Bachelor of Business Administration with Emphasis in Marketing

at Northern Arizona University - Flagstaff Campus USA

The mission of Personalized Learning’s Liberal Arts Bachelor degree program is to provide adult and self-motivated learners an opportunity to study broadly from history, philosophy, literature, and the arts by providing students exposure to a vast array of texts integrated into interdisciplinary units in order to give students a broader understanding of the interrelationship of concepts and ideas from varying disciplinary subjects. As well, our degree program seeks to offer students an affordable, self-paced learning environment that honors previous knowledge and real world experiences.

Mechanical engineering is a diverse and broad discipline of engineering that applies the principles of mathematics, physics, and science for the analysis, design, manufacturing, and maintenance of mechanical systems. It is the branch of engineering that involves the production and usage of heat and mechanical power for the design, production, and operation of machines and tools.  It is one of the oldest and broadest engineering disciplines.  This exciting engineering field requires a solid understanding of core concepts including solid mechanics, fluid mechanics, kinematics, thermodynamics, heat transfer, materials science, and structural analysis to name a few. Mechanical engineers use these core principles along with tools like computer-aided engineering and product lifecycle management to design and analyze manufacturing plants, industrial equipment and machinery, heating and cooling systems, automobiles, space vehicles, aircraft, watercraft, robotic devices, wind turbines, medical devices, and much more.

Chemistry is a diverse discipline that encompasses living processes, inorganic interactions, and analytical methods. Chemistry deals with the basic laws of the physical world and the composition and properties of matter. Students trained in chemistry enter careers in academia, research, pharmacy, forensics, medicine, the environment, space exploration, and national defense. Students can select an emphasis that best prepares them for their chosen career path.

The breadth of the field of chemistry requires a wide range of knowledge and skills. The goal of the NAU chemistry degree program is to ensure that our graduates:

• Are well versed in the fundamental principles of chemistry: the atomic theory of matter, the quantum nature of the atom, and the principle laws of thermodynamics;
• Are knowledgeable about frequently encountered elements, compounds, and reactions;
• Understand biosynthetic pathways and modes of action of biomolecules;
• Understand factors controlling the mechanisms of chemical reactions;
• Are knowledgeable about synthesis strategies and can successfully conduct synthetic sequences in the laboratory;
• Understand the principles of chemical analysis and are proficient at using modern instrumentation to carry out analysis;
• Are adept at solving problems independently and contributing to a team effort;
• Able to communicate their scientific results orally and in writing.

Statistics forms the backbone of a multitude of research endeavors and is essential in the design of experiments and analysis of experimental data—in disciplines old, new, and cutting edge. This non-thesis advanced degree concludes with a comprehensive exam conducted by the student's advisory committee.

Student Learning Outcomes

• Graduates will demonstrate breadth and depth of knowledge of statistics at the graduate level.
  • Graduates will understand a wide range of statistical theory, especially Probability, Mathematical Statistics, and Linear Models, which are central to advanced studies in statistics. This foundation provides the primary mathematical framework for understanding and applying advanced statistical methods.
  • Graduates will understand and be able to apply advanced statistical models and inference methods and how they relate to the core statistical theory.
  • Graduates will demonstrate mastery by successfully completing a comprehensive oral exam covering an approved set of three courses encompassing topics in both theoretical and applied statistics. This exam is administered by a committee of the faculty with expertise in these courses from the Department of Mathematics & Statistics.
• Graduates will demonstrate statistical reasoning skills at the graduate level.
  • Graduates will be able to select data collection methodologies based on relevant scientific questions and practicality constraints.
  • Graduates will be able to choose and implement analysis methods based on the constraints of a study design and the scientific questions of interest.
  • Graduates will be able to assess statistical significance of aspects of a proposed model and interpret  the results in the situational context.
  • Graduates will have the theoretical and applied knowledge to understand and critique new statistical methodology and its relevance to a particular study or scientific problem.
  • Graduates will possess the creativity and intuition to apply known statistical methodology in new situations.
• Graduates will communicate statistics effectively in preparation for careers in industry, with government agencies, or in education.
  • By both written and oral means, graduates will be able to explain statistical methodology, assumptions, and results.
  • Graduates will be proficient in the use of numerical, graphical, and narrative methods for conveying statistical information.
  • By tailoring the level of complexity and detail to the audience, graduates will be able to communicate effectively with statisticians, non--statistician researchers, and the community at large.

