Master of Business Administration with Specialization in Digital Marketing

at Global University Systems (GUS) - Concordia University Chicago USA

Our courses prepare you for working in all forms of journalism, writing for a range of traditional and new media, and working with public relations and publishing.

Journalism has shifted significantly in the past few years to embrace the digital age. From traditional newspapers to magazines to broadcast outlets, more and more journalists rely on the Web, blogs, video and social media tools like Twitter, Facebook, YouTube and Flickr to gather information, report the news and engage with sources and audiences.

In this major, we train our future journalists how to research, write and craft stories for print or visual media and critically use the Internet and other new media platforms while applying traditional journalism practices and ethics. We will prepare you to fit into the ever–evolving media world.

Required courses cover the fundamentals of journalism. Creative courses in photojournalism, magazine writing and feature writing will further build upon your skills. You may also choose electives in television production, desktop publishing, graphic design, public relations and more.

Biology is the study of life, which can be studied through molecular, organismal, cellular and ecological perspectives. There is growing demand in the workforce for biology expertise; the job outlook is very promising.

Concordia University Chicago offers a Biology program in which you can earn either a Bachelor of Arts or Bachelor of Science degree. As a member of the program, you will be encouraged to supplement your classroom learning through independent study in the Department of Natural Sciences.

The program helps students develop awareness of how communication practices impact individuals and society

We emphasize ethics and our classes seek to have students identify how their work impacts the world around them.

In addition to preparing students for an array of jobs, the Department of Communication prepares students for continuing graduate education. Across the majors students acquire strong research, writing, and analytical skills.

Based near downtown Chicago, our program places students in dynamic internships which provide them with learning experiences integral to future job placement.

When taking courses from our Communication Major, students will take a core set of courses and then choose an area of specialization relevant to their career paths.

The three specializations in the department are:

• Human Communication and Culture
• Media
• Strategic Communication

Additionally we have a Journalism major.
As a student at Concordia-Chicago, you will never sit in a lecture hall with hundreds of students. Our classes are taught by experienced professionals who are willing to assist you throughout your education process. Your professors will know you on an individual basis and will be available to address any concerns you may have. The Communication faculty is dedicated to preparing you for your role in communication.

The Master of Arts in Early Childhood Education has achieved National Recognition by the National Association for the Education of Young Children (NAEYC), thereby meeting standards as one of the top graduate degree programs in the country. The MA in ECE program prepares candidates for a variety of leadership roles in early childhood education and is relevant for early childhood teachers, administrators, public policy and advocacy specialists, and scholars. This program is designed to provide candidates with a strong background in child and language development, family and community relationships, assessment, research, theory and practice, of birth through age eight programs within a variety of educational settings: public and private centers and schools, adult and community-based educational settings, and other for- and non-profit organizations.

The MA in ECE program does not lead to licensure, but is intended for early childhood educators who have had at least two years of experience with young children. Upon completion of the program, candidates who have an Illinois Educator’s teaching license may choose to study further and take additional coursework to obtain endorsements in Special Education and/or English as a Second Language (ESL). After receiving their degrees, our graduates will be ideal educators in the design and implementation of early childhood curriculum and programs in centers, home child care, schools and districts, and other settings, and contribute their leadership to various early childhood organizations.

Concordia University Chicago's MBA specialization in digital marketing provides you with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions. The four courses within this specialization are designed to help you understand digital marketing strategy and planning, mobile marketing and social media strategies as well as digital marketing analytics. Your organizations are demanding that you understand important and appropriate digital metrics and how to use them to analyze and improve digital marketing initiatives and marketing ROI. Graduates will successfully champion digital marketing campaigns while achieving their organization’s growth initiatives.

Specialization Outcomes

• Synthesize concepts from various business disciplines to develop effective digital marketing strategies and strategic plans.
• Develop a refined management and leadership framework to evaluate ethical issues in digital marketing and social media strategies.
• Understand current developments in social media, the potential impact on marketing strategies, and selection of appropriate information technologies to develop business solutions and improve performance.
• Integrate a global interconnectedness perspective into a business philosophy and practice.

Our rigorous but flexible degree programs build students’ critical knowledge of business and business issues. Faculty and staff are dedicated to providing students with a well-rounded learning experience by using the latest technology and engaging students with real-world business scenarios and hands-on learning exercises.

Several popular classes focus on research, providing students with opportunities to conduct original work under the guidance of a faculty member.

Recent research projects have focused on the homeless, the dynamics of congregations, family interactions, labor unions, the assimilation of minority groups and criminal justice.

There are many electives to choose from to complete your degree requirements. Electives cover areas such as the sociology of gender, human rights, criminology, social movements and more.

Students have an opportunity to complete an internship as part of their coursework and to integrate their academic learning with work experiences. They also can participate in the Sociology and Law and Justice Club, a recently formed chapter at CUC.

At Concordia University Chicago, our small political science class sizes make it easy for students to get to know their professors. Professors are easily accessible to answer students’ questions and informally chat about class discussions or a wide variety of related issues.

We’re proud that approximately 90 percent of our students are employed or enrolled in graduate programs in their fields within six months of graduation. We educate students to be faithful, civic minded individuals who will actively engage and change the world through their careers and/or their volunteer efforts. Some political science majors continue their education in graduate school in political science or another social science discipline or go on to law school.

For this major, you will be required to take the introductory American government and politics course and then select your remaining coursework from a variety of electives. Past offerings have included The Politics of the Middle East, Global Terrorism and International Security in addition to:

• Political Theory
• The American Presidency
• State and Local Government
• Constitutional Law
• Public Policy
• American Foreign Policy
• Comparative Politics
• International Relations

Our liberal arts foundation provides communication skills that are essential to being effective in your career of choice.

Founded as a school for education, the university continues its long tradition of preparing excellent teachers. If you are seeking a middle or high school education major, you will take required math courses in combination with your education classes. We offer a fully accredited program leading to Illinois certification.

Mathematics majors at CUC have been successful in gaining entrance to graduate programs at respected institutions across the country.

Mathematics Course Information

You may choose between a bachelor of arts (B.A.) or a bachelor of science (B.S.) degree.

• B.A.: Required courses that cover calculus, mathematical proofs, abstract algebra and analysis. This degree track allows you to choose from many math courses. You can even select a computer science course.
• B.S.: Designed for students considering graduate school in mathematics, or who want to connect their interest in mathematics with another discipline such as accounting or the natural sciences. Through this track you will choose a specialization from natural science, pure mathematics, computer science or actuarial science.

A career in accounting has been described as one of the best opportunities for employment, with U.S. News & World Report and Fortune magazines considering accounting positions to be in high demand in a broad range of fields.

Our faculty are dedicated to providing students with a well-rounded learning experience by using the latest technology, stressing the importance of integrity and ethical decision making, and engaging students with real-world business scenarios and practical application of knowledge learned in the courses. The College of Business offers many courses online as well as face-to-face.