Bachelor of Science in Sports Marketing and Media

at Full Sail University USA

The sold-out tour everyone’s talking about. A viral video that defines a genre. The song that seems to be everywhere. Now more than ever, artists depend on innovative approaches to give them an edge in the market. You could call it luck – or fate – but the truth is that behind every great artist is a great team.

In Full Sail’s Music Business program, you’ll develop skills that extend beyond the recording industry into the realms of film, television, video games, and sports. From marketing and publishing to artist management, and retail, you’ll learn to be an effective player in the music business.

Music production tools are now accessible virtually anywhere in the world; however, the skills required to put those tools to use are what separate hobbyists from industry professionals.

The Music Production bachelor of science degree program is designed to provide a thorough and comprehensive understanding of music creation and production. After learning foundational concepts such as music theory and composition, you’ll explore an array of complex procedures and applications used in the music production industry. Coursework ranges from digital audio principles and digital workstation technology to advanced audio production and engineering techniques.

If you’re dreaming of pursuing a career in recording, you’re in good company. Full Sail began as a recording school back in 1979, and in the years since, has built extensively upon its foundational curriculum.

From live music production to audio postproduction for film, television, and video games, you’ll cover a wide array of procedures and applications – all while working with the same gear found in professional studios.

Lights. Audio. Magic. Live events have the power to endure in the minds of a crowd long after a gig is over. If you’ve dreamed of a career in live event production, Full Sail’s Show Production bachelor’s program will arm you with practical skills to take any performance to the next level. From live sound and lighting to corporate presentations, you’ll build foundations in a wide array of audio and visual applications, and enter the industry with a deep understanding of what moves an audience.

The Game Design master of science program prepares you for a specialized role in the gaming industry by teaching the skills needed to contribute to multidisciplinary development teams. The coursework focuses on user experience research, production, and design. You’ll choose a track that allows you to focus on your chosen area of expertise, whether that’s working as a user experience researcher, producer, or game designer to create and publish games, or specializing in a genre or industry niche to evaluate and enhance existing real-world products.

If you have a passion for filmmaking, Full Sail’s Film bachelor’s program provides you with a comprehensive overview of the industry – while allowing you to discover your unique place within it. You’ll start by sampling the varied skills and technologies a professional film studio has to offer – from writing to set decoration and makeup. Later, you’ll pick an industry-focused specialization based on your interests.

The Sports Marketing & Media bachelor of science program is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. You’ll study topics ranging from the study of business models and mobile technology to practical, real-time opportunities to create, distribute, and market content. Your collaborative, project-based coursework culminates with a strategic proposal that will help you refine skills valuable for all forms of engagement – from revenue generation to event operations.

In Full Sail's Cybersecurity bachelor's degree program, you'll gain a foundational understanding of information security standards and the evolving landscape of potential hazards. You'll explore security planning, implementation and system life cycles, and you'll learn how to identify threats, respond to incidents, and protect information assets. Project and portfolio courses integrated throughout the program will provide you with hands-on, relevant learning opportunities that reinforce your technical skills in vulnerability assessments, threat detection, incident response, and compliance.

In Full Sail’s Computer Science bachelor’s program, you’ll explore the different ways that humans interact with technology to glean a practical understanding of how software affects our everyday lives. You’ll build foundations in the design, development, and implementation of software-based solutions for business, entertainment, and consumer markets. Project and portfolio courses integrated throughout the program provide you with relevant learning opportunities, and career development modules help you build professional skills along the way.

Full Sail University’s Entertainment Business bachelor of science degree program combines essential business and management knowledge with personal development in a project-based environment, modeling the same kinds of professional scenarios you’ll encounter in your chosen industry. Students in this program explore a variety of business models and cover topics such as marketing, global media management, event management, and professional selling.