Bachelor of Arts in Management with Emphasis in Entrepreneurship and Business Development

at Northern Arizona University - Flagstaff Campus USA

Through this Bachelor of Science degree in Parks and Recreation Management, recreation resource professionals are prepared for diverse careers in the field of parks and recreation. The PRM Program focuses on small class size, high student-teacher interaction, on-site field experiences, and experiential learning opportunities. The faculty are are dedicated to expanding the scholarly knowledge base of people and organizations to enhance the quality of leisure experiences and places.

Community, Commercial & Tourism Emphasis
Students within this emphasis will have the ability to:

• Create, organize, identify sponsors, market, implement and evaluate large community events
• Describe the fundamental concepts and principles of ecotourism and sustainable development as it relates to transportation, lodging and cultural impacts.
• Use accounting and budgeting practices to prepare, analyze and interpret financial statements
• Respond to budgetary constraints while achieving the positive guest outcomes
• Develop, use and evaluate appropriate and effective strategies to address cultural differences, values and expectations in the planning and implementation of recreation programming.
• Plan, design and operate recreation facilities and adjoining areas to increase tourism, commercial, and community benefits
• Design programming in a manner that best promotes cultural and environmental awareness.

The Philosophy, Politics and Law degree is an interdisciplinary study of the intersection of political, legal and economic institutions and the theoretical frameworks within which these institutions are formed and evaluated.  The degree develops and applies logical, mathematical/statistical and economic analytic skills through close examination of philosophical, political, and historical work to study the human condition as manifest in these social institutions.  From the interdisciplinary conceptual foundations combining substance and analytic methods, students may pursue more broadly or in greater depth answers to questions of one or more of these disciplines.  Students completing this degree are better prepared to understand the human condition and the challenges that characterize their various roles in contemporary society.

The Bachelor of Fine Arts degree in Visual Commuication is designed to produce graduates who are skilled in using art, design and technology to creatively communicate ideas and transform messages into visual communication. Through the rigorous coursework, students will develop skills in using aesthetic and conceptual judgment, color, type, symbols, digital images, multi-media, interactivity, motion graphics, photography, and project management to produce messages that clearly inform, effectively communicate brand experience, and persuade viewers.

Graphic Design Emphasis

• The ability to solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, and prototyping.
• The ability to describe and respond to the audiences and contexts which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions.
• The ability to create and develop visual form in response to communication problems, including an understanding of principles of visual organization/ composition, information hierarchy, symbolic representation, typography, aesthetics, and the construction of meaningful images.
• An understanding of tools and technology, including their roles in the creation, reproduction, and distribution of visual messages.
• An understanding of design history, theory, and criticism from a variety of perspectives, including those of art history, linguistics, communication and information theory, technology, and the social and cultural use of design objects.
• An understanding of basic business practices, including the ability to organize design projects and to work productively as a member of teams.

Our goal in offering the B.A.S. degree is to provide you with a general knowledge of management, organizational, and policy issues and to advance your communication, computer, and quantitative skills. This degree also offers you the opportunity to complete a specialization that will broaden your career horizons, promote life-long learning, and enrich your life. Northern Arizona University offers this degree at selected campuses throughout Arizona.

Creative Media & Film teaches students to create and critique stories made with moving images and audio. Students will engage in a shared core that will teach them the fundamentals of production and criticism. This program blends analytical thinking, creative expression, and professional experience to develop students’ skills in all aspects of digital filmmaking and critique.
 
CMF’s foundation rests on the critical view that our students should be empowered to tell their own distinctive, idiosyncratic, and regional stories, rather than have those stories told for them. Our program focuses on narrative and storytelling theories, skills, and application. As moving image/audio storytellers, our students learn about and are trained within the domains of both cultural and aesthetic values.
 
The program begins with an exploration of the theoretical, social, historical, and industry standards within which all media are grounded.  Through this foundation, students develop strong aesthetic sensibilities, storytelling skills, and a deep appreciation of the impact of audience, culture, time and place upon stylistic choices made during the creative process.

