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Bachelor of Business Administration in Marketing

Bachelor of Business Administration in Marketing

at Kent State University USA

Overview

The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing).  The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.

The program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses. Typically, a traditional lecture format is used by instructors in this program.

Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Program Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate an understanding of segmentation, target marketing, and positioning.
  • Demonstrate an ability to collect and analyze market research data.
  • Demonstrate an understanding of effective personal selling tactics.
  • Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.

Graduates of all Bachelor of Business Administration programs will be able to:

  • Recall strategic frameworks that are used to make business decisions.
  • Perform basic calculations using quantitative tools that are used to support business decisions.
  • Articulate and deliberate their ideas in writing.
  • Articulate and deliberate their ideas orally.
  • Identify ethical dilemmas and stakeholders.
  • Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
  • Identify global factors in making a business decision.
  • Analyze global factors in making a business decision.
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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Kent State University

Location

Bachelor of Business Administration in Marketing Assistant Fee

$20613

Tuition Fee

$0

Average Cost of Living

$70

Application Fee

Bachelor of Business Administration in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

71.0

Minimum Overall Score

48.0

Minimum Overall Score

Other Courses by Kent State University,USA

The Bachelor of Arts degree in Theatre Studies gives students an opportunity for study in all aspects of theatre and its relationship to other liberal arts studies. This program serves students who seek a wider range of possibilities to fulfill individual creative goals, whether as theatre artists, scholars, educators and/or contributors in related fields. Students receive thorough grounding in theatre history and theory and learn imaginative and critical thinking, the process of making theatre, and leadership skills.

The Theatre Studies major comprises the following concentrations:

  • Performance
  • Production
  • Theatre Management
  • Theatre and Society

Program Learning Outcomes

Graduates of this program will be able to:

  • Understand procedures and approaches for realizing a variety of theatrical styles and techniques.
  • Understand the playwriting and production processes, aesthetic properties of style, and the way these shape and are shaped by artistic and cultural forces.
  • Develop intermediate to advanced competence in one or more theatre specializations in creation, performance or scholarship.
  • Become acquainted with a diverse selection of theatre repertory, including the principal eras, genres and cultural sources.
  • Understand the basic process involved in mounting a theatre production through both verbal and written articulation of ideas and vocabulary, as well as in actual practice.
  • Form and defend value judgments about theatre.
  • Know common theatrical elements and the interaction of those elements through both written and practicum work.
  • Think conceptually and critically about text, performance and production.

48 month

Duration

$ 20613

Tuition

The Master of Education degree in Reading Specialization develops practical and professional knowledge that is essential for educators concerned with the improvement of literacy at all instructional levels. Students study the nature of the reading and writing processes; the interrelationships between language, literature and literacy; literacy learning and teaching; the nature and needs of students who find reading and writing difficult; reading and writing as vehicles for learning and enjoyment; and the role of research in literacy instruction.

Program Learning Outcomes
Graduates of this program will be able to:

  • Demonstrate outstanding or satisfactory knowledge of the foundations of reading and writing processes and instruction.
  • Use a wide range of instructional practices, approaches, methods and curriculum materials to support reading and writing instruction.
  • Use of a variety of assessment tools and practices to plan and evaluate effective reading instruction.
  • Create and engage their students in literacy practices that develop awareness, understanding, respect and valuing of differences in society.
  • Create a literate environment that fosters reading and writing by integrating foundational knowledge, use of instructional practices, approaches and methods, curriculum materials and the appropriate use of assessments.
  • View professional development as a career long effort and responsibility.

24 month

Duration

$ 21500

Tuition

The Bachelor of Integrative Studies degree provides maximum freedom for students who wish to take a multidisciplinary, individualized approach to the design of an educational program while maintaining a focus on career and professional goals. The Integrative Studies major has a General concentration, and a Two Minors concentration. These concentrations may have the most appeal for students near the end of their academic careers (senior-level students) who are re-evaluating their academic and career choices. It is a program in which the student undertakes the responsibility for the research and design of their program, in consultation with an advisor.

The Integrative Studies-General concentration allows students to choose a minimum of 30 credit hours from interrelated programs that support their career aspirations.

The Integrative Studies-Two Minors concentration allows students to complete two university-recognized minors and/or certificates. A minimum of two academic departments in which to select courses are chosen and a rationale for the ways in which these courses support the student's career goals is developed.

