Bachelor of Business Administration in Marketing

at Kent State University USA

The Bachelor of Arts degree in Economics equips students with a variety of skills sought by employers, including conceptualizing and solving problems and locating, organizing and analyzing relevant data.

In their junior year, students learn microeconomic and macroeconomic theory and take an econometrics class to learn data analysis skills. Students then take a series of electives that deal with vital current topics relevant to many careers in which these theories and skills are applied, such as the U.S. financial and banking system, economic relations between the United States and foreign countries; government spending and taxation policies; and the U.S. health system and policy options.

In their senior year, students take a capstone course that utilizes and applies the theory, skills and institutional knowledge learned in the program.

In addition to the B.A. degree in the College of Arts and Sciences, a B.B.A. degree in Economics is offered in the College of Business Administration.

The Master of Music degree in Conducting is designed for current teachers of middle, junior and senior high school music ensemble programs; for professional church musicians; and for pre-professionals, including students continuing after completing undergraduate degrees. The program prepares post-undergraduate students for such paths as high school or college teaching, conducting positions and doctorates in conducting.

The M.M. degree in Conducting emphasizes development of skills, knowledge and background in the following areas: literature and repertoire; conducting technique; rehearsal technique; score study; choral and/or instrumental performance pedagogy; historical performance practices; interpretation and expression.

Program Learning Outcomes
Graduates of this program will be able to:

• Recognize, identify, interpret and conduct representative literature from different historical periods, countries and composers.
• Demonstrate and apply advanced conducting techniques, including baton technique, use of hands/arms, facial expressions and body language.
• Plan and execute an efficient and productive rehearsal, including managing time, setting achievable goals, detecting and correcting errors and providing motivation and inspiration for expressive performance and focused work ethic.
• Utilize and discuss score study techniques such as keyboard score reading, transposition of instruments, instrumental/vocal score order, compositional structure, analysis of chord and melodic structures and audiation skills.
• Identify, explain and utilize performance pedagogy appropriate to the specific vocal or instrumental area of study.
• Identify, associate, differentiate and utilize performance practices appropriate to the literature of the various stylistic periods.
• Display interpretation and expression in music through discussion in conducting lessons, explanation in rehearsals and demonstration in rehearsal and performance settings through conducting gestures and the resulting musical product.

The Bachelor of Arts degree in Anthropology focuses on human cultural and biological diversity and the impact on past and present environments. Anthropology’s relevance to other areas of study, including sociology, social-psychology, biology and pre-medicine, links it to culture area studies, community planning and public health.

The Anthropology major provides in-depth area studies in the South Pacific (cultural anthropology), Mesoamerica and Ohio (archaeology). Students who focus on the biological aspect of human evolution benefit from the freshman-level human evolution laboratory.

Program Learning Outcomes

Graduates of this program will be able to:

• Learn how anthropologists investigate the past using the methods of social scientists.
• Demonstrate comprehension of anthropology’s special role in making archaeology, particularly the study of prehistoric Mexico and Ohio, come to life and become relevant for them.
• Gain a special appreciation of archaeology’s other mandate—the need to conserve the precious heritage of the archaeological record, not only Ohio’s but that of all of the eastern woodlands, and the Americas as well.
• Demonstrate an understanding of biological anthropology as the most relevant evolution science, the one which gives them an appreciation of their place in nature.
• See the two dimensions of human evolution and adaptation: a global one (modern human variation) and a temporal one (human origins). Both dimensions require an appreciation of the neo-Darwinian theory of evolution, which includes both the process of natural selection and the roles which genetics and developmental biology play.
• Achieve a holistic view of human cultures and an extensive knowledge base of diverse human behavior.

The Master of Education degree in School Counseling prepares students for employment as professional school counselors in K-12 schools. This program is designed to fulfill the educational requirements for licensure as a Licensed School Counselor in the state of Ohio. The program may be pursued on a part-time or full-time basis, although some full-time study is urged.

The Bachelor of Arts degree in Africana Studies covers a broad spectrum of the global African experience, which allows students to investigate African connections and influences among and with other ethnic groups in the United States and other parts of the Americas and the world.

