Bachelor of Science in Marketing

at INTO Group - University of South Florida USA

Anthropology aims at comprehending people as biological and social beings. It is concerned with all forms of people through time and space. This holistic and broad-ranging view is reflected by the presence within the Anthropology program of four branches or sub-fields: Archaeology, Biological Anthropology, Cultural Anthropology, and Linguistics. Exposure to anthropological information and the cross-cultural perspective produces heightened sensitivity in the student to the world about him/her. This helps the student to adopt an intellectual posture of disciplined skepticism with respect to any scheme that purports to define and account for regularities in human life. Students majoring in other fields may find Anthropology coursework an exciting and valuable supplement to their primary academic interest.

This program has been certified as a Global Pathway, which has significant global content. Students in Global Pathway programs are well positioned to earn the Global Citizen Award and become eligible to apply for a study abroad scholarship offered by the Global Citizens Project.

International Year One General will prepare you to enter the second year of a bachelor's degree program at the University of South Florida. After successfully completing the Pathway program, you are guaranteed to enter your next semester of study. This transition to university from an INTO program is called progression.

Social Work
The University of South Florida offers a program of study leading to a Bachelor of Social Work (B.S.W.) degree in the School of Social Work, College of Behavioral & Community Sciences. The B.S.W. has been developed in accordance with the guidelines of the Council on Social Work Education, the national accrediting body for social work education programs, and in accordance with the recommendations of the National Association of Social Workers. The B.S.W. program is fully accredited by the Council on Social Work Education and is a limited access program. The primary objective of the B.S.W. program is the preparation of the graduate for beginning level professional practice as a social work generalist. The secondary objectives of the B.S.W. program are to:

• Provide for the social work human resources needs of the university service district (the central Florida west coast area), the State of Florida, and the Southeast Region;
• Prepare graduates for additional professional training at the graduate level in social work or in related human service professions;
• Provide an exposure to social work as a profession and to contemporary issues in the social welfare field.

In preparing the B.S.W. graduate for beginning professional practice, the curriculum provides students with an opportunity to develop a knowledge base and skill base as a “generalist” practitioner. Students will develop an understanding of various methods of intervention and skills in their application to a variety of client systems. For example, intervention methods may take the form of individual and group counseling, resource development, consultation, teaching, advocacy, etc. Client systems may be individuals, families, groups, organizations, or communities. The student will develop an understanding of the dynamics of human behavior in individual, group and organizational contexts and the influences of the socio-cultural environment upon those behaviors. The student will learn about the development of social welfare systems and institutions and the social, economic, and political processes affecting policy development and program implementation. The student will develop an understanding of the utilization of basic social research skills particularly related to the processes of problem-solving, planning, and evaluation. The student will also become aware of the value base of the profession and engage in a self-examination process as it relates to the development and reflection of ethical and effective professional practice. The B.S.W. program places great emphasis on the development of a professionally responsible graduate in terms of one’s obligations to the client system served, the profession itself, the organization in which one works, and to the general public which ultimately provides any profession with legitimacy.

The goal of the Major is to train students to become planning practitioners capable of working in a variety of public, nonprofit, and private sector environments in a number of different fields. We prepare leaders in the field of urban and regional planning to meet community, national and global needs.

The Major recognizes the need for effective planners to possess diverse skills in the planning and management of human settlements. Accordingly, the MURP core coursework includes thematically-related courses in land use planning, research methods, quantitative analysis, planning theory and history, planning policy and politics, community and economic development, and geographic information systems (GIS). Students have the option of enrolling in electives that focus on housing & community development, land use planning, local economic development, GIS, coastal zone management, housing & community development, environmental and natural resources planning, natural hazards and resilience planning, and transportation planning. These areas of specialization build on the strengths of existing faculty in our sister-major in Public Administration, as well as with colleagues and facilities across the university. The major is thus distinct in its flexibility.

An INTO USF Graduate Pathway program in Marketing will prepare you to enter your next semester of a master's degree program at University of South Florida. After successfully completing the Pathway program, you are guaranteed to enter your next semester of study. This transition to university from an INTO program is called progression.

