at MSM Group - University of Charleston USA
Overview
Our major in Digital Marketing is designed to appeal to learners with an interest in applying marketing principles to digital technology in order to improve business and marketing decision making. The digital marketing major studies the history of Marketing as a discipline with special attention to 21st century digital marketing trends. Foundational material, history, theory, applied simulation, and professional marketing certifications will combine to produce a skilled, market-ready, marketing practitioner.
The Digital Marketing program is designed to produce a work-ready marketing manager for 21st century employment. Through application the students will research, create, and execute a digital marketing campaign. The rapid growth of social media and digital media is fostering growth in the number of employment opportunities for graduates with the skill set and experience in the application of digital technology in marketing. This interdisciplinary program utilizes two courses from Digital Media Design and integrates professional preparation certifications, an internship experience, and a digital marketing strategy capstone experience to better prepare students with the digital marketing skills desired by employers.
30
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
48
Duration
MSM Group - University of Charleston
Location
$31400
Tuition Fee
$0
Average Cost of Living
$25
Application Fee
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Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.
It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.
A student can participate in three types of Optional Practical Training (OPT):
30
Application Processing Days
Full Time On Campus
Program Intensity
Under Graduate
Program Level
48
Duration
Arts & Humanities
Bachelor of Arts in History/Political Science
The History-Political Science dual program produces graduates who lead our governmental and legal institutions. Students are prepared for a life of productive work in governmental agencies, in legal careers (after law school), and in higher education. They are prepared for a life of enlightened living through integration of the University's General Education Outcomes throughout the curriculum. They are prepared for a life of community involvement through an internship and a Senior Thesis tied to the internship.
History-Political Science Program Learning Outcomes
The graduate will:
48 month
Duration
$ 31400
Tuition
Business & Management
Bachelor of Science in Business Administration with a major in Entrepreneurship
The Entrepreneurship major is an in-seat residential program on the Charleston campus. It is designed to appeal to learners at all life stages, including traditional freshmen students and adult learners seeking a flexible, efficient, and innovative learning experience. Students who major in Entrepreneurship will develop an understanding of business ventures in all phases, including conception, launch, and sustainability. Emphasis will be placed on innovative and interdisciplinary problem solving, identifying viable business opportunities, securing financial resources, and successfully identifying and reaching target markets using the Business Model Canvas.
Students who graduate with this degree will develop skills that will prepare them for careers as either an entrepreneur who establishes their own business or an intrapreneur who utilizes their innovative skills for another organization.
These skills include:
48 month
Duration
$ 31400
Tuition
Business & Management
Bachelor of Science in Business Administration with a major in Sport Media
Sport Media is an interdisciplinary major blending general education, integrated communication, digital media design, business administration, and sport business courses to prepare the graduate for media/communication opportunities in the sport industry. Classes also provide practicum opportunities, service learning and internship experiences that allow the student to work and gain experience with sport media organizations. The program will culminate in a bachelor’s degree in Business Administration with a major in Sport Media. The program is located in Charleston, WV and is closely aligned with UC athletics and the Sports Information Director (SID) in offering the student an experiential education throughout the four-year plan.
The Sport Media program blends communications, digital media design, business administration, and sport business with internship/practicum experiences in a curriculum designed to prepare graduates for sport-related career opportunities, including:
The Sport Media major is an in-seat residential program on the Charleston campus.
48 month
Duration
$ 31400
Tuition
Arts & Humanities
Bachelor of Science in Chemistry/Biology
The Chemistry/Biology - Dual Major provides you with a major in both biology and chemistry. The program consists of interdisciplinary areas of study in both Biology and Chemistry. You will also participate in undergraduate research encompassing several different areas.
This program is designed to educate you about the nature of chemistry, biology, and biochemistry, and to prepare you with the knowledge and skills to succeed in graduate studies or studies in the health professions. At the end of the program, you will be skilled in the use of scientific principles and methodology. This degree combination, along with undergraduate research experience, makes graduates exceptionally competitive for professional schools.
This specially-designed BS degree program allows interested students to obtain a dual-major in chemistry and biology within a four-year timeframe. BS degree holders possessing a strong knowledge base in both chemistry and biology are particularly competitive for professional schools.
Chemistry-Biology Dual Program Learning Outcomes
The graduate will:
1. Apply the major concepts, principles and theories of chemistry to solve problems.
2. Demonstrate safe and ethical laboratory and synthesis skills to obtain accurate results.
3. Search the chemical literature, perform research, and create new scientific knowledge.
4. Evaluate data and communicate the findings of a chemical research project.
48 month
Duration
$ 31400
Tuition
Education & Training
Bachelor of Arts in Elementary/Special Education
To be more marketable in the teaching field, teacher candidates will often pursue more than one teacher certification, which allows them to teach in different areas. This double major provides you with two certifications: K-6 Elementary and K-6 Multi-categorical Special Education.
