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Bachelor of Science in Business Administration - Marketing

Bachelor of Science in Business Administration - Marketing

at Kaplan Group - Simmons University USA

Overview

Our students are on the cutting edge of marketing theory, developing innovative social media campaigns, and engaging in the ongoing online conversation. The marketing landscape is constantly changing, including pressures in the global economy, sweeping changes in technology that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social impact and corporate ethics.

Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for local organizations. You'll learn to design compelling marketing campaigns that reflect your understanding of branding and consumer behavior, as you prepare for marketing opportunities in the workplace.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Kaplan Group - Simmons University

Location

Bachelor of Science in Business Administration - Marketing Assistant Fee

$41872

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Bachelor of Science in Business Administration - Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

83.0

Minimum Overall Score

60.0

Minimum Overall Score

Other Courses by Kaplan Group - Simmons University,USA

Arts & Humanities

Bachelor of Arts in Art

The major in art includes courses in art history and studio art practice. Students choose either area to emphasize, depending upon interest and career plans. Either emphasis can serve as a foundation for further study at the graduate level. The study of art leads to careers in a wide variety of fields, such as teaching, publishing, arts administration, art conservation, museum or gallery work, commercial art and design, architecture, city planning, painting, photography, or printmaking, etc. In all of these areas, the major in art would profitably be combined with a major in another area, such as English, history, chemistry, philosophy, management, communications, or mathematics.

Students are encouraged to augment the required courses with in-depth study in the liberal arts and additional courses in the major. Students work with their advisor to develop a coherent course program that will meet their educational goals. Students considering graduate study should plan to take as many upper level courses in their major as they can accommodate in their schedules, especially during junior and senior years.

48 month

Duration

$ 41872

Tuition

If science is your passion, the chemistry management joint major will help you translate that interest into a business career.

The chemistry-management joint major is designed for students who would like to apply their scientific interests to a business career. The major is appropriate for a variety of careers at the interface of the two disciplines, such as sales and marketing specialists for chemical and pharmaceutical companies, business officers in science-based industries or institutions, and scientific information liaisons (e.g., public relations, political advising, and lobbying).

48 month

Duration

$ 41872

Tuition

The Arts Administration Program integrates art history, studio art and music with Simmons’ pre-professional programs in business, communications and information science to prepare students for leadership in today’s changing creative economy. Internships and other practical experiences in the field are made possible through an array of institutional partnerships in Boston and beyond. With this combination of discipline-specific knowledge, practical skill and professional experience, graduates pursue arts-related careers in fields like development, education, marketing and digital communications within nonprofit cultural institutions, performance organizations, museums, art galleries and auction houses.

48 month

Duration

$ 41872

Tuition

We offer two tracks within the Bachelor of Science in Nutrition and Food program: Food Service Management; and Nutrition, Wellness, and Health Promotion.

Do you have a passion for food? It's time to put it to use
In the Food Service Management track, you'll focus on the controls of the food service system — like accounting, budgeting, pricing and regulations — and critically understand the theories and applications of human resources management, marketing and organizational design.

Through in-depth team projects, our students focus on modern food production, design, quality and productivity. You'll understand the health effects of nutrient inadequacies and excesses — and learn the value of producing quality food to achieve organizational and nutritional goals.

Are you interested in communicating nutrition information through social media, believe in exercise as part of a holistic approach, and have an entrepreneurial spirit? In the Nutrition, Wellness, and Health Promotion track you will work across disciplines to gain an appreciation for communicating sound nutrition information to targeted populations and communities to encourage individuals to make healthy decisions. You’ll learn to assess and evaluate community programs, while taking advantage of our location to work in a wide range of program sites.

Our students apply their skills through internships at organizations like Panera Bread, Women's Lunch Place, Rosie's Place, The Boston Elder Protective Services Program, Aramark and the Somerville Health Department. Our graduates are leaders in the food service management industry and find success as directors, planners and managers.

48 month

Duration

$ 41872

Tuition

The goals of the Program in Women’s and Gender Studies are to educate students in the theoretical, empirical, and methodological perspectives for considering the status and experiences of women; to consider gender in diverse national and international contexts by studying the multiple and contested meanings and roles of gender; and to develop an understanding of how gender is related to other social categories including race, class, age, sexuality, religion, and nationality. Women’s and Gender Studies courses, whether taken as part of the major or to enrich another discipline, invite students to understand past and present experiences in order to prepare for challenges and opportunities in their future personal, work, and social lives. Majoring in Women’s and Gender Studies has led to careers in management, law, academia, counseling, education, library, museum or archival work, health care, social services, public administration, writing, publishing, and the media.

Learning Outcomes:
Upon graduation students with a BA in Women’s and Gender Studies will have gained the following skills, knowledge, and abilities:

  • Critical-Historical Awareness – Students will be adept at considering gender in diverse national and international contexts as a result of studying the multiple and contested meanings and roles of gender from an historical, a multidisciplinary, and a trans-national perspective and will have developed an understanding of how gender is related to other social categories such as race, ethnicity, social class, sexuality, religion, and nationality.
  • Interdisciplinary Content – Students will have acquired theoretical, methodological, and empirical perspectives for studying and critically analyzing the history, status, and experiences of women from diverse backgrounds.
  • Disciplinary Skills – Students will be skilled at integrating theory and practice and will be able to communicate effectively in both writing and speaking.
  • Practical Skills – Through independent learning or internships, students will be prepared to enter the workplace, graduate programs, and community-based volunteer work with an understanding of social justice issues informed by interdisciplinary scholarship and feminist perspectives.
  • Leadership Skills – Students will continue in leadership roles that they have either begun or further developed while at Simmons.

