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Bachelor of Business Administration in Managerial Marketing

Bachelor of Business Administration in Managerial Marketing

at Kent State University USA

Overview

The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities.

The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.

Managerial Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Program Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.
  • Demonstrate an understanding of segmentation and target marketing.
  • Demonstrate an ability to analyze market research data.
  • Demonstrate an ability to analyze markets and competitors within markets.

Graduates of all Bachelor of Business Administration programs will be able to:

  • Recall strategic frameworks that are used to make business decisions.
  • Perform basic calculations using quantitative tools that are used to support business decisions.
  • Articulate and deliberate their ideas in writing.
  • Articulate and deliberate their ideas orally.
  • Identify ethical dilemmas and stakeholders.
  • Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
  • Identify global factors in making a business decision.
  • Analyze global factors in making a business decision.
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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Kent State University

Location

Bachelor of Business Administration in Managerial Marketing Assistant Fee

$20613

Tuition Fee

$0

Average Cost of Living

$70

Application Fee

Bachelor of Business Administration in Managerial Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

71.0

Minimum Overall Score

48.0

Minimum Overall Score

Other Courses by Kent State University,USA

The Master of Arts degree in Biology is for students wishing to gain additional knowledge in any area of the biological sciences. This is a non-thesis master's degree designed for secondary school science teachers, individuals looking for additional background or preparation for professional school (e.g. medicine, dentistry or Ph.D. programs) and those seeking employment in life science industries in a non-research capacity.

The Biology major includes the following concentration:

  • The Environmental Biology concentration provides students with a balance between better understanding the relationships between organisms and the environment and how this balance can be sustained through environmental management and conservation.

Students who declare the Biology major with no concentration will select their area of specialization in consultation with an academic faculty advisor.

Program Learning Outcomes

Graduates of this program will be able to:

  • Understand advanced biological concepts beyond the scope of the typical undergraduate degree and to increase the depth of their knowledge through coursework and hands-on experiences.
  • Apply scientific principles and appreciate work outside of their particular field.
  • Effectively communicate about science with colleagues as well as those outside of the student's area of expertise.
  • Develop the necessary laboratory skills that will allow testing of hypotheses.

24 month

Duration

$ 21500

Tuition

The Master of Fashion Industry Studies degree in Fashion Industry Studies robustly addresses the highly interdisciplinary character of practice within fashion as a product-driven industry with a unique set of parameters that transverse many traditional academic boundaries.

Fashion Industry Studies is an initial master's level degree for the academic advancement of students to engage in learning and experiences applicable to the fashion industry. The degree program prepares professionals who intentionally use cross-disciplinary and applied research methods to address complex issues derived from the industry setting and provide impactful research-based solutions for the fashion industry.

Program Learning Outcomes
Graduates of this program will be able to:

  • Demonstrate a capacity for critical analysis of the fashion industry supply chain from fiber to the consumer to identify pertinent issues.
  • Demonstrate the ability to utilize cross-disciplinary and applied research methods with appropriate knowledge and technologies.
  • Demonstrate the critical generation of pragmatic solutions based on testing and experimentation that connect research findings to fashion industry issues.
  • Demonstrate abilities to effectively synthesize and present innovative and pragmatic research-based solutions applicable to the fashion industry.

24 month

Duration

$ 21500

Tuition

Health Sciences, Nursing and Emergency Services

Master of Science in Biomedical Sciences - Pharmacology (STEM)

The Master of Science degree in Biomedical Sciences–Pharmacology provide substantial opportunity to conduct research in molecular targeting, drug design and drug delivery in developing new approaches to treat disease. The multidisciplinary program enrolls a select group of graduate students interested in research-based careers in pharmacology, and provides a balance of classroom and laboratory work involving faculty at Kent State University and Northeast Ohio Medical University (NEOMED). Strong research foci exist in the areas of cardiovascular and metabolic diseases, neurodegenerative and blood brain barrier pharmacology. Interdisciplinary approaches to research and theoretical problems are strongly emphasized.

