Bachelor of Arts in Public Relations and Marketing Communications

at Kaplan Group - Simmons University USA

Our students perfectly blend information technology with computer science, management and communications, able to solve complex computing problems and communicate the results.

Technology is constantly developing and evolving, presenting new challenges and opportunities
Through hands-on class projects you'll learn vital skills — like modern programming language, database management and web applications — and hone your quantitative skills.

As an information technologist, you'll determine user needs and develop, manage, and support technology-based solutions. Our students are well prepared for careers as web developers, web administrators, IT consultants, network supporters, system integrators, system analysts and application developers.

The Financial Mathematics major, which is interdisciplinary among the Mathematics and Statistics, Economics and Management programs, prepares students for careers in the financial services and actuarial industries.

Among the possible very rewarding career paths are becoming a financial planner, a private wealth manager, an investment manager (for a mutual fund, pension plan, or endowment) and an actuary. The major also helps prepare students for the first Chartered Financial Analyst (CFA) exam and for the first three Society of Actuaries exams.

Our majors have had internships at financial services firms, private wealth management firms, investment banks and mutual fund companies. Our graduates work in all these settings, at hedge funds, at insurance companies, and in other settings requiring a deep knowledge of these fields and strong analytical skills.

At Simmons, you'll learn advanced language skills and speak eloquently about subjects ranging from civilization to literature.

Our students are eager, intuitive and hard-working, expanding their understanding of French culture through in-depth courses and independent learning.

We encourage our students to develop their global perspective through study abroad opportunities. Our students go on to successful careers in fields such as education, writing, marketing and law.

Sound economic analysis is the foundation of business, government and nonprofit organizations.

Do you want to be an effective decision-maker and influential leader?
To succeed in economics, you'll need a strong understanding of issues like health care reform and inequality, institutions such as the Federal Reserve and the International Monetary Fund, and debates about government debt, globalization and sustainability.

Our program will help you develop the analytical, research, writing, quantitative and communication skills you'll need to produce significant research papers and confidently present your findings.

Outside the classroom, faculty interact with students in the Economics Liaison, discussing economic news and debates, organizing special lectures, and attending off-campus events. The Economics Liaison also collaborates with the Department in organizing a series of activities aimed at helping students secure internships and transition to careers and graduate school. In addition, students prepare for career success through the Department's Econnect program, featuring events like the annual Economics Student-Alumnae Networking Dinner and alumnae-led workshops on networking, negotiation, interviewing, résumé development and LinkedIn.

Our students combine their passions, incorporating their expertise into fields like finance, community development and government. Study in economics is also excellent preparation for law school and graduate study in economics, public policy, international relations, management, finance, and many other fields.

BS graduates in chemistry work in laboratories developing pharmaceuticals, cosmetics, energy resources, solutions to environmental problems, and other areas of modern industry. A chemistry bachelor’s degree is also excellent preparation for professional schools of medicine or dentistry, especially with the increasing dependence of medical research and practice on knowledge of living systems at the molecular level. With the M.S. or Ph.D., a scientist can take responsibility for planning research and supervising laboratories. Excellent career opportunities are found in private industry, in government laboratories, and on college and university faculties.

Our students are on the cutting edge of marketing theory, developing innovative social media campaigns, and engaging in the ongoing online conversation. The marketing landscape is constantly changing, including pressures in the global economy, sweeping changes in technology that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social impact and corporate ethics.

Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for local organizations. You'll learn to design compelling marketing campaigns that reflect your understanding of branding and consumer behavior, as you prepare for marketing opportunities in the workplace.

The goals of the Program in Women’s and Gender Studies are to educate students in the theoretical, empirical, and methodological perspectives for considering the status and experiences of women; to consider gender in diverse national and international contexts by studying the multiple and contested meanings and roles of gender; and to develop an understanding of how gender is related to other social categories including race, class, age, sexuality, religion, and nationality. Women’s and Gender Studies courses, whether taken as part of the major or to enrich another discipline, invite students to understand past and present experiences in order to prepare for challenges and opportunities in their future personal, work, and social lives. Majoring in Women’s and Gender Studies has led to careers in management, law, academia, counseling, education, library, museum or archival work, health care, social services, public administration, writing, publishing, and the media.

Learning Outcomes:
Upon graduation students with a BA in Women’s and Gender Studies will have gained the following skills, knowledge, and abilities:

• Critical-Historical Awareness – Students will be adept at considering gender in diverse national and international contexts as a result of studying the multiple and contested meanings and roles of gender from an historical, a multidisciplinary, and a trans-national perspective and will have developed an understanding of how gender is related to other social categories such as race, ethnicity, social class, sexuality, religion, and nationality.
• Interdisciplinary Content – Students will have acquired theoretical, methodological, and empirical perspectives for studying and critically analyzing the history, status, and experiences of women from diverse backgrounds.
• Disciplinary Skills – Students will be skilled at integrating theory and practice and will be able to communicate effectively in both writing and speaking.
• Practical Skills – Through independent learning or internships, students will be prepared to enter the workplace, graduate programs, and community-based volunteer work with an understanding of social justice issues informed by interdisciplinary scholarship and feminist perspectives.
• Leadership Skills – Students will continue in leadership roles that they have either begun or further developed while at Simmons.

In our media arts program you'll learn to communicate, uplift, educate, and create change through visual storytelling.

You'll explore the art and science of communicating across multiple media — including drawing, video, animation, digital imaging, web, photography, and radio — and gain confidence in your own vision. And you'll do it in Boston, with close proximity to the MFA, the ICA and numerous other world-class art museums and galleries.

Work on projects for local, non-profit clients with a team of your peers in our communications workplace, Studio 5, or tackle creative opportunities like working on Commtracks, our award winning senior magazine. You'll hone your advanced aesthetic abilities and apply them to real-world projects. Our students develop a keen understanding of all communications disciplines, from graphic design to journalism, making them instrumental to any creative workplace.

Boston ranks in the top 5 US media markets. You'll have countless exciting and rigorous internship and career opportunities at your finger tips. Our students go on to jobs in television, multimedia, web and video production.

The Accounting major is a gateway to lucrative opportunities in a wide variety of exciting professional careers. Students will master the knowledge and skills needed to pass the CPA, CMA, or CIA exams. Whether your goal is to be an officer in a CPA firm, lead an accounting department in industry, establish a private practice, or any of a host of other possibilities, our accounting program will help you get there.

Our Bachelor of Science in Data Science and Analytics program prepares students to change the world by harnessing the power of information. In fact, Data Science already impacts your world. It is the force behind everything from Facebook ads to personalized medicine.

Data Science and Analytics, a field that also goes by the names of Data Science, Data Analytics, and Predictive Analytics — is also related to “Big Data”, “Machine Learning” or “Artificial Intelligence”. In the Bachelor’s in Data Science and Analytics degree program, students combine computer science, statistics and project management with in-depth knowledge of a specific discipline to become expert analysts. They then apply their expertise in the real world through internships that prepare them for exciting careers in their chosen field.

What can you do with a Bachelor’s degree in Data Science and Analytics?
Many careers opportunities exist for Data Science and Analytics degree holders. Depending on your chosen concentration, or area of expertise, career possibilities for Simmons graduates include:

• Data Analyst
• Big Data Engineer
• Data Architect
• Business Intelligence
• Analyst
• Data Scientist
• Drug Discovery Scientist
• Genomics/Epidemiologist
• Data Warehouse Analyst
• Social Science and Public Policy Analyst
• Ethical Hacker
• Meteorologist