Bachelor of Science in Advertising

at Kent State University USA

The Bachelor of Business Administration degree in Business Analytics provides students with understanding of the diverse knowledge they need to be effective business data analysts. The focus of the major is to develop students who will understand and be able to apply business analytics to real-world problems.

While the major's curriculum builds student expertise from theory, the focus is the practical application of the analytics knowledge. Therefore, the major primarily emphasizes problem-solving with data for strategic business decision-making using various analytics tools such as data visualization and machine-learning technologies. Examples of business analytics applications include marketing analysis or segmentation, city planning, delivery logistics, risk management, security and healthcare management.

Graduates from the program will be in demand for entry-level analytics positions in the workforce.

Program Learning Outcomes

Graduates of this program will be able to:

• Understand and assess business problems.
• Understand how to frame analytics problems.
• Use analytics tools to make strategic business decisions.
• Articulate and deliberate their ideas in writing and orally.
• Acquire, clean, present and tell stories with data.
• Communicate data analyses results effectively to all stakeholders in an organization.
• Analyze data in different business scenarios.

Graduates of the Bachelor of Business Administration degree will be able to:

• Recall strategic frameworks that are used to make business decisions.
• Perform basic calculations using quantitative tools that are used to support business decisions.
• Articulate and deliberate their ideas in writing.
• Articulate and deliberate their ideas orally.
• Identify ethical dilemmas and stakeholders.
• Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
• Identify global factors in making a business decision.
• Analyze global factors in making a business decision

The Bachelor of Science degree in Applied Mathematics emphasizes the tools most useful in science, engineering and technology applications: mathematical modeling, scientific computing and probability and statistics.

The Applied Mathematics major comprises the following concentrations:

• The Computational Mathematics concentration is designed for students with interests in numerical modeling and scientific computing. It pairs well with the Computer Science minor or major.

The Bachelor of Arts degree in Mathematics is a flexible program, grounded in the liberal arts and suited for students' individual interests and needs. The program combines well with a second major and/or minors.

The Master of Business Administration degree for professionals (Executive M.B.A.) prepares students for leadership positions in regional, national and international organizations. Curricular and co-curricular emphases are on ethical leadership, teamwork, creative problem solving, global perspectives and skillful applications of information technology.

The Executive M.B.A. is a highly personalized and interactive educational experience. The program is structured such that students take all their classes together, study in teams and interact with senior business faculty. Professional development workshops and free career coaching are included in the program.

The program is offered in an accelerated delivery, with courses offered in seven-to-nine-week modules, and students being able to earn the degree in 19 months. Students enter the program in August, starting with a three-day overnight residency. After that, they meet once monthly on weekends for classes. A 10-day international business experience is included midway through the program, providing participants with an applied learning experience abroad.

Program Learning Outcomes
Graduates from the program will be able to:

• Identify the problem and select the appropriate tool(s) to resolve the problem.
• Analyze the problem in order to come to a decision or conclusion.
• Articulate their position and apply their ideas effectively in writing.
• Articulate their position and apply their ideas orally.
• Articulate their ideas collaboratively as part of a team and provide some meaningful contribution to the overall team effort.
• Identify stakeholders related to ethical dilemmas and understand the difference between the ethical and legal aspects of the dilemma.
• Identify alternatives and consequences regarding an ethical dilemma and support a course of action.
• Identify global factors involved in making business decisions.
• Prioritize and analyze alternatives and consequences related to global factors and support a strategic decision in a global business context.

The Bachelor of Science degree in Speech Pathology and Audiology is a pre-professional program focusing on the basic sciences of human communication, as well as the evaluation and treatment of communication disorders. This program provides a firm foundation for continuing to the master's degree in speech-language pathology or the doctorate in audiology. The curriculum integrates a sequence of coursework designed to provide a strong liberal arts background and an understanding of normal and disordered aspects of the human communication process. Specific coursework includes anatomy and physiology of the speech and hearing mechanisms, hearing and speech science, neurology, phonetics, normal speech and language development, speech and language disorders, audiometry, and aural rehabilitation. Speech-language pathologists are required to hold a master’s degree, while audiologists hold a doctorate in audiology. Both are employed in a variety of settings, including rehabilitation centers, hospitals, schools, community clinics, private practice, research laboratories and colleges and universities.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate knowledge of the nature of speech, language and hearing processes and disorders in children and adults.
• Demonstrate the skills necessary to be successful speech-language pathologists, audiologists, or other health and human service professionals.
• Utilize the knowledge and skills acquired during their undergraduate SPA program of study to gain entry into graduate programs in Speech Pathology, Audiology, and/or related fields, or obtain positions in health and human services related professions.