The Master of Science degree in Biomedical Sciences–Pharmacology is offered in consortium with Cleveland Clinic and  Northeast Ohio Medical University.

24 month

Duration

$ 21500

Tuition

Health Sciences, Nursing and Emergency Services

Master of Public Health - Biostatistics

The Master of Public Health degree in Public Health is designed to help students develop real-world knowledge and skills needed to pursue success in the public health industry.

The Public Health major comprises the following concentrations:

  • The Biostatistics concentration prepares students in the quantitative science of health data collection, storage, retrieval, analysis and interpretation. Graduates are equipped to use statistical methods to design and analyze health-related surveys and experiments for improving health. The college’s faculty research interests include applying biostatistical analysis to understand critical health problems. Graduates in biostatistics are in demand at hospitals, pharmaceutical companies, state and local health departments, federal health agencies and biotechnology companies to analyze the effectiveness of new drugs and interventions, identify risk factors for disease and develop effective prevention strategies.

24 month

Duration

$ 21500

Tuition

The Bachelor of Science degree in Music Technology prepares students as musicians within a broad field of constantly changing technology. Students study in courses that will develop expertise in music computer technology for application in the recording industry, audio-engineering and music production.

The development of music technology has had an enormous impact on the music industry. There are many career opportunities for talented musicians in music technology. Skilled musicians can apply formal training to recording careers, studio performance, arranging or producing and live performances. Opportunities are also available in non-traditional, contemporary popular music venues, the movie industry, television, multi-media events, and music for advertising as well as traditional performing arts venues. The growth of music technology has made knowledge and experience in this area a necessity for all students preparing for a career in any area of the music industry. To compete effectively in the contemporary music world, one must possess a strong traditional music background, plus the technical expertise required to make the most of a rapidly changing and developing technology.

The Music Technology major comprises the following concentrations:

  • The Audio Recording concentration provides students the opportunity t learn advanced audio recording techniques.
  • The Music Production concentration provides students the opportunity to learn how to use technology to realize creative work such as original music, arranging and production.

Program Learning Outcomes

Graduates of this program will be able to:

  • Function as competent and versatile professional studio musicians who perform in diverse commercial music venues
  • Compose and arrange music
  • Create appropriate sound for visual media
  • Create music productions of professional quality
  • Produce professional audio recordings, both live and in studio, from start to finish

48 month

Duration

$ 20613

Tuition

The Bachelor of Science degree in Applied Mathematics emphasizes the tools most useful in science, engineering and technology applications: mathematical modeling, scientific computing and probability and statistics.

The Applied Mathematics major comprises the following concentrations:

  • The Probability and Statistics concentration emphasizes the mathematics underlying processes that involve randomness and the mathematical tools used in the analysis of data.

48 month

Duration

$ 20613

Tuition

The Master of Arts degree in Anthropology provides opportunities for students to study in three fields: cultural anthropology, archaeology and biological anthropology. The research-oriented program encourages students to develop their own projects or participate in existing projects by their second semester. More than 80 percent of M.A. graduates continue for the Ph.D. degree or find employment in an area directly related to their training.

Program Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate a holistic view of human cultures. They are to appreciate that the global species is a social and cultural as well as a biological organism, with a past that is both historic and prehistoric. A student who wishes to emphasize socio-cultural anthropology will demonstrate a fundamental appreciation of diverse human and institutional behavior.
  • Appreciate and demonstrate how anthropologists investigate the past using the methods of the social sciences and the natural sciences, particularly geography and geology. They demonstrate comprehension of anthropology’s special role in making archaeology, particularly the study of prehistoric Ohio, woodland North America, and Mesoamerica, come to life and become relevant for them. In addition, they gain a special appreciation of archaeology’s other mandate—the need to conserve the precious heritage of the archaeological record, not only Ohio’s but that of the Americas and the Old World as well.
  • Demonstrate an understanding of biological anthropology as the most relevant evolution science, the one which gives them an appreciation of their own place in nature. They see the two dimensions of human evolution and adaptation: a global one (modern human variation) and a deep temporal one (human origins). Both dimensions require an appreciation of the neo-Darwinian theory of evolution, which includes both the process of natural selection and also the roles which genetics and developmental biology play in adaptation and evolution. They appreciate the urgency of primate and rainforest conservation.

