Master of Business Administration

at MSM Group - University of Charleston USA

The Accounting Program prepares students for accounting positions in public accounting, industry, not for profits, and government. Students choosing public accounting can work in auditing, tax preparation and planning, forensic accounting, or management advisory services in a professional services firm, while those in industry will work for business or government organizations as accountants, controllers, financial analysts, cost accountants, budget analysts, or internal auditors.

Program highlights include:

• A Professionalism Program to help students develop professional skills and competencies.
• An emphasis on accounting and business casework and problem solving prepares students for today’s business challenges.
• Integration of ethical practice and critical thinking throughout accounting curriculum.
• Opportunity for students to complete the accelerated program in fewer than four years.
• Opportunity for students to complete both the undergraduate Accounting program and the Master of Business Administration in fewer than five years.

This program helps you better understand the behavior and processes of organisms, and to learn to appreciate psychology as a discipline, a science, and a profession.

Bachelor of Arts in Psychology
This track is if you plan to pursue employment immediately following completion of your undergraduate degree. It is available both in-seat and online.

This program helps you better understand the behavior and processes of organisms, and to learn to appreciate psychology as a discipline, a science, and a profession.

Bachelor of Science in Psychology
This track is if you plan to pursue an advanced degree in psychology or related fields, such as social work.

In large part, students in the BS and BA tracks complete the same sequences of courses to achieve their degrees. Students pursuing the BS track typically follow a curriculum that includes more math and science courses, while those seeking a BA track will take courses that focus on more traditional liberal arts courses.

The University of Charleston’s Digital Media Design Program is located on the Charleston campus and offers a 4-year Bachelor of Science degree. The program offers students opportunities to learn multiple programs and develop technology for Digital Media such as Web Development, Social Media, Animation and Motion, 3D prototypes, and App Design. Students will collaborate with current majors at UC in studio and classroom settings to develop tangible products. These courses will also take advantage of team teaching and professional mentors to further develop the student’s body of knowledge. The Digital Media Design program will help students to hone his or her skills in areas of interest such as Social Media Design, Web development, Product Design, and Animation to become a well-rounded UC student and future alum. The students will have an additional opportunity to serve as Social Media Ambassadors. The Ambassadors will apply what they learn in the Digital Media courses and develop a student-focused social media campaign to highlight student life at UC and the Digital Media Design program.

Students are encouraged to join UC’s DREAAM Studio and participate in developing digital workshops, think tanks, and other activities for UC and the community

The Management major will provide you with a comprehensive understanding of the principles, processes, and practices involved in the management of people and organizations. Areas of emphasis include human resource management, small business management, leadership, and team development.

Program Highlights

• The program is designed to provide a well-rounded foundation in management principles with the flexibility to pursue individual interests.
• The program integrates professional preparation certifications and experiences throughout the core and major courses.
• Professional certification options are available for Microsoft Office and Google Analytics, as well as internships within the major.
• You can minor in areas of business or other fields such as communication or political science to focus on your career goals.

Our undergraduate Business Analytics major is a recently designed and updated program which has all the important content, tools, processes and intellectual resources necessary to prepare students for a successful Business Analytics career. The job market for business analytics candidates with the right skills is expected to remain lucrative for the next 10 to 20years and so Business Analytics is an excellent direction for highly motivated students to move in. The program will help students develop quantitative data analysis skills, and corresponding communication skills necessary for solving real-world business problems and communicating solutions. This is an interdisciplinary major that utilizes courses from computer science and data analytics programs.

The Business Analytics major is offered as an in-seat residential program on the Charleston campus*. The program integrates professional exposure and an internship experience to better prepare students with the skills desired by employers. Business Analytics majors will take a 45-credit business core and have an opportunity to double major in complimentary areas of business or major/minor in fields outside the business area. The program covers critical topics such as Data Visualization, Big Data Analytics and Machine Learning, using industry relevant tools. Needless to say, the program can be expected to be rigorous and intellectually stimulating!

