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Bachelor of Business Administration in Managerial Marketing

Bachelor of Business Administration in Managerial Marketing

at Kent State University USA

Overview

The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities.

The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.

Managerial Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Program Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.
  • Demonstrate an understanding of segmentation and target marketing.
  • Demonstrate an ability to analyze market research data.
  • Demonstrate an ability to analyze markets and competitors within markets.

Graduates of all Bachelor of Business Administration programs will be able to:

  • Recall strategic frameworks that are used to make business decisions.
  • Perform basic calculations using quantitative tools that are used to support business decisions.
  • Articulate and deliberate their ideas in writing.
  • Articulate and deliberate their ideas orally.
  • Identify ethical dilemmas and stakeholders.
  • Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
  • Identify global factors in making a business decision.
  • Analyze global factors in making a business decision.
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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Kent State University

Location

Bachelor of Business Administration in Managerial Marketing Assistant Fee

$20613

Tuition Fee

$0

Average Cost of Living

$70

Application Fee

Bachelor of Business Administration in Managerial Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

71.0

Minimum Overall Score

48.0

Minimum Overall Score

Other Courses by Kent State University,USA

The Bachelor of Science in Education degree in Physical Science prepares students for teacher licensure in physics and chemistry, grades 7 to 12. Students take a broad range of science-content courses in biology and geology and specialize in physics and chemistry content. Students in the Physical Science major complete most of their content coursework during their first three years, and then begin their methods coursework during the spring of their third year. During the final year of the program, students complete remaining content courses, science teaching methods courses and a year-long placement in a local school district, which concludes with 13 weeks of student teaching in the spring. Physical Science students are encouraged to meet with their faculty advisor early in their program because many courses must be sequenced carefully.

Students are required to complete Bureau of Criminal Investigation and Identification (BCII) and Federal Bureau of Investigation (FBI) background checks.

Program Learning Outcomes

Graduates of this program will be able to:

  • Plan multiple lessons using a variety of inquiry approaches that demonstrate their knowledge and understanding of how to engage all students in learning science.
  • Plan a learning environment and learning experiences for all students that demonstrate chemical safety, safety procedures, and the ethical treatment of living organisms within their licensure area.
  • Plan fair and equitable assessment strategies to analyze student learning and to evaluate if the science learning goals are met.

48 month

Duration

$ 20613

Tuition

Health Sciences, Nursing and Emergency Services

Master of Public Health - Social and Behavioral Sciences

The Master of Public Health degree in Public Health is designed to help students develop real-world knowledge and skills needed to pursue success in the public health industry.

The Public Health major comprises the following concentrations:

  • The Social and Behavioral Sciences concentration provides students with an interdisciplinary approach to improve health in populations across the life course. Students learn to apply theoretical principles to design, implement and evaluate effective programs that include behavioral and environmental approaches. Graduates are able to design and evaluate public health interventions intended to improve health for families, workplaces, communities and other settings. The active research of the college’s faculty—particularly in the areas of childhood obesity, violence and injury prevention, substance abuse prevention and chronic disease prevention—provides students the opportunity to work on large-scale externally funded prevention research. Students are prepared for careers in health promotion; program design and evaluation; and prevention program development for state and local health departments, workplace health promotion programs, hospitals, international health agencies, mental health centers and non-profit organizations.

24 month

Duration

$ 21500

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Neuroscience

The Bachelor of Science degree in Neuroscience offers a broad-based study of the mechanisms of brain function from the cell and molecular level through cognition and behavior. This major is for students interested in medicine, other health professions, research and graduate studies in biology, neuroscience and psychology. The major will also prepare students for careers in industries, including biotechnology, pharmaceuticals, research administration and policy, science communication, teaching and other science-related businesses.

Program Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate an understanding of fundamental principles of neuroscience.
  • Acquire fundamental skills necessary for laboratory investigations into central nervous system function.
  • Demonstrate an understanding of proper experimental design, data analysis and communication of research results.
  • Demonstrate a greater knowledge and appreciation of the role neuroscience plays in societal issues, such as those related to neurological disorders, mental health, medicine and human and animal behavior.

48 month

Duration

$ 20613

Tuition

The Bachelor of Science degree in Environmental and Conservation Biology is designed for students interested in a career in the environmental sciences. This program provides an interdisciplinary education in biology and the supporting fields of geology, geography and chemistry. Environmental and conservation biologists work to sustainably manage or restore ecosystems, develop and implement environmental policies, or conduct research on how ecological processes affect biological diversity.

Potential careers for graduates include wildlife ecologists, environmental educators, forest managers, environmental consultants and personnel at public environmental regulatory or land use planning agencies. The Department of Biological Sciences has several mechanisms to help students prepare for their future careers.

