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Master of Global Management With Concentration in Digital Audience Strategy

Master of Global Management With Concentration in Digital Audience Strategy

at Kaplan Group - Arizona State University - Downtown Phoenix Campus USA

Overview

The MGM concentration in digital audience strategy is designed for students interested in augmenting their digital skills in the areas of marketing, design and product development. Through a collaborative sequence of courses offered in partnership with other ASU colleges, students can combine the global management skills found in graduates of the traditional Master of Global Management with digital expertise.

Strong quantitative and qualitative research methods provide the foundation of effective digital audience strategy, and graduates of the program master the ability to conduct research to identify and reach target audiences and to demonstrate returns on investments.

The research used to identify and reach target audiences through digital audience strategy includes traditional and emerging methods such as real-time website and social media audience analysis, social network analysis, search engine optimization analysis, surveys, focus groups and competitive analysis. Graduates master a range of methods to inform strategy for specific outcomes.

This concentration is perfect for students who are interested in expanding and refining their digital skills in the areas of marketing, design and product development to complement a strong core of global leadership and management skills. A Master of Global Management from Thunderbird with a concentration in digital audience strategy prepares graduates to take on leadership roles around the world in industries such as entertainment, journalism, public relations, marketing and many others.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

Kaplan Group - Arizona State University - Downtown Phoenix Campus

Location

Master of Global Management With Concentration in Digital Audience Strategy Assistant Fee

$70000

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Global Management With Concentration in Digital Audience Strategy Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

24

Duration

Study Visa

English Test Requirement

7.5

Minimum Overall Score

100.0

Minimum Overall Score

68.0

Minimum Overall Score

Other Courses by Kaplan Group - Arizona State University - Downtown Phoenix Campus,USA

The core curriculum provides students with the intellectual tools to integrate their concentration areas, engage in transdisciplinary problem-solving and prepare for careers and graduate programs that increasingly cross disciplinary boundaries. An interdisciplinary studies student could choose to integrate concentrations like business and project management, psychology and social welfare, communication and justice studies, public administration and ethics, digital culture and computer gaming or many other unique combinations.

Interdisciplinary studies is an approach to answering questions, solving problems and addressing contemporary social issues from multiple perspectives. Interdisciplinary studies students take an active role in designing their educational plans and defining their career goals. The degree emphasizes written communication, versatility, self-assessment and critical thinking --- essential skills for today's dynamic world.

 

48 month

Duration

$ 31200

Tuition

The BS program in public service and public policy prepares students for work in government at all levels and in nonprofit organizations through comprehensive coverage of topics in public policy, public leadership and management, and urban studies.

Students discover the challenges of management and learn how to lead a public organization and understand the process of policy development. This program examines the public sector and addresses, in a practical way, the challenges facing the public. The program is unique because it enables students to study public service, policy and administration with a professional focus.

Students select one of the following concentrations areas to supplement their core courses, including; American Indian studies, business, criminology, emergency management, health policy, law and policy, nonprofit leadership and management, parks and recreation management, public leadership and management, science and technology, social services delivery, sustainability, or urban and metropolitan studies.

 

48 month

Duration

$ 31560

Tuition

With your commitment to reshaping your community, your passion for change and your aspirations for an influential career, you can prepare to be an agile, results-driven leader. Through this program's electives and four concentrations, you can align your degree with your goals while unlocking opportunities across diverse communities.

The MS in community resources and development is offered by the School of Community Resources and Development.

The master's degree program prepares students to analyze and understand critical topics and issues pertinent to the fields of tourism, parks and recreation management, nonprofits and nongovernmental organizations, and sustainable communities.

Students choose between two academic options: the thesis or the practicum professional option.

24 month

Duration

$ 25200

Tuition

Offered through the School of Community Resources and Development, the MNLM program is intended for mid-level professionals who work or desire to work in the nonprofit sector at senior leadership and management levels. The program provides an opportunity to obtain an advanced degree that addresses the unique character of nonprofit organizations and the social sector.

Students explore both theory and the practice of leadership and management in the nonprofit sector. The degree allows graduates enhanced recognition and credentials similar to those who have graduate degrees in administration or management.

24 month

Duration

$ 25900

Tuition

Become a global innovator with a higher purpose. Customize the world's No. 1-ranked Master of Global Management degree (Times Higher Education/Wall Street Journal, 2019) with skills and experience that empower you to integrate economic, cultural and political variables in solving societal development issues such as raising standards of living.

Recent research reveals that graduate programs in international development are in high demand. In fact, Devex found that the master's in international development was No. 3 in their survey of most demanded degrees (Devex, 2016). In a study of international development graduates in Canada, researchers found that over 86% of graduates were employed (Tiessen and Cameron, 2017). To meet this surging demand, Thunderbird School of Global Management created the development and innovation concentration within the MGM degree program.

Offered in collaboration with the School for the Future of Innovation in Society (https://sfis.asu.edu/school-future-innovation-society), the Master of Global Management in global development and innovation prepares global leaders to leverage innovation strategies to tackle development and planetary challenges. The ability to access the tremendous resources available throughout ASU for a truly customizable and transdisciplinary education sets this degree program apart.

Tailored to each student's ambitions and interests, this unique academic concentration is relevant to development practitioners who seek to complement their skills and experience and to those interested in pursuing careers in international development agencies within and beyond government as well as in nongovernmental organizations and community organizations at local, national and international levels.

