Bachelor of Arts in Marketing Management

at Kaplan Group - University of Connecticut - Stamford Campus USA

The Communication major leads to a bachelor of arts degree. The major examines communication at multiple levels of society and in different settings, including interpersonal, nonverbal, organizational, intercultural, and international communication, while also considering the roles of media and technology in communication processes. Training in the basic theories, principles, best practices, and current research methods of communication can qualify students for a variety of communications and media industry positions in business, advertising, public relations, marketing, digital media production, government/politics, and promotion.

The department of Communication offers courses that span the discipline, enabling students to acquire breadth and depth in their education and training. A variety of focal areas are identified in the COMM curriculum, and students may focus their coursework in one or more of these areas to further their academic and professional goals.

The Department of Psychological Sciences recommends that its majors take a broad selection of Psychological Science courses and electives to obtain a well-rounded introduction to the science. The Department encourages students to participate in its research activities, including laboratory courses, research seminars, and independent study experiences.

A maximum of seven 2000-level or above transfer credits in psychology may count toward the major upon approval of the transfer coordinator in the Department of Psychological Sciences. Up to three credits of PSYC 3889 or 3899 can be used, and PSYC 3880 cannot be used.

Data are a new economic asset of the 21st century that touches all aspects of the society. Business Data Analytics Program provides a business degree with a special emphasis in the application of data analytics to business problems. Students will acquire a set of practical data analytics skills including understanding patterns in data, applying analytical frameworks, constructing predictive models, analyzing social networks and discovering hidden relationships in data. Students will learn how to present data using modern visualization techniques, and will get acquainted with the state of the art data analytics software.

The Human Development and Family Sciences (HDFS) program concentrates its research, instruction, and community outreach on a multidisciplinary understanding of a healthy development and wellbeing of individuals and families over the lifespan, interactions and processes within families, and individuals and families in societal and cultural contexts. Individualized mentorship, innovation and leadership, diversity and equity, and applied/translational science are the fundamental values that guide UConn's commitment to excellence in research, teaching, and public engagement.

Digital Media and Design majors must maintain a minimum cumulative grade point average of 2.7 for all graded coursework at the University of Connecticut. Digital Media and Design majors must maintain a minimum cumulative grade point average of 3.0 based on all courses required within the Digital Media and Design majors.

At the end of each semester, students with a grade point deficiency will be placed on departmental scholastic probation. During the subsequent semester, the student will have the opportunity to improve their standing. In the event that the student’s standing does not rise to the minimum level, they will be subject to dismissal from the Digital Media and Design major.

Marketing Management at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for “what works” in marketing from leading scholars in the field. UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research.

Students will be able to declare an optional concentration in Digital Marketing & Analytics within Marketing Management, which equips students with the knowledge and skills to develop and implement digital marketing strategies. The concentration provides students with sufficient depth in both the analytics and strategic aspects of digital marketing to successfully use these tools to meet marketing and firm objectives.

The Theatre Studies BA is similar to most of UConn's liberal arts degrees in students take approximately 40% of their college credits within their major field. On the introductory, 1000 course level, BA students must take the same core courses required of all Dramatic Arts majors. In addition, BA students elect a further 18 credits of courses in dramatic arts at the 3000-4000 level. The remaining 60% of the BA curriculum consists mainly of liberal arts courses, including the University's broad-ranging General Education Requirements and the election of 12 credits at the 3000-4000 level in a related group of courses outside the department.

Thanks to its special combination of academic studies in theatre and production experience through the Connecticut Repertory Theatre, the BA in Theatre Studies provides an excellent foundation for graduate work in theatre or other academic fields, as well as a foundation for professional careers in directing, playwriting, dramatic criticism, stage management, theatre management, and a host of other related fields within the theatre, film, and television industries.

The following is a list of the dramatic arts courses you will take in order to complete your BA in Theatre Studies. “Related” courses are non-Dramatic Arts courses.

A student majoring in economics should acquire a thorough grounding in basic principles and methods of analysis, plus a working competence in several of the specialized and applied fields. Examples of such fields are industrial organization, law and economics, money and banking, international trade and finance, public finance, labor economics, health economics, urban and regional economics, and economic development. The major in economics can lead to either a Bachelor of Arts or a Bachelor of Science degree.

Course work in economics serves a wide variety of vocational objectives. An economics major (supplemented by a rigorous calculus and statistics course sequence) is excellent preparation for graduate work in economics, which qualifies a person for academic, business, or government employment. Majors and others with strong economics training are attractive prospects for business firms and government agencies, and for professional graduate study in business or public policy. An economics background is especially desirable for the study and practice of law. The economics B.S. is recommended for students interested in professions that call for quantitative skills. The B.S. is especially recommended for Honors students and students considering graduate school in economics or other quantitative areas.

Political Science serves students whose primary interest is in some phase of public affairs (law, politics, government service) or international relations (foreign service), in gaining a better understanding of the entire field of governmental organization and functions.

The Bachelor of Arts (BA) program in Art provides you with the best of two worlds: the intimacy of a small and vibrant art school, situated within an intellectually engaging major research university. Here it is possible to follow your passions for studio art in its many forms, art history, design, or visual storytelling (in still and moving images), while also exploring literature, history, sciences, and so much more. Students have access to a wide array of art-making and exhibition spaces, as well as emergent and convergent methods and technologies.