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Bachelor of Science in Strategic Communication with Emphasis in Public Relations

Bachelor of Science in Strategic Communication with Emphasis in Public Relations

at Northern Arizona University - Flagstaff Campus USA

Overview

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Public Relations focuses more on the use of earned and owned media for the development and maintenance of ongoing relationships with important publics. Courses tend to focus on understanding the dynamics of group communication and developing strategies for building strong relationships between organizations and important publics. Coursework tends to focus on writing and oral communication skills for digital and analog channels, as well as communication analysis skills necessary for planning and evaluating communication efforts.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Northern Arizona University - Flagstaff Campus

Location

Bachelor of Science in Strategic Communication with Emphasis in Public Relations Assistant Fee

$25396

Tuition Fee

$0

Average Cost of Living

$50

Application Fee

Bachelor of Science in Strategic Communication with Emphasis in Public Relations Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

70.0

Minimum Overall Score

56.0

Minimum Overall Score

Other Courses by Northern Arizona University - Flagstaff Campus,USA

Theory Emphasis
Students develop skills in music theory that prepare them for further study of music theory at the doctoral level.

  • Develop music research and writing skills (including the ability to locate, assess, and synthesize a wide range of research materials related to music), compile a comprehensive bibliography of existing research in the field, and write effective expository prose on music and related topics.
  • Acquire advanced skills for analyzing traditional tonal music, including the ability to create Schenkerian graphs of musical excerpts and pieces.
  • Learn advanced methodologies for analyzing post-tonal music, including pitch-class set theory and twelve-tone theory.
  • Increase analytical writing skills, including the ability to formulate an original interpretation of a musical work, elucidate this interpretation in prose, supported by detailed musical observations, and in relation to existing secondary literature.
  • Produce a master’s thesis displaying research of a caliber that could be presented at a regional music theory conference. This thesis will:
  • Present an original, sustained, and coherent argument.
  • Involve detailed musical analysis of the work of a particular composer or a specific repertoire of musical works.
  • Summarize, respond to, and/or build upon the prior secondary analytical literature on that composer or repertoire.
  • Employ a methodology that is more detailed, specific, and/or advanced than the approaches taught at the level of the basic undergraduate music theory course sequence.
  • Be orally defended by the student in front of a defense committee.
  • Acquire knowledge of music theory pedagogy, including diverse techniques and strategies for teaching musical fundamentals, tonal harmony, and ear-training at the high school and college levels.

24 month

Duration

$ 26479

Tuition

This degree in Applied Indigenous Studies explores issues of concern to indigenous peoples both in the Americas and around the globe. The curriculum grounds students in tribal histories and cultures, governmental policies, sustainable economic development, indigenous entrepreneurship, and contemporary conditions on native lands and reservations.

The Applied Indigenous Studies department also offers four minors to expand students understanding of Indigenous issues: Applied Indigenous Studies, Native American Studies, Indigenous Health Studies and Tribal Public Administration.

48 month

Duration

$ 25396

Tuition

Natural Sciences & Mathematics

Master of Science in Mathematics

This advanced program of study offers students a choice between a thesis and an extended coursework option. This advanced degree allows students to explore the discipline of mathematics to meet their personal goals.

The MS Mathematics degree program provides students the content knowledge, as well as abstract reasoning and communication skills, which constitute a broad foundation in graduate-level mathematics.  This foundation illuminates the inter-connection between different branches of mathematics and is the theoretical basis for validating and critically assessing the mathematical principles and methods necessary for continued studies in mathematics beyond the master’s degree or for work that graduates may perform in industry, education or government agencies.

24 month

Duration

$ 26479

Tuition

The Bachelor of Science in Political Science degrees provide students with the knowledge, skills, and abilities to understand and participate in the political systems of the United States and the world. This degree provides a broad perspective on experiences, international and domestic, from both theory and practice.

These degrees build a strong foundation in the basic knowledge of the political world, including contemporary political thought and public policies, and enables students to be able to use key concepts and analytical approaches from Political Theory, U.S. Government and Politics, Comparative Politics and International relations.

Building upon this fundamental knowledge, our curriculum ensures that students can define, design, and implement effective research projects in political science.  In addition, they will be able to make clear and effective demonstrations of their work in writing and in public presentations.  Students will also leave this program ready to understand, and be able to meet, the expectations of professionalism and citizenship.  Students in the BA degree will also leave with an ability speak, read, and write in a second language.

Our goal is to train students to be active, engaged, and informed participants in the global system who cannot only understand the world around them but also shape and influence it.

48 month

Duration

$ 25396

Tuition

Musicology Emphasis

Students develop skills in the area of musicology and/or ethnomusicology that prepare them for further study at the doctoral level.

  • Demonstrate advanced historical knowledge of music from the Western tradition as well as music from around the world.
  • Demonstrate advanced analytical skills in interpreting music within historical and cultural contexts.
  • Participate in the intellectual discourse on music, drawing from their historical, practical, and theoretical knowledge.
  • Develop appropriate research questions and arguments and integrate musicological/ethnomusicological methods for the purposes of answering the developed questions and supporting the developed arguments.
  • Demonstrate understanding and breadth of critical approaches to music in preparation for researching and writing a master’s level thesis.
  • Produce a master’s thesis displaying research of a caliber that could be presented at a regional music conference. This thesis will:
  • Present an original, sustained, and coherent argument.
  • Involve detailed musical analysis of the work of a particular composer or a specific repertoire of musical works.
  • Summarize, respond to, and/or build upon the prior secondary analytical literature on that composer or repertoire.
  • Employ a methodology that is more detailed, specific, and/or advanced than the approaches taught at the level of the basic undergraduate music history course sequence.

