Master of Arts in Communication with Emphasis in Strategic Communication

at Northern Arizona University - Flagstaff Campus USA

The Master of Arts program in the Department of Psychological sciences provides graduate students with advanced disciplinary training which equips students for entry into doctoral training programs, employment in a burgeoning behavioral health field, and positions that require sophisticated training in methodological procedures and quantitative reasoning.  From completion of core courses, all program students demonstrate proficient competencies in methodological design and intermediate-level statistical application; these skills are subsequently woven into 1) students' faculty-supervised research (including research dedicated to the completion of a thesis as well as additional non-thesis research), 2) opportunities for supervised applied experiences, such as program evaluation, field work/internship placements through local behavioral and mental health organizations, and 3) professional development experiences, such as teaching or statistical consultation, that benefit students in both employment and doctoral training programs. 

The Environmental and Sustainability Studies program at NAU constructs an interdisciplinary base of knowledge and skills that integrates humanistic disciplines and perspectives with natural and social scientific approaches to develop real-world solutions to our environmental and sustainability challenges, from the local to the global.

Our BS/BA degree program begins with a firm grounding in natural systems, to ensure all students understand how physical and biological processes maintain life, and how humans are affecting, and are affected by, the natural world. In addition to the natural sciences, students will also obtain a solid understanding of the environment through focusing on the social sciences and humanities in order to develop a critical appreciation of the historical, political,economic and ethical forces that have shaped our current environmental issues. This will prepare students for work in non-profit, government and community-action organizations.

Students will work together in field and lab environments to apply rigorous qualitative and quantitative methods to environmental and sustainability issues, exploring interdisciplinary impacts and solutions that range across space and time. Interdisciplinary experience is centered around focus areas or specific environmental problems, rather than disciplines. This structure produces students well-trained in both the fundamentals of multiple disciplines as well as specific knowledge needed to understand, analyze and become engaged in particular issues and professions. Additionally for the BA degree, students will attain foreign language competency and experience with cross-cultural communication to better understand the impact of environmental issues on global communities.

The MA in Communication provides students with advanced skills in communication analysis, problem solving, critical thinking, research, theoretical application, argumentation, and written communication.  Students choose from either the MA in Communication (with no emphasis) or the MA in Communication with an emphasis in Documentary Studies.

The MA in Communication provides a foundation of the basic research methods, theories, and standards of argument in the academic study of communication.  Students explore theories and research in a variety of communicative contexts with an emphasis on the application of concepts, theories, and research to real-world issues.  Students will be able to access, understand, evaluate, and apply research, concepts, and theories.  Students will engage in original research and/or the application of existing research, concepts, and theories to specific situations for the purpose of problem-solving and/or evaluation, including effective message design.  Students will learn the expectations of academic argument in communication as well as how to effectively communicate their findings to diverse audiences.  The MA in Communication (with no emphasis) will be of relevance to working professionals in a variety of fields, educators, activists, and those preparing to pursue a PhD in Communication, Communication Studies, Rhetoric, or related disciplines.

Strategic Communication Emphasis
The Strategic Communication Emphasis will equip you with the strong communication skills, applied experience and in-depth understanding of consumer/audience behavior needed to achieve business communication goals and manage company reputations and retail purchases. The Strategic Communication Emphasis expands on undergraduate studies in public relations, advertising and merchandising, designed to lead to greater leadership opportunities, broader responsibilities and scholarly pursuits in these fields. Jobs related to your degree are available in nonprofit, for-profit and government organizations, academic and entrepreneurial ventures:

Composition Emphasis

• Students develop composition skills preparing them for careers as composers or for further study at the doctoral level.
• Refine music research and writing skills, including the ability to locate, assess, and synthesize a wide range of research materials related to music; create a bibliography; and write effective expository prose on music and related topics.
• Acquire advanced skills for analyzing traditional tonal music, including the ability to create Schenkerian graphs of musical excerpts and pieces.
• Learn advanced methodologies for analyzing post-tonal music, including pitch-class set theory and twelve-tone theory.
• Acquire detailed knowledge of post-World War II music.
• Increase compositional skills, leading to the production of a large-scale musical work as well as a full-length master’s recital featuring the live performances of several original compositions
• Acquire knowledge of music theory pedagogy, including diverse techniques and strategies for teaching musical fundamentals, tonal harmony, and ear training at the high school and college levels.

Chemistry is a diverse discipline that encompasses living processes, inorganic interactions, and analytical methods. Chemistry deals with the basic laws of the physical world and the composition and properties of matter. Students trained in chemistry enter careers in academia, research, pharmacy, forensics, medicine, the environment, space exploration, and national defense. Students can select an emphasis that best prepares them for their chosen career path.

The breadth of the field of chemistry requires a wide range of knowledge and skills. The goal of the NAU chemistry degree program is to ensure that our graduates:

• Are well versed in the fundamental principles of chemistry: the atomic theory of matter, the quantum nature of the atom, and the principle laws of thermodynamics;
• Are knowledgeable about frequently encountered elements, compounds, and reactions;
• Understand biosynthetic pathways and modes of action of biomolecules;
• Understand factors controlling the mechanisms of chemical reactions;
• Are knowledgeable about synthesis strategies and can successfully conduct synthetic sequences in the laboratory;
• Understand the principles of chemical analysis and are proficient at using modern instrumentation to carry out analysis;
• Are adept at solving problems independently and contributing to a team effort;
• Able to communicate their scientific results orally and in writing.