48 month

Duration

$ 20613

Tuition

Natural Sciences & Mathematics

Master of Science in Physics (STEM)

The Master of Science degree in Physics consists of graduate coursework and a research project taking one or two semesters. The research project should result in a written report. Students may choose to complete a thesis, to be defended orally. This degree provides entry-level qualifications for team research employment or a high school teaching career.

Program Learning Outcomes
Graduates of this program will be able to:

  • Demonstrate cognitive skills important to a physicist, including the following:
    • Think critically and analytically;
    • Define and solve problems in physics; and
    • Conduct quantitative research in a contemporary area of physics.
  • Demonstrate a core knowledge and understanding of the foundations of physics.
  • Communicate results of their work to peers, to various target groups within the physics community, and to people outside the discipline. Teaching skills also come under this heading.

24 month

Duration

$ 21500

Tuition

The Bachelor of Arts degree in American Sign Language presents American sign language as a culture- and community-based language that interacts with other world languages. Through techniques—including immersion and bilingual-bicultural comparison classes, community interaction, research, lab activities and use of digital video technology—students gain documented proficiency in American sign language, validity within the deaf community and networking within the professional community.

48 month

Duration

$ 20613

Tuition

The Bachelor of Arts degree in History provides a well-rounded educational experience in which students have the independence and flexibility to explore and develop their individual interests while getting a solid grounding in different approaches to historical research, writing and analysis. The study of history offers insight into the complexity of the human experience by exploring the political, cultural, social, economic and environmental factors that have shaped the past and the present. The study of  history also offers training in a range of skills including how to find, evaluate, manage and synthesize multiple sources of information; how to think critically and analyze complex evidence; how to undertake independent research and manage time effectively; how to develop and present reasoned arguments supported by evidence; how to present information and arguments effectively in writing; and how to develop and deliver effective oral presentations. The skills and experiences gained through the study of history provide preparation for a variety of career tracks.

The History major is comprised of several elements. Lower-Division History Electives provide history majors with an overview of the major themes and developments in World history from human origins to the present and in the history of the United States from pre-colonization to the present. The required Historical Research Methods course introduces students to the main tools and techniques of doing history while providing them with the opportunity to develop and refine the skills of historical research, writing, and analysis to do well in their upper-division coursework. The History major also includes distribution requirements in two categories of upper-division courses. Area Studies Electives are a group of upper­ division history courses in which the history of a place (state, nation, or region) is the primary focus of the courses. Thematic Studies Electives are a group of upper-division history courses in which a specific topic or theme is the primary focus of the courses while the place and time period are secondary. The required Senior Seminar in History course is a capstone experience in which students develop, design, and execute their own original historical research project that utilizes primary sources and engages with current historical scholarship. Majors are also encouraged to do an internship in history for course credit to gain job experience and further strengthen their profile for their career after graduation.

Program Learning Outcomes

Graduates of this program will be able to:

  • Understand and apply a variety of basic historical methods.
  • Find, use, and analyze historical evidence and communicate their findings in an effective manner.
  • Obtain historical content knowledge and understand the connectedness of historical events and the wide varieties of human experiences.
  • Understand history as a discipline based on interpretation with historical questions constantly being reframed and investigated.

48 month

Duration

$ 20613

Tuition

The Master of Fine Arts degree in Theatre Design and Technology is a terminal degree designed for those who are interested in achieving the artistry and skills necessary to qualify as practicing professionals in the entertainment industry and/or professional theatre educators. The program is a three-year course of study with a flexible curriculum for students to explore areas of special interest.

The Theatre Design and Technology major comprises the following concentrations:

  • The Costume Design and Technology concentration prepares students for careers in the entertainment industry, professional theatre or theatre education. Students study both design and technology, including related areas such as dye techniques, costume crafts and wigs and makeup. Students also design costumes for main-stage departmental productions. The curriculum includes core classes in theatre history, dramatic theory and historical periods.

