Bachelor of Science in Strategic Communication with Emphasis in Advertising

at Northern Arizona University - Flagstaff Campus USA

The Bachelor of Science in Geographic Science and Community Planning integrates geographic knowledge and GIS mapping technologies with the problem-solving fields of community planning and urban design. This educational framework prepares students for careers in creating more livable and sustainable communities, while contributing to a better world.
 
Coursework for this degree provides a strong foundation in geography and an option to select one of three available emphases. Geospatial Technologies engages students in the analysis of spatial data through geographic information systems and remote sensing. The Community Planning and Development emphasis introduces students to the professional field of land use planning including the development review process, comprehensive plans and ordinances, environmental impact studies and law and ethics. Human-Environmental Systems explores the interrelationships between natural and social systems to solve pressing societal-environmental issues.

Geospatial Technologies Emphasis
With the successful completion of this emphasis, students will be able to:

• Conduct geospatial analysis through applied project research using primary and secondary sources.  
• Apply geospatial data and technology including GIS to collect, analyze, and present spatial information for diverse audiences.
• Demonstrate competence with, and understanding of, the fundamental principles and processes associated within the primary sub-disciplines of physical geography and human-land interactions

The purpose of the Northern Arizona University Bachelor of Business Administration Program is to provide excellent business management and related higher education using the Malcolm Baldrige National Quality Award standards for education as applied through the Accreditation Council for Business Schools and Programs (ACBSP) accreditation. We seek to be a premier provider of Baldrige-Quality business management and related higher education with an emphasis on value and accessibility. We focus on core business competencies within a global context.

Students will be able to demonstrate the ability to:

• Think creatively, analyze and synthesize data from multiple perspectives
• Analyze and use financial information
• Solve problems using decision-making tools and theories,
• Engage others through effective interpersonal skills
• Communicate effectively in oral and written formats,
• Work well in team settings
• Design and implement effective strategies for the global marketplace, and
• Discern the underpinning ethical issues in local and global business decision-making, including those involving social responsibility, environmental sustainability, and profitability.

The global context for the core competencies will be addressed in all relevant classes across the curriculum. We provide online and hybrid classes for learning through the application of technology, as well as opportunities to study as part-time students. We provide opportunities for students to apply leadership skills through Phi Beta Lamda, as well as competitive challenges involving other business programs in Arizona and nationally. We collaborate with other universities globally and within the region to provide direct international experience. We facilitate regional business development through our innovative incubator program.

The Bachelor of Arts in Modern Languages provides students with a socio-cultural and historical background as well as linguistic abilities to engage with French, German, Japanese, and Spanish speaking populations from around the world in a variety of social and cultural contexts. Through linguistic, literary and cultural approaches to the study of the French, German, Japanese, and Spanish language, our students develop speaking, listening, reading, and writing skills that allow them to understand and interact effectively with diverse cultures. Throughout this process the students develop cognitive skills in critical thinking and analysis and recognize the importance of being able to function in a global society. With their linguistic abilities in French, German, Japanese, and Spanish, they are better able to compete for career opportunities in the domestic and global job markets and are prepared to become productive, responsible members of the local, national and international communities in which they live and work.

Emphasis in German

• Create with language to express meanings orally on concrete topics relating to work, school, home, and leisure activities using all major time frames (present, past, and future). They can interact with native speakers unaccustomed to dealing with non-natives, and handle complicated or unexpected communicative tasks. (Speaking skills)
• Identify and use main ideas and details from connected aural discourse involving description and narration in different timeframes or aspects, and about a variety of topics beyond immediacy of the situation for communicative purposes. (Listening skills)
• Identify and use main ideas and details from authentic, connected, longer, written texts involving description and narration in different formats about a variety of topics for communicative purposes. (Reading skills)
• Create with language to express meanings in written form about familiar topics using the major timeframes with some control of aspect. (Writing skills)
• Think critically and analytically in response to socio-cultural, historical, and linguistic issues and/or classic and contemporary literary texts related to the culture of the target language. (Critical thinking and analytical skills)
• Understand the cultural, political and artistic diversity of perspectives, practices and products of the target language populations including how racial and ethnic diversity relates to those perspectives, practices and products. (Globalization - Diversity)
• Recognize, investigate, and produce written and oral discourse in the target language communicating findings about historical and contemporary issues important to life in countries of the target language.
• Explore how historical, political, religious and economic forces have shaped the current world system with its power inequalities and efforts to address them with a focus on the culture of the target language. (Globalization – Global Engagement)
• Analyze the structure and use of the language at the sound, word, and sentence level.
• Summarize different linguistic features observed in different dialects in terms of historical change, geographical location and social variables.
• Explore and analyze the role of human interactions with the environment and its relation to the root causes of many global problems focusing on those occurring in the culture of the target language. (Globalization - Environmental Sustainability).

