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Bachelor of Science in Strategic Communication with Emphasis in Public Relations

Bachelor of Science in Strategic Communication with Emphasis in Public Relations

at Northern Arizona University - Flagstaff Campus USA

Overview

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Public Relations focuses more on the use of earned and owned media for the development and maintenance of ongoing relationships with important publics. Courses tend to focus on understanding the dynamics of group communication and developing strategies for building strong relationships between organizations and important publics. Coursework tends to focus on writing and oral communication skills for digital and analog channels, as well as communication analysis skills necessary for planning and evaluating communication efforts.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Northern Arizona University - Flagstaff Campus

Location

Bachelor of Science in Strategic Communication with Emphasis in Public Relations Assistant Fee

$25396

Tuition Fee

$0

Average Cost of Living

$50

Application Fee

Bachelor of Science in Strategic Communication with Emphasis in Public Relations Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

70.0

Minimum Overall Score

56.0

Minimum Overall Score

Other Courses by Northern Arizona University - Flagstaff Campus,USA

The Environmental and Sustainability Studies program at NAU constructs an interdisciplinary base of knowledge and skills that integrates humanistic disciplines and perspectives with natural and social scientific approaches to develop real-world solutions to our environmental and sustainability challenges, from the local to the global.

Our BS/BA degree program begins with a firm grounding in natural systems, to ensure all students understand how physical and biological processes maintain life, and how humans are affecting, and are affected by, the natural world. In addition to the natural sciences, students will also obtain a solid understanding of the environment through focusing on the social sciences and humanities in order to develop a critical appreciation of the historical, political,economic and ethical forces that have shaped our current environmental issues. This will prepare students for work in non-profit, government and community-action organizations.

Students will work together in field and lab environments to apply rigorous qualitative and quantitative methods to environmental and sustainability issues, exploring interdisciplinary impacts and solutions that range across space and time. Interdisciplinary experience is centered around focus areas or specific environmental problems, rather than disciplines. This structure produces students well-trained in both the fundamentals of multiple disciplines as well as specific knowledge needed to understand, analyze and become engaged in particular issues and professions. Additionally for the BA degree, students will attain foreign language competency and experience with cross-cultural communication to better understand the impact of environmental issues on global communities.

48 month

Duration

$ 25396

Tuition

This degree is for students who are fascinated by questions of how life has evolved and how organisms function in the nature. Students will have the opportunity to apply knowledge of ecology and evolution to environmental and societal problems and to experience fieldwork among the diverse habitats of the Colorado Plateau. Opportunities to specialize include any of the diverse areas of expertise of our faculty from wildlife to plants to microbes and from evolutionary genetics to population ecology to ecosystem ecology.

This degree is offered by the Department of Biological Sciences, ensuring a well-rounded foundation in the understanding life of earth. In the course of this major, students will identify, describe, and apply the major concepts, theoretical perspectives, and empirical findings in ecology and evolution. Students will master the theory of evolution; examine the genetic and environmental bases of variation in organisms; and describe how populations are regulated, species interact in communities, and the major nutrients cycle in natural ecosystems.

48 month

Duration

$ 25396

Tuition

A Bachelor of Science in History provides students with the knowledge, skills, and abilities to succeed in civic life, in graduate study, and in a variety of careers.  Our program emphasizes the complex tensions and synergies between human agency and larger historical forces in order to inform honest debate on past and current events as members of engaged, critical, and dynamic communities.  Historical perspective is an essential component of responsible and informed citizenship and provides significant advantages to students in a multicultural world and workplace. Our graduates attain the writing skills, research methods, and critical and analytical thinking necessary not only for history professions, but for a wide variety of career paths, such as management, law, and education in both academic and public settings.
 
Our curriculum trains students to find, evaluate, and employ primary and secondary sources as evidence to frame and answer questions through analysis, interpretation, and critical engagement. Students therefore learn to reach sound judgments and construct persuasive arguments through research rather than by relying on hearsay or presumptions. Students further develop appreciation for the diversity of the human experience and consciousness of how local and global histories inform one another in both past and present, and how historical research can transform those relations. In addition, students gain expertise in another discipline to complement the practice of historical inquiry with an interdisciplinary approach.

