Master of Arts in Communication with Concentration in Integrated Marketing

at INTO Group - Suffolk University USA

International Year One in Business will prepare you to enter your next semester of a bachelor’s degree program at Suffolk University.

Upon successful completion of International Year One and meeting university requirements for undergraduate admission, you may enter your next semester of undergraduate study at Suffolk University. This transition from an INTO Suffolk program to a university degree program is called progression.

Marketing
Marketing is both a science and an art, and here at Suffolk, we address all aspects of a field that's always changing and leaving stagnant ideas behind.

If you want to thrive in this fast-paced field, you’ll need to be equal parts creative and tech-savvy. At the undergraduate and graduate levels, Suffolk’s marketing programs combine forward-thinking coursework and hands-on learning that cover industry trends, inspire solutions to real-world challenges, and prepare you to succeed in the world’s leading marketing agencies.

International Year One General will prepare you to enter your next semester of a bachelor’s degree program at Suffolk University.

Upon successful completion of International Year One and meeting university requirements for undergraduate admission, you may enter your next semester of undergraduate study at Suffolk University. This transition from an INTO Suffolk program to a university degree program is called progression.

Public Relations
What's it take to succeed in PR? Image is almost everything, but there's a lot you'll need to learn. Suffolk University's public relations major will ground you in the business—and the art—of crafting attention-getting, thought-provoking campaigns that make a difference.

You’ll begin by learning the foundations of public relations, including its history, theory, trends, and practices. You’ll take courses in professional writing, digital and social media, web design, and event planning and promotion. All of this leads to advanced courses in planning public relations campaigns for corporate or nonprofit class clients.

Take your passion for the environment and help preserve our planet for future generations. Your quest to save the world begins when you major in environmental science.

With this major, you’ll examine environmental issues from an interdisciplinary scientific perspective. You’ll explore how humans affect nature in order to find solutions to the world’s environmental problems. You’ll build on foundation courses in environmental science with coursework in biology, chemistry, physics, and math. You’ll also study the social, cultural, and political aspects of the environment through courses in ethics and environmental policy. You’ll take your science courses in our brand-new building that features state-of-the-art labs and research facilities.

This major allows you the option to complete a practicum—a hands-on learning experience that lets you apply your knowledge to solving real-world environmental challenges. Environmental science majors have completed their practicum at the Environmental Protection Agency, Massachusetts Department of Public Health, and Massachusetts Office of Coastal Zone Management.

International Year One General will prepare you to enter your next semester of a bachelor’s degree program at Suffolk University.

Upon successful completion of International Year One and meeting university requirements for undergraduate admission, you may enter your next semester of undergraduate study at Suffolk University. This transition from an INTO Suffolk program to a university degree program is called progression.

Law
Our undergraduate law programs are intended as legal employment credentials. They'll prepare you to work as a paralegal in a law office, corporate office, government agency, or other offices working with the law.

An INTO Suffolk Graduate Pathway program in Communication will prepare you to enter your next semester of a master’s degree program at Suffolk University. Upon successful completion of an INTO Suffolk Pathway program and meeting university requirements for graduate admission, students may enter their second semester of graduate study at Suffolk University. This transition from an INTO Suffolk Pathway program to a university degree program is called progression.

Communication - Integrated Marketing
Get a comprehensive look at communication and business—and how they intersect. When you pair Suffolk University's Master of Arts in Communication (MAC) with a concentration in integrated marketing communication, you'll take your graduate studies to the next level.

Using the new technologies in our video studios, social media lab, and fully networked classrooms, you’ll put cutting-edge communications techniques into practice. At Suffolk, you won’t just read about integrated marketing communication; you’ll be equipped to demonstrate how it can improve an organization’s branding and visibility.

International Year One General will prepare you to enter your next semester of a bachelor’s degree program at Suffolk University.

Upon successful completion of International Year One and meeting university requirements for undergraduate admission, you may enter your next semester of undergraduate study at Suffolk University. This transition from an INTO Suffolk program to a university degree program is called progression.