The Master of Arts in Political Science degree provides students with the knowledge, skills, and abilities to understand and participate in the political systems of the United States and the world.  This degree provides a broad perspective on experiences, international and domestic, from both theory and practice.

This degree builds a strong foundation in the advanced knowledge of the political world, and enables students to be able to use key concepts and analytical approaches from Public Policy, American Politics, Public Administration, Comparative Politics and International relations.

The purpose of the Northern Arizona University Bachelor of Business Administration Program is to provide excellent business management and related higher education using the Malcolm Baldrige National Quality Award standards for education as applied through the Accreditation Council for Business Schools and Programs (ACBSP) accreditation. We seek to be a premier provider of Baldrige-Quality business management and related higher education with an emphasis on value and accessibility. We focus on core business competencies within a global context.

Students will be able to demonstrate the ability to:

• Think creatively, analyze and synthesize data from multiple perspectives
• Analyze and use financial information
• Solve problems using decision-making tools and theories,
• Engage others through effective interpersonal skills
• Communicate effectively in oral and written formats,
• Work well in team settings
• Design and implement effective strategies for the global marketplace, and
• Discern the underpinning ethical issues in local and global business decision-making, including those involving social responsibility, environmental sustainability, and profitability.

The global context for the core competencies will be addressed in all relevant classes across the curriculum. We provide online and hybrid classes for learning through the application of technology, as well as opportunities to study as part-time students. We provide opportunities for students to apply leadership skills through Phi Beta Lamda, as well as competitive challenges involving other business programs in Arizona and nationally. We collaborate with other universities globally and within the region to provide direct international experience. We facilitate regional business development through our innovative incubator program.

Suzuki Pedagogy (Violin) Emphasis
Students develop skills in the Suzuki Pedagogy method that will prepare them for careers as Suzuki violin teachers or for further study of the Suzuki method.

• Articulate and utilize Suzuki philosophy and concepts while teaching individual students and groups of students.
• Demonstrate teaching skills and mastery of repertoire appropriate to beginning, intermediate, and advanced students.
• Perform the Suzuki repertoire at a professional level.
• Demonstrate knowledge of child development, parent education, and parent engagement in the learning process.
• Identify appropriate repertoire for public performance and skill development for use with students with varying skills levels.

Bachelor of Science in Fitness WellnessThe purpose of the B.S. degree in Health Sciences Fitness Wellness degree program is to provide focused educational and practical experiences to those interested in a career in the emerging  fitness/health/wellness industry. Students will be able to design and facilitate fitness programs in a variety of recreational, nonprofit, corporate, and health club settings. The Fitness Wellness program is a combination of general education and core coursework to prepare competent entry-level exercise professionals with the knowledge and skills to assist individuals across the lifespan in adopting and maintaining healthy behaviors that lead to increased fitness, wellness, and optimal health. Students engage in a variety of labs, simulations, and other course work and application activities that prepare them to design and implement exercise programs; understand biomechanics and motor development in the physical domain; develop health and wellness programs in the workplace setting; facilitate independent lasting healthy behavior change; teach and demonstrate exercises; and conduct fitness assessment and health screenings. As a culminating experience, students engage in an immersive and hands-on internship in the field of fitness and wellness.

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Advertising emphasizes the use of paid media in communication efforts and will often focus more on specific calls to action. These students focus on advertising campaigns for digital and heritage media. They will develop skills relevant to planning ad campaigns and important aesthetic concepts in advertising.

The interdisciplinary Bachelor of Science in Informatics integrates cutting-edge tools and skills from data analytics, data science, computing, statistical analysis, and modeling with fundamental knowledge from emphasis areas in biology, health, ecology, environmental science, and/ or astronomy. Gain the skills you need to thrive in today’s information-centric professional workplace and follow your passion for the environment, biology, or astronomy (and related fields).

Informatics is data science (a combination of programming with statistics) plus a scientific discipline (environmental science, biology, or astronomy).

 A student graduating with a degree in informatics will be prepared for a range of data science jobs or scientific jobs that require great numeracy.  

All students will take classes in informatics, computer science and statistics.  All students will also participate in the four-class research intensive series teaching research methods.  Ecoinformatics students will also take core classes in environmental science.  Bioinformatics students will also take core classes in biology.  Astroinformatics students will also take core classes in astronomy.