Bachelor of Science in Creative Media and Film with Emphasis in Media Studies

at Northern Arizona University - Flagstaff Campus USA

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Advertising emphasizes the use of paid media in communication efforts and will often focus more on specific calls to action. These students focus on advertising campaigns for digital and heritage media. They will develop skills relevant to planning ad campaigns and important aesthetic concepts in advertising.

The Bachelor of Fine Arts degree in Visual Commuication is designed to produce graduates who are skilled in using art, design and technology to creatively communicate ideas and transform messages into visual communication. Through the rigorous coursework, students will develop skills in using aesthetic and conceptual judgment, color, type, symbols, digital images, multi-media, interactivity, motion graphics, photography, and project management to produce messages that clearly inform, effectively communicate brand experience, and persuade viewers.

Motion Design Emphasis

• Knowledge and skills in the use of basic principles, concepts, tools, techniques, procedures, and technologies sufficient to produce motion graphics from concept to a finished product that communicates ideas and/or stories to a viewer or to an audience. This includes, but is not limited to, the ability to use the competencies listed in items below in professional contexts as appropriate to the needs of specific projects.
• Knowledge of the principles of motion design, including its visual, spatial, sound, motion, and temporal elements and features, and how these elements are combined in the development of motion graphics.
• Functional understanding of and ability to use narrative, non-narrative, and other information/language structures (linear, non-linear, thematic, cinematic, interactive, etc.) to organize content in time-based media.
• Ability to use concepts and processes for the development, coordination, and completion of motion graphics (examples include, but are not limited, to concept, visual, and character development; the use of scenarios and personas; and storyboarding, flowcharting, and layout).
• Functional understanding and ability to use the characteristics and capabilities of various animation methods and technologies in creative and project development contexts (examples include, but are not limited to, stop motion, 2D Digital, 3D Digital, etc.).

Biology is the study of life and living organisms—their structure & organization, development, evolution, distribution and interactions.  The major offers a modern, balanced, and comprehensive treatment of biology, emphasizing critical analysis of information and integration among its sub-disciplines.  At NAU, all students take foundations courses that address fundamental biological concepts: cellular & molecular processes, genetics & inheritance, and ecological and evolutionary theory.  Then, students complete the major by selecting the courses in biology that best serve their individual interests.  Upper-division biology courses hone into areas of physiology, evolution, ecological systems, genetics or cell theory.  Our graduates attain the high-level scientific inquiry skills and have practiced the research methods needed to compete in graduate and professional schools and to succeed in the workplace.

The Chemistry M.S. program prepares students for research-focused professions in the chemical sciences, emphasizing the development of a students' ability to develop experimental approaches that accurately capture information to solve questions and problems in their chemical field of study. Our faculty members conduct research in the many fields of chemistry, from the level of single molecules to whole chemical systems. From the first day of entry into our program, students work closely with their faculty mentor, selecting a course of study suited to their future goals and professional interests. The program enables graduates to contribute to the forefront of knowledge in the scientific community, share their knowledge through teaching, or apply it in public service or industry.
 
This two-year, thesis-based degree program has three distinct emphasis areas: 1) A comprehensive emphasis, (2) an emphasis in Carcinogenesis and Cancer Chemotherapy and (3) an emphasis in Bioorganic and Biomedical Chemistry. All chemistry students work closely with a faculty adviser to design and implement individual thesis research. Students in the Carcinogenesis and Cancer Chemotherapy emphasis generally focus their coursework and research on learning about cancer and its causes and treatments from a chemical perspective. Students in the Bioorganic and Biomedical Chemistry emphasis generally investigate the principles of organic chemistry and biochemistry that serve as a foundation for the medical sciences.

The Personalized Learning Bachelor’s degree in Management is built around workplace competencies and prepares students to pursue management careers in a broad spectrum of opportunities in corporate, non-profit, public service or military settings. The curriculum is designed in consultation with business leaders and competencies identified by the Accreditation Council for Business Schools and Programs and the Society for Human Resource Management to ensure students a comprehensive and relevant educational experience.
 
PL Management students are provided with the knowledge, skills and abilities to enter the workforce with foundational skills in managing sustainable, ethical and socially responsible organizations. Students explore theories, concepts and practices through current case studies and literature that apply to managing business operations and personnel in the context of a global enterprise. Students analyze and interpret critical knowledge, skills and abilities required for success in managing innovative and traditional organizations. The program focuses on current issues and theory-to-practice exercises to prepare managers for immediate success in the field.
 
Students in the Human Resource emphasis study broadly from program core topics impacting global enterprise including leadership, ethics, finance, managing human capital, communication, supply chain management, marketing, critical thinking, strategic planning, technology and employment law. In addition, HR emphasis students complete coursework that prepares them to apply concepts and principles of job analyses, HR policy, human performance metrics and compensation.

Human Resources Emphasis

• Evaluate strategic roles in human resource management
• Examine advanced concepts in employment law and regulatory environments
• Assess effective total employee compensation plans
• Review human resource management’s role in organizational training
• Integrate knowledge of strategic human resource management
• Examine statistical methods used to inform management decisions
• Integrate and apply learning through a Capstone project

Musicology Emphasis

Students develop skills in the area of musicology and/or ethnomusicology that prepare them for further study at the doctoral level.

