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Bachelor of Arts in Public Relations and Marketing Communications

Bachelor of Arts in Public Relations and Marketing Communications

at Kaplan Group - Simmons University USA

Overview

You'll learn to craft intelligent and influential messages — even in 140 characters or less — and comprehensive public relations plans.

The Interdisciplinary Major in Public Relations and Marketing Communications is offered with the Business School and designed to provide grounding and experience in public relations and a firm understanding of the principles and implementation of marketing strategy. At its best, PR/MarCom education embodies intellectual traditions drawn from a wide range of social and hard sciences, as well as professional and liberal arts areas of concentrations. Students receive a BA in PR/MarCom.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Kaplan Group - Simmons University

Location

Bachelor of Arts in Public Relations and Marketing Communications Assistant Fee

$41872

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Bachelor of Arts in Public Relations and Marketing Communications Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

83.0

Minimum Overall Score

60.0

Minimum Overall Score

Other Courses by Kaplan Group - Simmons University,USA

The formal joint major in Economics and Mathematics is offered with the Department of Mathematics and Statistics and is administered by the Department of Economics. The specialization has arisen because of the increased role of mathematics and statistics in economic analysis, Also, for students with good mathematical aptitude who do not wish to specialize only in mathematics and statistics, the joint major in Economics and Mathematics provides the opportunity to develop a field of applied mathematics.

48 month

Duration

$ 41872

Tuition

The goals of the Program in Women’s and Gender Studies are to educate students in the theoretical, empirical, and methodological perspectives for considering the status and experiences of women; to consider gender in diverse national and international contexts by studying the multiple and contested meanings and roles of gender; and to develop an understanding of how gender is related to other social categories including race, class, age, sexuality, religion, and nationality. Women’s and Gender Studies courses, whether taken as part of the major or to enrich another discipline, invite students to understand past and present experiences in order to prepare for challenges and opportunities in their future personal, work, and social lives. Majoring in Women’s and Gender Studies has led to careers in management, law, academia, counseling, education, library, museum or archival work, health care, social services, public administration, writing, publishing, and the media.

Learning Outcomes:
Upon graduation students with a BA in Women’s and Gender Studies will have gained the following skills, knowledge, and abilities:

  • Critical-Historical Awareness – Students will be adept at considering gender in diverse national and international contexts as a result of studying the multiple and contested meanings and roles of gender from an historical, a multidisciplinary, and a trans-national perspective and will have developed an understanding of how gender is related to other social categories such as race, ethnicity, social class, sexuality, religion, and nationality.
  • Interdisciplinary Content – Students will have acquired theoretical, methodological, and empirical perspectives for studying and critically analyzing the history, status, and experiences of women from diverse backgrounds.
  • Disciplinary Skills – Students will be skilled at integrating theory and practice and will be able to communicate effectively in both writing and speaking.
  • Practical Skills – Through independent learning or internships, students will be prepared to enter the workplace, graduate programs, and community-based volunteer work with an understanding of social justice issues informed by interdisciplinary scholarship and feminist perspectives.
  • Leadership Skills – Students will continue in leadership roles that they have either begun or further developed while at Simmons.

48 month

Duration

$ 41872

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Financial Mathematics

The Financial Mathematics major, which is interdisciplinary among the Mathematics and Statistics, Economics and Management programs, prepares students for careers in the financial services and actuarial industries.

Among the possible very rewarding career paths are becoming a financial planner, a private wealth manager, an investment manager (for a mutual fund, pension plan, or endowment) and an actuary. The major also helps prepare students for the first Chartered Financial Analyst (CFA) exam and for the first three Society of Actuaries exams.

Our majors have had internships at financial services firms, private wealth management firms, investment banks and mutual fund companies. Our graduates work in all these settings, at hedge funds, at insurance companies, and in other settings requiring a deep knowledge of these fields and strong analytical skills.

48 month

Duration

$ 41872

Tuition

Sound economic analysis is the foundation of business, government and nonprofit organizations.

Do you want to be an effective decision-maker and influential leader?
To succeed in economics, you'll need a strong understanding of issues like health care reform and inequality, institutions such as the Federal Reserve and the International Monetary Fund, and debates about government debt, globalization and sustainability.

Our program will help you develop the analytical, research, writing, quantitative and communication skills you'll need to produce significant research papers and confidently present your findings.

Outside the classroom, faculty interact with students in the Economics Liaison, discussing economic news and debates, organizing special lectures, and attending off-campus events. The Economics Liaison also collaborates with the Department in organizing a series of activities aimed at helping students secure internships and transition to careers and graduate school. In addition, students prepare for career success through the Department's Econnect program, featuring events like the annual Economics Student-Alumnae Networking Dinner and alumnae-led workshops on networking, negotiation, interviewing, résumé development and LinkedIn.

