Bachelor of Science in Strategic Communication with Emphasis in Advertising

at Northern Arizona University - Flagstaff Campus USA

The purpose of the Northern Arizona University Bachelor of Business Administration Program is to provide excellent business management and related higher education using the Malcolm Baldrige National Quality Award standards for education as applied through the Accreditation Council for Business Schools and Programs (ACBSP) accreditation. We seek to be a premier provider of Baldrige-Quality business management and related higher education with an emphasis on value and accessibility. We focus on core business competencies within a global context.

Students will be able to demonstrate the ability to:

• Think creatively, analyze and synthesize data from multiple perspectives
• Analyze and use financial information
• Solve problems using decision-making tools and theories,
• Engage others through effective interpersonal skills
• Communicate effectively in oral and written formats,
• Work well in team settings
• Design and implement effective strategies for the global marketplace, and
• Discern the underpinning ethical issues in local and global business decision-making, including those involving social responsibility, environmental sustainability, and profitability.

The global context for the core competencies will be addressed in all relevant classes across the curriculum. We provide online and hybrid classes for learning through the application of technology, as well as opportunities to study as part-time students. We provide opportunities for students to apply leadership skills through Phi Beta Lamda, as well as competitive challenges involving other business programs in Arizona and nationally. We collaborate with other universities globally and within the region to provide direct international experience. We facilitate regional business development through our innovative incubator program.

The Master of Science in Environmental Sciences and Policy (MS ES&P) is an interdisciplinary degree program that combines natural and social science core courses with a breadth of specialized classes from across the University. Lasting solutions to most environmental problems are likely to be found at the nexus of the natural and social sciences. The MS ES&P program provides applied, cross-disciplinary training to prepare students to solve environmental problems using the scientific method combined with an in-depth knowledge of relevant socio-political systems. Students gain this knowledge through their individual thesis research and coursework in quantitative research methods, natural sciences and social sciences.

Science & Policy Emphasis Learning Outcomes

• Develop an interdisciplinary understanding of environmental systems through coursework and thesis research.
• Students will work closely with their research advisor to develop a personal plan of study and research, in which the student applies a core body of methodological and theoretical knowledge to a thesis in the student’s individual area of research interest.
• In the Science & Policy Emphasis, students’ core body of methodological and theoretical knowledge revolves around a scientific examination of natural resources (physical and biological) and integration of this natural science knowledge with an examination of the human dimensions of environmental problems through the study of social sciences, policy, and management.

The Bachelor of Fine Arts in Studio Arts degree encompasses knowledge, skills, and dispositions that are in demand from an array of creative fields—including but not limited to medical, entertainment, and design—in addition to the skills needed to be studio artists. Studio artists work in a variety of different occupations that require a combination of hand skills, an understanding of a variety of material applications, and creative problem solving. Upon graduation, students are expected to exhibit the strong critical thinking, aesthetic design, and conceptual thinking skills needed to participate effectively in a competitive creative arts market.
 
Beyond the skills of artistic creation, students develop business practices for artists including graduate school application, grant application, gallery representation, self-promotion through web and print media, and maintaining a sustainable and safe studio practice. Studio Arts students learn how to apply their skills beyond traditional studio art applications to other industrial and non-industrial fields outside the world of art.

School of Art faculty teach students to apply critical thinking and analysis, innovation and creative solutions, as well as technical artistic processes towards the production of art while building an open mind to criticism respect for public opinion. All Studio Arts majors are required to complete a Foundation year which includes drawing and basic 2D, 3D, and 4D design coursework. Eventually, students work primarily in one of five emphases: Ceramics, New Media, Painting, Printmaking, or Sculpture.  Classes are studio-based and include classroom critiques and discussions about work produced in class, review of professional artwork and artists, and professional practices of an artistic practice. Each Studio Arts student works towards a senior thesis which reflects the student’s experiences and research the student has completed throughout the program.

Emphases Learning Outcomes  
Ceramics
Through a detailed curriculum, students learn all of the making and firing processes in ceramics, to understand sound craftsmanship, and to think critically in design decisions. The curriculum also provides a thorough education in the technical aspects of ceramics, such as an understanding of ceramic materials through glaze calculation and the practical knowledge of kiln design and construction.

The Bachelor of Science in Photography combines the science, art, application and practice of creating images digitally or on film through industry-based software, studio lighting and on-location field instruction.
 
Coursework provides students a theoretical and technical sequence of instruction to professionally create, print and display photographic work; work in varied lighting situations; adapt to the environment around them; critically analyze photographic art; develop profitable business and marketing strategies. Field location courses provide on-location opportunities photographing landscapes, wildlife, night skies using high-tech mobile photographic equipment. Studio courses offer opportunities in photographing food, products and portraits with industry standard lighting equipment.
 
