Bachelor of Science in Advertising

at Kent State University USA

The Master of Public Health degree in Public Health is designed to help students develop real-world knowledge and skills needed to pursue success in the public health industry.

The Public Health major comprises the following concentrations:

• The Epidemiology concentration prepares students to analyze the distribution and determinants of disease, disabilities and death in populations. Graduates are able to apply quantitative and qualitative methods to investigate disease outbreaks, determine causal relationships between environmental and biological factors, and conduct studies to project health trends in populations. Students benefit from public health faculty research agendas in bio-preparedness, public health surveillance systems, chronic disease, cancer and infectious disease epidemiology. Career opportunities for graduates include research positions in universities, medical schools and pharmaceutical companies; disease prevention specialists in hospitals; and surveillance managers in state and local health departments.

The Bachelor of Science in Education degree in Middle Childhood Education prepares students for teacher licensure in selected subject areas, plus reading, for grades four to nine. In addition to content coursework and a substantial amount of field experiences, the Middle Childhood Education major includes intensive pedagogy courses that prepare students to understand the unique social, physical, cognitive and emotional needs of the young adolescent; these courses are taken as a cohort. Student teaching occurs during the final semester of the program.

Students choose two concentrations from the following:

    The Language Arts concentration includes courses in communication, grammar, literature, reading and writing.
    The Mathematics concentration includes courses in algebra, trigonometry, calculus, geometry and statistics.
    The Science concentration includes diverse courses in chemistry, biology, geology and physics.
    The Social Studies concentration includes diverse courses in economics, history, political science and geography.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate the knowledge, skills and disposition needed to work collaboratively with diverse others.
• Demonstrate content knowledge in two licensure specialization areas.
• Demonstrate in-depth instructional and planning skills to effectively meet the needs of all their students.

The Master of Arts degree in English offers students broad learning in English studies while providing concentrated study in one area. The English major comprises the following concentration:

The Concentration for Teachers is for educators interested in advanced study of literature and writing. Coursework focuses on current scholarship and approaches to literature and writing. While not a degree in literary and composition pedagogy, the concentration is designed to encourage the application of current literary and writing research to the work responsibilities of the practicing teacher.

Program Learning Outcomes
Graduates of this program will be able to:

• Demonstrate the ability to think critically about the literary texts they read and interpret.
• Demonstrate how to write coherently and clearly about research topics and other topics.
• Demonstrate an understanding on how disciplines are interconnected.
• Apply appropriate research methods to objects of study.
• Demonstrate effective teaching skills and knowledge of appropriate teaching theories, if on appointment.

The Master of Arts degree in Art Education provides opportunities for those with a background in art education to develop a focused competence in the visual arts, as well as an intellectual understanding of the history and current issues of the field of art education. Students study quantitative and qualitative approaches to research.

The Art Education major includes the following optional concentration:

• The Non-Thesis Option concentration is available for students who chose to complete a master's project, instead of a thesis, as the culminating requirement.

Program Learning Outcomes

Graduates of this program will be able to:

• Understand the breadth of theoretical, philosophical, historical and practical issues in art education.
• Articulate how a plethora of issues is inherent in the field and constructed within wider frameworks of culture and society.
• Understand the purposes, functions and value of teaching art in PreK-12 art and other educational contexts.
•  Understand and refine application of art education and education research methodology, methods and procedures.
• Demonstrate advanced comprehension of self-identified particular topics through detailed research investigation.

The Bachelor of Music degree in Music is a professional degree. The primary emphasis is on the development of the skills, concepts and sensitivity essential for those wishing to pursue music as a profession.

The Music major comprises the following concentrations:

• The Composition concentration provides preparation for graduate study in the field, a credential for private instruction and the ability to compose and use technology in a variety of musical styles.
• The Instrumental Performance concentration provides preparation for graduate study in the field, a credential for private instruction and the ability to perform as a soloist, in chamber music and in large ensembles. This program is available on the following instruments: violin, viola, violoncello, double bass, flute, oboe, clarinet, bassoon, saxophone, trumpet, horn, trombone, euphonium, tuba and percussion.
• The Piano Performance concentration provides preparation for graduate study in the field, a credential for private instruction and the ability to perform as a soloist, as an accompanist, in chamber music and in large ensembles.
• The Voice Performance concentration provides preparation for graduate study in the field, a credential for private instruction and the ability to perform as a soloist, in opera, in chamber music and in large ensembles.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate knowledge of music history and theory
• Demonstrate beginning professional skills in recitals

The Bachelor of Science in Education degree in Integrated Science is a five-year degree that prepares students for licensure in all areas of science, grades 7-12. Students take a broad range of science-content courses in geology, geography, biology, chemistry and physics, and choose one area in which to specialize. Students complete most of their content coursework during their first four years and then begin their methods coursework during the spring of their fourth year. During the final year of the program, students complete remaining content courses, science teaching methods courses and a year-long placement in a local school district, which concludes with 13 weeks of student teaching in the spring. Integrated Science students are encouraged to meet with their advisor early in their program as many courses must be sequenced carefully.