24 month

Duration

$ 21500

Tuition

The Bachelor of Arts degree in Anthropology focuses on human cultural and biological diversity and the impact on past and present environments. Anthropology’s relevance to other areas of study, including sociology, social-psychology, biology and pre-medicine, links it to culture area studies, community planning and public health.

The Anthropology major provides in-depth area studies in the South Pacific (cultural anthropology), Mesoamerica and Ohio (archaeology). Students who focus on the biological aspect of human evolution benefit from the freshman-level human evolution laboratory.

Program Learning Outcomes

Graduates of this program will be able to:

  • Learn how anthropologists investigate the past using the methods of social scientists.
  • Demonstrate comprehension of anthropology’s special role in making archaeology, particularly the study of prehistoric Mexico and Ohio, come to life and become relevant for them.
  • Gain a special appreciation of archaeology’s other mandate—the need to conserve the precious heritage of the archaeological record, not only Ohio’s but that of all of the eastern woodlands, and the Americas as well.
  • Demonstrate an understanding of biological anthropology as the most relevant evolution science, the one which gives them an appreciation of their place in nature.
  • See the two dimensions of human evolution and adaptation: a global one (modern human variation) and a temporal one (human origins). Both dimensions require an appreciation of the neo-Darwinian theory of evolution, which includes both the process of natural selection and the roles which genetics and developmental biology play.
  • Achieve a holistic view of human cultures and an extensive knowledge base of diverse human behavior.

48 month

Duration

$ 20613

Tuition

The Bachelor of Science degree in Emerging Media and Technology offers students the space to play, imagine and solve problems. The degree program draws on a number of disciplines, including emerging media, design, information sciences, human-computer interaction and communication. The technology curriculum is grounded in social science and the humanities, introducing students to theories of how technology shapes and changes people and societies. Students learn technical applications and skills in problem solving, design, user experience, creative applications and programming. Students synthesize technical and organizational skills in a series of experiential, hands-on and project-based courses in which they work collaboratively in interdisciplinary teams.

Program Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate competency in the technical skills needed to pursue jobs in emerging media and technology, which includes web development, coding, data, human-computer interaction, creative applications, programming and problem-solving.
  • Utilize emerging media technologies to design better experiences, improve existing systems and analyze digital social structures.
  • Recognize the rapidly changing nature of emerging media and technology and learn the skills needed to adapt.
  • Apply interdisciplinary solutions to solving technical, social and human problems related to emerging media and technology.
  • Employ teamwork and project management as a problem solving technique.
  • Critically analyze the effectiveness of their own work and the work of others.

48 month

Duration

$ 20613

Tuition

The Master of Education degree in Special Education provides students with advanced understanding of contemporary research and practice issues in special education. Students in the program are typically interested in pursuing enhanced professional competence, career advancement, leadership roles, advocacy and systems change; or they may be wanting to prepare for doctoral-level study. Students do not need to have an undergraduate degree in special education (or in education) to be successful in the master's degree; however, should be motivated to develop a deeper understanding of the field of special education.

The M.Ed. degree program does not prepare students for teacher licensure; however, some of the coursework required for the degree may count toward licensure. Students interested in both licensure and a M.Ed. degree will need to apply and be fully admitted into both the master's degree and the non-degree graduate licensure preparation program.

The Special Education major comprises the following concentrations:

  • The Pre-Kindergarten Special Needs concentration focuses on the needs of preschool children with or at risk for developmental delays or disabilities

24 month

Duration

$ 21500

Tuition

View All Courses by Kent State University, USA

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