Bachelor of Business Administration in General Business

at Kent State University USA

The Bachelor of Science degree in Community Health Education gives students the necessary tools to plan, implement and evaluate health education programs for individuals, communities and groups. The major features a capstone internship experience during which the student works with a health educator in a community setting. The program qualifies students to take the Certified Health Education Specialist Exam administered by the National Commission for Health Education Credentialing.

State/Federal background checks may be required for practicum/internship experiences.

Program Learning Outcomes

Graduates of this program will be able to:

• Conduct strategic planning, analyze the organization`s culture in relationship to program goals, facilitate cooperation between and among levels of program personnel, formulate practical modes of collaboration among health agencies and organizations and develop volunteer opportunities.
• Exhibit competence in carrying out planned educational programs; employ a wide range of educational methods and techniques, apply individual and group process methods as appropriate to given learning situations and select methods that best facilitate the practice of program objectives; infer enabling objectives as needed to implement instructional programs in specified settings, select methods and media best suited to implement program plans for specific learners and determine the availability of information, personnel, time and equipment needed to implement the program for a given audience; monitor educational programs, adjusting objectives and activities as necessary; and use the code of ethics in professional practice.
• Analyze factors the influence decision-makers, assess the appropriateness of language in health education messages and select a variety of communication methods and techniques in providing health information; demonstrate proficiency in communicating health information and health education needs and respond to public input regarding health education information; identify the significance and implications of health care providers` messages to consumers; and develop a personal plan for professional growth.
• Utilize computerized health information retrieval system effectively and match an information need with the appropriate retrieval system; access online and other health information resources and interpret and select effective educational resource materials for dissemination; assemble educational material of value to the health of individuals and community groups, evaluate the worth and applicability of resource materials for given audiences and refer requesters to valid sources of information; and apply various processes in the acquisition of resource materials, compare different methods for distributing educational materials and analyze parameters of effective consultative relationships.
• Obtain health-related data about social and cultural environments, growth and development factors, needs and interests, select valid sources of information about health needs and interests and utilize computerized sources of health-related information; employ or develop appropriate data-gathering instruments; distinguish between behaviors that foster and those that hinder well-being and investigate physical, social, emotional and intellectual factors that influence health behaviors; and analyze needs assessments.
• Synthesize information presented in the literature, develop plans to assess achievement of program objectives, determine standards of performance to be applied as criteria of effectiveness and select appropriate methods for evaluating program effectiveness; carry out evaluation plans, utilize data collecting methods appropriate to the objectives and analyze resulting evaluation data; and interpret results of program evaluation and infer implications from findings for future program planning.
• Communicate need for the program to those who will be involved; develop a logical scope and sequence plan for a health education program; organize the subject areas comprising the scope of a program in logical sequence; formulate appropriate and measurable program objectives, design educational programs consistent with specified program objectives; match proposed learning activities with those implicit in the stated objectives; select strategies best suited to implementation of educational objectives in a given setting; and plan a sequence of learning opportunities building upon and reinforcing mastery of preceding objectives.

The Bachelor of Science degree in Insurance Studies provides students with the academic background for career entry in the insurance industry. The insurance studies degree program offers a well-rounded core of business and social science courses including management technology, professional writing, and human communications.

Building on this core curriculum are courses that provide the opportunity to explore all lines of insurance, including personal lines, commercial lines, life and health insurance. Students also take on an internship during their third year to reinforce their insurance industry knowledge and gain real-world experience.

The knowledge gained in the insurance program permits students to join any organization within the insurance industry with a solid understanding of applicable products, regulations, operations and policy contracts. Students graduate with knowledge of several specific insurance industry facets, such as property and casualty insurance, life and health insurance, insurance company and agency operations, insurance regulation, insurance finance and risk management.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate in-depth knowledge of the insurance industry
• Possess strong analytical and problem-solving skills to identify and critically assess problems facing the insurance industry
• Identify and assess legal and ethical issues surrounding insurance industry decisions
• Work effectively in a team-based environment

The Bachelor of Arts degree in Sociology provides broad training in the theories and methods that sociologists use to understand contemporary social issues and problems. Students are encouraged to think critically as they examine issues ranging from small group behavior to global social movements. The core curriculum focuses on social inequalities, social psychology and health and illness. In addition, the program offers courses on a variety of topics that include urban living, deviant behavior, religion and family.