The Bachelor of Science degree in Exercise Science consists of core studies in areas such as chemistry, physics, anatomy and physiology, and general biology, as well as more advanced courses specific to the study of physiology and movement during exercise. Students will develop an understanding of human physiology, human movement, and the biological and chemical responses of the body to acute and chronic (training) exercise in the core Exercise Science classes; Introduction to Exercise Science, Exercise Physiology and its lab, Functional Anatomy and Kinesiology, Exercise Testing and Prescription and its lab, and in their senior capstone.  With the help of advisors, students choose approved Exercise Science electives, which cover a wide range of disciplinary areas and are selected based on the individual student’s career or graduate school goals.  These include courses in psychology, microbiology, genetics, pathology, cell and molecular biology, amongst many others.
 
Research opportunities are available for students in individual faculty’s research labs, as well as in NAU’s research centers and institutes, such as the Center for Bioengineering Innovation (CBI).  Exercise Science students also have the option of completing an internship in sports performance or cardiac rehabilitation if they are considering a career in clinical exercise physiology.
 
Students graduating with an Exercise Science degree will be well prepared for careers in clinical exercise physiology, for admission into graduate programs in exercise science and for admission into professional programs such as physical therapy, physician’s assistant, occupational therapy, athletic training, and medicine.

The astrophysics B.S. is physics-intensive providing a strong fundamental physics foundation as well as a strong foundation in astrophysics and the physical rules guiding the universe.

Student Learning Outcomes
The B.S. in Physics and Astrophysics program is designed to prepare students for a career in a technical field or for graduate studies in physics, applied physics, astrophysics or astronomy..

This degree in Applied Indigenous Studies explores issues of concern to indigenous peoples both in the Americas and around the globe. The curriculum grounds students in tribal histories and cultures, governmental policies, sustainable economic development, indigenous entrepreneurship, and contemporary conditions on native lands and reservations.

The Applied Indigenous Studies department also offers four minors to expand students understanding of Indigenous issues: Applied Indigenous Studies, Native American Studies, Indigenous Health Studies and Tribal Public Administration.

Bachelor of Science in Fitness WellnessThe purpose of the B.S. degree in Health Sciences Fitness Wellness degree program is to provide focused educational and practical experiences to those interested in a career in the emerging  fitness/health/wellness industry. Students will be able to design and facilitate fitness programs in a variety of recreational, nonprofit, corporate, and health club settings. The Fitness Wellness program is a combination of general education and core coursework to prepare competent entry-level exercise professionals with the knowledge and skills to assist individuals across the lifespan in adopting and maintaining healthy behaviors that lead to increased fitness, wellness, and optimal health. Students engage in a variety of labs, simulations, and other course work and application activities that prepare them to design and implement exercise programs; understand biomechanics and motor development in the physical domain; develop health and wellness programs in the workplace setting; facilitate independent lasting healthy behavior change; teach and demonstrate exercises; and conduct fitness assessment and health screenings. As a culminating experience, students engage in an immersive and hands-on internship in the field of fitness and wellness.

The purpose of the Northern Arizona University Bachelor of Business Administration Program is to provide excellent business management and related higher education using the Malcolm Baldrige National Quality Award standards for education as applied through the Accreditation Council for Business Schools and Programs (ACBSP) accreditation. We seek to be a premier provider of Baldrige-Quality business management and related higher education with an emphasis on value and accessibility. We focus on core business competencies within a global context.

Students will be able to demonstrate the ability to:

• Think creatively, analyze and synthesize data from multiple perspectives
• Analyze and use financial information
• Solve problems using decision-making tools and theories,
• Engage others through effective interpersonal skills
• Communicate effectively in oral and written formats,
• Work well in team settings
• Design and implement effective strategies for the global marketplace, and
• Discern the underpinning ethical issues in local and global business decision-making, including those involving social responsibility, environmental sustainability, and profitability.

The global context for the core competencies will be addressed in all relevant classes across the curriculum. We provide online and hybrid classes for learning through the application of technology, as well as opportunities to study as part-time students. We provide opportunities for students to apply leadership skills through Phi Beta Lamda, as well as competitive challenges involving other business programs in Arizona and nationally. We collaborate with other universities globally and within the region to provide direct international experience. We facilitate regional business development through our innovative incubator program.