Bachelor of Science in Applied Computer Science (STEM)

at MSM Group - University of Charleston USA

Sport Media is an interdisciplinary major blending general education, integrated communication, digital media design, business administration, and sport business courses to prepare the graduate for media/communication opportunities in the sport industry. Classes also provide practicum opportunities, service learning and internship experiences that allow the student to work and gain experience with sport media organizations. The program will culminate in a bachelor’s degree in Business Administration with a major in Sport Media. The program is located in Charleston, WV and is closely aligned with UC athletics and the Sports Information Director (SID) in offering the student an experiential education throughout the four-year plan.

• In the last semester of the senior year, the student will complete an internship in the field of Sport Media.
• Practical-based instruction from academic professionals with experience in the sport industry. Experiential opportunities are included to gain applied experience outside the classroom.
• Class assignments that prepare studentsfor the work that is required in the sport industry
• In-class work isfocused on the application of knowledge gained.
• A 45-credit core for the Business Administration degree (BSBA) that prepares students for successful management, administrative and leadership roles in sport business and business administration.
• An option for a Sport Business minor that consists of 18 hoursin Sport Business courses as specified in the Sport Business Minor section.

The Sport Media program blends communications, digital media design, business administration, and sport business with internship/practicum experiences in a curriculum designed to prepare graduates for sport-related career opportunities, including:

• Sports Information Director (SID)
• Assistant Athletic Director in Media and Communication
• Sports Broadcasting
• Sports Journalism
• Director of Sports Programming
• Media Relations Director
• Social Media Director
• Producer for Sports Programming

The Sport Media major is an in-seat residential program on the Charleston campus.

Our major in Digital Marketing is designed to appeal to learners with an interest in applying marketing principles to digital technology in order to improve business and marketing decision making. The digital marketing major studies the history of Marketing as a discipline with special attention to 21st century digital marketing trends. Foundational material, history, theory, applied simulation, and professional marketing certifications will combine to produce a skilled, market-ready, marketing practitioner.

The Digital Marketing program is designed to produce a work-ready marketing manager for 21st century employment. Through application the students will research, create, and execute a digital marketing campaign. The rapid growth of social media and digital media is fostering growth in the number of employment opportunities for graduates with the skill set and experience in the application of digital technology in marketing. This interdisciplinary program utilizes two courses from Digital Media Design and integrates professional preparation certifications, an internship experience, and a digital marketing strategy capstone experience to better prepare students with the digital marketing skills desired by employers.

The Entrepreneurship major is an in-seat residential program on the Charleston campus. It is designed to appeal to learners at all life stages, including traditional freshmen students and adult learners seeking a flexible, efficient, and innovative learning experience. Students who major in Entrepreneurship will develop an understanding of business ventures in all phases, including conception, launch, and sustainability. Emphasis will be placed on innovative and interdisciplinary problem solving, identifying viable business opportunities, securing financial resources, and successfully identifying and reaching target markets using the Business Model Canvas.

Students who graduate with this degree will develop skills that will prepare them for careers as either an entrepreneur who establishes their own business or an intrapreneur who utilizes their innovative skills for another organization.

These skills include:

• Design-thinking problem identification and innovation
• Methodologies for risk assessment and assessment of success and failure
• Identifying consumer behavior patterns
• Research skills
• Analysis of market data

The data analytics major provides students with the knowledge and skills needed to collect, integrate and analyze complex quantitative and qualitative data. Drawing upon the disciplines of statistics, mathematics and computer science, students will learn how computer programming, database management, data analysis, and data visualization tools can be utilized to collate, interpret and present complex data applicable to a wide variety of fields. Students have the opportunity to choose a minor focus area that provides domain expertise.

There are four major components that comprise the Data Analytics Major:

• Mathematics
• Focused Topics in Data Analytics
• Computer Science
• A concentrated Application Area

The Accounting Program prepares students for accounting positions in public accounting, industry, not for profits, and government. Students choosing public accounting can work in auditing, tax preparation and planning, forensic accounting, or management advisory services in a professional services firm, while those in industry will work for business or government organizations as accountants, controllers, financial analysts, cost accountants, budget analysts, or internal auditors.