The Environmental and Conservation Biology major comprises the following concentrations:

  • The Conservation Biology concentration provides a strong background in applied ecology, restoration ecology and habitat management strategies used to sustain biological diversity.
  • The Environmental Policy and Management concentration provides opportunities to learn about the development and implementation of habitat management methods and public policies that promote the sustainable use of natural resources and address environmental problems.

Program Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate an understanding of fundamental biological principles.
  • Acquire fundamental skills necessary for laboratory and field investigations.
  • Demonstrate an understanding of proper experimental design, analysis of biological data and communication of research results.
  • Demonstrate a greater knowledge and appreciation of the role that biology plays in societal issues, such as those related to the environment, biodiversity, ethics, human health and disease.

48 month

Duration

$ 20613

Tuition

The Master of Fine Arts degree in Theatre Design and Technology is a terminal degree designed for those who are interested in achieving the artistry and skills necessary to qualify as practicing professionals in the entertainment industry and/or professional theatre educators. The program is a three-year course of study with a flexible curriculum for students to explore areas of special interest.

The Theatre Design and Technology major comprises the following concentrations:

  • The Costume Design and Technology concentration prepares students for careers in the entertainment industry, professional theatre or theatre education. Students study both design and technology, including related areas such as dye techniques, costume crafts and wigs and makeup. Students also design costumes for main-stage departmental productions. The curriculum includes core classes in theatre history, dramatic theory and historical periods.
  • The Lighting Design concentration balances instruction and experience in lighting design with instruction and experience in lighting technology. Studies include digital rendering, CAD, lighting technology and automated lighting. Students research and study all of aspects of theatrical lighting, including the design process from concept to execution, communication skills, integration of technology into design, documentation of the work and critical evaluation of the work.
  • The Scene Design concentration balances focused classroom instruction with practical design and production experience. Students also study related artisan areas such as digital and traditional rendering techniques, 3D CAD, props, fabrication, scene painting and presentation techniques with particular emphasis on integrating contemporary digital techniques into the design process. The curriculum contains courses in construction theory, rigging, costume crafts and projection/media design.
  • The Technical Direction concentration provides students with training and practical experiences in planning main stage productions for the School of Theatre and Dance. Studies focus on safety and all logistics of production assembly, including touring and dance. Technical directors have the opportunity work in four very different theatre spaces: black box, large proscenium, thrust and open outdoor.

Program Learning Outcomes
Graduates of this program will be able to:

  • Acquire creative and technical ability to develop the design of a production from concept to finished product.
  • Acquire advanced abilities in the unification of all design elements used in professional production.
  • Understand analytical or academically oriented theatre studies in areas related to and supportive of the work in the major field such as history, theory, dramatic literature and performance studies.
  • Understand information resources associated with theatrical design and production.
  • Produce full working drawings for mounted productions.
  • Analyze text, music and dance and the ways that historical, critical and theoretical content inform playwriting, acting, directing and design.
  • Communicate ideas clearly and effectively to the theatre community, production teams and the public.
  • Know the history of their area of specialization and have the ability to integrate that history into production design.
  • Know current technology, tools and methods in their area of specialization and have the ability to integrate technology into production design.
  • Know health and safety practices associated with theatre production.
  • Communicate and navigate effectively within the field of professional theatrical production design.
  • Demonstrate an understanding of professional ethics and practice.

24 month

Duration

$ 21500

Tuition

The Bachelor of Arts degree in Economics equips students with a variety of skills sought by employers, including conceptualizing and solving problems and locating, organizing and analyzing relevant data.

In their junior year, students learn microeconomic and macroeconomic theory and take an econometrics class to learn data analysis skills. Students then take a series of electives that deal with vital current topics relevant to many careers in which these theories and skills are applied, such as the U.S. financial and banking system, economic relations between the United States and foreign countries; government spending and taxation policies; and the U.S. health system and policy options.

In their senior year, students take a capstone course that utilizes and applies the theory, skills and institutional knowledge learned in the program.

In addition to the B.A. degree in the College of Arts and Sciences, a B.B.A. degree in Economics is offered in the College of Business Administration.

48 month

Duration

$ 20613

Tuition

The Master of Education degree in Special Education provides students with advanced understanding of contemporary research and practice issues in special education. Students in the program are typically interested in pursuing enhanced professional competence, career advancement, leadership roles, advocacy and systems change; or they may be wanting to prepare for doctoral-level study. Students do not need to have an undergraduate degree in special education (or in education) to be successful in the master's degree; however, should be motivated to develop a deeper understanding of the field of special education.

The M.Ed. degree program does not prepare students for teacher licensure; however, some of the coursework required for the degree may count toward licensure. Students interested in both licensure and a M.Ed. degree will need to apply and be fully admitted into both the master's degree and the non-degree graduate licensure preparation program.