The Bachelor of Science in Multidisciplinary Engineering provides students learning opportunities in multiple engineering disciplines and complemented by other disciplines across campus. The program supports a customizable curriculum that includes a capstone experience focused on multi- and inter-disciplinary teamwork. Specific combinations of coursework are formulated in several named emphases that provide unique opportunities and inspires students to build their own unique engineering pathways.

The core of the program is a design sequence with loose commonality across most of NAU’s engineering programs.  All students, regardless of emphasis, engage in contextualized engineering design and project management courses. This core is supported by foundational math, computer science, and physics coursework.  The design sequence also becomes the scaffolding for integrating and synthesizing coursework across several disciplines and content areas.

Students who do not select an emphasis area may work with either an advisor or a faculty mentor to select course work in the plan that supports their own personal engineering aspirations and interests. Students who get an MDE degree have many general engineering career opportunities.  This includes areas such as engineering sales, engineering management, engineering communication, or an engineering technician.

Students who select the User Experience emphasis take specialized coursework in psychology and user experience design and testing, by combining core engineering coursework, computer science, and psychology.  User interfaces and human computer interaction is explored in CS coursework while the foundational principles of human perception and engagement is explored in Psychology coursework.  This emphasis is intended to support students interested in becoming UX engineers or product design engineers who focus on usability.

The Bachelor of Arts in English prepares graduates for any future that demands proficiency in literature, language, and writing, as well as general excellence in resourceful, well-informed communication. Our graduates recognize the close weave of logical thought and effective expression, strive for more persuasive or more creative uses of English, possess the sense and insight to appreciate the value and quality of literature, have developed their historical and cultural imaginations by studying the marks of other times and diverse peoples in language and text, and recognize the global contexts of English as well as the social, civic, and environmental responsibilities that come with a liberal education. Our graduates have attained the high-level literacy skills and have practiced the research methods needed to compete in graduate and professional schools and to succeed in the workplace. With our help, they have prepared themselves to become productive, responsible members of the communities in which they live and work.

The Creative Writing Emphasis provides experience and stimulation to advance students’ writing and reading skills, as well as their discipline and habits. We offer techniques to deepen students’ talents, and we demonstrate how to make writing creatively a part of students’ lives and careers.

Chemistry is a diverse discipline that encompasses living processes, inorganic interactions, and analytical methods. Chemistry deals with the basic laws of the physical world and the composition and properties of matter. Students trained in chemistry enter careers in academia, research, pharmacy, forensics, medicine, the environment, space exploration, and national defense. Students can select an emphasis that best prepares them for their chosen career path.

The breadth of the field of chemistry requires a wide range of knowledge and skills. The goal of the NAU chemistry degree program is to ensure that our graduates:

• Are well versed in the fundamental principles of chemistry: the atomic theory of matter, the quantum nature of the atom, and the principle laws of thermodynamics;
• Are knowledgeable about frequently encountered elements, compounds, and reactions;
• Understand biosynthetic pathways and modes of action of biomolecules;
• Understand factors controlling the mechanisms of chemical reactions;
• Are knowledgeable about synthesis strategies and can successfully conduct synthetic sequences in the laboratory;
• Understand the principles of chemical analysis and are proficient at using modern instrumentation to carry out analysis;
• Are adept at solving problems independently and contributing to a team effort;
• Able to communicate their scientific results orally and in writing.

The Bachelor of Science in Health Sciences: Nutrition and Foods prepares students to understand and apply physical, biological, and chemical makeup of food (nutrients), how the body uses nutrients to impact health and disease, and, the process of food selection and preparation for maintenance or improvement of overall health, wellness, and performance.

The degree program is designed for students with diverse health career interests with a functional health emphasis: the integration of fitness and performance, wellness, clinical and public health programming is foundational to broad professional application. Students will learn, evidence-based methods and develop experience-based knowledge that supports an overall holistic approach to health.

Through practical application, students will be prepared to: evaluate and apply nutrition research to design interventions, counsel individuals and the public, facilitate and support behavior change; advocate for sustainable food practice; and serve as community nutrition resources.

The Bachelor of Arts in English prepares graduates for any future that demands proficiency in literature, language, and writing, as well as general excellence in resourceful, well-informed communication. Our graduates recognize the close weave of logical thought and effective expression, strive for more persuasive or more creative uses of English, possess the sense and insight to appreciate the value and quality of literature, have developed their historical and cultural imaginations by studying the marks of other times and diverse peoples in language and text, and recognize the global contexts of English as well as the social, civic, and environmental responsibilities that come with a liberal education. Our graduates have attained the high-level literacy skills and have practiced the research methods needed to compete in graduate and professional schools and to succeed in the workplace. With our help, they have prepared themselves to become productive, responsible members of the communities in which they live and work.

The Literature Emphasis engages students in the study of the literary arts. Students gain an understanding of the sociohistorical context of literary production and reception and have the opportunity to study specific eras, cultural traditions, genres, and critical and interpretative methods, while simultaneously refining their skills in literary analysis. Students become well-versed in historical and contemporary discourse within the field and in the terminology used in literary studies. This work deepens their knowledge of how various texts (film, comics, video games, novels, poems, drama, etc.) evince meaning by using particular language structures, forms, and rhetorical strategies. Among other widely transferable skills, students learn how to write fluently and eloquently. They also learn how to make effective use of primary textual sources in their analyses and develop a repertoire of skills that includes the search for and incorporation of scholarly sources in support of their own analytical arguments.