Bachelor of Science in Business Administration - Marketing

at Kaplan Group - Simmons University USA

Our students perfectly blend information technology with computer science, management and communications, able to solve complex computing problems and communicate the results.

Technology is constantly developing and evolving, presenting new challenges and opportunities
Through hands-on class projects you'll learn vital skills — like modern programming language, database management and web applications — and hone your quantitative skills.

As an information technologist, you'll determine user needs and develop, manage, and support technology-based solutions. Our students are well prepared for careers as web developers, web administrators, IT consultants, network supporters, system integrators, system analysts and application developers.

The intellectual domain of Africana Studies (AST) consists of four major areas:

• The study of African and European American relationships beginning in the 16th century.
• The study of African/African American community building, i.e., African Americans’ founding and organization of economic, educational, religious, and cultural institutions and related achievements of self-determination.
• Africanity and diaspora studies in the Americas, Africa, and Europe.

Africana women’s studies which seeks to study race, gender, and culture in ways that allow us to understand often interrelated diasporic experiences across the globe.
Each of these areas may be examined further by focusing upon specializations in the humanities (e.g., literature, film, journalism), social sciences (e.g., research, public policy, health care), physical sciences (e.g., environmental studies), interdisciplinary studies (e.g., women’s and gender studies, management, education) or in professional programs (nursing, teacher preparation, social work). An AST major or minor is appropriate for students with strong interests in studies of Americans of color; in the intersectional study of race, gender, and class in the humanities or social sciences; or in one or more subject areas indicated above. The department prepares students for the labor market and continued professional and graduate training by providing a solid foundation of critical, analytical, and technological skills. Pre-graduation internships are available for all interested students. Study abroad and modern language skills are highly recommended. Students interested in dual degree programs or self-designed majors should consult with program faculty to design an individualized program.

Organizations today demand responsive leaders, who can provide vision, are creative, can manage across the organization, and work ethically and effectively in a diverse workforce. This BSBA Program major prepares students to assume well paid entry-level jobs that draw upon skills learned across the Business curriculum. Students gain an understanding of managerial roles, activities, and functions of organizations. Business and Management graduates have found jobs in biotech, financial services, healthcare, and communications. Students can combine a major in Business and Management with a variety of liberal arts disciplines such as psychology, sociology, or data science to enhance knowledge and critical thinking skills and to provide a broader context in which to make a difference in the workplace.

What can you do with a bachelor’s degree in Business and Management?
All organizations need general managers and the Business and Management major gives you the fundamentals to meet job requirements across the economy plus Simmons’ special sauce with diversity, equity, and inclusion content and an intense focus on building individual level skills and confidence to reach your personal best.

The Business and Management major will deliver “how to” knowledge that will help you be a successful employee contributing to the organization’s mission on the business side right from the start, or as your career develops over time.

Our Bachelor’s degree in Business and Management offers flexibility in allowing you to select additional courses that can lead you to career tracks like People Management (HR), Operations Management, and social welfare advocacy. At the heart of it, general management capabilities that will build through this Business and Management major apply to most jobs and will serve you over a career lifetime.

You'll learn to craft intelligent and influential messages — even in 140 characters or less — and comprehensive public relations plans.

The Interdisciplinary Major in Public Relations and Marketing Communications is offered with the Business School and designed to provide grounding and experience in public relations and a firm understanding of the principles and implementation of marketing strategy. At its best, PR/MarCom education embodies intellectual traditions drawn from a wide range of social and hard sciences, as well as professional and liberal arts areas of concentrations. Students receive a BA in PR/MarCom.

Environmental science teaches students to address growing concerns about environmental problems in the contemporary world. You'll explore this interdisciplinary field, working to understand the interactions among physical, chemical, biological, and human factors.

Environmental science is a joint major offered by the Departments of Biology and Chemistry. This major recognizes the importance of environmental problems and human-caused climate change in the contemporary world, and the resulting expansion of career opportunities as well as graduate programs in this area. Environmental science is a broad interdisciplinary field working to understand the interactions among physical, chemical, biological, and human factors. A comprehensive understanding of how the environment functions and the influence of human actions, has the potential for improved conservation, sustainable development, environmental justice, and restoration of natural resources. Concerns about environmental degradations and climate change are ever more pressing in the 21st century and have led to a growing demand for specialists in this field as well as programs to train these specialists.

With a Bachelor of Arts in Literature, you will be able to write insightfully, read closely, think critically, and do independent research in ways that serve you in a variety of career paths or further degree programs.

Students will be able to read closely, write critical essays driven by their own insights in conversation with those of published scholars, do research independently, reflect critically on their own analytical thinking, and talk intelligently about their insights in discussions or formal presentations.

Students will be able to discuss how literary works fit into the context of their times and grow out of a society with a particular history and politics. They will be able to discern the complex relationship of representation to issues of power in relation to race, class, gender, and sexuality.

