Bachelor of Arts in Marketing Management

at Kaplan Group - University of Connecticut - Stamford Campus USA

A student majoring in economics should acquire a thorough grounding in basic principles and methods of analysis, plus a working competence in several of the specialized and applied fields. Examples of such fields are industrial organization, law and economics, money and banking, international trade and finance, public finance, labor economics, health economics, urban and regional economics, and economic development. The major in economics can lead to either a Bachelor of Arts or a Bachelor of Science degree.

Course work in economics serves a wide variety of vocational objectives. An economics major (supplemented by a rigorous calculus and statistics course sequence) is excellent preparation for graduate work in economics, which qualifies a person for academic, business, or government employment. Majors and others with strong economics training are attractive prospects for business firms and government agencies, and for professional graduate study in business or public policy. An economics background is especially desirable for the study and practice of law. The economics B.S. is recommended for students interested in professions that call for quantitative skills. The B.S. is especially recommended for Honors students and students considering graduate school in economics or other quantitative areas.

The Bachelor of Arts (BA) program in Art provides you with the best of two worlds: the intimacy of a small and vibrant art school, situated within an intellectually engaging major research university. Here it is possible to follow your passions for studio art in its many forms, art history, design, or visual storytelling (in still and moving images), while also exploring literature, history, sciences, and so much more. Students have access to a wide array of art-making and exhibition spaces, as well as emergent and convergent methods and technologies.

Digital Media and Design majors must maintain a minimum cumulative grade point average of 2.7 for all graded coursework at the University of Connecticut. Digital Media and Design majors must maintain a minimum cumulative grade point average of 3.0 based on all courses required within the Digital Media and Design majors.

At the end of each semester, students with a grade point deficiency will be placed on departmental scholastic probation. During the subsequent semester, the student will have the opportunity to improve their standing. In the event that the student’s standing does not rise to the minimum level, they will be subject to dismissal from the Digital Media and Design major.

The Department of Psychological Sciences recommends that its majors take a broad selection of Psychological Science courses and electives to obtain a well-rounded introduction to the science. The Department encourages students to participate in its research activities, including laboratory courses, research seminars, and independent study experiences.

A maximum of seven 2000-level or above transfer credits in psychology may count toward the major upon approval of the transfer coordinator in the Department of Psychological Sciences. Up to three credits of PSYC 3889 or 3899 can be used, and PSYC 3880 cannot be used.

The Bachelor of Fine Arts (BFA) program in Art & Design is designed to provide an enriched educational environment that develops and nurtures the full range of capabilities necessary for a career in the visual arts. Skills addressed include: a mastery of requisite technical skills, the use of technology across the curriculum, experience in critical and creative problem solving, visual literacy, knowledge of historical modes of expression in the visual arts, and mastery of written modes of expression.

After Foundations courses, students declare a concentration in which to focus their advanced studies. Once a concentration is declared students follow that concentration's prescribed Plan of Study. Students are able and encouraged to take advanced courses across all the studio concentrations. Specific concentration requirements can be found on each concentration's page.

Political Science serves students whose primary interest is in some phase of public affairs (law, politics, government service) or international relations (foreign service), in gaining a better understanding of the entire field of governmental organization and functions.

Data are a new economic asset of the 21st century that touches all aspects of the society. Business Data Analytics Program provides a business degree with a special emphasis in the application of data analytics to business problems. Students will acquire a set of practical data analytics skills including understanding patterns in data, applying analytical frameworks, constructing predictive models, analyzing social networks and discovering hidden relationships in data. Students will learn how to present data using modern visualization techniques, and will get acquainted with the state of the art data analytics software.

The study of history aims at the understanding and disciplined reconstruction of past human activities, institutions, ideas, and aspirations in the light of present knowledge and in the hope of usefulness for the future. History belongs both to the humanities and to the social sciences. It is studied both for its own sake and for the light it throws on the present problems and future prospects of particular societies and of humankind in general.

A major in history in combination with work in foreign languages, philosophy, literature, and the social sciences provides a broad foundation for informed citizenship. History majors find employment in many fields of human endeavor from arts and business to public service and education. Specialization in history is especially valuable as pre-professional training for law, government, diplomacy, and journalism and for library, archival, and museum administration.

Marketing Management at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for “what works” in marketing from leading scholars in the field. UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research.

Students will be able to declare an optional concentration in Digital Marketing & Analytics within Marketing Management, which equips students with the knowledge and skills to develop and implement digital marketing strategies. The concentration provides students with sufficient depth in both the analytics and strategic aspects of digital marketing to successfully use these tools to meet marketing and firm objectives.