Bachelor of Arts in Communication

at Kaplan Group - University of Connecticut - Stamford Campus USA

The Communication major leads to a bachelor of arts degree. The major examines communication at multiple levels of society and in different settings, including interpersonal, nonverbal, organizational, intercultural, and international communication, while also considering the roles of media and technology in communication processes. Training in the basic theories, principles, best practices, and current research methods of communication can qualify students for a variety of communications and media industry positions in business, advertising, public relations, marketing, digital media production, government/politics, and promotion.

The department of Communication offers courses that span the discipline, enabling students to acquire breadth and depth in their education and training. A variety of focal areas are identified in the COMM curriculum, and students may focus their coursework in one or more of these areas to further their academic and professional goals.

Marketing Management at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for “what works” in marketing from leading scholars in the field. UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research.

Students will be able to declare an optional concentration in Digital Marketing & Analytics within Marketing Management, which equips students with the knowledge and skills to develop and implement digital marketing strategies. The concentration provides students with sufficient depth in both the analytics and strategic aspects of digital marketing to successfully use these tools to meet marketing and firm objectives.

Undergraduate education in business is designed to impart a broad base of general knowledge within which students pursue additional knowledge to become exceptional managerial and business leaders. The curricula seek to expand capacities, perspectives, and skills of students who wish direct preparation for careers in either business firms or the public service.

In addition to the business programs leading to the Bachelor of Science, a Management and Engineering for Manufacturing bachelor’s degree program is offered jointly with the School of Engineering and is described at the end of the list of business majors in this section of the Catalog.

The study of history aims at the understanding and disciplined reconstruction of past human activities, institutions, ideas, and aspirations in the light of present knowledge and in the hope of usefulness for the future. History belongs both to the humanities and to the social sciences. It is studied both for its own sake and for the light it throws on the present problems and future prospects of particular societies and of humankind in general.

A major in history in combination with work in foreign languages, philosophy, literature, and the social sciences provides a broad foundation for informed citizenship. History majors find employment in many fields of human endeavor from arts and business to public service and education. Specialization in history is especially valuable as pre-professional training for law, government, diplomacy, and journalism and for library, archival, and museum administration.

The Theatre Studies BA is similar to most of UConn's liberal arts degrees in students take approximately 40% of their college credits within their major field. On the introductory, 1000 course level, BA students must take the same core courses required of all Dramatic Arts majors. In addition, BA students elect a further 18 credits of courses in dramatic arts at the 3000-4000 level. The remaining 60% of the BA curriculum consists mainly of liberal arts courses, including the University's broad-ranging General Education Requirements and the election of 12 credits at the 3000-4000 level in a related group of courses outside the department.

Thanks to its special combination of academic studies in theatre and production experience through the Connecticut Repertory Theatre, the BA in Theatre Studies provides an excellent foundation for graduate work in theatre or other academic fields, as well as a foundation for professional careers in directing, playwriting, dramatic criticism, stage management, theatre management, and a host of other related fields within the theatre, film, and television industries.

The following is a list of the dramatic arts courses you will take in order to complete your BA in Theatre Studies. “Related” courses are non-Dramatic Arts courses.

A student majoring in economics should acquire a thorough grounding in basic principles and methods of analysis, plus a working competence in several of the specialized and applied fields. Examples of such fields are industrial organization, law and economics, money and banking, international trade and finance, public finance, labor economics, health economics, urban and regional economics, and economic development. The major in economics can lead to either a Bachelor of Arts or a Bachelor of Science degree.

Course work in economics serves a wide variety of vocational objectives. An economics major (supplemented by a rigorous calculus and statistics course sequence) is excellent preparation for graduate work in economics, which qualifies a person for academic, business, or government employment. Majors and others with strong economics training are attractive prospects for business firms and government agencies, and for professional graduate study in business or public policy. An economics background is especially desirable for the study and practice of law. The economics B.S. is recommended for students interested in professions that call for quantitative skills. The B.S. is especially recommended for Honors students and students considering graduate school in economics or other quantitative areas.

The Financial Management major is specifically designed to prepare students for careers in corporate money management and investment. The curriculum is closely tied to professional financial services practice. It was developed in partnership with the local Chartered Financial Analyst (CFA) society, and prepares students to take the first level of the CFA exams which lead to the CFA designation. There are many career opportunities for students that complete this major, including working as a financial analyst, asset manager, and research associate for investment companies, investment banks, hedge funds, insurance companies and securities brokers. Students who major in Financial Management are also eligible to apply to the 4+1 Financial Risk Management Program.

This program produces graduates with a broad understanding of both computing principles and computing practice. The program emphasizes the fundamental computing models through the design and analysis of algorithms and software. Included in the program is coursework in a computing application area outside of the School of Engineering such as business or bioinformatics. The program is supported by study in mathematics, science, and engineering. Students gain hands-on experience in the laboratory courses accompanying classroom work, and develop design skills in course work beginning in the first two years. Design experience continues in junior and senior years in the areas of software engineering and in applications areas of the student’s choosing, culminating in the one semester Senior Design Project course.