Program Learning Outcomes
Graduates of this program will be able to:

  • Acquire creative and technical ability to develop the design of a production from concept to finished product.
  • Acquire advanced abilities in the unification of all design elements used in professional production.
  • Understand analytical or academically oriented theatre studies in areas related to and supportive of the work in the major field such as history, theory, dramatic literature and performance studies.
  • Understand information resources associated with theatrical design and production.
  • Produce full working drawings for mounted productions.
  • Analyze text, music and dance and the ways that historical, critical and theoretical content inform playwriting, acting, directing and design.
  • Communicate ideas clearly and effectively to the theatre community, production teams and the public.
  • Know the history of their area of specialization and have the ability to integrate that history into production design.
  • Know current technology, tools and methods in their area of specialization and have the ability to integrate technology into production design.
  • Know health and safety practices associated with theatre production.
  • Communicate and navigate effectively within the field of professional theatrical production design.
  • Demonstrate an understanding of professional ethics and practice.

24 month

Duration

$ 21500

Tuition

Natural Sciences & Mathematics

Master of Arts in Pure Mathematics (STEM)

The Master of Arts degree in Pure Mathematics comprises a flexible program of coursework in mathematics beyond the bachelor's degree emphasizing theoretical areas of the discipline (algebra, analysis, geometry, number theory and topology). There is no thesis requirement or option. Students in the pure mathematics Ph.D.degree can apply for this M.A. degree after completing the requisite number of credit hours.

Program Learning Outcomes
Graduates of this program will be able to:

  • Reason in mathematical arguments, including using precise definitions, articulating assumptions and reasoning logically to conclusions.
  • Engage effectively in problem solving, including exploring examples, devising and testing conjectures and assessing the correctness of solutions.
  • Approach mathematical problems creatively, including trying multiple approaches and modifying problems when necessary to make them more tractable.
  • Communicate mathematics clearly both orally and in writing.
  • Teach university-level mathematics effectively.
  • Understand and appreciate connections among different subdisciplines of mathematics.
  • Be aware of and understand a broad range of mathematical subdisciplines.
  • Obtain a broader and deeper understanding of core mathematics disciplines of algebra and analysis.

24 month

Duration

$ 21500

Tuition

The Bachelor of Science degree in Actuarial Mathematics prepares students for the actuarial profession. Actuaries are professionals who manage risk. They predict the likelihood of future events and model the financial impact of future scenarios. They find creative ways to mitigate the undesirable effects of future events. Although most actuaries are employed in the insurance and financial industries, many others work in the transportation, environmental, medical and manufacturing industries, as well as in government.

The Actuarial Mathematics major is highly interdisciplinary, integrating substantial coursework in business, computing and communications with a solid core of mathematics and statistics. Kent State University is one of only four institutions in Ohio to receive the Universities and Colleges with Actuarial Programs-Advanced Curriculum designation from the Society of Actuaries. The Kent State program prepares students for the first four of a series of examinations to receive professional certification as an actuary.

Program Learning Outcomes

Graduates of this program will be able to:

  • Reason mathematically by using precise definitions, articulating assumptions and reasoning logically to conclusions.
  • Engage effectively in problem solving by exploring examples, assessing the correctness of solutions and interpreting solutions in an actuarial context.
  • Define, interpret and apply standard actuarial notation, terminology and formulas.
  • Analyze various streams of cash flows, both certain and contingent.
  • Apply methods from probability, statistics and stochastic processes to the solution of problems in actuarial science, finance and economics.
  • Communicate solutions of mathematical problems clearly, both orally and in writing.
  • Employ commonly used computer programming languages and software packages to solve problems in actuarial science, finance and economics.
  • Demonstrate fundamental knowledge of finance, economics and accounting.

48 month

Duration

$ 20613

Tuition

Arts & Humanities

Bachelor of Arts in Music

The Bachelor of Arts degree in Music gives music majors an opportunity to study music and liberal arts with an optional minor, available in most academic areas of the university, or as a dual degree program with a major in another field. Although not as music intensive as the Bachelor of Music degree, the B.A. degree includes study on a main instrument and ensemble participation throughout the program.

The Music major includes the following optional concentrations:

  • The Contemporary Popular Music concentration provides students the opportunity to study contemporary instruments such as electric guitar, electric bass and voice, as well as participate in a variety of styles including rock, pop, Motown and other popular styles.
  • The Jazz Studies concentration provides students the opportunity to study jazz improvisation, arranging and composing.

Program Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate knowledge of music history and theory
  • Demonstrate high-level skills in recitals, ensembles or music research

48 month

Duration

$ 20613

Tuition

View All Courses by Kent State University, USA

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