Bachelor of Arts in Communication - Rhetoric

at Northwest Missouri State University USA

Finance majors at Northwest focus on three areas: financial services, corporate finance and finance management.

• Financial Services prepares students for the financial services industry. This comprises the professions of brokerage, insurance, real estate, and banking. In this business sector the students will need to understand the products customers purchase and how to relate this information to the customer.
• Corporate Finance provides students with the tools to work within the corporate structure under the chief financial officer, where accounting and financial information is used to make corporate decisions. Students will communicate with both the financial and accounting personnel and identify accounting information and financial models for decision making.
• Financial Management permits students to prepare for a position in management rather than a staff position in finance under the corporate treasurer. This option blends the knowledge of finance and management so the student is prepared to make management decisions that require an understanding of finance. Almost all decisions in business require a balance of interests from all functional business areas, using the decision-making process and the tools of finance to guide the corporation to the achievement of its goal.

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

Marine biology majors at Northwest study marine organisms and their ecology, habitat and interaction. Faculty focus on ecology, or the study of organisms and their habitats; diversity, in organisms; and adaptations of organisms and diatoms, or the unicellular life of oceans. Students also learn best practices for surveying marine organisms.

The first of its kind in Missouri and the region, Northwest’s Data Science major is an interdisciplinary program with four areas of emphasis: computer science, business, molecular biology and geographic information systems.

The molecular biology emphasis focuses on bioinformatics, the crossroads between lab science and analytics. Today, scientists use a variety of approaches for characterizing cells and their interactions with each other and their environments. These approaches include genomics, the sequencing of whole genomes to determining the potential of a specific gene; transcriptomics, analyzing when and why genes are turned on or off at a given time; metabolmics, determining which metabolites are present or absent in a cell; and proteomics, determining which proteins are present or absent in a cell. Faculty focus on teaching how data are collected, analyzed and interpreted.

Physics is the study of basic principles that govern the universe such as the underlying laws of matter, space, time, etc. Physics majors at Northwest get hands-on learning opportunities while using experimental equipment using the gamma ray spectroscopes to study nuclear physics and electrical circuits to study and understand the components and how they work.

Physics emphasis areas include:

• Biological Science
• Computer Science
• General
• Geological Science

A major in Agricultural Media with an emphasis in production and broadcasting is designed for students with a strong interest in agriculture and radio or television. The major is designed to give students a foundation in communication practices which can be applied in the agriculture community. Students will gain hands-on learning experiences including techniques for pre- and post-production, recording methods, microphone and camera operation and script and story writing. Coursework includes classes in agricultural science, advertising, marketing, journalism and media.

A major in International Business prepares students for a profession involving international politics, economics, knowledge about information processing and computer systems, and analytical and critical thinking skills. At Northwest, this interdisciplinary program provides knowledge of successfully operating a business in the global marketplace.

International business is more globalized than ever, and is the future of business. The information students learn affects nearly every business in the country. Students receive one-on-one advising from professors who specialize in the major, have doctorates in international business, travelled to most of the locations visited, and have personal experience and contacts internationally. Additionally, Northwest links to national and international area computer networks, offering students an unparalleled chance to explore the international arena.

The curriculum is designed to provide the additional education necessary for students with vocational or technical non-transferable certificate/degrees to earn a bachelor's degree.

Comprehensive communication majors with an emphasis in interpersonal communication study how people create, send and receive messages, and analyze the ways in which messages affect the perception of the relationship. Students learn methods of identifying problems in communication, correcting problems, and training and developing communication abilities for members of various communities. At Northwest, faculty focus on communication theory and ensuring students are efficient in public speaking, writing, group behavior, persuasion and interpersonal communication.

The Human Services major at Northwest is designed to meet human needs through interdisciplinary knowledge, focus on prevention as well as remediation of problems, and maintain a commitment to improving the overall quality of life. Faculty focus on preparing students to effectively serve individuals, families, groups and communities in the human services field; communicate efficiently with clients and professionals; and develop culturally competent skills.

A career in the human service profession promotes improved service by refining accessibility, accountability and coordination among professionals and agencies in service delivery.