Bachelor of Arts in History/Political Science

at MSM Group - University of Charleston USA

Our major in Digital Marketing is designed to appeal to learners with an interest in applying marketing principles to digital technology in order to improve business and marketing decision making. The digital marketing major studies the history of Marketing as a discipline with special attention to 21st century digital marketing trends. Foundational material, history, theory, applied simulation, and professional marketing certifications will combine to produce a skilled, market-ready, marketing practitioner.

The Digital Marketing program is designed to produce a work-ready marketing manager for 21st century employment. Through application the students will research, create, and execute a digital marketing campaign. The rapid growth of social media and digital media is fostering growth in the number of employment opportunities for graduates with the skill set and experience in the application of digital technology in marketing. This interdisciplinary program utilizes two courses from Digital Media Design and integrates professional preparation certifications, an internship experience, and a digital marketing strategy capstone experience to better prepare students with the digital marketing skills desired by employers.

The Entrepreneurship major is an in-seat residential program on the Charleston campus. It is designed to appeal to learners at all life stages, including traditional freshmen students and adult learners seeking a flexible, efficient, and innovative learning experience. Students who major in Entrepreneurship will develop an understanding of business ventures in all phases, including conception, launch, and sustainability. Emphasis will be placed on innovative and interdisciplinary problem solving, identifying viable business opportunities, securing financial resources, and successfully identifying and reaching target markets using the Business Model Canvas.

Students who graduate with this degree will develop skills that will prepare them for careers as either an entrepreneur who establishes their own business or an intrapreneur who utilizes their innovative skills for another organization.

These skills include:

• Design-thinking problem identification and innovation
• Methodologies for risk assessment and assessment of success and failure
• Identifying consumer behavior patterns
• Research skills
• Analysis of market data

The Education program at the University of Charleston (UC) prepares students who will be committed educators, lifelong learners, and community servants. More specifically, the education faculty provides students with the opportunity to develop the knowledge, skills, and dispositions to become an effective educator.

The Financial Planning curriculum is approved by the CFP Board of Standards and prepares students to sit for the CFP® certification examination.

According to the Bureau of Labor Statistics, the outlook for careers in Financial Planning is strong. The median pay nationally for personal financial advisors in 2018 was just under $90,000 per year (somewhat lower locally) and the predicted job growth for the next 5-10 years is 15%, which is much faster than average. There is a growing demand for financial planners as many current financial planners are close to retirement and many baby boomers are approaching retirement. Some of the career opportunities in Financial Planning include:

• Registered Investment Adviser
• Accounting and Tax Registered Investment Advisor
• Banking, Credit Unions, Trust Companies
• Discount Brokerage Companies
• Wirehouse Brokerages
• Life & Disability Insurance Companies
• Property and Casualty Insurance Companies
• Independent Broker/Dealers
• Government, Academia/Research

The Accounting Program prepares students for accounting positions in public accounting, industry, not for profits, and government. Students choosing public accounting can work in auditing, tax preparation and planning, forensic accounting, or management advisory services in a professional services firm, while those in industry will work for business or government organizations as accountants, controllers, financial analysts, cost accountants, budget analysts, or internal auditors.

Program highlights include:

• A Professionalism Program to help students develop professional skills and competencies.
• An emphasis on accounting and business casework and problem solving prepares students for today’s business challenges.
• Integration of ethical practice and critical thinking throughout accounting curriculum.
• Opportunity for students to complete the accelerated program in fewer than four years.
• Opportunity for students to complete both the undergraduate Accounting program and the Master of Business Administration in fewer than five years.

Sport Media is an interdisciplinary major blending general education, integrated communication, digital media design, business administration, and sport business courses to prepare the graduate for media/communication opportunities in the sport industry. Classes also provide practicum opportunities, service learning and internship experiences that allow the student to work and gain experience with sport media organizations. The program will culminate in a bachelor’s degree in Business Administration with a major in Sport Media. The program is located in Charleston, WV and is closely aligned with UC athletics and the Sports Information Director (SID) in offering the student an experiential education throughout the four-year plan.

• In the last semester of the senior year, the student will complete an internship in the field of Sport Media.
• Practical-based instruction from academic professionals with experience in the sport industry. Experiential opportunities are included to gain applied experience outside the classroom.
• Class assignments that prepare studentsfor the work that is required in the sport industry
• In-class work isfocused on the application of knowledge gained.
• A 45-credit core for the Business Administration degree (BSBA) that prepares students for successful management, administrative and leadership roles in sport business and business administration.
• An option for a Sport Business minor that consists of 18 hoursin Sport Business courses as specified in the Sport Business Minor section.

