Bachelor of Science in Business Administration - Marketing

at Northern Arizona University - Flagstaff Campus USA

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Public Relations focuses more on the use of earned and owned media for the development and maintenance of ongoing relationships with important publics. Courses tend to focus on understanding the dynamics of group communication and developing strategies for building strong relationships between organizations and important publics. Coursework tends to focus on writing and oral communication skills for digital and analog channels, as well as communication analysis skills necessary for planning and evaluating communication efforts.

  The study of Theatre Arts is an integral part of a liberal arts education. As such, Northern Arizona University Department of Theatre seeks to give the undergraduate theatre student the broadest possible understanding of the art and craft of theatre through the creative, critical, and applied practice of theatre, and provide opportunity through performance and production for the student to learn their art by doing their art in a learner centered environment. The program seeks to prepare students for the global society by creating an awareness of the “other”, practicing empathetical thinking, and sustainability with a global perspective.

Theatre: Emphasis in Design/Technology

• Evaluate, analyze and apply a depth and breadth of knowledge about the global impact of Theatre history, literature, and practices to the scholarship and practice of the art and craft of Theatre.
  • Synthesize knowledge acquired through the study of Theatre history, theory and criticism, and articulate their own stances on the global stage of Theatre.
  • Analyze knowledge of the history and development of modern design techniques and apply to their own Theatre design.
  • Articulate the cultural relationships and diversity of all aspects of Theatre.
• Value and apply understanding of and experience with Theatre as a collaborative art to the scholarship and practice of Theatre.
  • Practice effective communication within a collaborative environment.
  • Effectively engage in the design and build process with other Theatre practitioners.
  • Value and understand professional and ethical boundaries within the collaborative Theatrical process.
  • Apply active listening skills.
  • Evaluate and apply an appreciation of the different areas of technical Theatre to effectively work in their chosen areas.
  • Practice non-verbal skills to effectively communicate their intentions.
• Apply knowledge of theory to practical work in Theatre.
  • Apply modern design tools and skill sets to various positions in Theatre through the actual practice of Theatre.  
  • Demonstrate knowledge and correct application of discipline-based language, terminology, and vernacular.
  • Effectively communicate with Theatre professionals.
  • Practice effective drafting, drawing, model building, and other practical methods of non-verbal technical communication.
  • Practice effective research and documentation of research in the design process.
• Articulate an understanding of sustainability in Theatre, in all its manifestations.
  • Identify and discuss current professional Theatrical practices aimed at increasing sustainability.
  • Recognize, discuss, and analyze the sustainability of storytelling as an art form that is socially, culturally, and historically contextualized.
• Effectively communicate the theory and practice of Theatre in the following modes: digital, literary, verbal, and non-verbal.
  • Articulate knowledge of the fundamentals of multiple areas of Technical Theatre in various modes of discipline-based communication—in particular digital, verbal, and written forms.
  • Demonstrate comprehension, evaluation, and analysis of modern design tools for various positions in Theatre.  
  • Analyze and evaluate their places in their chosen Design/Technical field
• Apply effective problem solving through creative and critical thinking.
  • Articulate the creative process through the successful completion of a Capstone defense.
  • Critically analyze their own processes.
  • Integrate design challenges to a process in order to find creative solutions.
  • Articulate their processes in relation to production challenges.
• Demonstrate the facility to synthesize and apply their liberal studies to the practice of Theatre.
  • Apply awareness and comprehension of the scope of university course work taken in order to critically analyze their own processes as Theatre artists.
  • Integrate university course work to meet design difficulties and apply this knowledge in creative ways.
  • Articulate process in relation to production challenges by comprehending, analyzing, and synthesizing a diversity of stories, which are the basis of the art of Theatre.
  • Synthesize and apply their knowledge of all areas of Theatre and the liberal arts to effectively complete a capstone project.
• Practice an effective system of preparation and working habits.
  • Implement the Theatrical practice of always being on time, prepared, and ready to work, through successful completion of coursework and practical application in the shops and backstage.
  • Recognize, describe, and implement effective preparation practices for a designer or technician.
  • Apply and recognize the importance of continual preparation, research, and practice in design and technology.
  • Implement effective classroom strategies such as active discussion participation, engagement with course materials, and asking relevant questions.
  • Practice effective and efficient writing techniques, including outlining, peer reviewing, and revision.
  • Collaborate within groups to prepare and present course material.

