Bachelor of Science in Business Administration with a major in Business Analytics (STEM)

at MSM Group - University of Charleston USA

Our major in Digital Marketing is designed to appeal to learners with an interest in applying marketing principles to digital technology in order to improve business and marketing decision making. The digital marketing major studies the history of Marketing as a discipline with special attention to 21st century digital marketing trends. Foundational material, history, theory, applied simulation, and professional marketing certifications will combine to produce a skilled, market-ready, marketing practitioner.

The Digital Marketing program is designed to produce a work-ready marketing manager for 21st century employment. Through application the students will research, create, and execute a digital marketing campaign. The rapid growth of social media and digital media is fostering growth in the number of employment opportunities for graduates with the skill set and experience in the application of digital technology in marketing. This interdisciplinary program utilizes two courses from Digital Media Design and integrates professional preparation certifications, an internship experience, and a digital marketing strategy capstone experience to better prepare students with the digital marketing skills desired by employers.

This program helps you better understand the behavior and processes of organisms, and to learn to appreciate psychology as a discipline, a science, and a profession.

Bachelor of Science in Psychology
This track is if you plan to pursue an advanced degree in psychology or related fields, such as social work.

In large part, students in the BS and BA tracks complete the same sequences of courses to achieve their degrees. Students pursuing the BS track typically follow a curriculum that includes more math and science courses, while those seeking a BA track will take courses that focus on more traditional liberal arts courses.

The Secondary Special Education program allows you to obtain a multi-categorical Secondary Special Education certification with content endorsements in Mathematics, English, and Social Studies. Through this program, you will earn three of the five content endorsements supported by the WV Department of Education to meet the Highly Qualified teacher credential.Upon completion of this degree, you will be prepared to teach Secondary Special Education in Social Studies, Mathematics, and English classrooms. Note that this is a certification in Multi-categorical Special Education only, and it does not lead to certification in general Secondary Education.

Sport Analytics is an interdisciplinary major that incorporates computer science and data analytics courses, a 45-credit business core, and major courses in sport business and sport analytics. The major provides students with progressive learning opportunities that prepare them for possible career opportunities as a sport statistician, sport data analyst, sport sales analyst or market research analyst. In addition, students will be actively involved in experiential learning experiences that challenge their acquired skills and prepare them to contribute productively to their chosen communities.

• Students complete an internship in Sport Analytics in their senior year.
• Practical-based instruction from academic professionalswith experience in the sport industry. Experiential opportunities are included to gain applied experience outside the classroom.
• Class assignments that prepare students for the work that is required in the sport industry; in-class work is focused on the application of knowledge gained.

A 45-credit core for the Business Administration degree (BSBA) prepares students for successful management, administrative and leadership roles in sport business and business administration. An option for aSportBusinessminorthat consists of 18 hoursin sport business courses as specified in the Sport Business Minor section.

The Sport Analytics program blends general education, business, data analytics, computer science and sport management courses in a curriculum designed to prepare graduates for positions in areas such as intercollegiate and interscholastic athletic programs, professional sport organizations, sport marketing agencies, and entrepreneurship development. Sport Analytics is a developing field in the sport industry and students are encouraged to pursue these new and exciting opportunities.

The Sport Analytics major is an in-seat residential program on the Charleston campus.

The Management major will provide you with a comprehensive understanding of the principles, processes, and practices involved in the management of people and organizations. Areas of emphasis include human resource management, small business management, leadership, and team development.

Program Highlights

• The program is designed to provide a well-rounded foundation in management principles with the flexibility to pursue individual interests.
• The program integrates professional preparation certifications and experiences throughout the core and major courses.
• Professional certification options are available for Microsoft Office and Google Analytics, as well as internships within the major.
• You can minor in areas of business or other fields such as communication or political science to focus on your career goals.

The mission of the Political Science program is to prepare graduates for employment, scholarship, or further study in the areas of law, public policy, or criminal justice in service to their professional disciplines and social communities.

• The Public Policy Concentration emphasizes the interconnectedness of political science, policymaking, and specific policy areas. This concentration is appropriate for those who want to pursue positions working directly or indirectly with government. It is also appropriate for those who wish to continue their education with graduate studies in social sciences, such as Political Science, History, or Sociology.

Applied Computer Science emphasizes the application of algorithms for addressing, processing, storing, and transmitting information. The core curriculum in Applied Computer Science, involving a blend of theory and practice, offers opportunities for problem solving in many areas and provides experience with a variety of computer languages and software packages which apply to both networks and mobile platforms.

The program features a truly distinctive two semester professional work experience comprised of a 10 credit Co-op and a 12 credit capstone Co-op both of which provide students with the opportunity to gain practical experience through placements with technology companies and educational providers specializing in program development.

An optional Cyber Security concentration is available within the Applied Computer Science Program that offers the student additional course work in the practical aspects of writing and analyzing secure code

The University of Charleston’s Digital Media Design Program is located on the Charleston campus and offers a 4-year Bachelor of Science degree. The program offers students opportunities to learn multiple programs and develop technology for Digital Media such as Web Development, Social Media, Animation and Motion, 3D prototypes, and App Design. Students will collaborate with current majors at UC in studio and classroom settings to develop tangible products. These courses will also take advantage of team teaching and professional mentors to further develop the student’s body of knowledge. The Digital Media Design program will help students to hone his or her skills in areas of interest such as Social Media Design, Web development, Product Design, and Animation to become a well-rounded UC student and future alum. The students will have an additional opportunity to serve as Social Media Ambassadors. The Ambassadors will apply what they learn in the Digital Media courses and develop a student-focused social media campaign to highlight student life at UC and the Digital Media Design program.

Students are encouraged to join UC’s DREAAM Studio and participate in developing digital workshops, think tanks, and other activities for UC and the community

The primary mission/purpose of the Radiological Science Program is to provide challenging academic and clinical education for the development of the student as a compassionate, responsible, and multi competent radiology professional. The faculty is committed to:

1) Educating students, in a liberal learning environment, for a life of productive work as a practicing radiographer,

2) Guiding students on their journey to becoming life-long learners by modeling continued education, and

3) Demonstrating the importance of service to the greater Charleston community.

Program Description

• Accredited by the Joint Review Committee on Education in Radiologic Technology
• Baccalaureate prepared graduates
• Two activated classroom laboratories and a CR digitizer on site
• Opportunitiesfor advanced education and becoming multi-skilled in specialized imaging modalities
• Clinical rotationsthrough a variety of health care settings, including a LevelI Trauma Center, Cardiac Center, Pediatric Hospital, and Outpatient Facilities
• Highly selective program offers personal attention and low student/faculty ratio
• ASRT(R) to BSRT(R) Track offers opportunitiesfor professional and educational advancement to practicingradiographers

To be more marketable in the teaching field, teacher candidates will often pursue more than one teacher certification, which allows them to teach in different areas. This double major provides you with two certifications: K-6 Elementary and K-6 Multi-categorical Special Education.

You’ll learn to reduce barriers to learning, provide appropriate supports for all learners, and acquire methods and strategies to accommodate the needs of diverse learners through adaptations, modifications, and proper assessment.