This degree attracts students who desire the knowledge and skills needed to serve as professional emergency managers in the public, non-profit and private sectors.  Students are exposed to the latest information in Emergency Planning (including COOP), Incident Management Systems (IMS), Disaster Recovery and Homeland Security that prepare them to be effective and ethical emergency managers and to protect their communities from emergency events. This plan features a transfer block route designed to aid community-college graduates towards the completion of a bachelor's degree in a concise time frame.

The mission of Personalized Learning’s Liberal Arts Bachelor degree program is to provide adult and self-motivated learners an opportunity to study broadly from history, philosophy, literature, and the arts by providing students exposure to a vast array of texts integrated into interdisciplinary units in order to give students a broader understanding of the interrelationship of concepts and ideas from varying disciplinary subjects. As well, our degree program seeks to offer students an affordable, self-paced learning environment that honors previous knowledge and real world experiences.

Chemistry is a diverse discipline that encompasses living processes, inorganic interactions, and analytical methods. Chemistry deals with the basic laws of the physical world and the composition and properties of matter. Students trained in chemistry enter careers in academia, research, pharmacy, forensics, medicine, the environment, space exploration, and national defense. Students can select an emphasis that best prepares them for their chosen career path.

The breadth of the field of chemistry requires a wide range of knowledge and skills. The goal of the NAU chemistry degree program is to ensure that our graduates:

• Are well versed in the fundamental principles of chemistry: the atomic theory of matter, the quantum nature of the atom, and the principle laws of thermodynamics;
• Are knowledgeable about frequently encountered elements, compounds, and reactions;
• Understand biosynthetic pathways and modes of action of biomolecules;
• Understand factors controlling the mechanisms of chemical reactions;
• Are knowledgeable about synthesis strategies and can successfully conduct synthetic sequences in the laboratory;
• Understand the principles of chemical analysis and are proficient at using modern instrumentation to carry out analysis;
• Are adept at solving problems independently and contributing to a team effort;
• Able to communicate their scientific results orally and in writing.

Chemistry is a diverse discipline that encompasses living processes, inorganic interactions, and analytical methods. Chemistry deals with the basic laws of the physical world and the composition and properties of matter. Students trained in chemistry enter careers in academia, research, pharmacy, forensics, medicine, the environment, space exploration, and national defense. Students can select an emphasis that best prepares them for their chosen career path.

The breadth of the field of chemistry requires a wide range of knowledge and skills. The goal of the NAU chemistry degree program is to ensure that our graduates:

• Are well versed in the fundamental principles of chemistry: the atomic theory of matter, the quantum nature of the atom, and the principle laws of thermodynamics;
• Are knowledgeable about frequently encountered elements, compounds, and reactions;
• Understand biosynthetic pathways and modes of action of biomolecules;
• Understand factors controlling the mechanisms of chemical reactions;
• Are knowledgeable about synthesis strategies and can successfully conduct synthetic sequences in the laboratory;
• Understand the principles of chemical analysis and are proficient at using modern instrumentation to carry out analysis;
• Are adept at solving problems independently and contributing to a team effort;
• Able to communicate their scientific results orally and in writing.