The Environmental and Sustainability Studies program at NAU constructs an interdisciplinary base of knowledge and skills that integrates humanistic disciplines and perspectives with natural and social scientific approaches to develop real-world solutions to our environmental and sustainability challenges, from the local to the global.

Our BS/BA degree program begins with a firm grounding in natural systems, to ensure all students understand how physical and biological processes maintain life, and how humans are affecting, and are affected by, the natural world. In addition to the natural sciences, students will also obtain a solid understanding of the environment through focusing on the social sciences and humanities in order to develop a critical appreciation of the historical, political,economic and ethical forces that have shaped our current environmental issues. This will prepare students for work in non-profit, government and community-action organizations.

Students will work together in field and lab environments to apply rigorous qualitative and quantitative methods to environmental and sustainability issues, exploring interdisciplinary impacts and solutions that range across space and time. Interdisciplinary experience is centered around focus areas or specific environmental problems, rather than disciplines. This structure produces students well-trained in both the fundamentals of multiple disciplines as well as specific knowledge needed to understand, analyze and become engaged in particular issues and professions. Additionally for the BA degree, students will attain foreign language competency and experience with cross-cultural communication to better understand the impact of environmental issues on global communities.

The MA in Communication provides students with advanced skills in communication analysis, problem solving, critical thinking, research, theoretical application, argumentation, and written communication.  Students choose from either the MA in Communication (with no emphasis) or the MA in Communication with an emphasis in Documentary Studies.

The MA in Communication provides a foundation of the basic research methods, theories, and standards of argument in the academic study of communication.  Students explore theories and research in a variety of communicative contexts with an emphasis on the application of concepts, theories, and research to real-world issues.  Students will be able to access, understand, evaluate, and apply research, concepts, and theories.  Students will engage in original research and/or the application of existing research, concepts, and theories to specific situations for the purpose of problem-solving and/or evaluation, including effective message design.  Students will learn the expectations of academic argument in communication as well as how to effectively communicate their findings to diverse audiences.  The MA in Communication (with no emphasis) will be of relevance to working professionals in a variety of fields, educators, activists, and those preparing to pursue a PhD in Communication, Communication Studies, Rhetoric, or related disciplines.

Strategic Communication Emphasis
The Strategic Communication Emphasis will equip you with the strong communication skills, applied experience and in-depth understanding of consumer/audience behavior needed to achieve business communication goals and manage company reputations and retail purchases. The Strategic Communication Emphasis expands on undergraduate studies in public relations, advertising and merchandising, designed to lead to greater leadership opportunities, broader responsibilities and scholarly pursuits in these fields. Jobs related to your degree are available in nonprofit, for-profit and government organizations, academic and entrepreneurial ventures:

This degree builds on a strong set of core requirements, then sends students through a well orchestrated curriculum that includes private lessons, a performance exam, and major ensemble experience.

The purpose of the Bachelor of Arts degree program is to provide students with a background in music and musicianship that prepares them for a wide range of further educational and vocational activities that include music as a component.  Students are also prepared for further study at the graduate and/or professional level.

The MA in Communication provides students with advanced skills in communication analysis, problem solving, critical thinking, research, theoretical application, argumentation, and written communication.  Students choose from either the MA in Communication (with no emphasis) or the MA in Communication with an emphasis in Documentary Studies.

