Bachelor of Science in Management with Emphasis in Entrepreneurship and Business Development

at Northern Arizona University - Flagstaff Campus USA

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Advertising emphasizes the use of paid media in communication efforts and will often focus more on specific calls to action. These students focus on advertising campaigns for digital and heritage media. They will develop skills relevant to planning ad campaigns and important aesthetic concepts in advertising.

Society’s demand for essentials such as clean water, efficient transportation systems and sustainable infrastructure pose large-scale, practical problems. Civil engineers design and operate facilities such as bridges, highway systems, waterworks (water supply, storm and sanitary sewer drainage and wastewater treatment), dams/levees and foundations. Civil engineering is the oldest of the engineering disciplines. This exciting engineering field requires a solid understanding of core concepts including mathematics, physics, statics, mechanics of materials, structural analysis, surveying, and fluid hydraulics. These courses serve as a basis for advanced content in:

• Transportation (traffic signal systems, highway design)
• Structural (reinforced concrete, structural steel design)
• Water resources (hydrology and flood control, open channel flow, municipal engineering).
• Geotechnical (soil mechanics and foundations)

In addition to this content, our civil engineering curriculum will provide you with a solid foundation in design, project management and preparation for professional licensure.

Creative Media & Film teaches students to create and critique stories made with moving images and audio. Students will engage in a shared core that will teach them the fundamentals of production and criticism. This program blends analytical thinking, creative expression, and professional experience to develop students’ skills in all aspects of digital filmmaking and critique.
 
CMF’s foundation rests on the critical view that our students should be empowered to tell their own distinctive, idiosyncratic, and regional stories, rather than have those stories told for them. Our program focuses on narrative and storytelling theories, skills, and application. As moving image/audio storytellers, our students learn about and are trained within the domains of both cultural and aesthetic values.
 
The program begins with an exploration of the theoretical, social, historical, and industry standards within which all media are grounded.  Through this foundation, students develop strong aesthetic sensibilities, storytelling skills, and a deep appreciation of the impact of audience, culture, time and place upon stylistic choices made during the creative process.

The mission of the Northern Arizona University undergraduate Finance Program, is to educate skilled and well trained finance professionals. The graduates with a major in finance will be well positioned to understand important issues and tools in the fields of investments, corporate finance and international finance. They will be prepared for their first position in the field of finance and prepared to continue to progress throughout their careers. Consistent with this goal, the Finance Area seeks to continuously improve the curriculum to ensure that our graduates possess those core competencies which are most closely aligned with the values of finance professionals. These competencies support the concept of learning as a continuum that begins in an academic setting and continues with life-long professional education and experience. This core competency framework focuses on skills and is not necessarily structured around traditional subject areas. While knowledge requirements will change with time, these core competencies have long-term value and will support a variety of career opportunities in the fields of Investments, Corporate Finance and Banking.

The Environmental Science program at NAU constructs an interdisciplinary base of knowledge and skills to explore and develop real-world solutions to environmental problems.

Our program provides a firm grounding in the natural and social sciences to ensure all students understand how chemical, physical and biological processes maintain life, and the complex relationships among humans and the environment. Students work together and individually in the classroom, field and laboratory to practice applying the scientific method to address environmental problems and explore creative solutions that apply cutting-edge technologies.

The broad range of emphases available within our program allows students to delve deeper into a specific knowledge base, then work individually and often together in Environmental Science courses to solve problems by applying the perspectives and knowledge they developed in their emphasis with students from other emphasis areas. To culminate the learning in the program, students develop an individually designed research project or internship addressing an environmental issue of importance to them, which in turn, is expected to further prepare students for a range of professional or graduate opportunities.

Climate Change Emphasis

• Examine and understand how climate has changed in the past and how climate is anticipated to change into the future in response to both natural and human factors.
• Understand and be able to explain natural climate dynamics and the modes of variability within the climate system.
• Explore and understand the social, political, and/or cultural factors that shape how society understands and responds to climate change.
• Explore and analyze potential pathways to mitigate climate change and minimize the impacts of a changing climate system.

