Bachelor of Science in Marketing (Digital and Integrated Marketing Communications)

at Kaplan Group - Arizona State University - Tempe Campus USA

ASU's MA program in history offers dynamic content that deepens students' knowledge of history while developing their core skills that are applicable in a variety of settings. Students graduate from the program with an enhanced ability in finding and analyzing information, planning and organizing projects, and writing and speaking effectively.

The master's degree program offers studies in North American, European, public and global-comparative history, and it provides students with opportunities for professional development through colloquia, internship experiences and conference attendance.

Graduates with a Master of Arts degree in history will have acquired advanced historical thinking skills, as well as skills employers consistently identify as highly valuable, including effective oral and written communication, critical thinking and problem-solving.

In the biology and society concentration of the MS program in biology, students examine topics where biology intersects with society.

The concentration tailors individual plans of study to individual needs and interests, with a solid grounding in the life and related sciences and with a rigorous analytical and interdisciplinary education. The program offers suggested courses for those wishing to focus on these areas: bioethics, policy and law; biology education research; ecology, economics and ethics of the environment; and history and philosophy of science.

Bioethics, policy and law --- Students are trained in the pressing moral, policy and legal issues raised by the biosciences and biomedicine and in the disciplinary methods necessary to address these issues.

Biology education research --- This focuses on using education research to identify ways to improve undergraduate biology education broadly.

Ecology, economics and ethics of the environment --- This area trains students in the theory and empirical methods for understanding, analyzing and shaping policy for coupled human-natural systems.

History and philosophy of science --- Students are trained in the conceptual foundations of science, especially the epistemological and methodological assumptions that shape science and its progress.

The BSE program in computer systems engineering focuses on the analysis, design, testing, integration and evaluation of hardware and software systems. The curriculum is grounded in many engineering disciplines, including the applications of science and technology to the design of:

• Computer architecture
• Cybersecurity
• Digital circuits
• Distributed and embedded systems
• Networking
• Operating systems

Students engage in the design of integrated hardware and software solutions for computing, communication and control applications. They practice many aspects of engineering activities, such as the development of:

• Computer networks
• Embedded and ubiquitous systems
• High-performance computer systems
• Individual digital components

Students become skilled at interfacing different pieces of hardware and software components and integrating systems and products with new capabilities and improved quality and performance.

Students in the BS program in geographic information science begin their study by gaining a strong foundational understanding of geographic information systems, statistical analysis and computer programming. Students expand on this foundation through upper-division coursework in the major that enables the pursuit of deeper and more focused understanding of the application of geographic information science technologies to complex environmental and societal issues.

The School of Arts, Media and Engineering educates the next generation of learners and empowers them with technofluency --- its development, application and implications. The School of Arts, Media and Engineering prepares students to be socially aware, critically thinking global citizens who strive to bring about positive change in a society that will be increasingly shaped by new technologies.

The BA program in digital culture equips students with the knowledge, abilities and technical skills they need for creating computational media.

Students learn to create computational media, which is computation combined with objects, sound, video, time, space, culture and bodies; breathe behavior into media, objects or systems by programming; think critically about how computation impacts lives and how culture makes a difference in how people experience computational media, a critical skill in this dynamic age.

Armed with skills and reasoned judgment, graduates work in cultural communication, marketing, design, social media, health, education, entertainment and creative arts, and all areas in which culture is shaped by technology and computational media. All students gain techniques to change the world and communicate using contemporary computational media, a vital power in the 21st century. Some go on to invent fresh techniques.

Graduates interested in continuing their education are well prepared to apply for the top interdisciplinary new media programs in the nation.

Digital Culture - Music Concentration

In the digital culture program with a concentration in music, students complement their knowledge of digital culture with discipline-specific courses in the School of Music. These courses focus on understanding the foundations and historical and theoretical structures of commercial and popular music and the principles of electronic music composition and digital sound.

The BSE program in electrical engineering prepares students for positions as electrical engineers.

