Bachelor of Science in Business Administration with a major in Sport Analytics (STEM)

at MSM Group - University of Charleston USA

Sport Analytics is an interdisciplinary major that incorporates computer science and data analytics courses, a 45-credit business core, and major courses in sport business and sport analytics. The major provides students with progressive learning opportunities that prepare them for possible career opportunities as a sport statistician, sport data analyst, sport sales analyst or market research analyst. In addition, students will be actively involved in experiential learning experiences that challenge their acquired skills and prepare them to contribute productively to their chosen communities.

• Students complete an internship in Sport Analytics in their senior year.
• Practical-based instruction from academic professionalswith experience in the sport industry. Experiential opportunities are included to gain applied experience outside the classroom.
• Class assignments that prepare students for the work that is required in the sport industry; in-class work is focused on the application of knowledge gained.

A 45-credit core for the Business Administration degree (BSBA) prepares students for successful management, administrative and leadership roles in sport business and business administration. An option for aSportBusinessminorthat consists of 18 hoursin sport business courses as specified in the Sport Business Minor section.

The Sport Analytics program blends general education, business, data analytics, computer science and sport management courses in a curriculum designed to prepare graduates for positions in areas such as intercollegiate and interscholastic athletic programs, professional sport organizations, sport marketing agencies, and entrepreneurship development. Sport Analytics is a developing field in the sport industry and students are encouraged to pursue these new and exciting opportunities.

The Sport Analytics major is an in-seat residential program on the Charleston campus.

The data analytics major provides students with the knowledge and skills needed to collect, integrate and analyze complex quantitative and qualitative data. Drawing upon the disciplines of statistics, mathematics and computer science, students will learn how computer programming, database management, data analysis, and data visualization tools can be utilized to collate, interpret and present complex data applicable to a wide variety of fields. Students have the opportunity to choose a minor focus area that provides domain expertise.

There are four major components that comprise the Data Analytics Major:

• Mathematics
• Focused Topics in Data Analytics
• Computer Science
• A concentrated Application Area

Our undergraduate Business Analytics major is a recently designed and updated program which has all the important content, tools, processes and intellectual resources necessary to prepare students for a successful Business Analytics career. The job market for business analytics candidates with the right skills is expected to remain lucrative for the next 10 to 20years and so Business Analytics is an excellent direction for highly motivated students to move in. The program will help students develop quantitative data analysis skills, and corresponding communication skills necessary for solving real-world business problems and communicating solutions. This is an interdisciplinary major that utilizes courses from computer science and data analytics programs.

The Business Analytics major is offered as an in-seat residential program on the Charleston campus*. The program integrates professional exposure and an internship experience to better prepare students with the skills desired by employers. Business Analytics majors will take a 45-credit business core and have an opportunity to double major in complimentary areas of business or major/minor in fields outside the business area. The program covers critical topics such as Data Visualization, Big Data Analytics and Machine Learning, using industry relevant tools. Needless to say, the program can be expected to be rigorous and intellectually stimulating!

The Entrepreneurship major is an in-seat residential program on the Charleston campus. It is designed to appeal to learners at all life stages, including traditional freshmen students and adult learners seeking a flexible, efficient, and innovative learning experience. Students who major in Entrepreneurship will develop an understanding of business ventures in all phases, including conception, launch, and sustainability. Emphasis will be placed on innovative and interdisciplinary problem solving, identifying viable business opportunities, securing financial resources, and successfully identifying and reaching target markets using the Business Model Canvas.

Students who graduate with this degree will develop skills that will prepare them for careers as either an entrepreneur who establishes their own business or an intrapreneur who utilizes their innovative skills for another organization.

These skills include:

• Design-thinking problem identification and innovation
• Methodologies for risk assessment and assessment of success and failure
• Identifying consumer behavior patterns
• Research skills
• Analysis of market data

Applied Computer Science emphasizes the application of algorithms for addressing, processing, storing, and transmitting information. The core curriculum in Applied Computer Science, involving a blend of theory and practice, offers opportunities for problem solving in many areas and provides experience with a variety of computer languages and software packages which apply to both networks and mobile platforms.

The program features a truly distinctive two semester professional work experience comprised of a 10 credit Co-op and a 12 credit capstone Co-op both of which provide students with the opportunity to gain practical experience through placements with technology companies and educational providers specializing in program development.

An optional Cyber Security concentration is available within the Applied Computer Science Program that offers the student additional course work in the practical aspects of writing and analyzing secure code

Elementary Studies and Child Development is a non-certification area within our Education Department. After graduation, you’ll be prepared to work in non-teaching certification roles in the field of education with early-to-middle childhood aged children.

You can add options to your degree plan, such as a double major or minor to increase your marketability and focus on your career goals. Graduates of this program also have the option to return and earn a second degree in Elementary Education, providing them with a K-6 teacher certification.

The Education program at the University of Charleston (UC) prepares students who will be committed educators, lifelong learners, and community servants. More specifically, the education faculty provides students with the opportunity to develop the knowledge, skills, and dispositions to become an effective educator.

Our major in Digital Marketing is designed to appeal to learners with an interest in applying marketing principles to digital technology in order to improve business and marketing decision making. The digital marketing major studies the history of Marketing as a discipline with special attention to 21st century digital marketing trends. Foundational material, history, theory, applied simulation, and professional marketing certifications will combine to produce a skilled, market-ready, marketing practitioner.

The Digital Marketing program is designed to produce a work-ready marketing manager for 21st century employment. Through application the students will research, create, and execute a digital marketing campaign. The rapid growth of social media and digital media is fostering growth in the number of employment opportunities for graduates with the skill set and experience in the application of digital technology in marketing. This interdisciplinary program utilizes two courses from Digital Media Design and integrates professional preparation certifications, an internship experience, and a digital marketing strategy capstone experience to better prepare students with the digital marketing skills desired by employers.

Sport Media is an interdisciplinary major blending general education, integrated communication, digital media design, business administration, and sport business courses to prepare the graduate for media/communication opportunities in the sport industry. Classes also provide practicum opportunities, service learning and internship experiences that allow the student to work and gain experience with sport media organizations. The program will culminate in a bachelor’s degree in Business Administration with a major in Sport Media. The program is located in Charleston, WV and is closely aligned with UC athletics and the Sports Information Director (SID) in offering the student an experiential education throughout the four-year plan.

• In the last semester of the senior year, the student will complete an internship in the field of Sport Media.
• Practical-based instruction from academic professionals with experience in the sport industry. Experiential opportunities are included to gain applied experience outside the classroom.
• Class assignments that prepare studentsfor the work that is required in the sport industry
• In-class work isfocused on the application of knowledge gained.
• A 45-credit core for the Business Administration degree (BSBA) that prepares students for successful management, administrative and leadership roles in sport business and business administration.
• An option for a Sport Business minor that consists of 18 hoursin Sport Business courses as specified in the Sport Business Minor section.

The Sport Media program blends communications, digital media design, business administration, and sport business with internship/practicum experiences in a curriculum designed to prepare graduates for sport-related career opportunities, including:

• Sports Information Director (SID)
• Assistant Athletic Director in Media and Communication
• Sports Broadcasting
• Sports Journalism
• Director of Sports Programming
• Media Relations Director
• Social Media Director
• Producer for Sports Programming

The Sport Media major is an in-seat residential program on the Charleston campus.

This program helps you better understand the behavior and processes of organisms, and to learn to appreciate psychology as a discipline, a science, and a profession.

Bachelor of Arts in Psychology
This track is if you plan to pursue employment immediately following completion of your undergraduate degree. It is available both in-seat and online.