You’ll learn to reduce barriers to learning, provide appropriate supports for all learners, and acquire methods and strategies to accommodate the needs of diverse learners through adaptations, modifications, and proper assessment.
48 month
Duration
$ 31400
Tuition
Computer Science & IT
Bachelor of Science in Data Analytics (STEM)
The data analytics major provides students with the knowledge and skills needed to collect, integrate and analyze complex quantitative and qualitative data. Drawing upon the disciplines of statistics, mathematics and computer science, students will learn how computer programming, database management, data analysis, and data visualization tools can be utilized to collate, interpret and present complex data applicable to a wide variety of fields. Students have the opportunity to choose a minor focus area that provides domain expertise.
There are four major components that comprise the Data Analytics Major:
48 month
Duration
$ 31400
Tuition
Education & Training
Bachelor of Arts in Elementary Studies and Child Development
Elementary Studies and Child Development is a non-certification area within our Education Department. After graduation, you’ll be prepared to work in non-teaching certification roles in the field of education with early-to-middle childhood aged children.
You can add options to your degree plan, such as a double major or minor to increase your marketability and focus on your career goals. Graduates of this program also have the option to return and earn a second degree in Elementary Education, providing them with a K-6 teacher certification.
48 month
Duration
$ 31400
Tuition
Computer Science & IT
Bachelor of Science in Applied Computer Science (STEM)
Applied Computer Science emphasizes the application of algorithms for addressing, processing, storing, and transmitting information. The core curriculum in Applied Computer Science, involving a blend of theory and practice, offers opportunities for problem solving in many areas and provides experience with a variety of computer languages and software packages which apply to both networks and mobile platforms.
The program features a truly distinctive two semester professional work experience comprised of a 10 credit Co-op and a 12 credit capstone Co-op both of which provide students with the opportunity to gain practical experience through placements with technology companies and educational providers specializing in program development.
An optional Cyber Security concentration is available within the Applied Computer Science Program that offers the student additional course work in the practical aspects of writing and analyzing secure code
48 month
Duration
$ 31400
Tuition
Business & Management
Bachelor of Science in Business Administration with a major in Sport Analytics (STEM)
Sport Analytics is an interdisciplinary major that incorporates computer science and data analytics courses, a 45-credit business core, and major courses in sport business and sport analytics. The major provides students with progressive learning opportunities that prepare them for possible career opportunities as a sport statistician, sport data analyst, sport sales analyst or market research analyst. In addition, students will be actively involved in experiential learning experiences that challenge their acquired skills and prepare them to contribute productively to their chosen communities.
A 45-credit core for the Business Administration degree (BSBA) prepares students for successful management, administrative and leadership roles in sport business and business administration. An option for aSportBusinessminorthat consists of 18 hoursin sport business courses as specified in the Sport Business Minor section.
The Sport Analytics program blends general education, business, data analytics, computer science and sport management courses in a curriculum designed to prepare graduates for positions in areas such as intercollegiate and interscholastic athletic programs, professional sport organizations, sport marketing agencies, and entrepreneurship development. Sport Analytics is a developing field in the sport industry and students are encouraged to pursue these new and exciting opportunities.
The Sport Analytics major is an in-seat residential program on the Charleston campus.
48 month
Duration
$ 31400
Tuition
Business & Management
Bachelor of Science in Business Administration with a major in Business Analytics (STEM)
Our undergraduate Business Analytics major is a recently designed and updated program which has all the important content, tools, processes and intellectual resources necessary to prepare students for a successful Business Analytics career. The job market for business analytics candidates with the right skills is expected to remain lucrative for the next 10 to 20years and so Business Analytics is an excellent direction for highly motivated students to move in. The program will help students develop quantitative data analysis skills, and corresponding communication skills necessary for solving real-world business problems and communicating solutions. This is an interdisciplinary major that utilizes courses from computer science and data analytics programs.
The Business Analytics major is offered as an in-seat residential program on the Charleston campus*. The program integrates professional exposure and an internship experience to better prepare students with the skills desired by employers. Business Analytics majors will take a 45-credit business core and have an opportunity to double major in complimentary areas of business or major/minor in fields outside the business area. The program covers critical topics such as Data Visualization, Big Data Analytics and Machine Learning, using industry relevant tools. Needless to say, the program can be expected to be rigorous and intellectually stimulating!
48 month
Duration
$ 31400
Tuition
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