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Bachelor of Business Administration in Marketing

Bachelor of Business Administration in Marketing

at Kent State University USA

Overview

The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing).  The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.

The program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses. Typically, a traditional lecture format is used by instructors in this program.

Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Program Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate an understanding of segmentation, target marketing, and positioning.
  • Demonstrate an ability to collect and analyze market research data.
  • Demonstrate an understanding of effective personal selling tactics.
  • Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.

Graduates of all Bachelor of Business Administration programs will be able to:

  • Recall strategic frameworks that are used to make business decisions.
  • Perform basic calculations using quantitative tools that are used to support business decisions.
  • Articulate and deliberate their ideas in writing.
  • Articulate and deliberate their ideas orally.
  • Identify ethical dilemmas and stakeholders.
  • Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
  • Identify global factors in making a business decision.
  • Analyze global factors in making a business decision.
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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Kent State University

Location

Bachelor of Business Administration in Marketing Assistant Fee

$20613

Tuition Fee

$0

Average Cost of Living

$70

Application Fee

Bachelor of Business Administration in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

71.0

Minimum Overall Score

48.0

Minimum Overall Score

Other Courses by Kent State University,USA

The Master of Arts degree in Biology is for students wishing to gain additional knowledge in any area of the biological sciences. This is a non-thesis master's degree designed for secondary school science teachers, individuals looking for additional background or preparation for professional school (e.g. medicine, dentistry or Ph.D. programs) and those seeking employment in life science industries in a non-research capacity.

The Biology major includes the following concentration:

  • The Environmental Biology concentration provides students with a balance between better understanding the relationships between organisms and the environment and how this balance can be sustained through environmental management and conservation.

Students who declare the Biology major with no concentration will select their area of specialization in consultation with an academic faculty advisor.

Program Learning Outcomes

Graduates of this program will be able to:

  • Understand advanced biological concepts beyond the scope of the typical undergraduate degree and to increase the depth of their knowledge through coursework and hands-on experiences.
  • Apply scientific principles and appreciate work outside of their particular field.
  • Effectively communicate about science with colleagues as well as those outside of the student's area of expertise.
  • Develop the necessary laboratory skills that will allow testing of hypotheses.

24 month

Duration

$ 21500

Tuition

The Master of Arts degree in Political Science focuses broadly on the dynamics surrounding representation, equity, conflict, human rights, development and conflict resolution. Students delve into the scholarship on these dynamics (among others) in an interdisciplinary and theoretically sophisticated way, thinking about how the political process and government policy-making affect the lives of citizens, and how citizens influence those processes.

The Political Science major comprises the following concentrations:

  • American Politics and Policy
  • Conflict Analysis and Management
  • Transnational and Comparative Politics

Program Learning Outcomes
Graduates of this program will be able to:

  • Understand the theoretical underpinnings of political science and be able to address real world issues and problems.
  • Attain research and methodological skills that will further their research and make them attractive to future employers.
  • Effectively communicate research findings and implications to a range of audiences including scholars, practitioners and citizens.

24 month

Duration

$ 21500

Tuition

The Master of Arts degree in Teaching English as a Second Language is grounded in linguistic principles, language learning theory and empirical research on language learning and teaching. The program enables students to teach effectively in varied learning contexts. Students gain experience through a supervised practicum and have the opportunity to teach in a variety of English-as-a-second/foreign-language contexts. Graduates are prepared for international teaching and research, adult education, and advanced study in applied linguistics. literacy positions.

The Teaching English as a Second Language major comprises the following optional concentration:

The TESL Education concentration prepares students for P-12 school educators. Students' practicum takes place in area schools, and students prepare for the state licensure requirements.

24 month

Duration

$ 21500

Tuition

The Bachelor of Arts degree in Philosophy gives students the opportunity to consider some of life's biggest questions, such as

  • What is the nature of reality?"
  • What (if anything) can I know with certainty?"
  • What kind of life should I live?"

Philosophy students read, discuss and analyze texts from all of the traditional philosophical areas of study and historical periods. They become familiar with contemporary schools of thought and learn about the application of philosophy to other disciplines and professions. The program familiarizes students not only with the Western philosophical tradition, but also with schools of thought from a broad spectrum of non-Western cultures. The Philosophy major provides intensive training in argumentative writing, careful reading and critical and creative thinking, while also broadening students' intellectual, cultural and personal horizons.

The flexibility of the major's curriculum allows students to combine it with other majors or minors, depending on their career interests. In this way, students can tailor their educational experience to provide excellent preparation for a wide range of careers, including law, business, medicine, technology, public relations, government, journalism, education, writing, editing, communications and social work.

Program Learning Outcomes

Graduates of this program will be able to:

  • Read, write and think critically and analytically.
  • Consider and analyze differing viewpoints and various sides of an issue.
  • Construct strong arguments and express them verbally and in writing.
  • Think creatively and see alternative solutions to problems.
  • Communicate effectively in both personal and professional settings.
  • Demonstrate meaningful global literacy.
  • Continue on a path of lifelong learning and inquiry, whether in graduate school or independently.
  • Demonstrate a broad knowledge of the history of philosophy and of important contemporary questions, as well as a deeper, more specialized understanding of selected philosophical figures, issues and/or areas of inquiry.

