Bachelor of Science in Strategic Communication with Emphasis in Advertising

at Northern Arizona University - Flagstaff Campus USA

The purpose of the Northern Arizona University Bachelor of Business Administration Program is to provide excellent business management and related higher education using the Malcolm Baldrige National Quality Award standards for education as applied through the Accreditation Council for Business Schools and Programs (ACBSP) accreditation. We seek to be a premier provider of Baldrige-Quality business management and related higher education with an emphasis on value and accessibility. We focus on core business competencies within a global context.

Students will be able to demonstrate the ability to:

• Think creatively, analyze and synthesize data from multiple perspectives
• Analyze and use financial information
• Solve problems using decision-making tools and theories,
• Engage others through effective interpersonal skills
• Communicate effectively in oral and written formats,
• Work well in team settings
• Design and implement effective strategies for the global marketplace, and
• Discern the underpinning ethical issues in local and global business decision-making, including those involving social responsibility, environmental sustainability, and profitability.

The global context for the core competencies will be addressed in all relevant classes across the curriculum. We provide online and hybrid classes for learning through the application of technology, as well as opportunities to study as part-time students. We provide opportunities for students to apply leadership skills through Phi Beta Lamda, as well as competitive challenges involving other business programs in Arizona and nationally. We collaborate with other universities globally and within the region to provide direct international experience. We facilitate regional business development through our innovative incubator program.

The Bachelor of Science in Multidisciplinary Engineering provides students learning opportunities in multiple engineering disciplines and complemented by other disciplines across campus. The program supports a customizable curriculum that includes a capstone experience focused on multi- and inter-disciplinary teamwork. Specific combinations of coursework are formulated in several named emphases that provide unique opportunities and inspires students to build their own unique engineering pathways.

The core of the program is a design sequence with loose commonality across most of NAU’s engineering programs.  All students, regardless of emphasis, engage in contextualized engineering design and project management courses. This core is supported by foundational math, computer science, and physics coursework.  The design sequence also becomes the scaffolding for integrating and synthesizing coursework across several disciplines and content areas.

Students who do not select an emphasis area may work with either an advisor or a faculty mentor to select course work in the plan that supports their own personal engineering aspirations and interests. Students who get an MDE degree have many general engineering career opportunities.  This includes areas such as engineering sales, engineering management, engineering communication, or an engineering technician.

Students who select the Sustainable Engineering emphasis take specialized coursework in civil engineering, mechanical engineering, and environmental sciences, which allows them to engage in environmental engineering practice that focuses on sustainability.  This emphasis is intended to support students who are interested in working at the intersection of environmental engineering and environmental science and practice with a focus on sustainable systems.

The Bachelor of Arts in English prepares graduates for any future that demands proficiency in literature, language, and writing, as well as general excellence in resourceful, well-informed communication. Our graduates recognize the close weave of logical thought and effective expression, strive for more persuasive or more creative uses of English, possess the sense and insight to appreciate the value and quality of literature, have developed their historical and cultural imaginations by studying the marks of other times and diverse peoples in language and text, and recognize the global contexts of English as well as the social, civic, and environmental responsibilities that come with a liberal education. Our graduates have attained the high-level literacy skills and have practiced the research methods needed to compete in graduate and professional schools and to succeed in the workplace. With our help, they have prepared themselves to become productive, responsible members of the communities in which they live and work.

The Literature Emphasis engages students in the study of the literary arts. Students gain an understanding of the sociohistorical context of literary production and reception and have the opportunity to study specific eras, cultural traditions, genres, and critical and interpretative methods, while simultaneously refining their skills in literary analysis. Students become well-versed in historical and contemporary discourse within the field and in the terminology used in literary studies. This work deepens their knowledge of how various texts (film, comics, video games, novels, poems, drama, etc.) evince meaning by using particular language structures, forms, and rhetorical strategies. Among other widely transferable skills, students learn how to write fluently and eloquently. They also learn how to make effective use of primary textual sources in their analyses and develop a repertoire of skills that includes the search for and incorporation of scholarly sources in support of their own analytical arguments.

