Bachelor of Applied Science in Business Management

at Northwest Missouri State University USA

The digital media major at Northwest is an interdisciplinary program involving an emphasis in computer science, graphic design or new media. The courses offer a cross-section of skills in design as well as written and visual communication. The major produces graduates who are proficient in art, photography, design, communication, computer programming and legal or ethical considerations as they relate to media.

Northwest offers computer labs equipped with open source software that prevents students from having to purchase additional software.

The digital media major at Northwest is an interdisciplinary program involving an emphasis in computer science, art or mass media. The courses offer a cross-section of skills in design as well as written and visual communication. The major produces graduates who are proficient in art, photography, design, communication, computer programming and legal or ethical considerations as they relate to media.

The new media emphasis focuses on content creation, coding and design. Students learn HTML, CSS and study methods businesses use to create winning digital strategies like social media, search engine optimization and digital advertising sales.

Speech and theatre education majors become certified to teach grades nine through 12 as well as serve as a play directors and forensics or debate coaches. Faculty focus on ensuring students have the skills and techniques to effectively teach as well as a comprehensive understanding of theatre and all communication areas.

Students majoring in speech and theatre education have access to hands-on experiences beginning their freshman years and direct at least one production prior to graduation. To prepare students for a successful college experience and career, faculty provide a mentoring program that matches new students with upperclassman to help balance school and extracurricular activities.

Northwest’s Master of Science in Information Systems is a 16-month program that focuses on information systems analysis and design, cybersecurity, database design and development, human-computer interaction, financial decision making for information systems, business intelligence and management of IT projects. Additional coursework provides students with hands-on experience in today’s major platforms including Java, modern database engines and current project management tools.

A capstone Information Systems Development project is designed to expose the students to real world IT practices, enhancing their communication skills and preparing them to enter the job market.

Art majors with an emphasis in ceramics gain hands-on experiences through the study of clay and making it functional. Faculty focus on hand-building techniques, processes of making glaze with earth materials, the history of ceramics, wheel throwing, kiln theory and assisting students in defining a broader approaches.

Art majors with an emphasis in painting learn techniques in acrylic and oil paint, mixed media and develop skills in color manipulation and harmonization. Classes are divided between painting in the studio, formal analysis of art work and discussion of painting concepts. Faculty guide students to develop as visual artists and prepare them for a successful.

The first of its kind in Missouri and the region, Northwest’s Data Science major is an interdisciplinary program with four areas of emphasis: computer science, business, molecular biology and geographic information systems.

The computer science emphasis focuses on ensuring students have knowledge about the tools necessary to interpret and present data. By having these skills, students are able to write a program, extract meaning from the data and construct the client’s project.

Finance majors at Northwest focus on three areas: financial services, corporate finance and finance management.

• Financial Services prepares students for the financial services industry. This comprises the professions of brokerage, insurance, real estate, and banking. In this business sector the students will need to understand the products customers purchase and how to relate this information to the customer.
• Corporate Finance provides students with the tools to work within the corporate structure under the chief financial officer, where accounting and financial information is used to make corporate decisions. Students will communicate with both the financial and accounting personnel and identify accounting information and financial models for decision making.
• Financial Management permits students to prepare for a position in management rather than a staff position in finance under the corporate treasurer. This option blends the knowledge of finance and management so the student is prepared to make management decisions that require an understanding of finance. Almost all decisions in business require a balance of interests from all functional business areas, using the decision-making process and the tools of finance to guide the corporation to the achievement of its goal.

The comprehensive major in strategic advertising focuses on the business side of advertising. Students learn about creating and selling advertisements, as well as study marketing, management, consumer behavior and business-focused topics. Faculty ensure students are skilled in the areas of writing, designing, communicating and understanding the impact of the location of a message.

When students graduate, they will be capable of working in marketing or advertising departments of large brand and media companies. They’ll have well-rounded business skills focused on marketing, with the specific skill-sets related to planning, buying and creating advertisements.

Accounting majors at Northwest have the choice of two accounting tracks, one for students who wish to become Certified Public Accountants (CPA) and the other for students wishing to work in managerial accounting. The courses offer the highest quality education to prepare students for employment in public accounting, managerial accounting, financial services and corporate finance.

Depending on the state in which students reside, legislation has made it mandatory for students to complete a minimum of 150 credit hours prior to taking the CPA exam. Most states, including Missouri, have passed this legislation, known as the 150-hour requirement. At Northwest, however, students are not required to complete 150 credit hours to obtain an accounting degree.

Northwest recognizes that public accounting isn’t for all students and therefore you may tailor classes toward your own interests through the private industry track as an alternative. Many accountants have chosen careers outside public accounting (income tax, auditing and management services), which prove to be extremely successful, rewarding and satisfying. However, students interested in public accounting, you are encouraged to fulfill the 150-hour requirement.