Bachelor of Business Administration with Emphasis in Marketing

at Northern Arizona University - Flagstaff Campus USA

The Geology program in SESES develops an interdisciplinary base of knowledge that students use to understand the physical and biological history of the Earth and the evidence for that history. A distinguishing characteristic of geology is that it includes deep time in its understanding of terrestrial and solar system processes.

The Geology program is based on a strong foundation of physics, chemistry, and mathematics that provides an underpinning for the students as they move through the program and start to develop an appreciation for the complexities of interconnected Earth systems and their physical and chemical processes. Students work in field and lab environments, using the scientific method to develop an understanding of Earth materials and to synthesize information from diverse sources and methods to interpret the geological history of the Earth and the processes that occur on and below its surface. This includes the analysis of topographic maps 40 and remote sensing images using GIS tools to study the three-dimensional geometry of rock units, as well as geochemical and geophysical data obtained in the field and laboratory.

The three emphases within the program allow the students to develop a deeper understanding of specific fields within the subject and to prepare themselves for a range of professional opportunities. These enable them to explore the use of a range of geophysical and geochemical data and understand how to apply it to solve environmental and geotechnical problems. The program also provides experience in studying the interactions of humans with Earth systems using mathematical, physical, and chemical methods.

Paleontology Emphasis

• Explore core aspects of paleontology including phylogenetic analysis and the use of taphofacies, ichnofacies, and fossil assemblages to determine sedimentary depositional environments.
• Apply an understanding of the evolution of organisms through time to problems of dating geological sequences.

The B.S. in Electrical Engineering will prepare you to work in a diverse discipline that applies the principles of mathematics, physics, and science for the analysis, design, test, manufacture, and maintenance of electrical and electronic systems.  Electrical engineers work with other engineers and scientists to develop innovative sensors and instrumentation, communication systems, radar systems, control systems, power generation and storage systems, navigation and guidance systems, and much more.
 
Coursework and learning experiences in our program provides students with professional preparation in the study and application of the underlying principles of electricity and electromagnetics to the design, manufacture, and implementation of electrical systems.  Our curriculum also provides you with a solid foundation in problem-solving, analysis, design, project management and preparation for professional licensure. Students have multiple opportunities to learn and practice design starting with our introductory engineering design class and culminating in a Capstone experience that involves engineering design, project management, teamwork and significant client communication.

Chemistry is a diverse discipline that encompasses living processes, inorganic interactions, and analytical methods. Chemistry deals with the basic laws of the physical world and the composition and properties of matter. Students trained in chemistry enter careers in academia, research, pharmacy, forensics, medicine, the environment, space exploration, and national defense. Students can select an emphasis that best prepares them for their chosen career path.

The breadth of the field of chemistry requires a wide range of knowledge and skills. The goal of the NAU chemistry degree program is to ensure that our graduates:

• Are well versed in the fundamental principles of chemistry: the atomic theory of matter, the quantum nature of the atom, and the principle laws of thermodynamics;
• Are knowledgeable about frequently encountered elements, compounds, and reactions;
• Understand biosynthetic pathways and modes of action of biomolecules;
• Understand factors controlling the mechanisms of chemical reactions;
• Are knowledgeable about synthesis strategies and can successfully conduct synthetic sequences in the laboratory;
• Understand the principles of chemical analysis and are proficient at using modern instrumentation to carry out analysis;
• Are adept at solving problems independently and contributing to a team effort;
• Able to communicate their scientific results orally and in writing.

The Bachelors degree in Communication Studies offers coursework that enables students to construct, convey, and interpret communication in diverse contexts. The major prepares students to enter professions requiring proficiency in relational, group and public communication. Courses combine theory and practice to enhance the student's ability to communicate well in both career and personal life. Students develop their capacities in ethical and critical thinking, improving their abiility to articulate and defend their opinions as engaged citizens in a diverse world.

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Advertising emphasizes the use of paid media in communication efforts and will often focus more on specific calls to action. These students focus on advertising campaigns for digital and heritage media. They will develop skills relevant to planning ad campaigns and important aesthetic concepts in advertising.

The Geology Program offers a thesis-based, multidisciplinary MS degree in Geology with the objective of educating students for success in the private sector, government employment, or further pursuit of graduate studies.  During the two-year program, students use geological, geobiological, geophysical, geochemical, and numerical-modeling techniques to examine geological problems and develop explanations for the processes that produced them.  Students learn to study what is known about a subject and then identify what is not yet understood.  Based upon observations, they develop testable hypotheses about a poorly understood geological  process, design a study to test these, and then carry this study out, learning new analytical techniques along the way. They then write this work into a thesis and present and defend their work in a public session.  In many cases, the thesis is then turned into a published journal article.

The purpose of the Athletic Training graduate program is prepare students to work with physically active individuals in a variety of settings to provide injury prevention and care services. To succeed in this, we emphasize both classroom (didactic) and clinical education every semester in our program. This provides our students with not only the necessary knowledge and skills to become Athletic Trainers, but also the practice to perfect their skills prior to becoming nationally certified. Our program is tailored toward students who want to be involved in both healthcare and sports, working with athletes to both prevent injuries and to provide a continuum of care to get them back to participation after injury.

A Bachelor of Science in History provides students with the knowledge, skills, and abilities to succeed in civic life, in graduate study, and in a variety of careers.  Our program emphasizes the complex tensions and synergies between human agency and larger historical forces in order to inform honest debate on past and current events as members of engaged, critical, and dynamic communities.  Historical perspective is an essential component of responsible and informed citizenship and provides significant advantages to students in a multicultural world and workplace. Our graduates attain the writing skills, research methods, and critical and analytical thinking necessary not only for history professions, but for a wide variety of career paths, such as management, law, and education in both academic and public settings.
 
Our curriculum trains students to find, evaluate, and employ primary and secondary sources as evidence to frame and answer questions through analysis, interpretation, and critical engagement. Students therefore learn to reach sound judgments and construct persuasive arguments through research rather than by relying on hearsay or presumptions. Students further develop appreciation for the diversity of the human experience and consciousness of how local and global histories inform one another in both past and present, and how historical research can transform those relations. In addition, students gain expertise in another discipline to complement the practice of historical inquiry with an interdisciplinary approach.

This degree takes students from the core of the atom to the hearts of galaxies, all in an effort to understand how the universe works. This Physics-rich program also grounds the student in advanced math and calculus.

The B.S. in Physics program is designed to prepare students for a career in a technical field or for graduate studies in physics.

The B.A. in Comparative Cultural Studies is a 49-58 credit degree whose aim is to provide students with a comparative, integrative and global approach to the study of human culture in its diversity and interconnections. The different emphases in the CCS B.A. degree introduce students to the complexities of diverse human cultures, both past and present; in the process, they develop the skills of analysis, interpretation and communication crucial to both their academic and professional development.