48 month

Duration

$ 41872

Tuition

Organizations today demand responsive leaders, who can provide vision, are creative, can manage across the organization, and work ethically and effectively in a diverse workforce. This BSBA Program major prepares students to assume well paid entry-level jobs that draw upon skills learned across the Business curriculum. Students gain an understanding of managerial roles, activities, and functions of organizations. Business and Management graduates have found jobs in biotech, financial services, healthcare, and communications. Students can combine a major in Business and Management with a variety of liberal arts disciplines such as psychology, sociology, or data science to enhance knowledge and critical thinking skills and to provide a broader context in which to make a difference in the workplace.

What can you do with a bachelor’s degree in Business and Management?
All organizations need general managers and the Business and Management major gives you the fundamentals to meet job requirements across the economy plus Simmons’ special sauce with diversity, equity, and inclusion content and an intense focus on building individual level skills and confidence to reach your personal best.

The Business and Management major will deliver “how to” knowledge that will help you be a successful employee contributing to the organization’s mission on the business side right from the start, or as your career develops over time.

Our Bachelor’s degree in Business and Management offers flexibility in allowing you to select additional courses that can lead you to career tracks like People Management (HR), Operations Management, and social welfare advocacy. At the heart of it, general management capabilities that will build through this Business and Management major apply to most jobs and will serve you over a career lifetime.

48 month

Duration

$ 41872

Tuition

As a sociologist, you'll investigate society from a grounded and critical perspective.

Do you want to change the world? First you have to understand it
You'll study everything from crime to religion, developing a unique understanding of what motivates human behavior. Our Students are encouraged to study abroad and apply your substantial training to the real world. The culture at Simmons is focused on community service and activism, giving you ample opportunities to connect and grow within our community.

Our faculty encourages diverse learning styles, offering many options for personalized courses of study and independent learning. You'll benefit from a well rounded liberal arts education with classes in specialties like women's and gender studies, Africana studies and international relations.

With their technical and intellectual experience, our students find successful careers in community organizing, law, public policy, teaching, higher education and social work.

48 month

Duration

$ 41872

Tuition

The Bachelor of Science (BS) in Neuroscience and Behavior degree blends social, natural, mathematical, and life sciences to address the intriguing issues related to behavior and experience.

Have you ever wondered what makes people act the way they do? The interdisciplinary field of Neuroscience and Behavior explores the nervous systems of the body and how they influence the expression of human behavior. It is a complex and ever-evolving study comprised of extensive research of the mind, combining aspects of psychology and biology to dig deeper into the biological bases of behavior, conscious experience, and the relationship between physical and mental health.

Why study Neuroscience and Behavior?
Through the Bachelor’s in Neuroscience and Behavior degree, students closely examine cognition, behavior, and emotion in order to better understand the layers and intricacies of the mind and nervous systems. From this meticulous scientific study of the brain, students can reveal reasoning for much grander expressions and psychological patterns, as well as how disease and disorder can change behavior.

Molecular, cellular, and behavioral studies intersect together through an engaging and rigorous curriculum that covers core courses in biology, psychological science, statistics, chemistry, biological psychology, research methods, and the philosophy of mind. Going beyond this technical knowledge, the Neuroscience and Behavior curriculum also prepares students with the professional skills to communicate findings clearly and with confidence in order to innovate and push the boundaries of the field.

48 month

Duration

$ 41872

Tuition

By strengthening your visual intelligence, you'll cultivate the artistry you need to create compelling and impactful messages.

Our students are immersed in print, web, and multimedia design, applying their advanced skills to hands-on projects and internships. You'll hone your skills in modern design software while developing branding strategies, web sites, magazine layouts and more.

You'll incorporate other communications disciplines like media arts and journalism in their coursework. That versatility sets our students apart — employers know Simmons graduates understand the bigger picture and can contribute to any creative team from day one.

With highly competitive design skills, you'll find interesting and creative internships in places ranging from Boston Children's Hospital to State Street. Our students not only excel in the technical and creative areas, but additionally understand the meaning making practices that afford them a competitive edge.

48 month

Duration

$ 41872

Tuition

Health Sciences, Nursing and Emergency Services

Bachelor of Science in Health Informatics (STEM)

Health informatics is a rapidly growing field that strives to improve the quality and safety of patient care.

Make a difference in health care
With a firm foundation in information technology and computer science, our students tackle critical issues — like how to improve healthcare information security, manage clinical workflow tasks, provide information systems which support research and clinicians' work, and control health information databases — and solve real-world problems.

Through hands-on learning our students can learn about tele-health, Electronic Health Records implementation, and other exciting transformations in the health care industry. Alongside our experienced faculty, you'll apply concepts, theories and practices to achieve better health outcomes.

Our students are well-prepared for careers in IT departments at hospitals, health care centers, and in companies developing software for the health care industry.

48 month

Duration

$ 41872

Tuition

View All Courses by Kaplan Group - Simmons University, USA

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