Bachelor of Science in Strategic Communication with Emphasis in Advertising

at Northern Arizona University - Flagstaff Campus USA

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Public Relations focuses more on the use of earned and owned media for the development and maintenance of ongoing relationships with important publics. Courses tend to focus on understanding the dynamics of group communication and developing strategies for building strong relationships between organizations and important publics. Coursework tends to focus on writing and oral communication skills for digital and analog channels, as well as communication analysis skills necessary for planning and evaluating communication efforts.

Through this Bachelor of Science degree in Parks and Recreation Management, recreation resource professionals are prepared for diverse careers in the field of parks and recreation. The PRM Program focuses on small class size, high student-teacher interaction, on-site field experiences, and experiential learning opportunities. The faculty are are dedicated to expanding the scholarly knowledge base of people and organizations to enhance the quality of leisure experiences and places.

The Northern Arizona University (NAU), Parks and Recreation Management faculty, staff and students are committed to promoting successful professional careers, service learning, active healthy life-styles, life-long education, global awareness, and creating meaningful social connections between individuals and their surrounding environment.

• Success as Professionals: We believe in equipping our students with essential entry level professional skills which lead to successful careers in parks, recreation, tourism or related organizations.
• Service Learning: We believe in integrating teaching and learning experiences through meaningful community service focusing on civic responsibility and strengthening communities.
• Global Awareness: We believe in creating opportunities, awareness and experiences focused on diversity, international travel, and education.
• Life-Long Education: We believe individuals who continually engage in new recreation and leisure experiences learn new skills and gain valuable knowledge and help promote positive aspects of human existence.
• Connection to others and the Environment: We believe that the human condition of compassion for others and the surrounding environment can be fostered and supported through participation in leisure activities which raise awareness of overall inter-connectedness and thereby creating a more sustainable future.
• Healthy Life-Styles: We believe that involvement in leisure and recreation activities leads to decision making for better balanced healthy life-styles, effectively lowering illness (both physical and psychological), and allows people to live more rewarding and fulfilled lives

This program offers students the opportunity to explore such topics as: data mining (through the Center for Data Insight), parallel algorithms, distributed systems, artificial intelligence, fuzzy logic, neural networks, evolutionary programming, and modeling reactive systems as well as foundation work in programming languages, software engineering, virtual collaborative environments, and user interfaces.

Criminal justice in Indian Country is a unique, complex, and specialized field that is presently not taught at any university in the United States. To be proficient, a professional working in this field must know and understand how to analyze essential facets and challenges of the field, such as: 1) the parameters of Indian Country; 2) the process to determine who is an American Indian; 3) the distinction between an American Indian person’s “political status” and “racial status” and within the context of enrolled membership; 4) whether federal law, American Indian nation law, state law, or a combination of the laws of two jurisdictions applies; 5) whether the criminal procedure rights of the U.S. Constitution, the Indian Civil Rights Act, or the American Indian nation’s Bill of Rights apply; and 6) which court – federal, American Indian nation, or state – would have jurisdiction over the matter. Throughout the program, these analyses are undertaken based upon the fundamental principle that American Indian nations are self-governing sovereigns and that current federal Indian policy promotes self-determination, self-government, and nation-building. The major in Indian Country Criminal Justice educates students with accurate, current knowledge about criminal justice and culturally-appropriate justice services on Indigenous lands, and helps students develop the unique skills they need to pursue criminal justice careers on and around Indigenous lands, with Indigenous peoples, in Indigenous communities, and with justice institutions of self-governing Indigenous nations.

The Philosophy, Politics and Law degree is an interdisciplinary study of the intersection of political, legal and economic institutions and the theoretical frameworks within which these institutions are formed and evaluated.  The degree develops and applies logical, mathematical/statistical and economic analytic skills through close examination of philosophical, political, and historical work to study the human condition as manifest in these social institutions.  From the interdisciplinary conceptual foundations combining substance and analytic methods, students may pursue more broadly or in greater depth answers to questions of one or more of these disciplines.  Students completing this degree are better prepared to understand the human condition and the challenges that characterize their various roles in contemporary society.

Our construction management curriculum is founded on a general education in liberal studies, communications, mathematics and the physical sciences.  Graduates will have applied basic principles in construction science topics including materials and methods, analysis and design of systems, design theory, graphics and geomatics. They will have also gained an understanding of fundamental  business topics including accounting, economics, business law and principles of management.
 