The MA in Communication provides a foundation of the basic research methods, theories, and standards of argument in the academic study of communication.  Students explore theories and research in a variety of communicative contexts with an emphasis on the application of concepts, theories, and research to real-world issues.  Students will be able to access, understand, evaluate, and apply research, concepts, and theories.  Students will engage in original research and/or the application of existing research, concepts, and theories to specific situations for the purpose of problem-solving and/or evaluation, including effective message design.  Students will learn the expectations of academic argument in communication as well as how to effectively communicate their findings to diverse audiences.  The MA in Communication (with no emphasis) will be of relevance to working professionals in a variety of fields, educators, activists, and those preparing to pursue a PhD in Communication, Communication Studies, Rhetoric, or related disciplines.

The accelerated MBA program is focused on students with a core business education seeking graduate studies in management theory and practice and those seeking accounting certification. Our primary goal is to prepare students to make valuable contributions to their chosen profession and their communities. Our secondary goal is to provide high-quality, business-related training, education, consulting, and information to the Arizona community.

In pursuit of these goals we commit to the following:

• Foster a sense of community and promote diversity among our students, staff, faculty, and alumni,
• Offer a rigorous, current, AACSB-accredited curriculum,
• Integrate advanced technologies into the curriculum,
• Support and encourage our faculty in their creative and personalized delivery of our curriculum and their counseling of our students,
• Maintain and nurture an ongoing faculty commitment to a broad array of intellectual contributions that includes pedagogical research, contributions to practice, and discipline-based scholarship.

Applied Management concentration

The Applied Management concentration prepares you to take portions of the CPA exam.  The applied management concentration focuses on developing consulting skills.

You might work with businesses to provide real solutions to problems that actually make an impact. In the past our students have worked with the Hopi Tribe on an economic development plan, with a hard apple cider company, and with a beverage company

Chemistry is a diverse discipline that encompasses living processes, inorganic interactions, and analytical methods. Chemistry deals with the basic laws of the physical world and the composition and properties of matter. Students trained in chemistry enter careers in academia, research, pharmacy, forensics, medicine, the environment, space exploration, and national defense. Students can select an emphasis that best prepares them for their chosen career path.

The breadth of the field of chemistry requires a wide range of knowledge and skills. The goal of the NAU chemistry degree program is to ensure that our graduates:

• Are well versed in the fundamental principles of chemistry: the atomic theory of matter, the quantum nature of the atom, and the principle laws of thermodynamics;
• Are knowledgeable about frequently encountered elements, compounds, and reactions;
• Understand biosynthetic pathways and modes of action of biomolecules;
• Understand factors controlling the mechanisms of chemical reactions;
• Are knowledgeable about synthesis strategies and can successfully conduct synthetic sequences in the laboratory;
• Understand the principles of chemical analysis and are proficient at using modern instrumentation to carry out analysis;
• Are adept at solving problems independently and contributing to a team effort;
• Able to communicate their scientific results orally and in writing.

Society’s demand for essentials such as clean water, efficient transportation systems and sustainable infrastructure pose large-scale, practical problems. Civil engineers design and operate facilities such as bridges, highway systems, waterworks (water supply, storm and sanitary sewer drainage and wastewater treatment), dams/levees and foundations. Civil engineering is the oldest of the engineering disciplines. This exciting engineering field requires a solid understanding of core concepts including mathematics, physics, statics, mechanics of materials, structural analysis, surveying, and fluid hydraulics. These courses serve as a basis for advanced content in:

• Transportation (traffic signal systems, highway design)
• Structural (reinforced concrete, structural steel design)
• Water resources (hydrology and flood control, open channel flow, municipal engineering).
• Geotechnical (soil mechanics and foundations)

In addition to this content, our civil engineering curriculum will provide you with a solid foundation in design, project management and preparation for professional licensure.

This undergraduate degree provides a solid foundation for students planning to pursue a variety of accounting careers in industry, government, or public accounting.  Students completing this academic plan may apply for the competitive MBA-ACC program, one of several avenues for a student to complete the 150 units needed for the CPA exam.