Master of Arts in Communication with Emphasis in Strategic Communication

at Northern Arizona University - Flagstaff Campus USA

The program is designed to provide the foundational skills for continuous learning and to adapt to the fast changing information technology environment.  This program also includes competency-based and hands-on learning modules to enhance acquired business skills.  Parts of the curriculum are designed around highly valued certifications.  Students will also augment their IT skills.

The B.A. in Comparative Cultural Studies is a 49-58 credit degree whose aim is to provide students with a comparative, integrative and global approach to the study of human culture in its diversity and interconnections. The different emphases in the CCS B.A. degree introduce students to the complexities of diverse human cultures, both past and present; in the process, they develop the skills of analysis, interpretation and communication crucial to both their academic and professional development.

The Bachelor of Fine Arts degree in Visual Commuication is designed to produce graduates who are skilled in using art, design and technology to creatively communicate ideas and transform messages into visual communication. Through the rigorous coursework, students will develop skills in using aesthetic and conceptual judgment, color, type, symbols, digital images, multi-media, interactivity, motion graphics, photography, and project management to produce messages that clearly inform, effectively communicate brand experience, and persuade viewers.

Graphic Design Emphasis

• The ability to solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, and prototyping.
• The ability to describe and respond to the audiences and contexts which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions.
• The ability to create and develop visual form in response to communication problems, including an understanding of principles of visual organization/ composition, information hierarchy, symbolic representation, typography, aesthetics, and the construction of meaningful images.
• An understanding of tools and technology, including their roles in the creation, reproduction, and distribution of visual messages.
• An understanding of design history, theory, and criticism from a variety of perspectives, including those of art history, linguistics, communication and information theory, technology, and the social and cultural use of design objects.
• An understanding of basic business practices, including the ability to organize design projects and to work productively as a member of teams.

The Bachelor of Science in Health Sciences: Nutrition and Foods prepares students to understand and apply physical, biological, and chemical makeup of food (nutrients), how the body uses nutrients to impact health and disease, and, the process of food selection and preparation for maintenance or improvement of overall health, wellness, and performance.

The degree program is designed for students with diverse health career interests with a functional health emphasis: the integration of fitness and performance, wellness, clinical and public health programming is foundational to broad professional application. Students will learn, evidence-based methods and develop experience-based knowledge that supports an overall holistic approach to health.

Through practical application, students will be prepared to: evaluate and apply nutrition research to design interventions, counsel individuals and the public, facilitate and support behavior change; advocate for sustainable food practice; and serve as community nutrition resources.

The Master of Science in Forestry (MS) degree is intended for students wanting to pursue a research- and thesis-based Master’s degree that provides direct experience with original scientific research aimed at advancing scientific understanding of forest ecosystems and their management.  The intensive research core of the MS prepares students for doctoral programs in Forestry and related disciplines, and for careers that require experience and skills in planning, executing, and interpretation of original research in Forestry.  These careers include positions such as research assistant/technician, forester, wildlife biologist, policy analyst, and forest health specialist.  The MS is appropriate for students with a Bachelor’s degree in Forestry or closely related disciplines.

The MS emphasizes training in research methods and statistics; original research development and implementation; quantitative analysis; professional presentations; emerging issues in forestry; electives that provide advanced training in specific skills; and a final thesis that showcases the student’s skills in original research, quantitative analysis and interpretation, and writing.

The Bachelor of Arts in English prepares graduates for any future that demands proficiency in literature, language, and writing, as well as general excellence in resourceful, well-informed communication. Our graduates recognize the close weave of logical thought and effective expression, strive for more persuasive or more creative uses of English, possess the sense and insight to appreciate the value and quality of literature, have developed their historical and cultural imaginations by studying the marks of other times and diverse peoples in language and text, and recognize the global contexts of English as well as the social, civic, and environmental responsibilities that come with a liberal education. Our graduates have attained the high-level literacy skills and have practiced the research methods needed to compete in graduate and professional schools and to succeed in the workplace. With our help, they have prepared themselves to become productive, responsible members of the communities in which they live and work.

The Linguistics emphasis introduces students to the scientific/analytic study of language, including such topics as how language is constructed, and acquired, and processed and how language use is affected by social and cultural factors, context, and goals of communication.

The Personalized Learning Bachelor’s degree in Management is built around workplace competencies and prepares students to pursue management careers in a broad spectrum of opportunities in corporate, non-profit, public service or military settings. The curriculum is designed in consultation with business leaders and competencies identified by the Accreditation Council for Business Schools and Programs and the Society for Human Resource Management to ensure students a comprehensive and relevant educational experience.

 Human Resources Emphasis

• Evaluate strategic roles in human resource management
• Examine advanced concepts in employment law and regulatory environments
• Assess effective total employee compensation plans
• Review human resource management’s role in organizational training
• Integrate knowledge of strategic human resource management
• Examine statistical methods used to inform management decisions
• Integrate and apply learning through a Capstone project

The BSBA in Management program at NAU prepares graduates for entry-level business professional positions with the intention of providing a foundation to transition into managerial positions. Graduates’ skills include proficient analysis, skillful decision-making, and effective communication. Our graduates will add value to their organizations through competent management of relationships, processes, and projects to achieve results for improved performance. The Management Area’s vision for the NAU Franke College of Business undergraduate Management degree is to build students’ identities as leaders and decision makers. The AACSB-accredited management degree develops students’ knowledge and expertise in managing both complex and simple organizational forms (including both for-profit and not-for-profit ventures; in both the manufacturing and service sectors), and provides students with a comprehensive overview of the skills necessary to compete effectively in business and to become successful managers. The Management Area faculty seeks to build on the strengths of a NAU liberal arts foundation and the core of the business program, by further developing analytical skills, problem-solving skills, strategic thinking abilities, effective oral and written communication abilities, and effective leadership and teamwork skills. The program emphasizes behavioral dynamics, decision making skills, ethics and corporate social responsibility, entrepreneurial skills, leadership skills, project management, international relations, and human resources skills for students of traditional age (often minority and/or first generation students), who likely have little to no previous work experience.

If you have completed or will complete an associate degree from a community college, you may pursue this degree.

Our goal in offering the B.A.S. degree is to provide you with a general knowledge of management, organizational, and policy issues and to advance your communication, computer, and quantitative skills. This degree also offers you the opportunity to complete a specialization that will broaden your career horizons, promote life-long learning, and enrich your life. Northern Arizona University offers this degree at selected campuses throughout Arizona.

Creative Media & Film teaches students to create and critique stories made with moving images and audio. Students will engage in a shared core that will teach them the fundamentals of production and criticism. This program blends analytical thinking, creative expression, and professional experience to develop students’ skills in all aspects of digital filmmaking and critique.
 
CMF’s foundation rests on the critical view that our students should be empowered to tell their own distinctive, idiosyncratic, and regional stories, rather than have those stories told for them. Our program focuses on narrative and storytelling theories, skills, and application. As moving image/audio storytellers, our students learn about and are trained within the domains of both cultural and aesthetic values.
 
The program begins with an exploration of the theoretical, social, historical, and industry standards within which all media are grounded.  Through this foundation, students develop strong aesthetic sensibilities, storytelling skills, and a deep appreciation of the impact of audience, culture, time and place upon stylistic choices made during the creative process.