These foundations lead to higher-level courses in which such knowledge is applied to construction topics in the areas of estimating, scheduling, accounting, finance, law, safety, ethics, and project management. Throughout their academic career, students will apply the knowledge and skills that they learn in the classroom to an integrated construction project in a laboratory environment.

The Bachelor of Science in Multidisciplinary Engineering provides students learning opportunities in multiple engineering disciplines and complemented by other disciplines across campus. The program supports a customizable curriculum that includes a capstone experience focused on multi- and inter-disciplinary teamwork. Specific combinations of coursework are formulated in several named emphases that provide unique opportunities and inspires students to build their own unique engineering pathways.

The core of the program is a design sequence with loose commonality across most of NAU’s engineering programs.  All students, regardless of emphasis, engage in contextualized engineering design and project management courses. This core is supported by foundational math, computer science, and physics coursework.  The design sequence also becomes the scaffolding for integrating and synthesizing coursework across several disciplines and content areas.

Students who do not select an emphasis area may work with either an advisor or a faculty mentor to select course work in the plan that supports their own personal engineering aspirations and interests. Students who get an MDE degree have many general engineering career opportunities.  This includes areas such as engineering sales, engineering management, engineering communication, or an engineering technician.

Students who select the Energy Engineering emphasis take specialized coursework in EE, ME, and ECO, which allows them to engage in engineering design problems related to energy capture and storage as well as energy policy and critical thinking.  This emphasis is intended to support students who are interested in working in the energy sector and especially at the intersection of mechanical and electrical engineering practice in this area.

We build a strong foundation in the history, philosophy and ethics of journalism and photojournalism and emphasize how these disciplines serve varied communities and facilitate the free flow of information needed in a democratic society. Students learn to take a global perspective as they critically assess journalistic work from a variety of places and historical periods. By valuing the principles of the journalistic tradition, our students obtain the critical and creative edge to innovate and be relevant in an evolving media world.
 
Built upon the fundamentals of storytelling and nonfiction narrative, our curriculum ensures that students can cover breaking news as well as develop features and deeper, under-reported stories. Our students are informed and curious about their communities, and develop a critical understanding of media forms that allows them to identify audience needs and place stories within context. By honing methods of investigative research, relationship building and interviewing, our students learn to gather the materials needed to craft compelling narratives. Their creative works are refined through individual mentoring from instructors as well as through intensive student peer review.

The Master of Science in Environmental Sciences and Policy (MS ES&P) is an interdisciplinary degree program that combines natural and social science core courses with a breadth of specialized classes from across the University. Lasting solutions to most environmental problems are likely to be found at the nexus of the natural and social sciences. The MS ES&P program provides applied, cross-disciplinary training to prepare students to solve environmental problems using the scientific method combined with an in-depth knowledge of relevant socio-political systems. Students gain this knowledge through their individual thesis research and coursework in quantitative research methods, natural sciences and social sciences.

Paleoenvironment Emphasis Learning Outcomes

• Develop an interdisciplinary understanding of paleoenvironmental systems through coursework and thesis research.
• Examine Quaternary geology including glaciation, hydrology, stratigraphy, geomorphology, and paleoclimatology.
• Elucidate major theories and methods in reconstructing terrestrial and aquatic biotic communities of the past.
• Examine and understand how and why the climate system responds to natural changes and human impacts.
• Use archeological analysis to examine the impacts of humans on past climate and environments.

The undergraduate degree programs in Criminology and Criminal Justice (CCJ) combine foundational knowledge of criminal justice with a critical understanding of its institutions, processes and operations. CCJ students learn how social forces influence lawmaking, approaches to criminal justice, perceptions and experiences of justice; and how, in turn, criminal justice trends influence society. In accordance with our commitment to promote a more just society, CCJ students develop a firm understanding of the cultural, political, economic and moral complexities surrounding the creation and enforcement of law, and are prepared to become practitioners, advocates and defenders of social justice. CCJ students accomplish this through critical examinations of how power and privilege shape the social realities of criminal justice globally, nationally and locally and by utilizing the latest in legal and social science research to develop critical understandings of how these realities impact diverse groups of people. In addition, CCJ students investigate how social and cultural identities are related to differential experiences of criminalization, victimization, offending, and justice work.