• Demonstrate advanced historical knowledge of music from the Western tradition as well as music from around the world.
• Demonstrate advanced analytical skills in interpreting music within historical and cultural contexts.
• Participate in the intellectual discourse on music, drawing from their historical, practical, and theoretical knowledge.
• Develop appropriate research questions and arguments and integrate musicological/ethnomusicological methods for the purposes of answering the developed questions and supporting the developed arguments.
• Demonstrate understanding and breadth of critical approaches to music in preparation for researching and writing a master’s level thesis.
• Produce a master’s thesis displaying research of a caliber that could be presented at a regional music conference. This thesis will:
• Present an original, sustained, and coherent argument.
• Involve detailed musical analysis of the work of a particular composer or a specific repertoire of musical works.
• Summarize, respond to, and/or build upon the prior secondary analytical literature on that composer or repertoire.
• Employ a methodology that is more detailed, specific, and/or advanced than the approaches taught at the level of the basic undergraduate music history course sequence.

The Bachelor of Arts Degree in International Affairs provides students with the knowledge, skills, and abilities to understand and participate in the political systems of the world.  This degree has an interdisciplinary global focus that will prepare students to take meaningful roles in our increasingly interconnected world.

This degree builds a strong foundation in the basic knowledge of the international political system, and enables them to use key concepts and analytical approaches from U.S. Government and Politics, Comparative Politics and International relations.  This degree grounds students in a wide range of factors shaping the international system and international politics, including history, religion, culture, and language.

Building upon this fundamental knowledge, our curriculum ensures that students can define, design, and implement effective research projects in international political science.  In addition, they will be able to make clear and effective presentations of their work in writing and in public presentations.  Students will also leave this program ready to understand, and be able to meet, the expectations of professionalism and citizenship.  Students will also leave with an ability speak, read, and write in a second language.  They will develop a broad perspective on the experiences and realities of the entire international system.

Software engineering consists of the principled application of repeatable processes and methods for the design, development, maintenance, and evolution of software systems. The field is distinguished from programming and computer science by its emphasis on practical techniques supporting the team-based development of large-scale and long-lived software systems that are required to operate reliably and within specified functional and non-functional constraints.

Students in the BSSE will be provided with skills in software engineering processes, including requirements analysis, software design and architecture, software testing, multiple programming languages and libraries, cloud computing technologies, project management, and foundational areas such as data structures and algorithmic complexity. Elective selections will permit students to specialize in other application areas, including human-computer interaction, socio-technical computing, computer networks, high-performance computing, and cybersecurity. A capstone project will allow students to exercise the full breadth of their skillset by working with clients on real-world projects.

A distinctive characteristic of this program, and one that exemplifies its emphasis on workforce development, is the inclusion of required and industry-recognized professional certifications. All graduates of this program will be required to complete the Professional Software Developer (PSD) Certification offered by the IEEE Computer Society. In addition to the IEEE certification, students will have the opportunity to earn the Amazon Web Services (AWS) Certified Solutions Architect Professional (CSAP) certification.

Our ability to efficiently support the BSSE program is strengthened by our roster of related programs, including our computer science and applied computer science programs, which share many core programming courses with software engineering, and our cybersecurity programs.  This program also expands on the existing options for our students to pursue computer science related degrees, with a focus on industry career opportunities.

The Environmental Science program at NAU constructs an interdisciplinary base of knowledge and skills to explore and develop real-world solutions to environmental problems.

Our program provides a firm grounding in the natural and social sciences to ensure all students understand how chemical, physical and biological processes maintain life, and the complex relationships among humans and the environment. Students work together and individually in the classroom, field and laboratory to practice applying the scientific method to address environmental problems and explore creative solutions that apply cutting-edge technologies.

The broad range of emphases available within our program allows students to delve deeper into a specific knowledge base, then work individually and often together in Environmental Science courses to solve problems by applying the perspectives and knowledge they developed in their emphasis with students from other emphasis areas. To culminate the learning in the program, students develop an individually designed research project or internship addressing an environmental issue of importance to them, which in turn, is expected to further prepare students for a range of professional or graduate opportunities.

Environmental Administration and Policy Emphasis

Explore the basic principles of the organization and management of public organizations, policy-making, theories and practices of human resource management, environmental movements, and political ecology, and through collaborations with those of other disciplines and viewpoints, apply this information to generate sustainable solutions to environmental problems.

Our construction management curriculum is founded on a general education in liberal studies, communications, mathematics and the physical sciences.  Graduates will have applied basic principles in construction science topics including materials and methods, analysis and design of systems, design theory, graphics and geomatics. They will have also gained an understanding of fundamental  business topics including accounting, economics, business law and principles of management.
 
These foundations lead to higher-level courses in which such knowledge is applied to construction topics in the areas of estimating, scheduling, accounting, finance, law, safety, ethics, and project management. Throughout their academic career, students will apply the knowledge and skills that they learn in the classroom to an integrated construction project in a laboratory environment.