48 month

Duration

$ 25396

Tuition

Health Sciences, Nursing and Emergency Services

Bachelor of Science in Dental Hygiene

The Northern Arizona University Dental Hygiene Department offers the only Bachelor’s Degree in Dental Hygiene in the State of Arizona. With a national reputation for educating dental hygiene professionals since its inception in 1973, the program offers a high-quality education. Students complete two years of prerequisite didactic instruction in preparatory areas such as human anatomy and physiology, chemistry, microbiology, nutrition, human behavior and statistics and then apply to the program. Once students enter the program, a strong emphasis is placed on gaining extensive clinical experience.  Regular clinic rotations require students to provide dental hygiene care at the NAU Dental Hygiene Clinic, the Hopi Health Care Facility, the Yavapai Apache Dental Clinic, Flagstaff Medical Center, and at North Country Healthcare. Faculty connect these field experiences to coursework, so students actively apply their knowledge of Oral Pathology, Oral Medicine, Pharmacology and Periodontics to their work with patients in the clinic.  In addition to regular clinical rotations, students must complete a minimum two-week summer externship in a dental public health facility serving American Indian, military, or underserved populations throughout Arizona, in selected sites outside Arizona,  or Internationally. Graduates are prepared to practice in diverse settings with special emphasis on rural communities and other underserved populations through a curriculum centered in public health. Their capstone project requires the origination of a public health project that requires exhaustive assessment and planning. Projects are then implemented and outcomes are evaluated in a final written report.  This public health emphasis specifically prepares graduates to write grant proposals and serve in public health administrative roles. The future of dentistry is moving towards the development of a dental therapist; a new Masters prepared dental midlevel provider. Students graduating from NAU’s Bachelor of Science in Dental Hygiene are optimally poised to enter advanced dental therapy programs, work in independent practice, and/or work in affiliated practice.

48 month

Duration

$ 25396

Tuition

The Bachelor of Science degree in Psychological Sciences enables students to develop an understanding of and knowledge about human behavior from several perspectives in psychological science, the ability to apply and synthesize that knowledge within specific psychological domains, and the research methods skills necessary to become critical evaluators and producers of knowledge of human behavior. The BS in Psychological Sciences is distinct from the BS in Psychology because it provides students with the opportunity for focused study in behavioral science through four emphases and one certificate program, and trains students in the more advanced research skills necessary for scientific inquiry within this discipline and for entry into a Ph.D. program in Psychology, if a student chooses to continue in an academic track. Psychological Sciences majors complete a core sequence of courses including introductory psychology, a set of lower division breadth courses, introduction to statistics, research methods in psychology, a set of upper division depth courses, and a capstone course.  Psychological Sciences majors also receive additional research training through completion of an advanced research methods course and a minimum of 6 units of research experience. Additionally, Psychological Science majors have the opportunity for in depth study in a specific area of psychology through completion of a certificate in human resource management, or an emphasis in social/personality, neuroscience, clinical/health, or developmental psychology.

Social/Personality Psychology
Students will complete advanced coursework and engage in research that facilitates investigation of how individuals affect and are affected by other people and by their social and physical environments. Graduating students will be able to:

  • Demonstrate depth in their knowledge and application of psychological concepts and frameworks to complex problems in the area of social/personality psychology.
  • Demonstrate mastery of critical thinking and research skills through completion of a research placement in the area of social/personality psychology.
  • Produce a research study or other psychological project related to social/personality psychology that meets writing standards of the profession, explain scientific results, and present information to a professional audience.

48 month

Duration

$ 25396

Tuition

The Bachelor of Fine Arts in Studio Arts degree encompasses knowledge, skills, and dispositions that are in demand from an array of creative fields—including but not limited to medical, entertainment, and design—in addition to the skills needed to be studio artists. Studio artists work in a variety of different occupations that require a combination of hand skills, an understanding of a variety of material applications, and creative problem solving. Upon graduation, students are expected to exhibit the strong critical thinking, aesthetic design, and conceptual thinking skills needed to participate effectively in a competitive creative arts market.
 
Beyond the skills of artistic creation, students develop business practices for artists including graduate school application, grant application, gallery representation, self-promotion through web and print media, and maintaining a sustainable and safe studio practice. Studio Arts students learn how to apply their skills beyond traditional studio art applications to other industrial and non-industrial fields outside the world of art.

School of Art faculty teach students to apply critical thinking and analysis, innovation and creative solutions, as well as technical artistic processes towards the production of art while building an open mind to criticism respect for public opinion. All Studio Arts majors are required to complete a Foundation year which includes drawing and basic 2D, 3D, and 4D design coursework. Eventually, students work primarily in one of five emphases: Ceramics, New Media, Painting, Printmaking, or Sculpture.  Classes are studio-based and include classroom critiques and discussions about work produced in class, review of professional artwork and artists, and professional practices of an artistic practice. Each Studio Arts student works towards a senior thesis which reflects the student’s experiences and research the student has completed throughout the program.