Sociology students are increasingly interested in courses that prepare them for meaningful careers that change the world (Seemiller and Grace 2016). One only needs to look at Black Lives Matter or the Sunrise Movement to see evidence of this generational disposition. Sociology, as a discipline, provides students with rigorous coursework on social inequality and social change, and helps students find careers in government, teaching, community organizing, non-governmental organizations and social work.

Sociology students may apply early to the M.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

The Sociology major comprises the following concentrations:

• The Family and Life Course Sociology concentration introduces students to the cultural, political and historical realities and changes in families across the lifespan. Courses examine issues such as gender socialization, dating and romance, cohabitation, marriage, divorce, parenthood, domestic violence, death and dying, family diversity and family policy. This concentration is relevant to students interested in careers in health care promotion, public health, family counseling, long-term care institutions, program planning, community education and policy analysis.
• The General concentration is for students who either choose not to pursue a specialization within the major or wish to pursue an individualized program of study (through sociology electives) that does not align with the substantive concentrations.
• The Medical Sociology concentration introduces students to the relationship between society and health. In this concentration, students study the impact of social, cultural, political and economic factors on health (and vice-versa). Courses in this area examine issues such as health behavior, physical and mental illnesses, doctor-patient interaction, medicalization, health care reform, health care delivery and health policy. This concentration is relevant for students interested in careers in administrative and program planning related to medicine, mental health, social services, patient advocacy, mental health facilities and nursing homes.
• The Social Change and Social Justice concentration trains students to recognize the conditions and contexts of social stasis and social upheaval; promote understanding of how and why social movements succeed or fail; and cultivate an interest in public sociology. Students in the concentration are encouraged to pair traditional course work with an internship or other experiential learning opportunity.
• The Social Inequalities concentration examines how social structural factors, such as age, gender, race, ethnicity, social class and sexuality relate to power, social status, wealth, income, health and morality. Courses in this area examine issues of poverty, race and ethnic inequality, sexism, age discrimination, neighborhood segregation, labor market processes and income disparity. This concentration is relevant for students interested in careers related to human or social services, nonprofit and community organizations, research and government agencies and human resources.
• The Social Problems, Deviance and Crime concentration examines a variety of social problems with special emphasis on types of behavior that are inconsistent with social norms, challenge to social order and are illegal. This concentration also examines the role of morality, public opinion, politics, government, law, and institutions of social control in the definition of, as well as the response to, social problems, deviance and crime. While containing some overlap with other concentrations in the Criminology and Justice Studies major, the sociological perspective here suggests important commonalities across the studies of crime, deviance and social problems, as well as the relevance of broad sociological themes, including critical inquiry, empirical research and increased awareness of social context. This concentration provides relevant preparation for students interested in further study in the areas of public safety, social policy, social services and civil service and graduate studies in law or social science. It can also be a convenient and constructive resource enabling a double major between Sociology and Criminology and Justice Studies.
• The Sociological Social Psychology concentration introduces students to the sociological approach to social psychology. Courses in this area examine theoretical perspectives that link structural factors such as gender, social class and race to individual factors and behaviors such as self-concept, identity, deviance and mental health. Courses typically include an overview of specific sociological topics such as socialization, emotions, social influence, group conflict and decision-making, prejudice and discrimination, status and power and interpersonal relationships. This concentration provides a foundation for students interested in careers or graduate work that focus on the many connections between individuals and the groups to which they belong.

The Bachelor of Science degree in Sport, Exercise and Performance Psychology provide students, athletes and those preparing for careers as coaches and sport practitioners with the knowledge of psychological theory and skills to enhance human behavior in the sport and exercise settings and the performing arts. The major differs from existing sport-related bachelor's degree programs due to its focus on psychological processes related to sport performance, as opposed to existing programs that focus on pedagogical, physiological or the business aspects of sport performance.

