Bachelor of Science in Business Administration with Major in Sport Business

at MSM Group - University of Charleston USA

Our major in Digital Marketing is designed to appeal to learners with an interest in applying marketing principles to digital technology in order to improve business and marketing decision making. The digital marketing major studies the history of Marketing as a discipline with special attention to 21st century digital marketing trends. Foundational material, history, theory, applied simulation, and professional marketing certifications will combine to produce a skilled, market-ready, marketing practitioner.

The Digital Marketing program is designed to produce a work-ready marketing manager for 21st century employment. Through application the students will research, create, and execute a digital marketing campaign. The rapid growth of social media and digital media is fostering growth in the number of employment opportunities for graduates with the skill set and experience in the application of digital technology in marketing. This interdisciplinary program utilizes two courses from Digital Media Design and integrates professional preparation certifications, an internship experience, and a digital marketing strategy capstone experience to better prepare students with the digital marketing skills desired by employers.

Sport Media is an interdisciplinary major blending general education, integrated communication, digital media design, business administration, and sport business courses to prepare the graduate for media/communication opportunities in the sport industry. Classes also provide practicum opportunities, service learning and internship experiences that allow the student to work and gain experience with sport media organizations. The program will culminate in a bachelor’s degree in Business Administration with a major in Sport Media. The program is located in Charleston, WV and is closely aligned with UC athletics and the Sports Information Director (SID) in offering the student an experiential education throughout the four-year plan.

• In the last semester of the senior year, the student will complete an internship in the field of Sport Media.
• Practical-based instruction from academic professionals with experience in the sport industry. Experiential opportunities are included to gain applied experience outside the classroom.
• Class assignments that prepare studentsfor the work that is required in the sport industry
• In-class work isfocused on the application of knowledge gained.
• A 45-credit core for the Business Administration degree (BSBA) that prepares students for successful management, administrative and leadership roles in sport business and business administration.
• An option for a Sport Business minor that consists of 18 hoursin Sport Business courses as specified in the Sport Business Minor section.

The Sport Media program blends communications, digital media design, business administration, and sport business with internship/practicum experiences in a curriculum designed to prepare graduates for sport-related career opportunities, including:

• Sports Information Director (SID)
• Assistant Athletic Director in Media and Communication
• Sports Broadcasting
• Sports Journalism
• Director of Sports Programming
• Media Relations Director
• Social Media Director
• Producer for Sports Programming

The Sport Media major is an in-seat residential program on the Charleston campus.

The Education program at the University of Charleston (UC) prepares students who will be committed educators, lifelong learners, and community servants. More specifically, the education faculty provides students with the opportunity to develop the knowledge, skills, and dispositions to become an effective educator.

Sport Analytics is an interdisciplinary major that incorporates computer science and data analytics courses, a 45-credit business core, and major courses in sport business and sport analytics. The major provides students with progressive learning opportunities that prepare them for possible career opportunities as a sport statistician, sport data analyst, sport sales analyst or market research analyst. In addition, students will be actively involved in experiential learning experiences that challenge their acquired skills and prepare them to contribute productively to their chosen communities.

• Students complete an internship in Sport Analytics in their senior year.
• Practical-based instruction from academic professionalswith experience in the sport industry. Experiential opportunities are included to gain applied experience outside the classroom.
• Class assignments that prepare students for the work that is required in the sport industry; in-class work is focused on the application of knowledge gained.

A 45-credit core for the Business Administration degree (BSBA) prepares students for successful management, administrative and leadership roles in sport business and business administration. An option for aSportBusinessminorthat consists of 18 hoursin sport business courses as specified in the Sport Business Minor section.

The Sport Analytics program blends general education, business, data analytics, computer science and sport management courses in a curriculum designed to prepare graduates for positions in areas such as intercollegiate and interscholastic athletic programs, professional sport organizations, sport marketing agencies, and entrepreneurship development. Sport Analytics is a developing field in the sport industry and students are encouraged to pursue these new and exciting opportunities.

The Sport Analytics major is an in-seat residential program on the Charleston campus.

The Financial Planning curriculum is approved by the CFP Board of Standards and prepares students to sit for the CFP® certification examination.