The Sport Media program blends communications, digital media design, business administration, and sport business with internship/practicum experiences in a curriculum designed to prepare graduates for sport-related career opportunities, including:

• Sports Information Director (SID)
• Assistant Athletic Director in Media and Communication
• Sports Broadcasting
• Sports Journalism
• Director of Sports Programming
• Media Relations Director
• Social Media Director
• Producer for Sports Programming

The Sport Media major is an in-seat residential program on the Charleston campus.

The University of Charleston’s Digital Media Design Program is located on the Charleston campus and offers a 4-year Bachelor of Science degree. The program offers students opportunities to learn multiple programs and develop technology for Digital Media such as Web Development, Social Media, Animation and Motion, 3D prototypes, and App Design. Students will collaborate with current majors at UC in studio and classroom settings to develop tangible products. These courses will also take advantage of team teaching and professional mentors to further develop the student’s body of knowledge. The Digital Media Design program will help students to hone his or her skills in areas of interest such as Social Media Design, Web development, Product Design, and Animation to become a well-rounded UC student and future alum. The students will have an additional opportunity to serve as Social Media Ambassadors. The Ambassadors will apply what they learn in the Digital Media courses and develop a student-focused social media campaign to highlight student life at UC and the Digital Media Design program.

Students are encouraged to join UC’s DREAAM Studio and participate in developing digital workshops, think tanks, and other activities for UC and the community

The Chemistry/Biology - Dual Major provides you with a major in both biology and chemistry. The program consists of interdisciplinary areas of study in both Biology and Chemistry. You will also participate in undergraduate research encompassing several different areas.

This program is designed to educate you about the nature of chemistry, biology, and biochemistry, and to prepare you with the knowledge and skills to succeed in graduate studies or studies in the health professions. At the end of the program, you will be skilled in the use of scientific principles and methodology. This degree combination, along with undergraduate research experience, makes graduates exceptionally competitive for professional schools.

This specially-designed BS degree program allows interested students to obtain a dual-major in chemistry and biology within a four-year timeframe. BS degree holders possessing a strong knowledge base in both chemistry and biology are particularly competitive for professional schools.

Chemistry-Biology Dual Program Learning Outcomes

The graduate will:

1. Apply the major concepts, principles and theories of chemistry to solve problems.

2. Demonstrate safe and ethical laboratory and synthesis skills to obtain accurate results.

3. Search the chemical literature, perform research, and create new scientific knowledge.

4. Evaluate data and communicate the findings of a chemical research project.

The Exercise Science Program at the University of Charleston offers students interested in pursuing a career in fitness/wellness, strength & conditioning, and rehabilitation sciences as an interdisciplinary approach to healthcare. Academic coursework in biology, exercise physiology, motor development, movement analysis, fitness, kinesiology, psychology, and strength & conditioning provide students a strong educational foundation followed by real-world, hands-on experience.

• Exercise Science focuses on the understanding and promotion of human movement and a healthy lifestyle.
• A strong health science emphasis provides students with a robust Exercise science foundation.
• Students will have the opportunity to work in collaboration with Strength & Conditioning Coaches and Human Movement Specialists from the University of Charleston and the surrounding area during practicum experiences and immersed internships.
• Exciting and practical immersed internship experiences.
• Eligible for certifications through the American College of Sports Medicine (ACSM), the National Strength and Conditioning Association (NSCA), and the National Academy of Sports Medicine (NASM).
• Enrolled students have opportunities to work with clientele of all ages, athletic ability, and motivation.

Exercise Science graduates will acquire the skills and knowledge for a wide range of career opportunities. Sample jobs titles include:

• Strength & Conditioning Coach/Specialist
• Fitness Personal Trainer
• Corrective Exercise Specialist 300 Return to Table of Contents
• Health & Fitness Educator
• Wellness Coordinator

Exercise Science graduates will have the foundation to pursue graduate programs in the following areas (additional prerequisites may be required)

• Athletic Training
• Exercise Physiology
• Occupational Therapy
• Health and Fitness
• Physical Therapy

To be more marketable in the teaching field, teacher candidates will often pursue more than one teacher certification, which allows them to teach in different areas. This double major provides you with two certifications: K-6 Elementary and K-6 Multi-categorical Special Education.

You’ll learn to reduce barriers to learning, provide appropriate supports for all learners, and acquire methods and strategies to accommodate the needs of diverse learners through adaptations, modifications, and proper assessment.