discussion of important theories and concepts with practical application of this information to perform analyses and make decisions that simulate real-world financial management scenarios.