Our major in Digital Marketing is designed to appeal to learners with an interest in applying marketing principles to digital technology in order to improve business and marketing decision making. The digital marketing major studies the history of Marketing as a discipline with special attention to 21st century digital marketing trends. Foundational material, history, theory, applied simulation, and professional marketing certifications will combine to produce a skilled, market-ready, marketing practitioner.

The Digital Marketing program is designed to produce a work-ready marketing manager for 21st century employment. Through application the students will research, create, and execute a digital marketing campaign. The rapid growth of social media and digital media is fostering growth in the number of employment opportunities for graduates with the skill set and experience in the application of digital technology in marketing. This interdisciplinary program utilizes two courses from Digital Media Design and integrates professional preparation certifications, an internship experience, and a digital marketing strategy capstone experience to better prepare students with the digital marketing skills desired by employers.

The Chemistry/Biology - Dual Major provides you with a major in both biology and chemistry. The program consists of interdisciplinary areas of study in both Biology and Chemistry. You will also participate in undergraduate research encompassing several different areas.

This program is designed to educate you about the nature of chemistry, biology, and biochemistry, and to prepare you with the knowledge and skills to succeed in graduate studies or studies in the health professions. At the end of the program, you will be skilled in the use of scientific principles and methodology. This degree combination, along with undergraduate research experience, makes graduates exceptionally competitive for professional schools.

This specially-designed BS degree program allows interested students to obtain a dual-major in chemistry and biology within a four-year timeframe. BS degree holders possessing a strong knowledge base in both chemistry and biology are particularly competitive for professional schools.

Chemistry-Biology Dual Program Learning Outcomes

The graduate will:

1. Apply the major concepts, principles and theories of chemistry to solve problems.

2. Demonstrate safe and ethical laboratory and synthesis skills to obtain accurate results.

3. Search the chemical literature, perform research, and create new scientific knowledge.

4. Evaluate data and communicate the findings of a chemical research project.

The data analytics major provides students with the knowledge and skills needed to collect, integrate and analyze complex quantitative and qualitative data. Drawing upon the disciplines of statistics, mathematics and computer science, students will learn how computer programming, database management, data analysis, and data visualization tools can be utilized to collate, interpret and present complex data applicable to a wide variety of fields. Students have the opportunity to choose a minor focus area that provides domain expertise.

There are four major components that comprise the Data Analytics Major:

• Mathematics
• Focused Topics in Data Analytics
• Computer Science
• A concentrated Application Area

Sport Media is an interdisciplinary major blending general education, integrated communication, digital media design, business administration, and sport business courses to prepare the graduate for media/communication opportunities in the sport industry. Classes also provide practicum opportunities, service learning and internship experiences that allow the student to work and gain experience with sport media organizations. The program will culminate in a bachelor’s degree in Business Administration with a major in Sport Media. The program is located in Charleston, WV and is closely aligned with UC athletics and the Sports Information Director (SID) in offering the student an experiential education throughout the four-year plan.

• In the last semester of the senior year, the student will complete an internship in the field of Sport Media.
• Practical-based instruction from academic professionals with experience in the sport industry. Experiential opportunities are included to gain applied experience outside the classroom.
• Class assignments that prepare studentsfor the work that is required in the sport industry
• In-class work isfocused on the application of knowledge gained.
• A 45-credit core for the Business Administration degree (BSBA) that prepares students for successful management, administrative and leadership roles in sport business and business administration.
• An option for a Sport Business minor that consists of 18 hoursin Sport Business courses as specified in the Sport Business Minor section.

The Sport Media program blends communications, digital media design, business administration, and sport business with internship/practicum experiences in a curriculum designed to prepare graduates for sport-related career opportunities, including:

• Sports Information Director (SID)
• Assistant Athletic Director in Media and Communication
• Sports Broadcasting
• Sports Journalism
• Director of Sports Programming
• Media Relations Director
• Social Media Director
• Producer for Sports Programming

The Sport Media major is an in-seat residential program on the Charleston campus.