Photography graduates will leave this program with an ability to apply the professional standards of photographic communication and find employment in corporate, conceptual and editorial industries

The MA in Communication provides students with advanced skills in communication analysis, problem solving, critical thinking, research, theoretical application, argumentation, and written communication.  Students choose from either the MA in Communication (with no emphasis) or the MA in Communication with an emphasis in Documentary Studies.

The MA in Communication provides a foundation of the basic research methods, theories, and standards of argument in the academic study of communication.  Students explore theories and research in a variety of communicative contexts with an emphasis on the application of concepts, theories, and research to real-world issues.  Students will be able to access, understand, evaluate, and apply research, concepts, and theories.  Students will engage in original research and/or the application of existing research, concepts, and theories to specific situations for the purpose of problem-solving and/or evaluation, including effective message design.  Students will learn the expectations of academic argument in communication as well as how to effectively communicate their findings to diverse audiences.  The MA in Communication (with no emphasis) will be of relevance to working professionals in a variety of fields, educators, activists, and those preparing to pursue a PhD in Communication, Communication Studies, Rhetoric, or related disciplines.

Strategic Communication Emphasis
The Strategic Communication Emphasis will equip you with the strong communication skills, applied experience and in-depth understanding of consumer/audience behavior needed to achieve business communication goals and manage company reputations and retail purchases. The Strategic Communication Emphasis expands on undergraduate studies in public relations, advertising and merchandising, designed to lead to greater leadership opportunities, broader responsibilities and scholarly pursuits in these fields. Jobs related to your degree are available in nonprofit, for-profit and government organizations, academic and entrepreneurial ventures:

The study of Theatre Arts is an integral part of a liberal arts education. As such, Northern Arizona University Department of Theatre seeks to give the undergraduate theatre student the broadest possible understanding of the art and craft of theatre through the creative, critical, and applied practice of theatre, and provide opportunity through performance and production for the student to learn their art by doing their art in a learner centered environment. The program seeks to prepare students for the global society by creating an awareness of the “other”, practicing empathetical thinking, and sustainability with a global perspective.

Theatre: Emphasis in Theatre Studies

• Evaluate, analyze and apply a depth and breadth of knowledge about the global impact of Theatre history, literature, and practices to the scholarship and practice of Theatre.
  • Demonstrate a depth and breadth of knowledge about the numerous facets of Theatre by successfully participating in various positions in the process of making Theatre.
  • Successfully complete coursework from a wide variety of Theatrical sub-fields
  • Apply knowledge of select Theatrical positions in theory and practice.
  • Recognize the literary, theoretical, and historical practices of global Theatre by taking courses in Script Analysis, Modern Drama, and Theatre History.
  • Synthesize knowledge acquired through the study of Theatrical history, theory and criticism in order to articulate their own stances on the global stage of Theatre.
• Value and apply an understanding of and experience with Theatre as a collaborative art to the scholarship and practice of Theatre.
  • Practice effective communication within a collaborative environment through the hands-on process of Theatre-making.
  • Value and understand professional and ethical boundaries within the collaborative Theatrical process.
  • Apply active listening skills.
  • Evaluate and apply an appreciation of various areas of Theatre to effectively work in a specific area.
• Apply knowledge of theory to practical work in Theatre.
  • Identify and engage in the professional practices of the Theatre through successful completion of courses in either Stage Management or Theatre Management.
  • Recognize, characterize and implement an understanding of the human body and its relationship to narrative and expression through successful completion of performance courses.
  • Identify, implement, and critique the technology and processes used in the professional Theatre, both historically and contemporarily, through the successful completion of courses in Technical Theatre and Design.
• Articulate an understanding of sustainability in Theatre, in all its manifestations.
  • Identify and discuss current professional Theatrical practices aimed at increasing sustainability.
  • Recognize, discuss, and analyze the sustainability of storytelling as an art form that is socially, culturally, and historically contextualized.
• Effectively communicate the theory and practice of Theatre in the following modes: digital, literary, verbal, and non-verbal.
  • Engage in effective digital communication practices through successful completion of course work and practical work in the making of Theatre.
  • Demonstrate understanding and practice of effective written communication and research skills in the literary, theoretical, and historical practices of global Theatre by successfully completing courses in Script Analysis, Modern Drama, and Theatre History.
  • Practice effective verbal and non-verbal communication skills through successful completion of performance courses as well as practical application on stage.
  • Implement effective visual communication skills through the successful completion of courses in Technical Theatre and Design.
• Apply effective problem solving through creative and critical thinking.
  • Articulate the creative process through the successful completion of a Capstone defense.
  • Demonstrate the facility to synthesize and apply their liberal studies to the practice of Theatre.
  • Recognize and analyze Western and non-Western Theatrical practices through coursework and practical application.
  • Apply culturally-aware comparative critical analysis of diverse practices and theories.
  • Synthesize knowledge acquired throughout their academic experiences on and off of the stage.
  • Articulate personal positions on the global state of Theatre.
• Demonstrate the facility to synthesize and apply their liberal studies to the practice of Theatre.
  • Apply awareness and comprehension of the scope of university coursework taken in order to critically analyze historical and contemporary texts and practices.
  • Integrate university course work into analysis and discussion of historical, social, aesthetic, and political contexts for Theatrical practices and texts.
  • Aarticulate arguments about and analysis of the diversity of stories found in the Liberal studies curriculum.
  • Synthesize and apply their knowledge of all areas of Theatre and the liberal arts to effectively complete a capstone project.
• Practice an effective system of preparation and working habits.
  • Implement effective classroom strategies such as active discussion participation, engagement with course materials, and asking relevant questions.
  • Practice effective and efficient writing techniques, including outlining, peer reviewing, and revision.
  • Collaborate within groups to prepare and present course material.