According to the Bureau of Labor Statistics, the outlook for careers in Financial Planning is strong. The median pay nationally for personal financial advisors in 2018 was just under $90,000 per year (somewhat lower locally) and the predicted job growth for the next 5-10 years is 15%, which is much faster than average. There is a growing demand for financial planners as many current financial planners are close to retirement and many baby boomers are approaching retirement. Some of the career opportunities in Financial Planning include:

• Registered Investment Adviser
• Accounting and Tax Registered Investment Advisor
• Banking, Credit Unions, Trust Companies
• Discount Brokerage Companies
• Wirehouse Brokerages
• Life & Disability Insurance Companies
• Property and Casualty Insurance Companies
• Independent Broker/Dealers
• Government, Academia/Research

The Secondary Special Education program allows you to obtain a multi-categorical Secondary Special Education certification with content endorsements in Mathematics, English, and Social Studies. Through this program, you will earn three of the five content endorsements supported by the WV Department of Education to meet the Highly Qualified teacher credential.Upon completion of this degree, you will be prepared to teach Secondary Special Education in Social Studies, Mathematics, and English classrooms. Note that this is a certification in Multi-categorical Special Education only, and it does not lead to certification in general Secondary Education.

The mission of the Political Science program is to prepare graduates for employment, scholarship, or further study in the areas of law, public policy, or criminal justice in service to their professional disciplines and social communities.

• The Criminal Justice Concentration focuses on developing the skills needed to pursue careers in law enforcement, criminology, homeland security, or corrections with a focus on those skills needed in management positions. Students are also prepared to pursue graduate studies in Criminal Justice. The program structure encouragesstudentsto double major in other fieldssuch as Psychology, English, or Business. Prestigious internship opportunities with local and state government agencies provide valuable field-work experience in the discipline. Opportunities to present student research at state, regional and national meetings provide students with real world skills and allow them to network with professionals in the field. Students work with experienced and engaged faculty who are published authors and have taught at both the undergraduate and graduate levels.

Elementary Studies and Child Development is a non-certification area within our Education Department. After graduation, you’ll be prepared to work in non-teaching certification roles in the field of education with early-to-middle childhood aged children.

You can add options to your degree plan, such as a double major or minor to increase your marketability and focus on your career goals. Graduates of this program also have the option to return and earn a second degree in Elementary Education, providing them with a K-6 teacher certification.

Our traditional, four-year BSN program offers an exceptional nursing education to meet the diverse and changing health care needs of the community. We provide opportunities for skill development and outstanding clinical rotation experiences at several different healthcare facilities (including a level 1 trauma center, free standing women and children’s hospital, and more). Students, upon graduation will be prepared to take the NCLEX-RN Licensing exam to become a Registered Professional Nurse (RN).

More than 50 years’ experience educating over 3,000 nurses;

• Innovative and accessible courses intentionally designed to meet diverse health care needs of the community;
• Solid educational foundation for career mobility, graduate education and further academic study
• Faculty have professional nursing expertise in diverse health care settings;
• Small clinical/lab/simulation sections with an 8-10:1 student /faculty ratio;
• Interdisciplinary education; • Interprofessional courses with clinical/laboratory experiences;
• Extensive set of electronic library, books, journals and databases accessible online and on mobile devices;
• High fidelity simulation lab on campus;
• Assessment and skills laboratories on campus;
•  Premier health care facilities utilized for clinical rotations less than ten minutes from campus;
• Clinical experiences in a wide variety of health care settings, including a Level I Trauma Center, premier cardiac center and the only free-standing Women’s and Children’s hospital in West Virginia;
• Extensive nursing practicums in the senior year of the program under the supervision of faculty and clinical nurse preceptors;
• NCLEX-RN passage rate above state and national average; and,
• Nationally accredited by the Accreditation Commission for Education in Nursing (ACEN)

The Exercise Science Program at the University of Charleston offers students interested in pursuing a career in fitness/wellness, strength & conditioning, and rehabilitation sciences as an interdisciplinary approach to healthcare. Academic coursework in biology, exercise physiology, motor development, movement analysis, fitness, kinesiology, psychology, and strength & conditioning provide students a strong educational foundation followed by real-world, hands-on experience.

• Exercise Science focuses on the understanding and promotion of human movement and a healthy lifestyle.
• A strong health science emphasis provides students with a robust Exercise science foundation.
• Students will have the opportunity to work in collaboration with Strength & Conditioning Coaches and Human Movement Specialists from the University of Charleston and the surrounding area during practicum experiences and immersed internships.
• Exciting and practical immersed internship experiences.
• Eligible for certifications through the American College of Sports Medicine (ACSM), the National Strength and Conditioning Association (NSCA), and the National Academy of Sports Medicine (NASM).
• Enrolled students have opportunities to work with clientele of all ages, athletic ability, and motivation.

Exercise Science graduates will acquire the skills and knowledge for a wide range of career opportunities. Sample jobs titles include:

• Strength & Conditioning Coach/Specialist
• Fitness Personal Trainer
• Corrective Exercise Specialist 300 Return to Table of Contents
• Health & Fitness Educator
• Wellness Coordinator

Exercise Science graduates will have the foundation to pursue graduate programs in the following areas (additional prerequisites may be required)

• Athletic Training
• Exercise Physiology
• Occupational Therapy
• Health and Fitness
• Physical Therapy