Students are required to complete Bureau of Criminal Investigation and Identification (BCII) and Federal Bureau of Investigation (FBI) background checks.

Program Learning Outcomes

Graduates of this program will be able to:

• Plan multiple lessons using a variety of inquiry approaches that demonstrate their knowledge and understanding of how to engage all students in learning science.
• Plan a learning environment and learning experiences for all students that demonstrate chemical safety, safety procedures, and the ethical treatment of living organisms within their licensure area.
• Plan fair and equitable assessment strategies to analyze student learning and to evaluate if the science learning goals are met.

The Bachelor of Science degree in Neuroscience offers a broad-based study of the mechanisms of brain function from the cell and molecular level through cognition and behavior. This major is for students interested in medicine, other health professions, research and graduate studies in biology, neuroscience and psychology. The major will also prepare students for careers in industries, including biotechnology, pharmaceuticals, research administration and policy, science communication, teaching and other science-related businesses.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate an understanding of fundamental principles of neuroscience.
• Acquire fundamental skills necessary for laboratory investigations into central nervous system function.
• Demonstrate an understanding of proper experimental design, data analysis and communication of research results.
• Demonstrate a greater knowledge and appreciation of the role neuroscience plays in societal issues, such as those related to neurological disorders, mental health, medicine and human and animal behavior.

The Bachelor of Business Administration degree in Accounting is designed to provide students with a solid foundation in accounting theory and practice necessary for entry-level accounting positions and career advancement. It encompasses a common body of concepts, conventions, principles and theories essential to the professional competency of the certified public accountant, controller, industrial accountant, institutional accountant and governmental accountant.

Program Learning Outcomes

Graduates of this program will be able to:

• Given a defined financial accounting transaction, identify and analyze the issue, record the transaction in the books of original entry, and prepare the financial statement disclosure.
• Demonstrate an understanding of managerial and cost accounting with the ability to identify and analyze information useful in decision making.
• Gain a functional understanding of taxation of individuals.
• Understand financial statement auditing.
• Assemble, cleanse and analyze the information provided by information systems, and prepare summary reports useful for business decision-making.

Graduates of all Bachelor of Business Administration programs will be able to:

• Recall strategic frameworks that are used to make business decisions.
• Perform basic calculations using quantitative tools that are used to support business decisions.
• Articulate and deliberate their ideas in writing.
• Articulate and deliberate their ideas orally.
• Identify ethical dilemmas and stakeholders.
• Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
• Identify global factors in making a business decision.
• Analyze global factors in making a business decision.

The Bachelor of Science degree in Sport Administration prepares students for careers in the sport industry through a balanced academic program and numerous practical experiences. Students complete a core group of courses developed to exceed accreditation guidelines, and all students are required to complete one of the following minors:

• Business
• Data Analytics
• Finance
• International Business for Non-Business Majors
• Management for Non-Business Majors
• Marketing

The curricular balance of sport, business and sociological courses along with three required practical experiences make the program of study one that is cutting edge compared to other programs within the state of Ohio and across the country.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate comprehensive knowledge in the areas of promotion and marketing as related to sport.
• Effectively and safely implement sporting events and fundraising events.
• Demonstrate an understanding of the policies and organizations that govern sport.
• Demonstrate knowledge of basic legal concepts and theory as it applies to sport.
• Demonstrate financial knowledge of accounting, economics and finance as it applies to sport.
• Demonstrate an understanding of ethics in sport management.
• Demonstrate an understanding of management and organizational skills in sport.
• Demonstrate an understanding of behavioral dimensions in sport.

The Bachelor of Science degree in Applied Mathematics emphasizes the tools most useful in science, engineering and technology applications: mathematical modeling, scientific computing and probability and statistics.

The Applied Mathematics major comprises the following concentrations:

• The Applied Mathematics concentration emphasizes the classical aspects of the discipline, which are rooted in mathematical modeling and applications in the sciences. It couples well with the Physics minor or major.