Following initial coursework in mathematics and sciences, the foundation classes build a solid base of engineering knowledge. The electrical engineering curriculum includes a number of required upper-division electrical engineering and technical elective courses in such areas as circuits; communication, signal processing and control systems; computer engineering; electromagnetics; power; and solid-state devices.

Approved technical elective courses provide students with an opportunity either to broaden their background in electrical engineering or to study in greater depth the technical subjects in which they have special interest.

Psychology is the scientific study of human behavior. This diverse field includes mental health and counseling as well as child development, neuroscience and brain function, memory and decision-making, behavior analysis, statistics and crosses into other disciplines such as medicine, law, business and economics.

Emphasizing critical thinking and reasoning, and quantitative research methods and writing, this BS program in psychology goes beyond the classroom with practical experiences through internships, service-learning and faculty-supervised research. (Some opportunities are not available to students enrolled in the degree offered through ASU Online.)

The Bachelor of Science degree differs from the Bachelor of Arts degree in that it requires two additional lab courses and advanced statistical training, providing a greater depth of knowledge in the biological and neuroscientific aspects of psychology that are increasingly important both for research and for clinical practice. The advanced statistical training further prepares students for careers and graduate training involving psychological research, clinical research and legal policy research.

The computer engineering program provides the knowledge and skills necessary to advance and develop new paradigms for the design, system integration, testing, evaluation and deployment of state-of-the-art hardware and software systems that include computing, communications and networking (wired and wireless), control functions, sensing, signal processing and actuation. It is a multidisciplinary program that builds on the fundamentals of computer science, electrical engineering and applied mathematics, with a balance between hardware and software courses. Students must choose a concentration: computer systems engineering or electrical engineering.

Computer engineering is a trans-disciplinary program that builds on the fundamentals of computer science, electrical engineering, applied mathematics, and physical sciences. Graduates of this program will have the knowledge and skills necessary to advance the design, system integration, testing, evaluation and deployment of the state-of-the-art hardware and software for systems that include computing, communications and networking (wired and wireless), control functions, sensing, signal processing and actuation.

Computer Systems Concentration
The MS in computer engineering is a transdisciplinary program that builds on the fundamentals of computer science, electrical engineering, applied mathematics and physical sciences. Graduates of this program will have the knowledge and skills necessary to advance the design, system integration, testing, evaluation and deployment of state-of-the-art hardware and software for systems that include computing, communications and networking (wired and wireless), control functions, sensing, signal processing and actuation.

The program is intended for students who want to gain knowledge deeper than that provided at the bachelor’s degree level and sufficient for designing and implementing state-of the-art systems in industrial research and development positions. The program is also appropriate for students contemplating future doctoral study and desiring to gain experience in research. Master’s degree program graduates may work under the direction of scientists and engineers who hold doctorates in high-tech lab settings assisting in developing innovative products and systems that require strong foundational knowledge in the underlying sciences and the ability to synthesize and analyze engineering principles as they relate to the development of new computer engineering technology.

The BA program in business with a concentration in sports business is attractive to students with an interest in the sports industry.

This concentration provides students with the necessary skills to build knowledge and understanding of the development of the strategic business process in sports organizations and its relationship to media. The program offers a strong focus on applied elements of the sports industry, especially as it relates to media and its impact on the industry.

The proliferation of mass communication (including television, game systems and social networks) has transformed sports into a highly commercialized industry and, in turn, sports continue to generate revenues for these businesses. The interaction between sports and media has led to a multitude of applications of business knowledge to these fields.

The life sciences involve the study of the basic organization and processes of life (microbes, plants and animals) at scales ranging from molecules to ecosystems and in time from picoseconds to millennia. This includes investigations into how hereditary information is transferred and organisms evolve, the interplay of organisms and their environments, and how these factors interact in health and disease.

Students interested in a degree in life sciences can opt for a BS in biological sciences or choose one of five concentrations:

• Biology and society
• Biomedical sciences
• Conservation biology and ecology
• Genetics, cell and developmental biology
• Neurobiology, physiology and behavior