Bachelor of Business Administration in Managerial Marketing

at Kent State University USA

The Bachelor of Science in Education degree in Integrated Mathematics prepares students for teacher licensure in grades 7-12. Students complete most of their content coursework during their first three years; methods coursework typically begins during the spring of their third year. During the final year of the program, candidates complete remaining content courses, mathematics teaching methods courses and a year-long placement in a local school district, which concludes with 13 weeks of student teaching in the spring.

Students are required to complete Bureau of Criminal Investigation and Identification (BCII) and Federal Bureau of Investigation (FBI) background checks.

Program Learning Outcomes

Graduates of this program will be able to:

• Successfully pass the Ohio Assessment Exam.
• Demonstrate understanding of the content and pedagogy of required IMTH courses.
• Successfully plan three types of lesson plans: conceptual, procedural, and relevance to teaching mathematics.
• Successfully complete student teaching.
• Create a unit plan in secondary mathematics.
• Model 5 problems of antiquity in Desmos or Geogebra.
• Fulfill the requirements of edTPA

The Bachelor of Science in Public Health degree in Public Health broadly prepares students to enter the workforce as a public health professional or to enter an advanced program of study. Students explore the five disciplines of public health: biostatistics, environmental health, epidemiology, health policy and management and the social and behavioral sciences through general coursework.

The Public Health major comprises the following concentrations:

• The Allied Health concentration seeks to augment the career portfolio of the allied health professional or aspiring student. Students who are interested in a generalist focus in public health or interested in moving to a professional degree (accelerated nursing) or technical allied health degree (respiratory care, radiologic technology, occupational/physical therapy assisting, etc.) are encouraged to pursue this path.  Students may currently hold or may be actively pursuing a state licensure in an allied health field and may be eligible to receive a maximum 12 credit hours of upper-division credit for their prior experience and demonstrated competency in select areas. Students without a state licensure may still pursue this concentration but will complete 12 hours of coursework in allied health-specific areas. Students in this concentration will be exposed to broad areas of public health including epidemiology, biostatistics, environmental health, global health and health policy; thus, preparing students to meet the increased demands for a trained and educated public health workforce.
• The Clinical Trials Research concentration focuses on training students in the epidemiology methods used in clinical research. The curriculum provides students a thorough understanding of the management of research studies, the scientific literature related to drugs, medical devices and other new therapies, and the federal regulations related to conducting clinical trials. Students are prepared to design and answer research questions, collect and manage data and communicate research findings to both scientific and lay audiences. An internship experience provides necessary experience in a clinical research setting. Potential places of employment for graduates include hospitals, contract research organizations, medical schools and pharmaceutical companies where graduates assist with and manage clinical research studies.
• The Community Health Outreach and Development concentration focuses on identifying and exploring ways to influence the multi-level determinants of population health and health behaviors, from a perspective that prioritizes health equity and social justice. Approaches focus on community- and system-level strategies to promote health and healthy behaviors among populations and eliminate health disparities through media, policy and education initiatives. Career options include the public sector, social services, non-profit agencies and other community-based health promotion and advocacy efforts. Graduates are prepared to assist with developing, implementing and coordinating public health interventions that promote community health and organize diverse communities around issues related to health and health behavior.
• The Global Health concentration educates students in identifying and working to address the critical public health and human needs of diverse, underserved and vulnerable populations locally and globally. Students learn the need for multidisciplinary (biological and social sciences) approaches and cooperation to address the major global public health problems. In addition, they have the opportunity to focus on a specific aspect of global health, e.g. HIV/AIDS, health policy, health disparities, health education, environmental health, nutrition. Graduates are prepared to work at entry-level positions in public health with local, regional, national or international public health agencies in both public and private sectors. Students who pursue this concentration are required to participate in a study abroad experience and complete four courses (at the elementary and intermediate levels) of either Arabic, Chinese, French, Russian or Spanish
• The Health Services Administration concentration establishes a foundation for graduate work in health policy and management. Students analyze national and local public health infrastructure, evaluate the effectiveness and efficiency of health care delivery and explore the legal and ethical issues of health care administration. Graduates enter the health care workforce as finance managers, compliance officers, patient navigators, insurance specialists and other health care managers. Students are encouraged to pair this concentration with a minor.
• The Pre-Medicine, Dentistry, Osteopathy concentration includes preparatory courses for the Medical College Admissions Test (MCAT), the Dental Admissions Test (DAT) and admission entry into other professional schools including pharmacy, podiatry, occupational/physical therapy and physicians assistant programs. The overall curriculum—focusing on biological, social and economic determinants of health, prevention and control of diseases, introduction to biostatistics and public health research—makes this program highly desirable for admission to professional schools. The unique features of the program open new opportunities and offer competitive advantages for students seeking to enter into clinical medicine.