Emphases Learning Outcomes  
Ceramics
Through a detailed curriculum, students learn all of the making and firing processes in ceramics, to understand sound craftsmanship, and to think critically in design decisions. The curriculum also provides a thorough education in the technical aspects of ceramics, such as an understanding of ceramic materials through glaze calculation and the practical knowledge of kiln design and construction.

48 month

Duration

$ 25396

Tuition

Chemistry is a diverse discipline that encompasses living processes, inorganic interactions, and analytical methods. Chemistry deals with the basic laws of the physical world and the composition and properties of matter. Students trained in chemistry enter careers in academia, research, pharmacy, forensics, medicine, the environment, space exploration, and national defense. Students can select an emphasis that best prepares them for their chosen career path.

The breadth of the field of chemistry requires a wide range of knowledge and skills. The goal of the NAU chemistry degree program is to ensure that our graduates:

  • Are well versed in the fundamental principles of chemistry: the atomic theory of matter, the quantum nature of the atom, and the principle laws of thermodynamics;
  • Are knowledgeable about frequently encountered elements, compounds, and reactions;
  • Understand biosynthetic pathways and modes of action of biomolecules;
  • Understand factors controlling the mechanisms of chemical reactions;
  • Are knowledgeable about synthesis strategies and can successfully conduct synthetic sequences in the laboratory;
  • Understand the principles of chemical analysis and are proficient at using modern instrumentation to carry out analysis;
  • Are adept at solving problems independently and contributing to a team effort;
  • Able to communicate their scientific results orally and in writing.

48 month

Duration

$ 25396

Tuition

The program is designed to provide the foundational skills for continuous learning and to adapt to the fast changing information technology environment.  This program also includes competency-based and hands-on learning modules to enhance acquired business skills.  Parts of the curriculum are designed around highly valued certifications.  Students will also augment their IT skills.

48 month

Duration

$ 25396

Tuition

The B.S. in Computer Engineering will prepare you to work with other engineers and scientists to develop innovative consumer electronics, sensors and instrumentation, integrated circuits, communication systems, computers, and control systems.  Computer engineers use digital design and engineering skills to design microcontrollers, microprocessors, and computing systems of all sizes.
 
Coursework and learning experiences in our program provides students with professional preparation in the study and application of the principles of mathematics, computer science, physics, and the natural sciences for the analysis, design, test, manufacture, and maintenance of computing systems.   In addition to the underlying principles of electricity and computing, our curriculum provides you with a solid foundation in problem-solving, analysis, design, project management and preparation for professional licensure.  Students have multiple opportunities to learn and practice design starting with our introductory engineering design class and culminating in a Capstone experience that involves engineering design, project management, teamwork and significant client communication.
 
Our curriculum will help you pursue a career designing and developing the latest smart phone, electronic chips, and products in between that benefit people by connecting, healing, informing, entertaining, defending, and providing the essentials for life.

48 month

Duration

$ 25396

Tuition

The Chemistry M.S. program prepares students for research-focused professions in the chemical sciences, emphasizing the development of a students' ability to develop experimental approaches that accurately capture information to solve questions and problems in their chemical field of study. Our faculty members conduct research in the many fields of chemistry, from the level of single molecules to whole chemical systems. From the first day of entry into our program, students work closely with their faculty mentor, selecting a course of study suited to their future goals and professional interests. The program enables graduates to contribute to the forefront of knowledge in the scientific community, share their knowledge through teaching, or apply it in public service or industry.
 
This two-year, thesis-based degree program has three distinct emphasis areas: 1) A comprehensive emphasis, (2) an emphasis in Carcinogenesis and Cancer Chemotherapy and (3) an emphasis in Bioorganic and Biomedical Chemistry. All chemistry students work closely with a faculty adviser to design and implement individual thesis research. Students in the Carcinogenesis and Cancer Chemotherapy emphasis generally focus their coursework and research on learning about cancer and its causes and treatments from a chemical perspective. Students in the Bioorganic and Biomedical Chemistry emphasis generally investigate the principles of organic chemistry and biochemistry that serve as a foundation for the medical sciences.

24 month

Duration

$ 26479

Tuition

View All Courses by Northern Arizona University - Flagstaff Campus, USA

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