The Bachelor of Arts in English prepares graduates for any future that demands proficiency in literature, language, and writing, as well as general excellence in resourceful, well-informed communication. Our graduates recognize the close weave of logical thought and effective expression, strive for more persuasive or more creative uses of English, possess the sense and insight to appreciate the value and quality of literature, have developed their historical and cultural imaginations by studying the marks of other times and diverse peoples in language and text, and recognize the global contexts of English as well as the social, civic, and environmental responsibilities that come with a liberal education. Our graduates have attained the high-level literacy skills and have practiced the research methods needed to compete in graduate and professional schools and to succeed in the workplace. With our help, they have prepared themselves to become productive, responsible members of the communities in which they live and work.

The Comprehensive Emphasis encourages students to explore multiple exciting fields of English study. Students practice creative, linguistic, literary, and rhetorical modes of analysis, and they have opportunities to engage with digital media studies and professional and technical writing. The Comprehensive Emphasis offers a well-rounded undergraduate experience and allows students to select their own path of study.

This M.S. in Computer Science will prepare you to either enter the computer science workforce or continue on to a doctoral program of study, building core skills that are widely applicable to many areas of science, engineering, industry, business, and research.

This degree is flexible and allows students to develop a customized program of study that is highly aligned with their professional or research interests. Available coursework allows students to study in many areas of computer science, including computer networking, cybersecurity, artificial intelligence, high-performance computing, and software architecture and testing. While all students will be expected to contribute to a substantive computer science development or research project under the mentorship of a faculty member during the course of their study, thesis option students will have additional opportunities to engage in computer science research and scholarship and prepare a thesis.

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Advertising emphasizes the use of paid media in communication efforts and will often focus more on specific calls to action. These students focus on advertising campaigns for digital and heritage media. They will develop skills relevant to planning ad campaigns and important aesthetic concepts in advertising.

Software engineering consists of the principled application of repeatable processes and methods for the design, development, maintenance, and evolution of software systems. The field is distinguished from programming and computer science by its emphasis on practical techniques supporting the team-based development of large-scale and long-lived software systems that are required to operate reliably and within specified functional and non-functional constraints.

Students in the BSSE will be provided with skills in software engineering processes, including requirements analysis, software design and architecture, software testing, multiple programming languages and libraries, cloud computing technologies, project management, and foundational areas such as data structures and algorithmic complexity. Elective selections will permit students to specialize in other application areas, including human-computer interaction, socio-technical computing, computer networks, high-performance computing, and cybersecurity. A capstone project will allow students to exercise the full breadth of their skillset by working with clients on real-world projects.

A distinctive characteristic of this program, and one that exemplifies its emphasis on workforce development, is the inclusion of required and industry-recognized professional certifications. All graduates of this program will be required to complete the Professional Software Developer (PSD) Certification offered by the IEEE Computer Society. In addition to the IEEE certification, students will have the opportunity to earn the Amazon Web Services (AWS) Certified Solutions Architect Professional (CSAP) certification.

Our ability to efficiently support the BSSE program is strengthened by our roster of related programs, including our computer science and applied computer science programs, which share many core programming courses with software engineering, and our cybersecurity programs.  This program also expands on the existing options for our students to pursue computer science related degrees, with a focus on industry career opportunities.