The Bachelor of Arts degree in American Sign Language presents American sign language as a culture- and community-based language that interacts with other world languages. Through techniques—including immersion and bilingual-bicultural comparison classes, community interaction, research, lab activities and use of digital video technology—students gain documented proficiency in American sign language, validity within the deaf community and networking within the professional community.

The Master of Music degree in Performance is designed to prepare the student for professional music activities, including solo performance, orchestral playing, ensemble playing, collaborative performance, studio teaching; as well as doctoral study. The program emphasizes development of skills, knowledge and background in the following areas: literature and repertoire, performance skills, practice skills, interpretation and expression, performance pedagogy, historical performance practices, music history and music theory.

The Performance major includes the following optional concentrations:

• The Chamber Music concentration is for intensive coaching and performance of string quartet literature.

Program Learning Outcomes
Graduates of this program will be able to:

• Recognize, identify, interpret and perform representative literature from different historical periods, countries and composers.
• Apply advanced performing skills in solo and ensemble settings, including tone production, accuracy, intonation, instrumental/vocal technique, musicality/expression, vocal language and diction and stage presence/presentation.
• Discuss, utilize and achieve high-quality results from efficient and effective practice techniques, including time management, achievable goals and use of appropriate technical skills, musical expression skills and focused work ethic.
• Have an enhanced understanding of interpretation and expression in music.
• Identify, explain and utilize performance pedagogy appropriate to the specific area of study.
• Identify, associate, differentiate and utilize performances practices appropriate to the literature of the various stylistic periods.
• Utilize and discuss score study of literature performed and also representative literature from various historical periods and composers.

The Master of Arts degree in Sport Administration provides students a knowledge base in management theory and application in sport settings. The program culminates with an internship, research project or thesis.

Students have the opportunity to complete a dual degree program with the M.B.A. degree in Business Administration and the M.A. degree in Sport Administration.

Program Learning Outcomes
Graduates of this program will be able to:

• Demonstrate the knowledge and experience necessary to become successful as a professional in the sport industry.
• Apply theoretical and practical knowledge of the industry in a professional career.
• Engage and expand the number of international promotional, scholarly and educational research/presentation opportunities in the profession.

The Bachelor of Science in Education degree in Physical Science prepares students for teacher licensure in physics and chemistry, grades 7 to 12. Students take a broad range of science-content courses in biology and geology and specialize in physics and chemistry content. Students in the Physical Science major complete most of their content coursework during their first three years, and then begin their methods coursework during the spring of their third year. During the final year of the program, students complete remaining content courses, science teaching methods courses and a year-long placement in a local school district, which concludes with 13 weeks of student teaching in the spring. Physical Science students are encouraged to meet with their faculty advisor early in their program because many courses must be sequenced carefully.

Students are required to complete Bureau of Criminal Investigation and Identification (BCII) and Federal Bureau of Investigation (FBI) background checks.

Program Learning Outcomes

Graduates of this program will be able to:

• Plan multiple lessons using a variety of inquiry approaches that demonstrate their knowledge and understanding of how to engage all students in learning science.
• Plan a learning environment and learning experiences for all students that demonstrate chemical safety, safety procedures, and the ethical treatment of living organisms within their licensure area.
• Plan fair and equitable assessment strategies to analyze student learning and to evaluate if the science learning goals are met.

The Master of Science degree in Data Science provides a focus on developing scientists who will understand the theories, methods and tools of data science and apply data science to solving research and workplace questions in the natural, health and social sciences for businesses and industries.

Data science is an emerging STEM discipline founded on the principles of mathematics and the sciences and developed through a synthesis of mathematics and computer science. One may think of data science as a blending together of methods and ideas from analysis, statistics, databases, big data, artificial intelligence, numerical analysis, graph theory and visualization for the purposes of finding information in data and applying that information to solving real-world problems.

Program Learning Outcomes
Graduates of this program will be able to:

• Ask the questions so that problems in a particular business or industrial situation become clear.
• Determine if the problem may be addressed with data science methods and tools, and if yes, propose potential methods for solving the problems.
• Make suggestions for how data science may be used to enhance the quality and value of currently existing products (whether the products are physical or methods) and how data science may be used in the development of new products.

The Master of Arts degree in Biology is for students wishing to gain additional knowledge in any area of the biological sciences. This is a non-thesis master's degree designed for secondary school science teachers, individuals looking for additional background or preparation for professional school (e.g. medicine, dentistry or Ph.D. programs) and those seeking employment in life science industries in a non-research capacity.