Marketing-M.S.
The Master of Science in Marketing is a 30-34 credit hour specialized graduate degree. For the professional currently employed in marketing, it offers the opportunity to enhance overall knowledge, skills, and abilities. Students can choose an area of emphasis in marketing analytics, or digital marketing and brand management. The MS in Marketing offers sufficient preparation to qualify the graduate for adjunct teaching in community colleges and AACSB and SACS-accredited institutions. For a small number of students, the MS in Marketing is expected be a stepping stone to the PhD.

The M.S. in Child and Adolescent Behavioral Health  is offered by the Department of Child and Family Studies, College of Behavioral and Community Sciences. This major will prepare students for careers in public and non-profit organizations serving youth and their families. This major will prepare students to serve in roles such as director, supervisor, case manager, evaluator, and consultant within these organizations. Students have the opportunity to focus their coursework on individual areas of interest, including leadership, developmental disabilities, research and evaluation, and youth and behavioral health.

International Year One in Visual and Performing Arts will prepare you with the skills you'll need to continue on as a second year visual and performing arts student at the University of South Florida. After successfully completing the Pathway program, you are guaranteed to enter your next semester of study. This transition to university from an INTO program is called progression.

Music Performance with a concentration in Performance
The Music Performance degree is a professional degree for students who wish to pursue a career in music. Students interested in a B.M. degree may choose between concentrations in: Performance, Composition, Jazz Studies and Acoustic and Electronic Music. This degree program requires 120 credit hours of study that include private study on the student’s principle instrument and participation in ensembles. Additionally, students complete music theory, history and literature sequences, and take additional coursework in their chosen concentration. Graduates from BM programs at USF find themselves in very competitive positions for graduate study and musical careers. Admission into the BM in music degree requires an audition on your major instrument.

Marketing is a dynamic field with many dimensions, including product selection and planning, product distribution, pricing and promotion. Marketing poses many challenges and yields generous rewards for those who meet these challenges. Marketing operations are carried out domestically and internationally in all business organizations that offer a good or service. Many marketing concepts are applicable to the operations of non-profit organizations such as governmental, educational, and healthcare institutions, as well as charitable and political campaigns. Marketing operations provide the most visible links between the firm or institution and its many publics. Marketing deals with people who are constantly changing in their needs, wants, and desires; and coupled with these changing tastes is a fiercely competitive environment sustained by all the resources of a rapidly evolving technology. These forces lead to much of the challenge and dynamic nature of marketing.

The Marketing program prepares students for initial entry and management positions in many areas of marketing with a curriculum that is concerned with:

• Understanding how to attract and retain customers;
• Having the ability to find and analyze information;
• Being able to design, collect, and analyze marketing information to be used in managerial decision making;
• Using digital and traditional media to reach customers;
• Having personal communication skills that businesses demand;
• Being capable of writing an actionable marketing plan;
• Understanding and being able to apply the latest marketing concepts, including marketing automation.

The Counselor Education major provides students with the general counseling skills needed to become professional counselors. Graduates are trained to assess problems, counsel clients, select appropriate intervention strategies and consult with other professionals and administrators.   One concentration area is available:  School Counseling.

International Year One General will prepare you to enter the second year of a bachelor's degree program at the University of South Florida. After successfully completing the Pathway program, you are guaranteed to enter your next semester of study. This transition to university from an INTO program is called progression.

Economics
Economics offers a clear and logical way of thinking about complicated issues such as unemployment, inflation, pollution, and crime. The Department of Economics offers broad course choices allowing students to tailor their programs to provide training for professional careers in business, teaching, government, and law. Students interested in majoring or minoring in economics should contact the undergraduate advisor in the Department of Economics for more information.

Civil engineers will be entrusted by society to create a sustainable world and enhance the global quality of life. Civil engineers will serve as master planners, designers, constructors, and operators of society’s economic and social engine, the built environment (i.e., infrastructure); innovators and integrators of ideas and technology across the public, private, and academic sectors; managers of risk and uncertainty caused by natural events, accidents, and other threats; stewards of the natural environment and its resources; and, leaders in discussions and decisions shaping public environmental and infrastructure policy.