Program highlights include:

• A Professionalism Program to help students develop professional skills and competencies.
• An emphasis on accounting and business casework and problem solving prepares students for today’s business challenges.
• Integration of ethical practice and critical thinking throughout accounting curriculum.
• Opportunity for students to complete the accelerated program in fewer than four years.
• Opportunity for students to complete both the undergraduate Accounting program and the Master of Business Administration in fewer than five years.

The primary mission/purpose of the Radiological Science Program is to provide challenging academic and clinical education for the development of the student as a compassionate, responsible, and multi competent radiology professional. The faculty is committed to:

1) Educating students, in a liberal learning environment, for a life of productive work as a practicing radiographer,

2) Guiding students on their journey to becoming life-long learners by modeling continued education, and

3) Demonstrating the importance of service to the greater Charleston community.

Program Description

• Accredited by the Joint Review Committee on Education in Radiologic Technology
• Baccalaureate prepared graduates
• Two activated classroom laboratories and a CR digitizer on site
• Opportunitiesfor advanced education and becoming multi-skilled in specialized imaging modalities
• Clinical rotationsthrough a variety of health care settings, including a LevelI Trauma Center, Cardiac Center, Pediatric Hospital, and Outpatient Facilities
• Highly selective program offers personal attention and low student/faculty ratio
• ASRT(R) to BSRT(R) Track offers opportunitiesfor professional and educational advancement to practicingradiographers

The History-Political Science dual program produces graduates who lead our governmental and legal institutions. Students are prepared for a life of productive work in governmental agencies, in legal careers (after law school), and in higher education. They are prepared for a life of enlightened living through integration of the University's General Education Outcomes throughout the curriculum. They are prepared for a life of community involvement through an internship and a Senior Thesis tied to the internship.

History-Political Science Program Learning Outcomes
The graduate will:

• Evaluatepolitical phenomenausing politicalscience concepts and theories.
• Apply historical and global perspectives to political problems and policy issues;
• Formulate research hypotheses using current social science research tools; and
• Demonstrate a breadth of historical knowledge with depth in a limited area.

From amateur sports to professional leagues, sports announcing to event planning, our Sport Business degree will prepare you for a wide range of career possibilities. The program consists of core business classes and a diverse selection of sport business classes to focus your career goals within the sports industry. The design of the program also encourages you to complete a second major or a minor in another field, enhancing your marketability in the job field.

Program Highlights

• Classes provide practicum opportunities, service-learning, and internship experiences that allow students to work and gain experience with a sports business organization.
• You’ll learn valuable life lessons from professionals in the industry.
• Small class sizes allow personal attention from faculty with sports industry experience.
• The program is based on the Commission on Sport Management Accreditation (COSMA) standards.

The University of Charleston’s Digital Media Design Program is located on the Charleston campus and offers a 4-year Bachelor of Science degree. The program offers students opportunities to learn multiple programs and develop technology for Digital Media such as Web Development, Social Media, Animation and Motion, 3D prototypes, and App Design. Students will collaborate with current majors at UC in studio and classroom settings to develop tangible products. These courses will also take advantage of team teaching and professional mentors to further develop the student’s body of knowledge. The Digital Media Design program will help students to hone his or her skills in areas of interest such as Social Media Design, Web development, Product Design, and Animation to become a well-rounded UC student and future alum. The students will have an additional opportunity to serve as Social Media Ambassadors. The Ambassadors will apply what they learn in the Digital Media courses and develop a student-focused social media campaign to highlight student life at UC and the Digital Media Design program.

Students are encouraged to join UC’s DREAAM Studio and participate in developing digital workshops, think tanks, and other activities for UC and the community

To be more marketable in the teaching field, teacher candidates will often pursue more than one teacher certification, which allows them to teach in different areas. This double major provides you with two certifications: K-6 Elementary and K-6 Multi-categorical Special Education.

You’ll learn to reduce barriers to learning, provide appropriate supports for all learners, and acquire methods and strategies to accommodate the needs of diverse learners through adaptations, modifications, and proper assessment.