Bachelor of Science in Business Administration with a major in Business Analytics (STEM)

at MSM Group - University of Charleston USA

The Management major will provide you with a comprehensive understanding of the principles, processes, and practices involved in the management of people and organizations. Areas of emphasis include human resource management, small business management, leadership, and team development.

Program Highlights

• The program is designed to provide a well-rounded foundation in management principles with the flexibility to pursue individual interests.
• The program integrates professional preparation certifications and experiences throughout the core and major courses.
• Professional certification options are available for Microsoft Office and Google Analytics, as well as internships within the major.
• You can minor in areas of business or other fields such as communication or political science to focus on your career goals.

The data analytics major provides students with the knowledge and skills needed to collect, integrate and analyze complex quantitative and qualitative data. Drawing upon the disciplines of statistics, mathematics and computer science, students will learn how computer programming, database management, data analysis, and data visualization tools can be utilized to collate, interpret and present complex data applicable to a wide variety of fields. Students have the opportunity to choose a minor focus area that provides domain expertise.

There are four major components that comprise the Data Analytics Major:

• Mathematics
• Focused Topics in Data Analytics
• Computer Science
• A concentrated Application Area

Applied Computer Science emphasizes the application of algorithms for addressing, processing, storing, and transmitting information. The core curriculum in Applied Computer Science, involving a blend of theory and practice, offers opportunities for problem solving in many areas and provides experience with a variety of computer languages and software packages which apply to both networks and mobile platforms.

The program features a truly distinctive two semester professional work experience comprised of a 10 credit Co-op and a 12 credit capstone Co-op both of which provide students with the opportunity to gain practical experience through placements with technology companies and educational providers specializing in program development.

An optional Cyber Security concentration is available within the Applied Computer Science Program that offers the student additional course work in the practical aspects of writing and analyzing secure code

This program helps you better understand the behavior and processes of organisms, and to learn to appreciate psychology as a discipline, a science, and a profession.

Bachelor of Arts in Psychology
This track is if you plan to pursue employment immediately following completion of your undergraduate degree. It is available both in-seat and online.

The Accounting Program prepares students for accounting positions in public accounting, industry, not for profits, and government. Students choosing public accounting can work in auditing, tax preparation and planning, forensic accounting, or management advisory services in a professional services firm, while those in industry will work for business or government organizations as accountants, controllers, financial analysts, cost accountants, budget analysts, or internal auditors.

Program highlights include:

• A Professionalism Program to help students develop professional skills and competencies.
• An emphasis on accounting and business casework and problem solving prepares students for today’s business challenges.
• Integration of ethical practice and critical thinking throughout accounting curriculum.
• Opportunity for students to complete the accelerated program in fewer than four years.
• Opportunity for students to complete both the undergraduate Accounting program and the Master of Business Administration in fewer than five years.

Our traditional, four-year BSN program offers an exceptional nursing education to meet the diverse and changing health care needs of the community. We provide opportunities for skill development and outstanding clinical rotation experiences at several different healthcare facilities (including a level 1 trauma center, free standing women and children’s hospital, and more). Students, upon graduation will be prepared to take the NCLEX-RN Licensing exam to become a Registered Professional Nurse (RN).

More than 50 years’ experience educating over 3,000 nurses;

• Innovative and accessible courses intentionally designed to meet diverse health care needs of the community;
• Solid educational foundation for career mobility, graduate education and further academic study
• Faculty have professional nursing expertise in diverse health care settings;
• Small clinical/lab/simulation sections with an 8-10:1 student /faculty ratio;
• Interdisciplinary education; • Interprofessional courses with clinical/laboratory experiences;
• Extensive set of electronic library, books, journals and databases accessible online and on mobile devices;
• High fidelity simulation lab on campus;
• Assessment and skills laboratories on campus;
•  Premier health care facilities utilized for clinical rotations less than ten minutes from campus;
• Clinical experiences in a wide variety of health care settings, including a Level I Trauma Center, premier cardiac center and the only free-standing Women’s and Children’s hospital in West Virginia;
• Extensive nursing practicums in the senior year of the program under the supervision of faculty and clinical nurse preceptors;
• NCLEX-RN passage rate above state and national average; and,
• Nationally accredited by the Accreditation Commission for Education in Nursing (ACEN)

This program helps you better understand the behavior and processes of organisms, and to learn to appreciate psychology as a discipline, a science, and a profession.

Bachelor of Science in Psychology
This track is if you plan to pursue an advanced degree in psychology or related fields, such as social work.

In large part, students in the BS and BA tracks complete the same sequences of courses to achieve their degrees. Students pursuing the BS track typically follow a curriculum that includes more math and science courses, while those seeking a BA track will take courses that focus on more traditional liberal arts courses.

To be more marketable in the teaching field, teacher candidates will often pursue more than one teacher certification, which allows them to teach in different areas. This double major provides you with two certifications: K-6 Elementary and K-6 Multi-categorical Special Education.

You’ll learn to reduce barriers to learning, provide appropriate supports for all learners, and acquire methods and strategies to accommodate the needs of diverse learners through adaptations, modifications, and proper assessment.

The Entrepreneurship major is an in-seat residential program on the Charleston campus. It is designed to appeal to learners at all life stages, including traditional freshmen students and adult learners seeking a flexible, efficient, and innovative learning experience. Students who major in Entrepreneurship will develop an understanding of business ventures in all phases, including conception, launch, and sustainability. Emphasis will be placed on innovative and interdisciplinary problem solving, identifying viable business opportunities, securing financial resources, and successfully identifying and reaching target markets using the Business Model Canvas.

Students who graduate with this degree will develop skills that will prepare them for careers as either an entrepreneur who establishes their own business or an intrapreneur who utilizes their innovative skills for another organization.

These skills include:

• Design-thinking problem identification and innovation
• Methodologies for risk assessment and assessment of success and failure
• Identifying consumer behavior patterns
• Research skills
• Analysis of market data

Whether you are looking to advance your career or broaden your educational background, our MBA program includes both theory and practical experience to give you extensive insight into the business world.

You’ll learn from and network with other business professionals, as well as with professors and fellow students. Applied case studies develop skills in problem solving and teamwork, and our integration of communication, business writing, and interpersonal skill development into the program gives you the confidence to become a business leader – whether you are working for a small company, large corporation or starting your own business.