Bachelor of Applied Science in Marketing

at Northwest Missouri State University USA

Comprehensive communication majors emphasizing in public relations learn methods to understanding targeted audiences, and explaining products, services and missions to a specific audience. Faculty focus on oral, written and verbal communication skills as well as problem-solving skills to effectively meet the needs of management and the targeted audience.

All faculty members teaching public relations classes have professional experience, providing practical knowledge as well as professional contacts in the field.

Biology/Psychology majors at Northwest study the brain and how it functions and controls human behavior. Faculty focus on three areas: genetics, evolution and neuroscience or the study of the brain. Genetics courses concentrate on the inherited factors that influence behavior such as mental illness and behavioral traits; evolution courses emphasize the significance and benefits of the size of the brain; and courses about the brain focus on the functions, malfunctions and brain disease.

Biology/Psychology: Biology majors emphasizing in Biomedical Sciences at Northwest study topics such as human anatomy, the positioning, structure and function of bones, muscles and organs within the human body; human physiology, the study of the interrelationship between organs and organ systems; and other fundamentals of the physical and life sciences.

Writing majors at Northwest learn skills and techniques in composing content that inspires, communicates, solves problems and seeks truth. Students in Northwest’s writing majors work across the spectrum of writing studies—from writing professional reports to writing poems. Northwest students are not canalized strictly into writing for news media like in a journalism program, to courses in fiction and poetry like in creative writing programs or to vocationally focused genres like technical writing programs. Rather, we’ve designed a major to help and challenge students to grow into flexible, effective, communicative writers.

When employers make hiring decisions, they seek smart people who write well. Northwest’s writing major is like cross-training for today’s job market. You will receive professional training without an expiration date—a liberal arts degree that prepares you for your first job after college and every job you decide to do after. We think studying writing is excellent preparation for life as an artist, scholar, citizen and professional—all the things that you should be when you finish a rigorous undergraduate education at a supportive university, and all the things you need to succeed in contemporary life.

Physics is the study of basic principles that govern the universe such as the underlying laws of matter, space, time, etc. Physics majors at Northwest get hands-on learning opportunities while using experimental equipment using the gamma ray spectroscopes to study nuclear physics and electrical circuits to study and understand the components and how they work.

Physics emphasis areas include:

• Biological Science
• Computer Science
• General
• Geological Science

Comprehensive communication majors emphasizing in public relations learn methods to understanding targeted audiences, and explaining products, services and missions to a specific audience. Faculty focus on oral, written and verbal communication skills as well as problem-solving skills to effectively meet the needs of management and the targeted audience.

All faculty members teaching public relations classes have professional experience, providing practical knowledge as well as professional contacts in the field.

The Emergency and Disaster Management major is a multidisciplinary, customizable program that focuses on three core areas: emergency management (preparation, mitigation, response and recovery), humanitarian relief in conjunction with homeland security, and defense. Within these key areas, you become an expert in leadership, followership and working under extreme pressure while developing critical thinking and problem solving skills.

Spanish majors study the experience of language, life and culture through the lens of the Spanish language. Faculty focus on literary research and cultural studies ensuring students are proficient in speaking and writing in Spanish. Students gain specialty knowledge in film studies, language education and teaching, pluralism and multiculturalism, international relations and politics and language policy.

Comprehensive communication majors with an emphasis in interpersonal communication study how people create, send and receive messages, and analyze the ways in which messages affect the perception of the relationship. Students learn methods of identifying problems in communication, correcting problems, and training and developing communication abilities for members of various communities. At Northwest, faculty focus on communication theory and ensuring students are efficient in public speaking, writing, group behavior, persuasion and interpersonal communication.

The comprehensive major in nanoscience is the study of structures in nanometer size which is smaller than cells but larger than most molecules. At Northwest, this interdisciplinary majors focuses on providing practical laboratory experiences, isolating DNA and synthesizing nanoparticles to construct solar cells. Students can choose to specialize in nanoscale biology, nanoscale chemistry or nanoscale physics.

• Nanoscale biology applies nanotechnology at the cellular level. Two approaches include using nanotechnology to study part of a living cell or use part of the living system as a model for creating nanoscale devices. This major utilizes cellular mechanisms to create new technologies.
• Nanoscale chemistry focuses on utilizing nanomaterials for drug delivery systems, carbon nanotubes, dye-sensitized solar cells and semiconductor nanowires. This major continues to evolve as chemists use their skills in synthesis and chemical modification, and employ state-of-the-art instrumentation and technology to characterize and manipulate nanostructures.
• Nanoscale physics focuses on the interaction of light and electromagnetic radiation at a nano level, the change in properties from the large scale to the nanoscale, and practical experience in designing and looking at materials at a nano level.