Bachelor of Science in Strategic Communication with Emphasis in Advertising

at Northern Arizona University - Flagstaff Campus USA

This degree in Applied Indigenous Studies explores issues of concern to indigenous peoples both in the Americas and around the globe. The curriculum grounds students in tribal histories and cultures, governmental policies, sustainable economic development, indigenous entrepreneurship, and contemporary conditions on native lands and reservations.

The Applied Indigenous Studies department also offers four minors to expand students understanding of Indigenous issues: Applied Indigenous Studies, Native American Studies, Indigenous Health Studies and Tribal Public Administration.

Musicology Emphasis

Students develop skills in the area of musicology and/or ethnomusicology that prepare them for further study at the doctoral level.

• Demonstrate advanced historical knowledge of music from the Western tradition as well as music from around the world.
• Demonstrate advanced analytical skills in interpreting music within historical and cultural contexts.
• Participate in the intellectual discourse on music, drawing from their historical, practical, and theoretical knowledge.
• Develop appropriate research questions and arguments and integrate musicological/ethnomusicological methods for the purposes of answering the developed questions and supporting the developed arguments.
• Demonstrate understanding and breadth of critical approaches to music in preparation for researching and writing a master’s level thesis.
• Produce a master’s thesis displaying research of a caliber that could be presented at a regional music conference. This thesis will:
• Present an original, sustained, and coherent argument.
• Involve detailed musical analysis of the work of a particular composer or a specific repertoire of musical works.
• Summarize, respond to, and/or build upon the prior secondary analytical literature on that composer or repertoire.
• Employ a methodology that is more detailed, specific, and/or advanced than the approaches taught at the level of the basic undergraduate music history course sequence.

The Bachelor of Science degree in Microbiology consists of a series of Life Science foundation courses followed by advanced courses that survey a range of microbiological sub-disciplines.  These include courses focused on the interaction between microorganisms and human disease, such as infectious diseases, medical microbiology, and immunology but also courses that investigate the role of microbes in the environment including environmental microbiology, microbial ecology and industrial microbiology and biotechnology. From bioremediation to virology, students will develop an understanding of biological and chemical systems of microorganisms — and develop a foundation for a career in a range of professions that involve microbiology.
 
The Life Sciences Core is designed to provide the student with a strong grounding in biology, chemistry and mathematics. The student, in consultation with an academic advisor and using a basic course schedule as a guideline, may select from elective microbiology courses relevant to a range of disciplinary areas and career fields, such as Immunobiology, Medical Microbiology, Microbial Ecology, Bioinformatics, and Virology; or design his or her own set of electives approved by one of the program academic advisors.

The Bachelor of Science in Geographic Science and Community Planning integrates geographic knowledge and GIS mapping technologies with the problem-solving fields of community planning and urban design. This educational framework prepares students for careers in creating more livable and sustainable communities, while contributing to a better world.
 
Coursework for this degree provides a strong foundation in geography and an option to select one of three available emphases. Geospatial Technologies engages students in the analysis of spatial data through geographic information systems and remote sensing. The Community Planning and Development emphasis introduces students to the professional field of land use planning including the development review process, comprehensive plans and ordinances, environmental impact studies and law and ethics. Human-Environmental Systems explores the interrelationships between natural and social systems to solve pressing societal-environmental issues.

Geospatial Technologies Emphasis
With the successful completion of this emphasis, students will be able to:

• Conduct geospatial analysis through applied project research using primary and secondary sources.  
• Apply geospatial data and technology including GIS to collect, analyze, and present spatial information for diverse audiences.
• Demonstrate competence with, and understanding of, the fundamental principles and processes associated within the primary sub-disciplines of physical geography and human-land interactions

The B.A. in Comparative Cultural Studies is a 49-58 credit degree whose aim is to provide students with a comparative, integrative and global approach to the study of human culture in its diversity and interconnections. The different emphases in the CCS B.A. degree introduce students to the complexities of diverse human cultures, both past and present; in the process, they develop the skills of analysis, interpretation and communication crucial to both their academic and professional development.

The Bachelor of Fine Arts in Studio Arts degree encompasses knowledge, skills, and dispositions that are in demand from an array of creative fields—including but not limited to medical, entertainment, and design—in addition to the skills needed to be studio artists. Studio artists work in a variety of different occupations that require a combination of hand skills, an understanding of a variety of material applications, and creative problem solving. Upon graduation, students are expected to exhibit the strong critical thinking, aesthetic design, and conceptual thinking skills needed to participate effectively in a competitive creative arts market.
 