The Bachelor of Fine Arts in Studio Arts degree encompasses knowledge, skills, and dispositions that are in demand from an array of creative fields—including but not limited to medical, entertainment, and design—in addition to the skills needed to be studio artists. Studio artists work in a variety of different occupations that require a combination of hand skills, an understanding of a variety of material applications, and creative problem solving. Upon graduation, students are expected to exhibit the strong critical thinking, aesthetic design, and conceptual thinking skills needed to participate effectively in a competitive creative arts market.
 
Beyond the skills of artistic creation, students develop business practices for artists including graduate school application, grant application, gallery representation, self-promotion through web and print media, and maintaining a sustainable and safe studio practice. Studio Arts students learn how to apply their skills beyond traditional studio art applications to other industrial and non-industrial fields outside the world of art.

School of Art faculty teach students to apply critical thinking and analysis, innovation and creative solutions, as well as technical artistic processes towards the production of art while building an open mind to criticism respect for public opinion. All Studio Arts majors are required to complete a Foundation year which includes drawing and basic 2D, 3D, and 4D design coursework. Eventually, students work primarily in one of five emphases: Ceramics, New Media, Painting, Printmaking, or Sculpture.  Classes are studio-based and include classroom critiques and discussions about work produced in class, review of professional artwork and artists, and professional practices of an artistic practice. Each Studio Arts student works towards a senior thesis which reflects the student’s experiences and research the student has completed throughout the program.

Emphases Learning Outcomes  
Painting
Building upon the drawing and design skills learned in the Foundations program the painting program focuses on the application of pigment to a surface. Students begin their learning with representational approaches and over time work towards a personal expressive manner of painting that can be as unique as the student. Students explore both water and oil based painting processes as well as a variety of methods of application of paint.

The B.A. in Comparative Cultural Studies is a 49-58 credit degree whose aim is to provide students with a comparative, integrative and global approach to the study of human culture in its diversity and interconnections. The different emphases in the CCS B.A. degree introduce students to the complexities of diverse human cultures, both past and present; in the process, they develop the skills of analysis, interpretation and communication crucial to both their academic and professional development.

The BSCS degree is accredited by the Computing Accreditation Commission of ABET and provides exceptional career flexibility and a broad range of opportunities in programming and software development. According to the US Bureau of Labor Statistics, software developers are among the fastest growing and most rewarding occupations with an exceptionally strong job outlook through 2024 (17% growth).

Graduates with this degree are well-qualified to work for large software development companies like Microsoft, Apple, Google, IBM, Lockheed Martin, Intel, Honeywell, and other software-centric companies and startups. This degree provides a strong foundation for further graduate study in an MS or PhD program; students who are not planning on graduate study may also be interested in the BS in Applied Computer Science program.

The Personalized Learning Bachelor’s degree in Management is built around workplace competencies and prepares students to pursue management careers in a broad spectrum of opportunities in corporate, non-profit, public service or military settings. The curriculum is designed in consultation with business leaders and competencies identified by the Accreditation Council for Business Schools and Programs and the Society for Human Resource Management to ensure students a comprehensive and relevant educational experience.

 Healthcare Emphasis

• Review the state of US healthcare organizations
• Analyze healthcare operations, obligations and delivery
• Research legal and policy issues that govern the healthcare organization and workforce
• Evaluate quality management and risk management in healthcare
• Examine statistical methods used to inform management decisions
• Integrate and apply learning through a Capstone project

The mission of the FCB marketing program is to educate and develop students to be capable of meeting their individual potential, as well as meeting the needs of employers and society. Students of the marketing program will be able to contribute to organizations with knowledge of marketing tactics and strategy for non-profit and for-profit companies. In NAU’s marketing program, students will learn how to develop a marketing plan including:  

• Understanding consumer behavior and the buying process
• Conducting market research
• Developing communication strategies
• How best to make products and services accessible to customers
• Leveraging technology to manage data and improve business decision making

We will foster an environment that allows students to thrive through accessible and knowledgeable faculty, interactions with business professionals, and challenging coursework.