Media and Film
Media and film are constantly evolving. You'll need to adapt if you want to create content in these industries. Suffolk's media and film major encourages critical thinking and internships, so you'll graduate ready to work in the field or take your studies to the next level in grad school.

Media and film are dynamic concepts that are constantly evolving; therefore, students need to prepare themselves to be adaptable creators in the industries. To that end, the major guides students through considerations of both practical and critical nature to ensure that students learn how the two areas exist with mutual benefit to one another. Upon graduation, students are prepared for both practical work in the industry and graduate studies in film or media theory or a specialized production area.

International Year One General will prepare you to enter your next semester of a bachelor’s degree program at Suffolk University.

Upon successful completion of International Year One and meeting university requirements for undergraduate admission, you may enter your next semester of undergraduate study at Suffolk University. This transition from an INTO Suffolk program to a university degree program is called progression.

Advertising
The skills you need to succeed in the fast-paced, competitive world of advertising. The creativity to dream up buzz-worthy campaigns. You'll hone both as a Suffolk University advertising major.

You’ll learn advertising industry basics, including how to create ads and plan campaigns that appeal to industry brands and nonprofits' target markets. You’ll build ads from the ground-up, writing copy and designing visual elements. Plus, you'll study the fundamentals of media planning and buying as they apply to television, radio, print, online, and social media advertising.

A whole world of experiential learning awaits just outside our classrooms, too. At Suffolk, it's easy to commute to internships at nearby advertising agencies, TV stations, and other top media employers in Boston.

Communication styles and methods vary greatly across cultures and around the globe. Listen closely and you'll get important social insights. In our versatile global and cultural communication major, you’ll study intercultural communication, media, rhetoric, and more.

You'll start by taking two foundation courses that focus on effective speaking, concise writing, and critical thinking. Then you’ll enter the experiential phase, where you’ll gain specific knowledge and hands-on experience in global and cultural communication.

Studying communication around the world and among various cultures will help you communicate with diverse audiences. In this major, you'll analyze cultural values, norms, and behaviors. You'll critique global media and the messages they send, analyzing global Hollywood, the images of Muslim women in transnational media, the information society, and global social movement, among other topics. And you'll study how rhetoric helps shape personal and cultural identities worldwide. You'll also explore emerging trends in global, ethical, legal, political communication, and social justice issues in the context of cultural theory.

Journalism matters. Learn to report the news across print and digital platforms at Suffolk University. Whether you concentrate in broadcast journalism or print/web journalism, you'll earn a degree that's in-demand and invaluable to your career and grad school plans.

Suffolk University's program is tailored to your goals. You'll start by taking two foundation courses that focus on effective speaking, concise writing, and critical thinking and then courses in writing, online journalism, and media law. Next, you’ll gain specific knowledge and hands-on experience in journalism.

Concentration in Broadcast
In the broadcast journalism concentration, you’ll gain invaluable experience in our capstone course Suffolk U News. Internships are also vital. Suffolk students regularly work at New England Cable News, PBS, and the local affiliates of NBC, CBS, and ABC, and Fox News and ESPN.

International Year One in Business will prepare you to enter your next semester of a bachelor’s degree program at Suffolk University.

Upon successful completion of International Year One and meeting university requirements for undergraduate admission, you may enter your next semester of undergraduate study at Suffolk University. This transition from an INTO Suffolk program to a university degree program is called progression.

Accounting
Learn from real-world practitioners in accounting while also gaining real-world experience through experiential programs. Internships, networking events, and connecting with alumni are all part of the rich educational foundation for accounting majors to put what's learned in the classroom into practice.

If you are thinking about becoming an accountant or earning the CPA or CMA designations, then you need a practical business degree with a strong focus on accounting principles. Suffolk's Accounting major gives you the technical knowledge, skill, and experiences you need to pursue your career goals.