Beyond the skills of artistic creation, students develop business practices for artists including graduate school application, grant application, gallery representation, self-promotion through web and print media, and maintaining a sustainable and safe studio practice. Studio Arts students learn how to apply their skills beyond traditional studio art applications to other industrial and non-industrial fields outside the world of art.

School of Art faculty teach students to apply critical thinking and analysis, innovation and creative solutions, as well as technical artistic processes towards the production of art while building an open mind to criticism respect for public opinion. All Studio Arts majors are required to complete a Foundation year which includes drawing and basic 2D, 3D, and 4D design coursework. Eventually, students work primarily in one of five emphases: Ceramics, New Media, Painting, Printmaking, or Sculpture.  Classes are studio-based and include classroom critiques and discussions about work produced in class, review of professional artwork and artists, and professional practices of an artistic practice. Each Studio Arts student works towards a senior thesis which reflects the student’s experiences and research the student has completed throughout the program.

Emphases Learning Outcomes  
Ceramics
Through a detailed curriculum, students learn all of the making and firing processes in ceramics, to understand sound craftsmanship, and to think critically in design decisions. The curriculum also provides a thorough education in the technical aspects of ceramics, such as an understanding of ceramic materials through glaze calculation and the practical knowledge of kiln design and construction.

The mission of the Public Administration and Justice Studies program is to prepare students to become effective and ethical managers in a variety of public service fields. As with other degrees in the Public Administration and Justice Studies program, the Bachelors (BA) degree focuses on experiential learning that links theory to issues that students are likely to encounter in the workplace. The BA degree allows students to transfer up to 64 credit hours to satisfy the 120 credit hours needed for the degree. Coursework in the BA degree is designed to allow the student to acquire a general knowledge of leadership and management, ethics, and policy issues.

Faculty in the Public Administration and Justice Studies program are experienced practitioners who promote rigorous academic standards and high expectations for student achievement. Rather than teaching students what to think, faculty focus on developing analytical skills in course structures that allow students to be active participants in the education process. The core courses in the BA degree focus on ethics, leadership and management, budgeting, public policy formation, organizational theory, research methods, and written communication skills. Courses offer theoretical perspectives as a foundation from which students can analyze and apply ideas to real-world situations, particularly through the evaluation of case studies.

Graduates of the program will be prepared to work in public, non-profit, and private sector organizations; the degree also serves as a platform for students who wish to pursue graduate degrees. For those students already working in the field, the BA degree expands knowledge and skills, and allows for advancement in their careers. Graduates of the Public Administration and Justice Studies program will have developed abilities to be dynamic and ethical leaders who are prepared to face the challenges of rapidly changing organizational environments. Above all, they will be committed to effectively and competently serving the public good

The program is designed to provide the foundational skills for continuous learning and to adapt to the fast changing information technology environment.  This program also includes competency-based and hands-on learning modules to enhance acquired business skills.  Parts of the curriculum are designed around highly valued certifications.  Students will also augment their IT skills with the social, verbal and intercultural business skills demanded by today’s work environments.

The Bachelor of Fine Arts degree in Visual Commuication is designed to produce graduates who are skilled in using art, design and technology to creatively communicate ideas and transform messages into visual communication. Through the rigorous coursework, students will develop skills in using aesthetic and conceptual judgment, color, type, symbols, digital images, multi-media, interactivity, motion graphics, photography, and project management to produce messages that clearly inform, effectively communicate brand experience, and persuade viewers.

Graphic Design Emphasis

• The ability to solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, and prototyping.
• The ability to describe and respond to the audiences and contexts which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions.
• The ability to create and develop visual form in response to communication problems, including an understanding of principles of visual organization/ composition, information hierarchy, symbolic representation, typography, aesthetics, and the construction of meaningful images.
• An understanding of tools and technology, including their roles in the creation, reproduction, and distribution of visual messages.
• An understanding of design history, theory, and criticism from a variety of perspectives, including those of art history, linguistics, communication and information theory, technology, and the social and cultural use of design objects.
• An understanding of basic business practices, including the ability to organize design projects and to work productively as a member of teams.

The B.A. in Comparative Cultural Studies is a 49-58 credit degree whose aim is to provide students with a comparative, integrative and global approach to the study of human culture in its diversity and interconnections. The different emphases in the CCS B.A. degree introduce students to the complexities of diverse human cultures, both past and present; in the process, they develop the skills of analysis, interpretation and communication crucial to both their academic and professional development.