The Africana Studies major comprises the following concentrations:

• The Community Activism, Strategy and Development concentration focuses on both historical and contemporary efforts to effect change in communities of color. It examines ways in which diasporic communities and individuals have coordinated political and social strategies for survival and development in spite of racism and socio-economic challenges. The concentration prepares students to work in areas such as education, law, public service, social work, research, business, grant-writing and community organizing and development. It also provides a good foundation for those interested in graduate studies.
• The Global and Government Systems concentration focuses on historical and contemporary culture and politics of people of African descent in Africa and throughout the world. Using an interdisciplinary and comparative approach, this concentration prepares students to function in a diverse, global and multicultural environment, working in areas such as education, law, research, public health, international studies, political science, justice studies, foreign service and business.
• The Race, Gender and Sexuality concentration focuses on the intersection of race, sex and/or gender primarily, though not exclusively, from the perspective of people of color. It examines issues of identity for both the individual and community. This concentration prepares students to work in areas such as education, advocacy, social work, counseling, multicultural programming and student support services; it is also a good foundation for graduate study.
• The Arts in Culture and Society concentration focuses on the study of people of African descent in Africa, the Americas, the Caribbean, Europe, Asia and the Middle East through the study of literature, arts and culture, with some emphasis on popular as well as non-literary cultural expressions. This concentration provides insights into the challenges black communities face as well as their creativity. Career opportunities include such areas as the arts, museums, writing, multicultural programming and administration and theatre work. This concentration also provides a good foundation for those interested in continuing to graduate school in ethnic studies, art, education, comparative literature and global and world studies.

Study abroad opportunities exist at the University of Ghana, University of Cape Coast, and the West African Research Center in Senegal.

Program Learning Outcomes

Graduates of this program will be able to

• Understand at the advanced level of the core, the historical experiences of people of African descent.
• Interact with diverse communities and be informed and engaged global citizens.
• Relate current political and social issues facing the Africana world to global historical events.
• Read, analyze and critically articulate the contemporary socio-economic, political and cultural issues facing people of African descent.

The Master of Science degree in Computer Science provides students with an educational and research environment to develop career paths through necessary training with emerging technologies. Graduates have the technical knowledge and skills necessary for success within the information and high technology industries.

The M.S. degree in Computer Science has two culminating options: thesis or non-thesis. Students planning to pursue a Ph.D. degree an/or academic research should select the thesis option. Students planning to pursue applied research and development in industry may select the non-thesis option. The thesis option requires original research and a written thesis. The non-thesis option requires a capstone project and an optional industrial internship.

The Computer Science major includes the following optional concentrations:

• The Computational Data Science concentration prepares students to process big data. In a spectrum of real-world applications, the collected data (from such sources as mobile devices, GPS, sensor/RFID networks, Internet, social media, etc.) is so large and complex, the traditional data processing tools cannot efficiently and effectively handle it. This concentration focuses on algorithms development, machine learning, computation techniques, network and computing infrastructure and software.
• The Computer Engineering concentration prepares students to meet the need of computer engineering professionals in the industry for designing and managing emerging smart devices and computer-integrated physical systems with programmable intelligence. Students learn the hardware-software co-design principles and theory, architecture of the associated software and hardware, devices and sensors communication protocols and the interfaces to effectively design, build and evolve such smart devices and computer-driven intelligent physical systems.
• The Computer Security concentration exposes students to a wide range of topics on the security of computer systems. Students study the vulnerabilities in software and networks and develop algorithms and software to protect data, using digital encryption coding, protected databases and protected computer networking techniques.

Students opting to not pursue a concentration will create a 12-credit hour individualized plan of study with their advisor.

Program Learning Outcomes
Graduates of this program will be able to:

• Demonstrate breadth-of-knowledge and understanding of essential facts, concepts, principles and theories relating to advanced topics in computer science.
• Conduct literature searches, comprehend advanced research materials and uncover connections between related work and critical evaluation and synthesis.
• Perform research, discovery and integration by applying advanced knowledge of computer science.

The Bachelor of Science degree in Cybersecurity Engineering prepares future professional engineers in the broad field of cybersecurity. The program provides students with a working knowledge of analysis and evaluation of components and systems with respect to security and to maintaining operations in the presence of risks and threats, with an emphasis on engineered systems. Students gain the understanding and skills necessary to address security issues pertaining to stakeholder needs and requirements (from a system engineering perspective) considering the lifecycle of the system from the outset. Design and development of systems, their components and associated networks to increase trustworthiness is a driving concern.