The Special Education major comprises the following concentrations:

  • The Mild/Moderate Educational Needs concentration focuses on needs of students with mild to moderate educational needs who most often participate in the general education academic curriculum with special education supports.

24 month

Duration

$ 21500

Tuition

The Bachelor of Science in Education degree in Early Childhood Education focuses on professional preparation and application of current theory, methods and practices for future teachers of preschool to grade five classrooms. Students form a cohort and complete the five-block sequence of courses while gaining teaching experiences linked to coursework. All students complete field and practicum experiences in diverse settings, including urban and inclusive programs, and accumulate approximately 1,200 clock hours of field experience in preschool and elementary classrooms.

Graduates of the program who pass the State of Ohio Assessment Tests are eligible for Ohio licensure in Early Childhood, which is valid for teaching children, age three through grade five, who are typically developing, at-risk, gifted or who have mild/moderate educational needs.

Graduates also have the opportunity to receive an International Baccalaureate recognition certificate concurrent with the completion of the B.S.E. degree.

Program Learning Outcomes

Graduates of the program will be able to:

  • Co-construct curriculum as a co-worker with learners and others (parents, families, colleagues and community members) to make sound decisions for learning and teaching experiences, as opposed to being passive receivers of prescribed curriculum.
  • Synthesize conceptual understandings of children, theory, content, technology and sociocultural contexts into meaningful activities and opportunities for learning with all preschool-to-grade five students.
  • Engage in the habit of self-assessment in order to continually uncover unknown possibilities in children’s learning, classroom practice, educational theory and one’s own teaching identity in the local and global context.
  • Become committed to the children and their learning, the families and the local community while having an awareness of the global context; engage in continuous self-improvement and lifelong learning.
  • Apply skills, knowledge and dispositions to challenge “questionable” policies that limit opportunities for all children.
  • Utilize research and theory to develop varied and effective pedagogies and assessments that will positively impact all students’ learning (learning and teaching is a transdisciplinary practice).
  • Advocate as ethical leaders and moral agents striving for social justice,
  • Acknowledges and practices multiple, multi-ethnic, multicultural, multiracial, multi- social and -economic and multilingual perspectives in a global society.

48 month

Duration

$ 20613

Tuition

The Master of Science degree in Artificial Intelligence prepares students with a focused educational and research environment to develop career paths through necessary learning and training with emerging artificial intelligence technologies and applications to intelligent analytics, smart homes and communities and robotics and automation. Graduates have technical knowledge and research and development skills necessary for applying artificial intelligence to industry, community and military. These areas include sectors requiring intelligent pattern-analysis of big data such as retail, healthcare, biology, psychology and intelligent human-machine interactions and interfaces.

Program Learning Outcomes
Graduates of this program will be able to:

  • Combine intelligent analytics and automation, human-computer interaction and robotics techniques to optimize and automate, transportation, industrial process and/or healthcare processes.
  • Apply machine learning techniques on big data to predict, classify, data mine and explore patterns.
  • Apply intelligent visualization and Internet-based techniques for smart homes and communities.
  • Perform research, discovery and integration by applying knowledge of artificial intelligence theory and techniques.

24 month

Duration

$ 21500

Tuition

The Bachelor of Science in Education degree in Integrated Social Studies prepares prospective teachers to be purposeful, deliberative and reflective practitioners, who teach students to contribute to the deepening of democracy, and promote the common good. The program is designed to develop pre-service teachers who learn from practice; engage in collaborative inquiry and partnerships to promote student learning and continued professional growth, create equitable classrooms, plan/organize meaningful lessons and assessments; and view themselves as curriculum developers who recognize that social studies content and curriculum are more than information in textbooks and standardized curriculum guides.

The Integrated Social Studies major comprises the following concentrations which prepares students to build on and integrate their content knowledge as part of developing participatory, democratic citizens:

  • Economics
  • Geography
  • History
  • Political Science
  • Sociology

Graduates are prepared to teach social studies in grades 7-12 and are recommended for Ohio licensure upon completion of all state requirements.

Students are required to complete Bureau of Criminal Investigation and Identification (BCII) and Federal Bureau of Investigation (FBI) background checks.

Program Learning Outcomes

Graduates of this program will be able to:

  • Plan and teach lessons rooted in inquiry-based questions as outlined by the College, Career and Civic (C3) Framework as endorsed by the National Council for the Social Studies.
  • Plan for and teach in ways that promote active student engagement, value multiple perspectives and encourage listening across difference.
  • Develop equitable classrooms steeped in social justice that promote freedom and democracy for all learners.

48 month

Duration

$ 20613

Tuition

View All Courses by Kent State University, USA

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