48 month

Duration

$ 20613

Tuition

Health Sciences, Nursing and Emergency Services

Master of Science in Biomedical Sciences - Pharmacology (STEM)

The Master of Science degree in Biomedical Sciences–Pharmacology provide substantial opportunity to conduct research in molecular targeting, drug design and drug delivery in developing new approaches to treat disease. The multidisciplinary program enrolls a select group of graduate students interested in research-based careers in pharmacology, and provides a balance of classroom and laboratory work involving faculty at Kent State University and Northeast Ohio Medical University (NEOMED). Strong research foci exist in the areas of cardiovascular and metabolic diseases, neurodegenerative and blood brain barrier pharmacology. Interdisciplinary approaches to research and theoretical problems are strongly emphasized.

The Master of Science degree in Biomedical Sciences–Pharmacology is offered in consortium with Cleveland Clinic and  Northeast Ohio Medical University.

24 month

Duration

$ 21500

Tuition

Architecture and Construction

Master of Landscape Architecture - I

The Master of Landscape Architecture I degree in Landscape Architecture is a professional program that prepares graduates for active, creative and leadership roles in landscape architecture profession through inclusive and interdisciplinary design methodologies that are focused on issues surrounding urban landscapes, ecologies and social concerns.

Students are engaged in issues — ranging from hydrology in the Great Lakes and Ohio River Basins watershed to the role of urban landscapes associated with industrial cities. In addition, they study matters of global significance relating to the role of landscape and design relative to reclamation of urban vacancies, infrastructural systems, natural resources, climate change, water quality for health and social justice and cultural landscapes.

Program Learning Outcomes
Graduates of this program will be able to:

  • Pursue careers in landscape architecture
  • Synthesize higher-level learning necessary to practice landscape architecture; and develop critical understanding through increased independent, collaborative, interdisciplinary and course-based research.
  • Establish a design process that is firmly based upon research, technology and artistic expression.
  • Appraise and understand geo-cultural differences and develop skills to engage local phenomena.

36 month

Duration

$ 21500

Tuition

The Master of Arts degree in Sociology is designed to prepare students for doctoral study in sociology and for careers in a variety of professions and industries, including, but not limited to, government, research companies and non-profit organizations.

24 month

Duration

$ 21500

Tuition

The Bachelor of Science in Psychology is designed to prepare students for graduate study in psychology and related fields. Topics include stress and trauma, neural basis of learning and memory, social and biological influences on mental and physical health, growth and development of children, and diagnosis and treatment of psychological disorders. Students evaluate and interpret data and gain hands-on experience conducting research. Elective courses may be used to specialize in a number of areas of psychology and related fields such as neuroscience. The degree prepares students for graduate study and employment in a range of fields, including clinical psychology, research and experimental areas of psychology such as cognitive science and behavioral neuroscience, and related fields such as medicine and neuroscience.

The Psychology major comprises the following concentrations:

  • The Child Psychology concentration is designed to prepare students for graduate study in clinical psychology, research and experimental areas of psychology, school counseling, developmental psychology, school psychology or related disciplines that require knowledge of interpersonal relationships and human development. Topics include child development, psychological disorders of childhood and adolescence, children's cognitive processes, personality development and child-related research experience.
  • The Pre-medicine/Pre-Podiatry concentration prepares students for graduate study in medicine or osteopathic medicine. The concentration is designed to cover the Pre-medicine/Pre-osteopathy requirements so that students are prepared to take the Medical College Admission Test (MCAT) and have the required prerequisites necessary for applying to medical school.

    For students interested in other career paths within psychology, a "no concentration" option provides the flexibility to prepare for those careers.

Program Learning Outcomes

Graduates of this program will be able to:

  • Describe the basic theoretical perspectives, principles, concepts, empirical findings and historical trends in psychology.
  • Understand and use fundamental data analysis techniques.
  • Understand and apply basic research methods/tools in psychology and evaluate the adequacy of research designs.
  • Write effectively in the discipline.
  • Recognize, understand, and respect the complexity of sociocultural and international diversity.

48 month

Duration

$ 20613

Tuition

The Master of Education degree in Special Education provides students with advanced understanding of contemporary research and practice issues in special education. Students in the program are typically interested in pursuing enhanced professional competence, career advancement, leadership roles, advocacy and systems change; or they may be wanting to prepare for doctoral-level study. Students do not need to have an undergraduate degree in special education (or in education) to be successful in the master's degree; however, should be motivated to develop a deeper understanding of the field of special education.

The M.Ed. degree program does not prepare students for teacher licensure; however, some of the coursework required for the degree may count toward licensure. Students interested in both licensure and a M.Ed. degree will need to apply and be fully admitted into both the master's degree and the non-degree graduate licensure preparation program.

The Special Education major comprises the following concentrations:

  • The Deaf Education concentration focuses on needs of students who are deaf or hard of hearing.

24 month

Duration

$ 21500

Tuition

The Master of Education degree in School Psychology provides a focus on the core principles and foundations of the practice of school psychology. The M.Ed. degree is not considered a terminal degree and is not sufficient for earning the Ohio state license in school psychology.

Additional training beyond the M.Ed. (e.g., an Ed.S. or Ph.D.) is required in order to gain the credential of 'school psychologist' at the state (i.e., Ohio Department of Education) and national (i.e., through the National Association of School Psychologists national certification program) levels as well as for licensure and practice in most states.

24 month

Duration

$ 21500

Tuition

View All Courses by Kent State University, USA

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