at Kaplan Group - Arizona State University - Downtown Phoenix Campus USA
Overview
The MGM concentration in digital audience strategy is designed for students interested in augmenting their digital skills in the areas of marketing, design and product development. Through a collaborative sequence of courses offered in partnership with other ASU colleges, students can combine the global management skills found in graduates of the traditional Master of Global Management with digital expertise.
Strong quantitative and qualitative research methods provide the foundation of effective digital audience strategy, and graduates of the program master the ability to conduct research to identify and reach target audiences and to demonstrate returns on investments.
The research used to identify and reach target audiences through digital audience strategy includes traditional and emerging methods such as real-time website and social media audience analysis, social network analysis, search engine optimization analysis, surveys, focus groups and competitive analysis. Graduates master a range of methods to inform strategy for specific outcomes.
This concentration is perfect for students who are interested in expanding and refining their digital skills in the areas of marketing, design and product development to complement a strong core of global leadership and management skills. A Master of Global Management from Thunderbird with a concentration in digital audience strategy prepares graduates to take on leadership roles around the world in industries such as entertainment, journalism, public relations, marketing and many others.
30
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
24
Duration
Kaplan Group - Arizona State University - Downtown Phoenix Campus
Location
$70000
Tuition Fee
$0
Average Cost of Living
$0
Application Fee
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Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.
It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.
A student can participate in three types of Optional Practical Training (OPT):
30
Application Processing Days
Full Time On Campus
Program Intensity
Under Graduate
Program Level
24
Duration
Health Sciences, Nursing and Emergency Services
Bachelor of Science in Integrative Health
The BS program in integrative health provides students with a foundation in integrative health, a holistic approach to wellness that focuses on the mind, body and spirit.
Through innovative and interprofessional approaches to serving and supporting diverse populations, students learn to understand and differentiate the ethics, legalities and standards of practice of integrative health and to think critically about different therapies, modalities and practitioners. Coursework and experiences include an emphasis on research and evidence-based practices and gaining an understanding of the historical and cultural foundations of the integrative health field.
This degree program has the same prerequisites as the nursing major; therefore, students may transition seamlessly to this program and obtain a bachelor's degree in a health-related field.
48 month
Duration
$ 32520
Tuition
Arts & Humanities
Master of Science in Community Resources and Development
With your commitment to reshaping your community, your passion for change and your aspirations for an influential career, you can prepare to be an agile, results-driven leader. Through this program's electives and four concentrations, you can align your degree with your goals while unlocking opportunities across diverse communities.
The MS in community resources and development is offered by the School of Community Resources and Development.
The master's degree program prepares students to analyze and understand critical topics and issues pertinent to the fields of tourism, parks and recreation management, nonprofits and nongovernmental organizations, and sustainable communities.
Students choose between two academic options: the thesis or the practicum professional option.
24 month
Duration
$ 25200
Tuition
Arts & Humanities
Master of Science in Community Resources and Development With Concentration in Tourism
The MS in community resources and development with a concentration in tourism is a research-oriented master's degree program. Students learn to analyze and understand critical topics and issues pertinent to the fields of tourism, parks and recreation management, nonprofits and nongovernmental organizations, and sustainable communities.
24 month
Duration
$ 25200
Tuition
Hospitality, Tourism, Wellness Leisure & Sports
Master of Global Management with Concentration in Sustainable Tourism
The program is designed for students interested in working in sustainable tourism, hospitality, travel and related fields. The concentration in sustainable tourism opens up a world of opportunities, allowing students to take courses in sustainable tourism from ASU's Watts College of Public Service and Community Solutions at the Downtown Phoenix campus, located in the heart of the state capital's thriving business district.
Students specialize in sustainable tourism management, mastering the principles and practices of successful sustainable development in the tourism field. Together, a diverse cohort learns to integrate economic, social and environmental aspects of sustainability as it relates to tourism; conduct sustainability audits for destinations and businesses; evaluate community impacts of tourism; innovate and evaluate sustainable tourism practices; and perform business planning and management. Students receive specialized, hands-on training in international business, cross-cultural relations, global political economy and regional business environments.