The Bachelor of Arts degree in Architectural Studies is a liberal arts program that exposes students to the theory and processes of design and prepares them for directed graduate study and careers in a variety of design-related disciplines.

As the only liberal arts degree in Kent State's College of Architecture and Environmental Design, the Architectural Studies major allows students to pursue dual degrees, double majors and/or multiple minors in related fields such as art history, business, construction management, fashion, geography, history, marketing, music, physical/life sciences, studio arts, urban studies, visual communications design and others. The program includes required design studios; lecture/studio hybrid courses; and seminars on architectural history, theory/criticism, urban issues and theories of sustainability. Additionally, students take architecture electives, which allow them to explore digital design processes, landscape architecture and urban design, or to pursue a minor in architectural history or historic preservation.

Students have the option of graduating with a streamlined dual degree, the B.A. degree in Architectural Studies and the B.S. degree in Construction Management.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate understanding of the language, logic and rhetoric of design, and ability to deploy this understanding in design projects, research, analysis and critique.
• Demonstrate abilities in design thinking, visual thinking, critical thinking and design discourse.
• Demonstrate skills in research and apply these skills to the design of the built environment.
• Recognize the value of cultural diversity and a broad range of historical traditions.
• Demonstrate understanding of the interconnectedness of the allied design disciplines, and the ability to articulate relationships between these professions and other areas of study
• Appreciate a wide range of contrasting perspectives on sustainability, recognize the relationship between these perspectives and the design of the built environment, and advocate for specific positions
• Utilize and interpret literature and data related to environments and their design.
• Demonstrate leadership skills in cross-disciplinary settings

The Bachelor of Arts degree in Geology prepares graduates  for employment in a wide variety of careers where an understanding of the natural sciences is useful or critical for success. Geology can be a strong background for advanced study or career development in areas such as business, city management, regional development, planning, law, journalism and science writing. The curriculum includes courses concerning minerals, rocks, fossils and field mapping, among others. These courses are supplemented by courses such as introductory chemistry, biology and mathematics.

Program Learning Outcomes

Graduates of this program will be able to:

• Understand and communicate to others the nature of scientific investigation and evidence.
• Understand and communicate to the others the complex interrelationships of the biosphere, atmosphere, hydrosphere and the lithosphere through geologic time.
• Understand Earth materials and interpret geologic and environmental processes.
• Synthesize geologic information to understand and solve geologic and environmental problems.
• Demonstrate critical thinking skills and be able to work as a geologist in the field and in the laboratory.

The Bachelor of Arts degree in Sociology provides broad training in the theories and methods that sociologists use to understand contemporary social issues and problems. Students are encouraged to think critically as they examine issues ranging from small group behavior to global social movements. The core curriculum focuses on social inequalities, social psychology and health and illness. In addition, the program offers courses on a variety of topics that include urban living, deviant behavior, religion and family.

Sociology students are increasingly interested in courses that prepare them for meaningful careers that change the world (Seemiller and Grace 2016). One only needs to look at Black Lives Matter or the Sunrise Movement to see evidence of this generational disposition. Sociology, as a discipline, provides students with rigorous coursework on social inequality and social change, and helps students find careers in government, teaching, community organizing, non-governmental organizations and social work.

Sociology students may apply early to the M.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

The Sociology major comprises the following concentrations:

• The Family and Life Course Sociology concentration introduces students to the cultural, political and historical realities and changes in families across the lifespan. Courses examine issues such as gender socialization, dating and romance, cohabitation, marriage, divorce, parenthood, domestic violence, death and dying, family diversity and family policy. This concentration is relevant to students interested in careers in health care promotion, public health, family counseling, long-term care institutions, program planning, community education and policy analysis.
• The General concentration is for students who either choose not to pursue a specialization within the major or wish to pursue an individualized program of study (through sociology electives) that does not align with the substantive concentrations.
• The Medical Sociology concentration introduces students to the relationship between society and health. In this concentration, students study the impact of social, cultural, political and economic factors on health (and vice-versa). Courses in this area examine issues such as health behavior, physical and mental illnesses, doctor-patient interaction, medicalization, health care reform, health care delivery and health policy. This concentration is relevant for students interested in careers in administrative and program planning related to medicine, mental health, social services, patient advocacy, mental health facilities and nursing homes.
• The Social Change and Social Justice concentration trains students to recognize the conditions and contexts of social stasis and social upheaval; promote understanding of how and why social movements succeed or fail; and cultivate an interest in public sociology. Students in the concentration are encouraged to pair traditional course work with an internship or other experiential learning opportunity.
• The Social Inequalities concentration examines how social structural factors, such as age, gender, race, ethnicity, social class and sexuality relate to power, social status, wealth, income, health and morality. Courses in this area examine issues of poverty, race and ethnic inequality, sexism, age discrimination, neighborhood segregation, labor market processes and income disparity. This concentration is relevant for students interested in careers related to human or social services, nonprofit and community organizations, research and government agencies and human resources.
• The Social Problems, Deviance and Crime concentration examines a variety of social problems with special emphasis on types of behavior that are inconsistent with social norms, challenge to social order and are illegal. This concentration also examines the role of morality, public opinion, politics, government, law, and institutions of social control in the definition of, as well as the response to, social problems, deviance and crime. While containing some overlap with other concentrations in the Criminology and Justice Studies major, the sociological perspective here suggests important commonalities across the studies of crime, deviance and social problems, as well as the relevance of broad sociological themes, including critical inquiry, empirical research and increased awareness of social context. This concentration provides relevant preparation for students interested in further study in the areas of public safety, social policy, social services and civil service and graduate studies in law or social science. It can also be a convenient and constructive resource enabling a double major between Sociology and Criminology and Justice Studies.
• The Sociological Social Psychology concentration introduces students to the sociological approach to social psychology. Courses in this area examine theoretical perspectives that link structural factors such as gender, social class and race to individual factors and behaviors such as self-concept, identity, deviance and mental health. Courses typically include an overview of specific sociological topics such as socialization, emotions, social influence, group conflict and decision-making, prejudice and discrimination, status and power and interpersonal relationships. This concentration provides a foundation for students interested in careers or graduate work that focus on the many connections between individuals and the groups to which they belong.

The Bachelor of Arts degree in Economics equips students with a variety of skills sought by employers, including conceptualizing and solving problems and locating, organizing and analyzing relevant data.

In their junior year, students learn microeconomic and macroeconomic theory and take an econometrics class to learn data analysis skills. Students then take a series of electives that deal with vital current topics relevant to many careers in which these theories and skills are applied, such as the U.S. financial and banking system, economic relations between the United States and foreign countries; government spending and taxation policies; and the U.S. health system and policy options.

In their senior year, students take a capstone course that utilizes and applies the theory, skills and institutional knowledge learned in the program.

In addition to the B.A. degree in the College of Arts and Sciences, a B.B.A. degree in Economics is offered in the College of Business Administration.

The Bachelor of Science degree in Aeronautics provides an education in aviation that produces professionals to operate the National Airspace System in the 21st century.

The Aeronautics major comprises the following concentrations:

• The Aeronautical Studies concentration prepares students for entry-level technological positions in aviation and related areas. Although focused on a broad foundation of aeronautically related subjects, the program also provides a significant number of electives that allow students to explore other areas of interest or earn a minor in a particular area of study. It is well suited for those entering the program with previous flight experience or transfer credits from an accredited university.
• The Air Traffic Control concentration prepares students for professional work in air traffic control and management. Originally, as part of the Federal Aviation Administration’s Air Traffic–Collegiate Training Initiative (CTI), the concentration provides practical simulation-based training in air traffic control that enables the CTI graduates to work as air traffic controllers and managers in the National Airspace System.
• The Aviation Management concentration prepares students for entry-level management supervisory and administrative positions in aviation and other aviation-related professional fields. This course of study combines technical and aeronautical courses with courses in management and information systems. Students entering this program should have a technical interest, mathematical proficiency and an ability to develop analytical and communicative capabilities.
• The Professional Pilot concentration is designed for students who aspire to become professional pilots. This concentration stresses subjects associated with flight systems, propulsion, structures and electronics. Students entering this program should have a strong desire for excellence in aviation as well as the flying skills required of a professional pilot.
• The Unmanned Aircraft Systems Flight Operations concentration is for students who aspire to become professional Unmanned aircraft pilots (drone pilot).  This concentration is focused on the safe operations of unmanned aircraft systems, regulations, the technology of autonomous systems and policy regarding the operations of unmanned aerial elements. 

Program Learning Outcomes

Graduates of this program will be able to:

• Apply knowledge of math, science and the applied sciences to aviation-related disciplines.
• Analyze and interpret data.
• Understand and master the fundamental concepts and skills of airplane flight.
• Communicate effectively through written and oral means.
• Recognize the need and develop the cognitive abilities to engage in life-long learning by successfully contending with changing technologies, regulatory policies and procedures, market forces and the highly dynamic operational environment of commercial flight and professional aviation.
• Understand contemporary issues that affect aviation.
• Use the techniques, skills and modern technology necessary for professional practice.
• Understand the national and international aviation environment.
• Apply pertinent knowledge in identifying and solving problems.
• Know and understand the technical details involved in the effective management of employees and operational systems in professional aviation.