Bachelor of Arts in Digital Culture (English)

at Kaplan Group - Arizona State University - Tempe Campus USA

Designed specifically for the marketing major, this digital and integrated marketing communications concentration builds on the knowledge provided in the major and prepares marketing students with specialized knowledge and training in the areas of advertising, brand management and digital marketing.

The purpose of the concentration within the BS program in marketing is to equip students with cutting-edge knowledge in the marketing communications area so they are well prepared to assume jobs in the areas of advertising, brand management and digital marketing. This concentration provides specialized expertise to graduates in an area that is growing in importance in the marketplace.

The concentration in energy and environment within the BSE program in mechanical engineering is designed to prepare students to analyze technical problems in:

• Air pollution
• Climate change
• Energy efficiency
• Environmental sustainability
• Renewable energy
• Timely issues facing the global community

Although the primary focus of this program is technical, the general education courses in the areas of the humanities and social and behavioral sciences introduce students to the global, political and societal issues relating to energy and the environment.

By focusing on issues such as air pollution, water scarcity and the lack of alternative transportation, this program is even more attractive for employers in the greater Phoenix area as well as nationwide.

The MArch degree program is designed for students interested in:

• Design and construction of beautiful new spaces and buildings
• Design and analysis of economically and ecologically sustainable built environments and communities
• Digital design and prototyping of innovative new building systems and technologies
• Research and advocacy for new definitions of the expansive public role of architects in professional practice and broader civic dialogue

The Master of Architecture is an accredited professional degree program at ASU. The architecture program has been educating aspiring architects, as well as other professionals involved in the construction of cities and the broader built environment since the 1950s. The program has matured to include undergraduate and graduate degrees with a focus on designing for a sustainable and innovative future.

The curriculum has been designed specifically for students to be able to leverage other majors at ASU. Students can pursue concurrent options such as sustainability, real estate development, construction management, interior design, landscape architecture and many more.

The MFA in creative writing at ASU has always been an unswervingly student-first program. Through small classes, intimate workshops or one-to-one mentoring, the centuries-old apprenticeship model thrives within the New American University. Poets and fiction writers work with outstanding faculty who have published more than 80 books and garnered national and international attention through awards that include:

• Guggenheim, Howard Foundation, and National Endowment for the Arts fellowships
• International Griffin Poetry Prize
• Pulitzer Prize
• two Medals of Achievement from the National Society of Arts and Letters
• Walt Whitman Award from the Academy of American Poets

Additionally, in concert with the Master of Fine Arts program, the Virginia G. Piper Center for Creative Writing offers students a variety of creative and global fellowship opportunities each year, including two teaching fellowships in Singapore; two creative research fellowships to provide support for summer writing projects; and other generous forms of support that include graduate assistantships, travel scholarships, professional development support, and other teaching and leadership opportunities.

Furthermore, students have access to a variety of professional development opportunities, including serving on the editorial board of an international literary journal, Hayden's Ferry Review and internships with Four Way Books.

ASU's MA program in history offers dynamic content that deepens students' knowledge of history while developing their core skills that are applicable in a variety of settings. Students graduate from the program with an enhanced ability in finding and analyzing information, planning and organizing projects, and writing and speaking effectively.

The master's degree program offers studies in North American, European, public and global-comparative history, and it provides students with opportunities for professional development through colloquia, internship experiences and conference attendance.

Graduates with a Master of Arts degree in history will have acquired advanced historical thinking skills, as well as skills employers consistently identify as highly valuable, including effective oral and written communication, critical thinking and problem-solving.

The BA program in international letters and cultures with a concentration in Arabic studies provides critical and cultural diversity in advanced Arabic language and literature that enriches ASU students' undergraduate experience.

The program provides a broad knowledge and understanding of the culture, literature and traditions of the vast Arabic-speaking world and prepares students for a thriving job market. The Arabic studies concentration also benefits students interested in academic research and careers in public and diplomatic service as well as in national security.

This concentration complements existing degree programs in the School of International Letters and Cultures and enhances studies in social science disciplines such as political science and global studies as well as many humanities fields, including anthropology, history, philosophy and religious studies.

The MSE in construction engineering is a transdisciplinary degree program that encompasses the areas of geotechnical engineering, structural engineering, transportation engineering, construction engineering and management-related topics.

This focus on a combination of design and management prepares the student for a career at the interface of design and construction. Students who are interested in a career emphasizing construction of infrastructure find this program especially desirable.

The MS program in computer science with a concentration in biomedical informatics is designed for graduate students who wish to perform research in such topics as genomics and computational systems biology.

The concentration is transdisciplinary in nature, providing preparation that integrates technological expertise in the information sciences, computer science, biosciences and statistics with an understanding of the clinical environment of the health care professional. The curriculum exposes computer science students to current issues in clinical practice as well as the use of information systems in health care settings.

Students pursuing the BS in marketing gain an understanding of the science behind consumer behavior and the critical role that marketing plays in all organizations. In addition, students develop marketing skills that provide a competitive advantage in their careers.

The nationally ranked and award-winning marketing faculty share a passion for teaching and mentoring undergraduate students. Faculty members provide many productive ways for students to get involved in the life of the department and work with business partners.

The department is home to the Center for Services Leadership, the premier international center for the study of the science of services and offers distinctive coursework in professional sales, relationship management and sports business.

Political science is the study of governmental practices, politics and theories. Coursework in the BA program in political science covers American institutions, international relations, political theory and world affairs.

The program helps students gain a basic understanding of the assumptions underlying political science and helps them develop the necessary research skills for analyzing complex sociopolitical issues. In addition to coursework, students learn through internships, service-learning and research opportunities.

Graduates of this program are prepared for work as analysts or aides in local, state or national legislative offices, among other roles. Many graduates go on to law school or graduate programs in political science, social science, urban planning or public administration.