Bachelor of Science in Fitness WellnessThe purpose of the B.S. degree in Health Sciences Fitness Wellness degree program is to provide focused educational and practical experiences to those interested in a career in the emerging  fitness/health/wellness industry. Students will be able to design and facilitate fitness programs in a variety of recreational, nonprofit, corporate, and health club settings. The Fitness Wellness program is a combination of general education and core coursework to prepare competent entry-level exercise professionals with the knowledge and skills to assist individuals across the lifespan in adopting and maintaining healthy behaviors that lead to increased fitness, wellness, and optimal health. Students engage in a variety of labs, simulations, and other course work and application activities that prepare them to design and implement exercise programs; understand biomechanics and motor development in the physical domain; develop health and wellness programs in the workplace setting; facilitate independent lasting healthy behavior change; teach and demonstrate exercises; and conduct fitness assessment and health screenings. As a culminating experience, students engage in an immersive and hands-on internship in the field of fitness and wellness.

The Bachelor of Arts in Modern Languages provides students with a socio-cultural and historical background as well as linguistic abilities to engage with French, German, Japanese, and Spanish speaking populations from around the world in a variety of social and cultural contexts. Through linguistic, literary and cultural approaches to the study of the French, German, Japanese, and Spanish language, our students develop speaking, listening, reading, and writing skills that allow them to understand and interact effectively with diverse cultures. Throughout this process the students develop cognitive skills in critical thinking and analysis and recognize the importance of being able to function in a global society. With their linguistic abilities in French, German, Japanese, and Spanish, they are better able to compete for career opportunities in the domestic and global job markets and are prepared to become productive, responsible members of the local, national and international communities in which they live and work.

Emphasis in Japanese

• Create with language to express meanings orally on concrete topics relating to work, school, home, and leisure activities using all major time frames (present, past, and future). They can interact with native speakers unaccustomed to dealing with non-natives, and handle complicated or unexpected communicative tasks. (Speaking skills)
• Identify and use main ideas and details from connected aural discourse involving description and narration in different timeframes or aspects, and about a variety of topics beyond immediacy of the situation for communicative purposes. (Listening skills)
• Identify and use main ideas and details from authentic, connected, longer, written texts involving description and narration in different formats about a variety of topics for communicative purposes. (Reading skills)
• Create with language to express meanings in written form about familiar topics using the major timeframes with some control of aspect. (Writing skills)
• Think critically and analytically in response to socio-cultural, historical, and linguistic issues and/or classic and contemporary literary texts related to the culture of the target language. (Critical thinking and analytical skills)
• Understand the cultural, political and artistic diversity of perspectives, practices and products of the target language populations including how racial and ethnic diversity relates to those perspectives, practices and products. (Globalization - Diversity)
• Recognize, investigate, and produce written and oral discourse in the target language communicating findings about historical and contemporary issues important to life in countries of the target language.
• Explore how historical, political, religious and economic forces have shaped the current world system with its power inequalities and efforts to address them with a focus on the culture of the target language. (Globalization – Global Engagement)
• Analyze the structure and use of the language at the sound, word, and sentence level.
• Summarize different linguistic features observed in different dialects in terms of historical change, geographical location and social variables.
• Explore and analyze the role of human interactions with the environment and its relation to the root causes of many global problems focusing on those occurring in the culture of the target language. (Globalization - Environmental Sustainability)

The purpose of the Northern Arizona University Bachelor of Business Administration Program is to provide excellent business management and related higher education using the Malcolm Baldrige National Quality Award standards for education as applied through the Accreditation Council for Business Schools and Programs (ACBSP) accreditation. We seek to be a premier provider of Baldrige-Quality business management and related higher education with an emphasis on value and accessibility. We focus on core business competencies within a global context.

Students will be able to demonstrate the ability to:

• Think creatively, analyze and synthesize data from multiple perspectives
• Analyze and use financial information
• Solve problems using decision-making tools and theories,
• Engage others through effective interpersonal skills
• Communicate effectively in oral and written formats,
• Work well in team settings
• Design and implement effective strategies for the global marketplace, and
• Discern the underpinning ethical issues in local and global business decision-making, including those involving social responsibility, environmental sustainability, and profitability.

The global context for the core competencies will be addressed in all relevant classes across the curriculum. We provide online and hybrid classes for learning through the application of technology, as well as opportunities to study as part-time students. We provide opportunities for students to apply leadership skills through Phi Beta Lamda, as well as competitive challenges involving other business programs in Arizona and nationally. We collaborate with other universities globally and within the region to provide direct international experience. We facilitate regional business development through our innovative incubator program.