24 month

Duration

$ 26479

Tuition

The MEng in mechanical engineering trains students to become engineers who are capable of finding solutions to complex mechanical and interdisciplinary engineering problems. This program is designed for students with a Bachelor’s degree in Mechanical Engineering or in a related field. Students in this program will have the opportunity to take courses and perform a practice-oriented design project in topics ranging from renewable energy to smart materials and structures to biomechanics to robotics.  Students will be trained in advanced applied mathematics, computational tools in engineering, evaluating of the literature in mechanical engineering, designing complex mechanical engineering systems or components, and communicating mechanical engineering theories, methodologies, and solutions.  Graduates of this program will be well prepared to work in a broad range of industries, including but not limited to aerospace, automotive, manufacturing, biomedical, etc., or pursue higher education.

24 month

Duration

$ 26479

Tuition

The BS in Biological and Natural Resource Sciences (B&NRS) provides applied, cross-disciplinary training to prepare students to take part in scientific research and discovery using the scientific method and core knowledge in biology and the natural sciences. Students gain this knowledge through their individual research or internship experiences and coursework in ecology, evolution, genetics, molecular biology, and the physical sciences.  The BS in B&NRS program's rigorous training in the biological and natural sciences prepares graduates for successful careers in industry, government agencies, and research institutions. Our graduates can successfully communicate science at different levels of engagement from research scientists to the general public on a wide range of currently relevant biological topics. The B&NRS curriculum trains students how to describe and perform empirical research and analysis. The research and practical skills gained by B&NRS students help them continue to expand their knowledge long after they graduate from the program. This training and experience helps our graduates assume leadership roles in biological and natural science fields. Finally, the BS in B&NRS program prepares students for entry into graduate and professional programs in the biological sciences, medicine, veterinary science, pharmacy, dentistry, and other related fields if they choose to continue in an academic track.

48 month

Duration

$ 25396

Tuition

The BSCS degree is accredited by the Computing Accreditation Commission of ABET and provides exceptional career flexibility and a broad range of opportunities in programming and software development. According to the US Bureau of Labor Statistics, software developers are among the fastest growing and most rewarding occupations with an exceptionally strong job outlook through 2024 (17% growth).

Graduates with this degree are well-qualified to work for large software development companies like Microsoft, Apple, Google, IBM, Lockheed Martin, Intel, Honeywell, and other software-centric companies and startups. This degree provides a strong foundation for further graduate study in an MS or PhD program; students who are not planning on graduate study may also be interested in the BS in Applied Computer Science program.

48 month

Duration

$ 25396

Tuition

Through this Bachelor of Science degree in Parks and Recreation Management, recreation resource professionals are prepared for diverse careers in the field of parks and recreation. The PRM Program focuses on small class size, high student-teacher interaction, on-site field experiences, and experiential learning opportunities. The faculty are are dedicated to expanding the scholarly knowledge base of people and organizations to enhance the quality of leisure experiences and places.

Park Protection Emphasis
Students within this emphasis will have the ability to:

  • Make critical decisions related to injury and illness prevention, assessment, treatment and evacuation of patient(s), through application of wilderness first responder training, in response to medical and outdoor emergencies, while in wilderness and other remote backcountry settings.
  • Articulate the functions of park operations, management and protection in the United States in terms of its historical roots, structure, and contemporary issues.
  • Analyze and evaluate Federal regulations protecting America’s natural resources
  • Examination of the evolution of environmental laws regulating the consumptive and non-consumptive uses of plants, wildlife and fish
  • Apply the basic precepts of criminal law, authority and jurisdiction in the protection of state and national parks
  • Acquire knowledge, skills, and abilities in law enforcement tactics (e.g., firearms, physical control techniques, emergency vehicle operations)

48 month

Duration

$ 25396

Tuition

The Bachelor of Science in Sociology program provides students with the knowledge, skills, and abilities to enter the world of social and government services, business, industry, and organizations. The sociological perspective is essential for succeeding in today’s multiethnic and multinational work force. Our sociology major stresses an awareness of social factors such as race, ethnicity, gender, age, education, and social class that both influence and are affected by social structures. This perspective is an excellent preparation for a wide variety of occupations.
 
This degree builds a strong foundational knowledge in the study of social life, social change, diverse communities and their interactions. Our curriculum is designed to ensure that students have a strong substantive understanding in one of our concentration areas: social justice and inequality; culture and community; environment, globalization, and sustainability; or, health. Our curriculum further ensures that students can use scientific methods to find empirical answers to complex social questions. In addition, they will be able to make clear and effective demonstrations of their work orally and in writing. Students will leave this program with an ability to make sense of the shifting social world and contribute solutions to difficult social problems.

Sociology graduates are critically informed, value diversity and equality, and use their knowledge of sociology to pursue careers that promote these ideals.

48 month

Duration

$ 25396

Tuition

View All Courses by Northern Arizona University - Flagstaff Campus, USA

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