The Biology major includes the following concentration:

• The Environmental Biology concentration provides students with a balance between better understanding the relationships between organisms and the environment and how this balance can be sustained through environmental management and conservation.

Students who declare the Biology major with no concentration will select their area of specialization in consultation with an academic faculty advisor.

Program Learning Outcomes

Graduates of this program will be able to:

• Understand advanced biological concepts beyond the scope of the typical undergraduate degree and to increase the depth of their knowledge through coursework and hands-on experiences.
• Apply scientific principles and appreciate work outside of their particular field.
• Effectively communicate about science with colleagues as well as those outside of the student's area of expertise.
• Develop the necessary laboratory skills that will allow testing of hypotheses.

The Bachelor of Science degree in Aeronautics provides an education in aviation that produces professionals to operate the National Airspace System in the 21st century.

The Aeronautics major comprises the following concentrations:

• The Aeronautical Studies concentration prepares students for entry-level technological positions in aviation and related areas. Although focused on a broad foundation of aeronautically related subjects, the program also provides a significant number of electives that allow students to explore other areas of interest or earn a minor in a particular area of study. It is well suited for those entering the program with previous flight experience or transfer credits from an accredited university.
• The Air Traffic Control concentration prepares students for professional work in air traffic control and management. Originally, as part of the Federal Aviation Administration’s Air Traffic–Collegiate Training Initiative (CTI), the concentration provides practical simulation-based training in air traffic control that enables the CTI graduates to work as air traffic controllers and managers in the National Airspace System.
• The Aviation Management concentration prepares students for entry-level management supervisory and administrative positions in aviation and other aviation-related professional fields. This course of study combines technical and aeronautical courses with courses in management and information systems. Students entering this program should have a technical interest, mathematical proficiency and an ability to develop analytical and communicative capabilities.
• The Professional Pilot concentration is designed for students who aspire to become professional pilots. This concentration stresses subjects associated with flight systems, propulsion, structures and electronics. Students entering this program should have a strong desire for excellence in aviation as well as the flying skills required of a professional pilot.
• The Unmanned Aircraft Systems Flight Operations concentration is for students who aspire to become professional Unmanned aircraft pilots (drone pilot).  This concentration is focused on the safe operations of unmanned aircraft systems, regulations, the technology of autonomous systems and policy regarding the operations of unmanned aerial elements. 

Program Learning Outcomes

Graduates of this program will be able to:

• Apply knowledge of math, science and the applied sciences to aviation-related disciplines.
• Analyze and interpret data.
• Understand and master the fundamental concepts and skills of airplane flight.
• Communicate effectively through written and oral means.
• Recognize the need and develop the cognitive abilities to engage in life-long learning by successfully contending with changing technologies, regulatory policies and procedures, market forces and the highly dynamic operational environment of commercial flight and professional aviation.
• Understand contemporary issues that affect aviation.
• Use the techniques, skills and modern technology necessary for professional practice.
• Understand the national and international aviation environment.
• Apply pertinent knowledge in identifying and solving problems.
• Know and understand the technical details involved in the effective management of employees and operational systems in professional aviation.

The Master of Arts degree in Media and Journalism is designed to give students a solid background in preparation for a professional career. Students are able to take a mix of online and face-to-face courses that allow them to craft a graduate degree that reflects their career interest. Courses are dynamic, challenging and professionally relevant. With small class sizes, students are able to learn from their professors and from the experiences of their fellow classmates, many of whom are working media professionals or nationally recognized journalism educators.

The Media and Journalism major offers the following optional concentration:

• The Journalism Education concentration is intended for those seeking to teach or advise student journalists. The program is affiliated with Kent State's Center for Scholastic Journalism, and faculty include some of the most-recognized high school journalism educators in the country. The coursework focuses on concepts and lessons that can be used in a teacher's classroom right away, with a professional project as the culminating requirement.

Students not selecting the concentration work with their advisor to plan a course of study that meets their professional needs, with the culminating requirement of either a thesis or professional project.

The School of Media and Journalism provides its students with a strong foundation to achieve their goals in the rapidly changing media industry. All students take a series of core courses that provide the foundation for a career in media and journalism and develop a specialization through the selection of elective courses that can be within or outside of the school. One student may choose to hone skills as a multimedia journalist focusing on public affairs, while another may seek to develop expertise as a public relations professional for not-for-profit organizations.

Program Learning Outcomes
Graduates of this program will be able to:

• Communicate effectively across multiple platforms.
• Demonstrate an understanding of relevant ethical and legal frameworks in their disciplines.
• Ground their professional work in relevant theories.
• Represent high levels of professionalism.