The study of Theatre Arts is an integral part of a liberal arts education. As such, Northern Arizona University Department of Theatre seeks to give the undergraduate theatre student the broadest possible understanding of the art and craft of theatre through the creative, critical, and applied practice of theatre, and provide opportunity through performance and production for the student to learn their art by doing their art in a learner centered environment. The program seeks to prepare students for the global society by creating an awareness of the “other”, practicing empathetical thinking, and sustainability with a global perspective.

Theatre: Emphasis in Theatre Studies

• Evaluate, analyze and apply a depth and breadth of knowledge about the global impact of Theatre history, literature, and practices to the scholarship and practice of Theatre.
  • Demonstrate a depth and breadth of knowledge about the numerous facets of Theatre by successfully participating in various positions in the process of making Theatre.
  • Successfully complete coursework from a wide variety of Theatrical sub-fields
  • Apply knowledge of select Theatrical positions in theory and practice.
  • Recognize the literary, theoretical, and historical practices of global Theatre by taking courses in Script Analysis, Modern Drama, and Theatre History.
  • Synthesize knowledge acquired through the study of Theatrical history, theory and criticism in order to articulate their own stances on the global stage of Theatre.
• Value and apply an understanding of and experience with Theatre as a collaborative art to the scholarship and practice of Theatre.
  • Practice effective communication within a collaborative environment through the hands-on process of Theatre-making.
  • Value and understand professional and ethical boundaries within the collaborative Theatrical process.
  • Apply active listening skills.
  • Evaluate and apply an appreciation of various areas of Theatre to effectively work in a specific area.
• Apply knowledge of theory to practical work in Theatre.
  • Identify and engage in the professional practices of the Theatre through successful completion of courses in either Stage Management or Theatre Management.
  • Recognize, characterize and implement an understanding of the human body and its relationship to narrative and expression through successful completion of performance courses.
  • Identify, implement, and critique the technology and processes used in the professional Theatre, both historically and contemporarily, through the successful completion of courses in Technical Theatre and Design.
• Articulate an understanding of sustainability in Theatre, in all its manifestations.
  • Identify and discuss current professional Theatrical practices aimed at increasing sustainability.
  • Recognize, discuss, and analyze the sustainability of storytelling as an art form that is socially, culturally, and historically contextualized.
• Effectively communicate the theory and practice of Theatre in the following modes: digital, literary, verbal, and non-verbal.
  • Engage in effective digital communication practices through successful completion of course work and practical work in the making of Theatre.
  • Demonstrate understanding and practice of effective written communication and research skills in the literary, theoretical, and historical practices of global Theatre by successfully completing courses in Script Analysis, Modern Drama, and Theatre History.
  • Practice effective verbal and non-verbal communication skills through successful completion of performance courses as well as practical application on stage.
  • Implement effective visual communication skills through the successful completion of courses in Technical Theatre and Design.
• Apply effective problem solving through creative and critical thinking.
  • Articulate the creative process through the successful completion of a Capstone defense.
  • Demonstrate the facility to synthesize and apply their liberal studies to the practice of Theatre.
  • Recognize and analyze Western and non-Western Theatrical practices through coursework and practical application.
  • Apply culturally-aware comparative critical analysis of diverse practices and theories.
  • Synthesize knowledge acquired throughout their academic experiences on and off of the stage.
  • Articulate personal positions on the global state of Theatre.
• Demonstrate the facility to synthesize and apply their liberal studies to the practice of Theatre.
  • Apply awareness and comprehension of the scope of university coursework taken in order to critically analyze historical and contemporary texts and practices.
  • Integrate university course work into analysis and discussion of historical, social, aesthetic, and political contexts for Theatrical practices and texts.
  • Articulate arguments about and analysis of the diversity of stories found in the Liberal studies curriculum.
  • Synthesize and apply their knowledge of all areas of Theatre and the liberal arts to effectively complete a capstone project.
• Practice an effective system of preparation and working habits.
  • Implement effective classroom strategies such as active discussion participation, engagement with course materials, and asking relevant questions.
  • Practice effective and efficient writing techniques, including outlining, peer reviewing, and revision.
  • Collaborate within groups to prepare and present course material.

