Bachelor of Arts in Political Science - Public Administration

at Northwest Missouri State University USA

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

A Foods and Nutrition major at Northwest is the study the science of nutrition and how nutrition impacts the human body. Faculty focus on teaching students skills to modify and assess individualized nutrition such as meal plans; nutrition counseling as it relates to human behavior; food science; food preparation; and food service management.

The program is a three-step process. First, students complete Northwest’s accredited didactic foods and nutrition program requirements; second, students apply to and complete an accredited dietetics internship after graduation; and third, students take the national registered dietitian exam.

Marine biology majors at Northwest study marine organisms and their ecology, habitat and interaction. Faculty focus on ecology, or the study of organisms and their habitats; diversity, in organisms; and adaptations of organisms and diatoms, or the unicellular life of oceans. Students also learn best practices for surveying marine organisms.

Media studies majors at Northwest learn skills to communicate clearly and effectively. Faculty focus on teaching students theories and ensuring students are proficient in written and oral communication and the ability to think critically. With broad-based knowledge of how mass media functions, this major prepares students to advance their education in graduate school.

The General Studies major is both an interdisciplinary and multidisciplinary program. This provides you the opportunity to explore your interests and is adoptable to your needs by discovering electives from any discipline that appeals to you. As a student of the program, you gain the fundamental skills in problem-solving and communication as well as critical reading, writing and speaking. The goal of this program is to introduce you to contextual framing of any discipline in the arts and sciences and achieve the broad knowledge and training that employers require.

The Agricultural Science major at Northwest is an interdisciplinary program that prepares students for a career in a variety of agricultural-related occupations and farm operations. This major provides an opportunity to explore interests in agriculture. Students will gain the fundamental skills in agricultural economics, plant science, animal science and soils.

A Foods and Nutrition major at Northwest is the study the science of nutrition and how nutrition impacts the human body. Faculty focus on teaching students skills to modify and assess individualized nutrition such as meal plans; nutrition counseling as it relates to human behavior; food science; food preparation; and food service management.

The program is a three-step process. First, students complete Northwest’s accredited didactic foods and nutrition program requirements; second, students apply to and complete an accredited dietetics internship after graduation; and third, students take the national registered dietitian exam.

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

Comprehensive communication majors with an emphasis in interpersonal communication study how people create, send and receive messages, and analyze the ways in which messages affect the perception of the relationship. Students learn methods of identifying problems in communication, correcting problems, and training and developing communication abilities for members of various communities. At Northwest, faculty focus on communication theory and ensuring students are efficient in public speaking, writing, group behavior, persuasion and interpersonal communication.

Recreation majors at Northwest is the study of play and leisure in an individual’s life and methods to improve quality of life. Student can emphasize in:

• Recreation and Park Management which prepares students for program leadership and development, and budget and facility management;
• Corporation Recreation/Wellness which involve programs related to a person’s physical well-being;
• Therapeutic Recreation which prepares students with the skills to assess and evaluate the needs for individuals with special needs; and
• Sport Management prepares students for leadership roles in professional, collegiate and community sports organizations.