Graduates are equipped with the analytical and practical skills and experience needed to engage critically as leaders in issues around innovation and development and to work across the intersections of innovation, development policy and global management. They are prepared to make a positive impacts in leadership roles alongside the school's global alumni network of professionals who are making a difference. Graduates have opportunities around the world to tackle some of humanity's most difficult and urgent challenges. They are on the frontline working as agents of change, advancing a shared vision of a world with inclusive and sustainable prosperity.

Thunderbird School of Global Management has produced unique leaders for more than 70 years, leaders in every sector capable of tackling the world's greatest challenges. The alumni network comprises 45,000 graduates and 170 chapters around the globe.

24 month

Duration

$ 70000

Tuition

As the world's most global and digital leadership, management, and business school, Thunderbird prepares global leaders who help organizations manage and stay ahead of the disruption and changes that characterize this era of rapid technological transformation. This full-time master prepares graduates with the skills necessary to lead diverse, cross-cultural teams in the private, public, not-for-profit sectors, start-ups, or social enterprises.

Thunderbird's Master of Global Management is the world's #1-ranked Master in Management according to the Wall Street Journal/Times Higher Education. It is unlike any other program in that it harnesses the immense potential of the Fourth Industrial Revolution to provide our graduates with the skills organizations demand in order to manage the digital transformation and constant disruption that characterizes this time of constant technological innovation.

The Master of Global Management is the most innovative leadership and entrepreneurship degree for professionals seeking a career in the most exciting global organizations who are disrupting business as usual and redefining or creating entirely new industries. The program builds on a strong foundation of traditional business administration courses and adds Industry 4.0 skills such as digital transformation, sustainability/ESG, diversity and inclusion, entrepreneurship, and innovation. 

In addition, the MGM offers over 16 transdisciplinary concentrations ranging from global affairs and public administration, to data science and healthcare delivery. Our graduates emerge from the program prepared to work across borders, cultures, industries, and sectors anywhere in the world.

24 month

Duration

$ 70000

Tuition

Learn to understand complex public problems and develop and implement innovative policy solutions. Through coursework and real-world projects, you gain the analytic skills required to address society's most challenging problems.

The MPP program equips students with the analytical tools they need to understand and address public policy issues. Students also develop skills in managing the process of policy development, approval, implementation, and evaluation as well as gain policy-specific knowledge on issues such as poverty, education, the environment and public safety.

Through a focused set of electives, the policy informatics concentration provides knowledge and skills to students seeking careers in which they can use informatics tools, models and simulations to help individuals and groups deliberate and evaluate policy decisions as well as explore new governance infrastructures. Emphasis is placed on theories and research concerning decision-making, complexity theory and visualization of quantitative and qualitative information, collective intelligence, behavioral economics and persuasive technologies.

24 month

Duration

$ 28534

Tuition

Learn to understand complex public problems and develop and implement innovative policy solutions. Through coursework and real-world projects, you gain the analytic skills required to address society's most challenging problems.

The MPP program allows students to approach the study of public policy with a focus on public policy in the urban setting.

The program trains people to lead by making positive policy decisions, addressing the difficult questions associated with public policy, and managing the process of policy creation, approval, implementation and evaluation. Students also gain an understanding of policies addressing issues such as poverty, education, the environment and public safety. At the conclusion of the master's degree program, students are able to identify, analyze and interpret the challenges and dilemmas of public policies, especially those of urban areas. Students also are able to approach policy analysis with a variety of quantitative and qualitative methods and are prepared to develop innovative processes and tools to deal with changing realities of public policy and address issues on a global, regional and local scale.

The Master of Public Policy program with a concentration in science and technology policy provides knowledge and skills for students seeking or advancing careers in areas where science and technology are guided by public policy or where science and technology play an integral role in the policy process. This concentration emphasizes theories and research concerning the role of science in decision-making, complexity theory, institutional design of knowledge production organizations, national innovation systems, innovation and industrial policy, technology transfer and research evaluation.

24 month

Duration

$ 28534

Tuition

Health Sciences, Nursing and Emergency Services

Bachelor of Science in Health Sciences

The BS program in health sciences provides students with the academic knowledge and skills that allow them to move directly into a range of employment opportunities within the health field or to continue their education in discipline-specific programs.

Students choose a track focus in either community-based health outcomes; health legislation and regulation; integrated care; or language, speech and communication.

A limited number of students each year may apply to pursue the echocardiography certificate through Mayo Clinic. Once the certificate is successfully completed, students may transfer the credits to Arizona State University and those credits may be applied toward completion of the Bachelor of Science in health sciences. Students interested in this option should seek advising before starting this track.

 

48 month

Duration

$ 32520

Tuition

Creative Arts & Design

Bachelor of Arts in Fashion

The BA in fashion at ASU is a transdisciplinary program that provides students with a foundation that enables them to work across many segments in the fashion industry.

The fashion program at ASU combines history, business practices and hands-on studio experience to prepare students for a variety of roles in this global industry. Gaining a proficiency in illustration skills, fluency with materials, traditional techniques and digital technologies, students are prepared for interdisciplinary collaborations through coursework across marketing and merchandising, wearable technology, sustainability, management and leadership, international experience, and fashion and culture. In the capstone experience, students develop a substantial project within an area of focus. Opportunities for internships and study abroad further advance students' professional goals.

 

48 month

Duration

$ 32520

Tuition

View All Courses by Kaplan Group - Arizona State University - Downtown Phoenix Campus, USA

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