Statistics is the science of learning from data. Statistics is the “glue” that holds together all of modern quantitative research in areas as disparate as public health, medicine, and the social, political, and physical sciences. Today, the demand for those trained in statistics is large and growing. The major in Statistics includes a foundation in mathematics, a core of applied and theoretical statistics courses, and relevant computing courses. A Statistics major can usefully be combined with any major in a field that makes use of quantitative methods.

There are two tracks within the statistics major: the Biostatistics track and the Mathematical Statistics track. The Biostatistics track will be attractive to students who are comfortable with mathematics and who wish to apply statistical methods in medicine and/or public health. (It is a perfect complement to a major in Biology or Public Health.) The Mathematical Statistics track is intended for students with a stronger than average mathematical background who are interested in applying quantitative methods beyond medicine and public health.

The goals of the Program in Women’s and Gender Studies are to educate students in the theoretical, empirical, and methodological perspectives for considering the status and experiences of women; to consider gender in diverse national and international contexts by studying the multiple and contested meanings and roles of gender; and to develop an understanding of how gender is related to other social categories including race, class, age, sexuality, religion, and nationality. Women’s and Gender Studies courses, whether taken as part of the major or to enrich another discipline, invite students to understand past and present experiences in order to prepare for challenges and opportunities in their future personal, work, and social lives. Majoring in Women’s and Gender Studies has led to careers in management, law, academia, counseling, education, library, museum or archival work, health care, social services, public administration, writing, publishing, and the media.

Learning Outcomes:
Upon graduation students with a BA in Women’s and Gender Studies will have gained the following skills, knowledge, and abilities:

• Critical-Historical Awareness – Students will be adept at considering gender in diverse national and international contexts as a result of studying the multiple and contested meanings and roles of gender from an historical, a multidisciplinary, and a trans-national perspective and will have developed an understanding of how gender is related to other social categories such as race, ethnicity, social class, sexuality, religion, and nationality.
• Interdisciplinary Content – Students will have acquired theoretical, methodological, and empirical perspectives for studying and critically analyzing the history, status, and experiences of women from diverse backgrounds.
• Disciplinary Skills – Students will be skilled at integrating theory and practice and will be able to communicate effectively in both writing and speaking.
• Practical Skills – Through independent learning or internships, students will be prepared to enter the workplace, graduate programs, and community-based volunteer work with an understanding of social justice issues informed by interdisciplinary scholarship and feminist perspectives.
• Leadership Skills – Students will continue in leadership roles that they have either begun or further developed while at Simmons.

The goals of the Program in Women’s and Gender Studies are to educate students in the theoretical, empirical, and methodological perspectives for considering the status and experiences of women; to consider gender in diverse national and international contexts by studying the multiple and contested meanings and roles of gender; and to develop an understanding of how gender is related to other social categories including race, class, age, sexuality, religion, and nationality. Women’s and Gender Studies courses, whether taken as part of the major or to enrich another discipline, invite students to understand past and present experiences in order to prepare for challenges and opportunities in their future personal, work, and social lives. Majoring in Women’s and Gender Studies has led to careers in management, law, academia, counseling, education, library, museum or archival work, health care, social services, public administration, writing, publishing, and the media.

Learning Outcomes:
Upon graduation students with a BA in Women’s and Gender Studies will have gained the following skills, knowledge, and abilities:

• Critical-Historical Awareness – Students will be adept at considering gender in diverse national and international contexts as a result of studying the multiple and contested meanings and roles of gender from an historical, a multidisciplinary, and a trans-national perspective and will have developed an understanding of how gender is related to other social categories such as race, ethnicity, social class, sexuality, religion, and nationality.
• Interdisciplinary Content – Students will have acquired theoretical, methodological, and empirical perspectives for studying and critically analyzing the history, status, and experiences of women from diverse backgrounds.
• Disciplinary Skills – Students will be skilled at integrating theory and practice and will be able to communicate effectively in both writing and speaking.
• Practical Skills – Through independent learning or internships, students will be prepared to enter the workplace, graduate programs, and community-based volunteer work with an understanding of social justice issues informed by interdisciplinary scholarship and feminist perspectives.
• Leadership Skills – Students will continue in leadership roles that they have either begun or further developed while at Simmons.

Our students explore the science of consumer behavior, combining theories from anthropology, sociology, psychology, economics and neuroscience to understand how consumers choose products —and how those choices affect the development of society and culture.

The Prince Program in Retail Management, established in 1905 by Lucinda Prince, is recognized as one of the few undergraduate programs specifically geared toward preparing students for a career in all aspects of retailing. Retailing is a major segment of the U. S. and global economy. Success in this industry greatly depends upon the retailer’s ability to adapt to changing demographics and lifestyles, respond quickly and effectively to global competition, utilize the available technology, and apply sound marketing and financial management. The Prince Program, leading to the BSBA degree, equips its graduates with the academic foundation and the experiential tools required to succeed in this environment. The major also provides an opportunity to acquire specialized knowledge about this large sector of the economy— the retail industry.