Graduates enter their profession ready to oversee initiatives in research, development, implementation, execution and evaluation of sustainable tourism plans for businesses and destinations. Graduates are prepared to enter today's complex and exciting global economy at the top of organizations that operate across borders. They join a global network of Thunderbird alumni who hold leadership positions in global organizations worldwide.
24 month
Duration
$ 70000
Tuition
Social Sciences
Bachelor of Science in Public Service and Public Policy
The BS program in public service and public policy prepares students for work in government at all levels and in nonprofit organizations through comprehensive coverage of topics in public policy, public leadership and management, and urban studies.
Students discover the challenges of management and learn how to lead a public organization and understand the process of policy development. This program examines the public sector and addresses, in a practical way, the challenges facing the public. The program is unique because it enables students to study public service, policy and administration with a professional focus.
Students select one of the following concentrations areas to supplement their core courses, including; American Indian studies, business, criminology, emergency management, health policy, law and policy, nonprofit leadership and management, parks and recreation management, public leadership and management, science and technology, social services delivery, sustainability, or urban and metropolitan studies.
48 month
Duration
$ 31560
Tuition
Arts & Humanities
Bachelor of Arts in Community Development
The BA program in community development equips students with tools to collaborate with, empower and educate diverse community constituents by drawing on grassroots and inclusive frameworks such as sustainable development, social and environmental justice, participatory democracy, social and economic equity and social accounting.
48 month
Duration
$ 31560
Tuition
Business & Management
Bachelor of Science in Nonprofit Leadership and Management (American Indian Studies)
Complementary to the nation's first BS degree in nonprofit leadership and management, the American Indian studies concentration empowers purpose-driven students to be culturally aware, competent, and ready for key roles that enable them to advance nonprofits that serve tribal lands, including those organized by tribal governments.
The nonprofit sector in the United States is unique in form and function. This sector includes institutions and individuals situated between government, public, business and commerce sectors. Students learn about the nonprofit sector through curriculum instruction and field experience. The concentration in American Indian studies familiarizes students with American Indian worldviews, current issues and tribal governance. Many students in the nonprofit sector work with American Indian populations.
48 month
Duration
$ 31560
Tuition
The School of Public Affairs offers a concentration in business as part of the BS in public service and public policy.
This concentration establishes a core business curriculum while allowing students the flexibility to pursue their passion, from entrepreneurial opportunities to working for a Fortune 500 company. Coursework teaches lasting business concepts.
48 month
Duration
$ 31560
Tuition
This top-ranked concentration within our MPA program (#5 in Nonprofit Management, U.S. News & World Report) will help you turn your desire for public service into a rewarding career as a nonprofit leader. The program can be completed full time, part time or entirely online.
The MPA is a professional degree program designed to prepare students for public service at all levels of government as well as the nonprofit and private sectors. The program consists of a core curriculum emphasizing managerial and analytic skills needed to work in a large range of careers that serve the public good.
The nonprofit administration concentration builds on the core program though the application of administrative and leadership principles to train students as professionals who choose careers in the nonprofit sector. Students focus on the managerial aspects of running nonprofit organizations that solve specific challenges in communities around the world, and that provide needed services not available through traditional markets or government providers. Students gain important skills to succeed including financial management, volunteer management, fundraising, strategic planning and how to work with boards of directors.
24 month
Duration
$ 28534
Tuition
Health Sciences, Nursing and Emergency Services
Bachelor of Science in Recreation Therapy
The program prepares competent, entry-level recreational therapists with the requisite knowledge, skills and abilities needed to improve functional outcomes and increase participation in life activities for individuals experiencing health conditions. It is designed for students who want to learn to conduct assessments, develop service plans, implement therapeutic interventions, and evaluate and document outcomes of care. They gain skills to effectively provide comprehensive therapeutic recreation services that include program design and evaluation, individual and group service provision, and advocacy. The required fieldwork component of the program facilitates the development of competencies to provide quality recreational therapy services.
Students who choose this degree program are committed to improving people's lives and contributing to their communities. This degree program is one of two such programs in Arizona, both offered by the School of Community Resources and Development. This program has a heavier emphasis on healthcare settings such as hospitals and human service agencies while the Bachelor of Science in parks and recreation with a concentration in therapeutic recreation prepares students to provide recreational therapy services in community settings such as youth programs, adaptive sports, or parks and recreation.
48 month
Duration
$ 31560
Tuition
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