The Bachelor of Science in Health Sciences: Nutrition and Foods prepares students to understand and apply physical, biological, and chemical makeup of food (nutrients), how the body uses nutrients to impact health and disease, and, the process of food selection and preparation for maintenance or improvement of overall health, wellness, and performance.

The degree program is designed for students with diverse health career interests with a functional health emphasis: the integration of fitness and performance, wellness, clinical and public health programming is foundational to broad professional application. Students will learn, evidence-based methods and develop experience-based knowledge that supports an overall holistic approach to health.

Through practical application, students will be prepared to: evaluate and apply nutrition research to design interventions, counsel individuals and the public, facilitate and support behavior change; advocate for sustainable food practice; and serve as community nutrition resources.

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Public Relations focuses more on the use of earned and owned media for the development and maintenance of ongoing relationships with important publics. Courses tend to focus on understanding the dynamics of group communication and developing strategies for building strong relationships between organizations and important publics. Coursework tends to focus on writing and oral communication skills for digital and analog channels, as well as communication analysis skills necessary for planning and evaluating communication efforts.

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Advertising emphasizes the use of paid media in communication efforts and will often focus more on specific calls to action. These students focus on advertising campaigns for digital and heritage media. They will develop skills relevant to planning ad campaigns and important aesthetic concepts in advertising.

The Bachelors degree in Communication Studies offers coursework that enables students to construct, convey and interpret communcation in diverse contexts. The major prepares students to: enter professions requiring proficiency in relational, group, and public communication. Courses combine theory and practice to enhance the student's ability to communicate well in both career and personal life. Students develop their capacities in ethical and critical thinking, improving their ability to articulate and defend their opinions as engaged citizens in a diverse world.

Students who complete this degree will be well prepared to enter graduate school, law school or other professional programs and to pursue teaching credentials.

The Organizational Communication Emphasis is only available for students attending Glendale Community College in the 2+2 program.

The Bachelor of Science in Geographic Science and Community Planning integrates geographic knowledge and GIS mapping technologies with the problem-solving fields of community planning and urban design. This educational framework prepares students for careers in creating more livable and sustainable communities, while contributing to a better world.
 
Coursework for this degree provides a strong foundation in geography and an option to select one of three available emphases. Geospatial Technologies engages students in the analysis of spatial data through geographic information systems and remote sensing. The Community Planning and Development emphasis introduces students to the professional field of land use planning including the development review process, comprehensive plans and ordinances, environmental impact studies and law and ethics. Human-Environmental Systems explores the interrelationships between natural and social systems to solve pressing societal-environmental issues.

Geospatial Technologies Emphasis
With the successful completion of this emphasis, students will be able to:

• Conduct geospatial analysis through applied project research using primary and secondary sources.  
• Apply geospatial data and technology including GIS to collect, analyze, and present spatial information for diverse audiences.
• Demonstrate competence with, and understanding of, the fundamental principles and processes associated within the primary sub-disciplines of physical geography and human-land interactions

The Environmental Science program at NAU constructs an interdisciplinary base of knowledge and skills to explore and develop real-world solutions to environmental problems.

Our program provides a firm grounding in the natural and social sciences to ensure all students understand how chemical, physical and biological processes maintain life, and the complex relationships among humans and the environment. Students work together and individually in the classroom, field and laboratory to practice applying the scientific method to address environmental problems and explore creative solutions that apply cutting-edge technologies.

The broad range of emphases available within our program allows students to delve deeper into a specific knowledge base, then work individually and often together in Environmental Science courses to solve problems by applying the perspectives and knowledge they developed in their emphasis with students from other emphasis areas. To culminate the learning in the program, students develop an individually designed research project or internship addressing an environmental issue of importance to them, which in turn, is expected to further prepare students for a range of professional or graduate opportunities.

Environmental Communication Emphasis

• Understand environmental processes and problems as well as the nature, concepts, and process of communication.
• Learn how to communicate environmental concepts in written and oral form, through diverse media, to audiences of diverse viewpoints, backgrounds, and perspectives.