Program Learning Outcomes

Graduates of this program will be able to:

• Identify, formulate and solve complex engineering problems by applying principles of engineering, science and mathematics
• Apply engineering design to produce solutions that meet specified needs with consideration of public health, safety and welfare, as well as global, cultural, social, environmental and economic factors.
• Communicate effectively with a range of audiences
• Recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in a global, economic, environmental and societal context.
• Function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks and meet objectives.
• Develop and conduct appropriate experimentation, analyze and interpret data and use engineering judgment to draw conclusions.
• Acquire and apply new knowledge as needed, using appropriate learning strategies.

The Bachelor of Arts degree in German provides instruction designed to develop competence in oral and written communication; insights into language form, usage and meaning; and knowledge of German literature, cultural history and contemporary issues. Additionally, students will be introduced to basic skills in German-to-English translation.

The flexibility of the major makes it easy to combine with a second major, such as the History, International Relations or Political Science major or another foreign language major.

Students wishing to teach may combine the German major with the Education minor to prepare for multi-age (K–12) teacher licensure in Ohio.

Program Learning Outcomes

Graduates of this program will be able to:

• Perform language tasks at intermediate high and advanced low levels of proficiency as described by the American Council on the Teaching of Foreign Languages (ACTFL) Proficiency Guidelines. Proficiency, in ACTFL terms, is understood to describe a range of qualities rather than an absolute norm and will vary according to task type, language function, topic, skill (listening, speaking, reading, writing) and so forth.
• Contribute to most informal and some formal conversations with sufficient accuracy, clarity and precision to convey their intended message without misrepresentation or confusion.
• Read a wide variety of texts written for native speakers of German and not edited or adapted for non-native speakers.
• Compose routine social correspondence and write cohesive summaries, narratives and descriptions of a factual nature in German.
• Demonstrate an historical knowledge of German history and culture and understand the diverse nature of culture throughout the ages.
• Discuss cultural differences, distinguishing between fact, opinion and stereotypes.
• Communicate effectively and sensitively to diverse ethnic and cultural groups.
• View concepts, issues, events and themes from the perspectives of diverse ethnic and cultural groups.
• Esteem diversity.
• Maintain an ongoing assessment of their own cultural values and behaviors.

The Master of Education degree in Clinical Rehabilitation Counseling features an interdisciplinary approach that focuses on the inclusion of persons with disabilities into the life of the community. Graduates are employed in vocational rehabilitation settings, mental health and developmental disabilities agencies, drug and alcohol rehabilitation, public and private hospitals, comprehensive rehabilitation centers, correctional facilities, community-based programs, private industry, proprietary rehabilitation and student disability services in higher education.

The program requires two years of study, culminating in a semester-long internship under the field supervision of a certified clinical rehabilitation counselor. Faculty  advise students in the development of a curriculum plan that includes required core, foundational and elective courses. Early and continued exposure to rehabilitation practice is provided as students progress through the program.

The Bachelor of Science degree in Digital Media Production educates students to create exciting fiction and non-fiction content for delivery in today’s most in-demand formats. Whether they want to produce the next award-winning podcast, write a hit streaming series, or influence millions with social media content, students learn from seasoned professionals using industry standard technology to tell their stories on screens big or small.

Many opportunities exist to collaborate with students from theatre and dance, game design, science, music, art, fashion and technology during the production of live TV, short films, audio series, documentaries and animated works.

Students also have the chance to work with Kent State’s TeleProductions operations, the nationally recognized Student Media outlets at the School, and even NPR affiliate WKSU.

With the added professional experience students earn from the required internship, they graduate ready to play a leading role in the entertainment industry of tomorrow.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate critical thinking, grounded in a legal and ethical framework.
• Gather information, analyze it, and make informed judgments using methods and tools appropriate to their professions.
• Demonstrate the ability to apply theory and research appropriate to their professions, including quantitative and qualitative methods.
• Demonstrate the ability to apply basic ethical principles to their professional work.
• Demonstrate the ability to apply laws and regulations applicable to their professional work.
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Demonstrate understanding of how media and their professions evolved historically, their role in societal development and their global interaction today with institutions and individuals.
• Demonstrate appreciation for diverse cultures and individual differences, and reflect that appreciation in their work.