The Sport, Exercise and Performance Psychology major explores social-psychological concepts such as motivation, self-confidence, anxiety or burnout, and how these concepts interact with the sport environment to influence athletes (e.g., losing focus under pressure or having self-doubts during a game) and performance. The program prepares students with essential knowledge of psychological aspects of sport performance and ethical practice to work in wide-ranging sport-related fields or to further their education in their chosen careers via graduate programs and mental performance certification by the Association of Applied Sport Psychology.

The Bachelor of Arts degree in Africana Studies covers a broad spectrum of the global African experience, which allows students to investigate African connections and influences among and with other ethnic groups in the United States and other parts of the Americas and the world.

The Africana Studies major comprises the following concentrations:

• The Community Activism, Strategy and Development concentration focuses on both historical and contemporary efforts to effect change in communities of color. It examines ways in which diasporic communities and individuals have coordinated political and social strategies for survival and development in spite of racism and socio-economic challenges. The concentration prepares students to work in areas such as education, law, public service, social work, research, business, grant-writing and community organizing and development. It also provides a good foundation for those interested in graduate studies.
• The Global and Government Systems concentration focuses on historical and contemporary culture and politics of people of African descent in Africa and throughout the world. Using an interdisciplinary and comparative approach, this concentration prepares students to function in a diverse, global and multicultural environment, working in areas such as education, law, research, public health, international studies, political science, justice studies, foreign service and business.
• The Race, Gender and Sexuality concentration focuses on the intersection of race, sex and/or gender primarily, though not exclusively, from the perspective of people of color. It examines issues of identity for both the individual and community. This concentration prepares students to work in areas such as education, advocacy, social work, counseling, multicultural programming and student support services; it is also a good foundation for graduate study.
• The Arts in Culture and Society concentration focuses on the study of people of African descent in Africa, the Americas, the Caribbean, Europe, Asia and the Middle East through the study of literature, arts and culture, with some emphasis on popular as well as non-literary cultural expressions. This concentration provides insights into the challenges black communities face as well as their creativity. Career opportunities include such areas as the arts, museums, writing, multicultural programming and administration and theatre work. This concentration also provides a good foundation for those interested in continuing to graduate school in ethnic studies, art, education, comparative literature and global and world studies.

Study abroad opportunities exist at the University of Ghana, University of Cape Coast, and the West African Research Center in Senegal.

Program Learning Outcomes

Graduates of this program will be able to

• Understand at the advanced level of the core, the historical experiences of people of African descent.
• Interact with diverse communities and be informed and engaged global citizens.
• Relate current political and social issues facing the Africana world to global historical events.
• Read, analyze and critically articulate the contemporary socio-economic, political and cultural issues facing people of African descent.

The Master of Public Health degree in Public Health is designed to help students develop real-world knowledge and skills needed to pursue success in the public health industry.

The Public Health major comprises the following concentrations:

• The Biostatistics concentration prepares students in the quantitative science of health data collection, storage, retrieval, analysis and interpretation. Graduates are equipped to use statistical methods to design and analyze health-related surveys and experiments for improving health. The college’s faculty research interests include applying biostatistical analysis to understand critical health problems. Graduates in biostatistics are in demand at hospitals, pharmaceutical companies, state and local health departments, federal health agencies and biotechnology companies to analyze the effectiveness of new drugs and interventions, identify risk factors for disease and develop effective prevention strategies.

The Bachelor of Science degree in Aeronautics provides an education in aviation that produces professionals to operate the National Airspace System in the 21st century.

The Aeronautics major comprises the following concentrations:

• The Aeronautical Studies concentration prepares students for entry-level technological positions in aviation and related areas. Although focused on a broad foundation of aeronautically related subjects, the program also provides a significant number of electives that allow students to explore other areas of interest or earn a minor in a particular area of study. It is well suited for those entering the program with previous flight experience or transfer credits from an accredited university.
• The Air Traffic Control concentration prepares students for professional work in air traffic control and management. Originally, as part of the Federal Aviation Administration’s Air Traffic–Collegiate Training Initiative (CTI), the concentration provides practical simulation-based training in air traffic control that enables the CTI graduates to work as air traffic controllers and managers in the National Airspace System.
• The Aviation Management concentration prepares students for entry-level management supervisory and administrative positions in aviation and other aviation-related professional fields. This course of study combines technical and aeronautical courses with courses in management and information systems. Students entering this program should have a technical interest, mathematical proficiency and an ability to develop analytical and communicative capabilities.
• The Professional Pilot concentration is designed for students who aspire to become professional pilots. This concentration stresses subjects associated with flight systems, propulsion, structures and electronics. Students entering this program should have a strong desire for excellence in aviation as well as the flying skills required of a professional pilot.
• The Unmanned Aircraft Systems Flight Operations concentration is for students who aspire to become professional Unmanned aircraft pilots (drone pilot).  This concentration is focused on the safe operations of unmanned aircraft systems, regulations, the technology of autonomous systems and policy regarding the operations of unmanned aerial elements. 

Program Learning Outcomes

Graduates of this program will be able to:

• Apply knowledge of math, science and the applied sciences to aviation-related disciplines.
• Analyze and interpret data.
• Understand and master the fundamental concepts and skills of airplane flight.
• Communicate effectively through written and oral means.
• Recognize the need and develop the cognitive abilities to engage in life-long learning by successfully contending with changing technologies, regulatory policies and procedures, market forces and the highly dynamic operational environment of commercial flight and professional aviation.
• Understand contemporary issues that affect aviation.
• Use the techniques, skills and modern technology necessary for professional practice.
• Understand the national and international aviation environment.
• Apply pertinent knowledge in identifying and solving problems.
• Know and understand the technical details involved in the effective management of employees and operational systems in professional aviation.

The Master of Music degree in Conducting is designed for current teachers of middle, junior and senior high school music ensemble programs; for professional church musicians; and for pre-professionals, including students continuing after completing undergraduate degrees. The program prepares post-undergraduate students for such paths as high school or college teaching, conducting positions and doctorates in conducting.

The M.M. degree in Conducting emphasizes development of skills, knowledge and background in the following areas: literature and repertoire; conducting technique; rehearsal technique; score study; choral and/or instrumental performance pedagogy; historical performance practices; interpretation and expression.

Program Learning Outcomes
Graduates of this program will be able to:

• Recognize, identify, interpret and conduct representative literature from different historical periods, countries and composers.
• Demonstrate and apply advanced conducting techniques, including baton technique, use of hands/arms, facial expressions and body language.
• Plan and execute an efficient and productive rehearsal, including managing time, setting achievable goals, detecting and correcting errors and providing motivation and inspiration for expressive performance and focused work ethic.
• Utilize and discuss score study techniques such as keyboard score reading, transposition of instruments, instrumental/vocal score order, compositional structure, analysis of chord and melodic structures and audiation skills.
• Identify, explain and utilize performance pedagogy appropriate to the specific vocal or instrumental area of study.
• Identify, associate, differentiate and utilize performance practices appropriate to the literature of the various stylistic periods.
• Display interpretation and expression in music through discussion in conducting lessons, explanation in rehearsals and demonstration in rehearsal and performance settings through conducting gestures and the resulting musical product.

The Bachelor of Science degree in Geology is designed for those interested in a professional career in the field. The curriculum focuses on minerals, rocks, landforms, fossils, structural geology, geochemistry and field mapping, among others. Supplemental courses include introductory chemistry, physics, biology and mathematics. Students are also encouraged to specialize in a applied or theoretical area of the science.

The Geology major includes the following optional concentration:

• The Environmental Geology optional concentration provides students with specialized training for careers in the well-established and growing field of environmental geology, including water resources, resource management and energy resources. The concentration's curriculum focuses on hydrology, hydrogeology, engineering geology and environmental monitoring techniques.

The Master of Arts degree in French provides an advanced education in French, which integrates the language, linguistics, literature and culture of France and the latest methodologies in the teaching of French.

The French major comprises the following concentration:

• The Applied Linguistics and Pedagogy concentration is intended primarily for students who wish to teach in elementary and secondary schools or beginning and intermediate levels of post secondary study, and to increase their effectiveness as teachers.