Our students combine their passions, incorporating their expertise into fields like finance, community development and government. Study in economics is also excellent preparation for law school and graduate study in economics, public policy, international relations, management, finance, and many other fields.

48 month

Duration

$ 41872

Tuition

Students earning their Bachelor of Arts in Political Science at Simmons develop a keen understanding of government institutions, the processes of decision making, and public policy.

Political Science students have many opportunities to learn from experts in the classroom—like our Warburg Chair in International Relations—and to attend leadership-focused events with visionaries like Former Secretary of State Hillary Rodham Clinton and Gloria Steinem. Students also intern for local and national politicians, government agencies, and advocacy groups here in Boston—all just a short walk or T ride from campus.

Why study Political Science?
Politics implicitly affect every aspect of our daily lives. If you’re interested in international affairs, public policy, terrorism, the environment, and/or civil rights, studying political science will quench your thirst for information. Graduates of the Bachelor of Arts in Political Science program at Simmons have the breadth and depth of knowledge required to analyze what shapes the political landscape in the United States and around the globe—yesterday, today, and tomorrow. Best of all? They have the confidence to speak up for what they believe in, striving to make changes to make the world a better place.

48 month

Duration

$ 41872

Tuition

Our students are on the cutting edge of marketing theory, developing innovative social media campaigns, and engaging in the ongoing online conversation. The marketing landscape is constantly changing, including pressures in the global economy, sweeping changes in technology that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social impact and corporate ethics.

Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for local organizations. You'll learn to design compelling marketing campaigns that reflect your understanding of branding and consumer behavior, as you prepare for marketing opportunities in the workplace.

48 month

Duration

$ 41872

Tuition

Are you ready to dive into the inner workings of the human mind? Earning a Psychology degree at Simmons University enables students to examine the intricacies of psychology from neurons to mental health.

Why pursue a Bachelor’s degree in Psychology?
A Psychology degree from Simmons gives graduates an edge, regardless of their career path. Professionals across all fields benefit from an understanding of the human psyche, what motivates and shapes behavior, and social processes.

Why major in Psychology? Students in the Bachelor of Arts in Psychology program survey contemporary approaches to mental health and think critically about human behavior. Simmons’ psychology classes will also teach transferable writing, research and analytical skills. Upon graduation, psychology degree holders are able to apply their expertise to real-world quandaries.

48 month

Duration

$ 41872

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Biochemistry (STEM)

The major in biochemistry is jointly administered by the departments of biology and chemistry and is approved by the American Chemical Society. The rapidly growing field of biochemistry involves the application of biological and chemical concepts and techniques to the understanding of life processes such as the determination of hereditary traits, utilization of energy, propagation of nerve signals, and the molecular basis of physiological and pharmacological phenomena. Biochemists are involved in agriculture, medical research, biotechnology, nutritional research, and other areas at the interface of chemistry and biology.

48 month

Duration

$ 41872

Tuition

You'll critically understand every element of website development — from designing the perfect layout to writing the code behind the scenes — and build innovative, interactive websites.

The World Wide Web has driven a need for web designers and developers. People who understand both the art and the science of web development are particularly valued. Graduates will have a firm understanding of the principles of design as well as an understanding of the technical issues involved in the development of an active website. Students graduating from this major will have an advantage over traditional web designers because they will have both a clear understanding of the elements of web development and deep knowledge of the elements of design.

This major combines existing classes from the Communications and Computer Science programs to create a cohesive major in Web Design & Development. It seeks to draw students who are interested in integrating the two facets of website creation, rather than focusing on either the Graphic Design concentration or the Computer Science major.

48 month

Duration

$ 41872

Tuition

The intellectual domain of Africana Studies (AST) consists of four major areas:

  • The study of African and European American relationships beginning in the 16th century.
  • The study of African/African American community building, i.e., African Americans’ founding and organization of economic, educational, religious, and cultural institutions and related achievements of self-determination.
  • Africanity and diaspora studies in the Americas, Africa, and Europe.

Africana women’s studies which seeks to study race, gender, and culture in ways that allow us to understand often interrelated diasporic experiences across the globe.
Each of these areas may be examined further by focusing upon specializations in the humanities (e.g., literature, film, journalism), social sciences (e.g., research, public policy, health care), physical sciences (e.g., environmental studies), interdisciplinary studies (e.g., women’s and gender studies, management, education) or in professional programs (nursing, teacher preparation, social work). An AST major or minor is appropriate for students with strong interests in studies of Americans of color; in the intersectional study of race, gender, and class in the humanities or social sciences; or in one or more subject areas indicated above. The department prepares students for the labor market and continued professional and graduate training by providing a solid foundation of critical, analytical, and technological skills. Pre-graduation internships are available for all interested students. Study abroad and modern language skills are highly recommended. Students interested in dual degree programs or self-designed majors should consult with program faculty to design an individualized program.

48 month

Duration

$ 41872

Tuition

View All Courses by Kaplan Group - Simmons University, USA

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