Bachelor of Fine Arts in Graphic Design

at Northwest Missouri State University USA

Comprehensive communication majors emphasizing in rhetoric at Northwest learn to research, create and deliver persuasive messages and listen critically to these messages. In this major, students study the core areas of communication theory, public speaking, writing, group behavior, persuasion and interpersonal communication. Additional areas of study include intercultural communication, argumentation and classical, modern and postmodern rhetorical theory and method as applied to an American issue.

Professionals in the field are civically engaged, critically analyze how people develop persuasive messages as well as how those messages affect public perception of the subject. They identify logical and ethical problems within persuasive messages, or with their effects on particular groups or communities and intervene to increase awareness and understanding.

Students majoring in mass media with an emphasis in broadcasting and production gain critical thinking and communication skills that aid in learning processes and techniques for pre- and post-production, recording techniques, microphone and camera operation, script writing and legal and regulations of public radio and television. Students have opportunities to participate on the staffs of Northwest’s award-winning radio and television stations as soon as the first semester of their freshman year.

The curriculum is designed to provide the additional education necessary for students with vocational or technical non-transferable certificate/degrees to earn a bachelor's degree.

The Business Technology major is a unique combination of business and cutting-edge technology courses. Professors provide a strong foundation in business and technical skills that teach the most up-to-date techniques. Students complete the common professional component and high-demand courses that ultimately prepare them to be marketable and competitive for employment in a technology-driven environment.

The Bachelor of Arts degree in Music (comprehensive) is for students who desire a broad approach to their Music education, including applied study, ensemble experiences, music composition, history and theory.

The B.A. in Music can also be paired with an emphasis area, which can include Audio Production, Business or Wellness. The B.A. in Music with Emphasis is intended to provide students with the same broad experience in Music that, when paired with the emphasis area, can lead to careers in Music Production, Arts Management/Administration, Entrepreneurship, Counseling, Studio Teaching and other Music-enhanced careers.

Photography majors study and apply visual elements of art and develop an artistic direction through photography. Faculty focus on teaching students proper techniques and methods of creating and printing photographs digitally, non-traditionally and through a darkroom. Students spend many hours working in the studio gaining hands-on experiences and preparing projects for presentation.

Recreation majors at Northwest is the study of play and leisure in an individual’s life and methods to improve quality of life. Student can emphasize in:

• Recreation and Park Management which prepares students for program leadership and development, and budget and facility management;
• Corporation Recreation/Wellness which involve programs related to a person’s physical well-being;
• Therapeutic Recreation which prepares students with the skills to assess and evaluate the needs for individuals with special needs; and
• Sport Management prepares students for leadership roles in professional, collegiate and community sports organizations.

The curriculum is designed to provide the additional education necessary for students with vocational or technical non-transferable certificate/degrees to earn a bachelor's degree.

The digital media major at Northwest is an interdisciplinary program involving an emphasis in computer science, graphic design or new media. The courses offer a cross-section of skills in design as well as written and visual communication. The major produces graduates who are proficient in art, photography, design, communication, computer programming and legal or ethical considerations as they relate to media.

Northwest offers computer labs equipped with open source software that prevents students from having to purchase additional software.

Art majors with an emphasis in drawing focus on observational skills. Students are trained to find their own voice and visual language and focus on shifts from observational skills to the conceptual aspect of making art. Faculty ensure students have skills in manipulating various drawing media with graphite, charcoal, ink, water color and mixed media (dry and wet products); acquiring a sense of proportion, rhythm, balance and weight to learn the methods of analyzing shapes and proportions of perspective drawing; and creating the three-dimensional illusions on a two-dimensional surface.