Bachelor of Science in Agricultural Media- Advertising

at Northwest Missouri State University USA

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

Comprehensive communication majors with an emphasis in interpersonal communication study how people create, send and receive messages, and analyze the ways in which messages affect the perception of the relationship. Students learn methods of identifying problems in communication, correcting problems, and training and developing communication abilities for members of various communities. At Northwest, faculty focus on communication theory and ensuring students are efficient in public speaking, writing, group behavior, persuasion and interpersonal communication.

The Bachelor of Arts degree in Music (comprehensive) is for students who desire a broad approach to their Music education, including applied study, ensemble experiences, music composition, history and theory.

The B.A. in Music can also be paired with an emphasis area, which can include Audio Production, Business or Wellness. The B.A. in Music with Emphasis is intended to provide students with the same broad experience in Music that, when paired with the emphasis area, can lead to careers in Music Production, Arts Management/Administration, Entrepreneurship, Counseling, Studio Teaching and other Music-enhanced careers.

The Bachelor of Arts degree in Music (comprehensive) is for students who desire a broad approach to their Music education, including applied study, ensemble experiences, music composition, history and theory.

The B.A. in Music can also be paired with an emphasis area, which can include Audio Production, Business or Wellness. The B.A. in Music with Emphasis is intended to provide students with the same broad experience in Music that, when paired with the emphasis area, can lead to careers in Music Production, Arts Management/Administration, Entrepreneurship, Counseling, Studio Teaching and other Music-enhanced careers.

The Agricultural Science major at Northwest is an interdisciplinary program that prepares students for a career in a variety of agricultural-related occupations and farm operations. This major provides an opportunity to explore interests in agriculture. Students will gain the fundamental skills in agricultural economics, plant science, animal science and soils.

Chemistry Education majors at Northwest study the chemistry curriculum and learn methods to applying it in the classroom. This major prepares students to teach all chemistry courses at the secondary education level (grades 9-12).

Like all Northwest chemistry majors, students study of the science of matter and it’s transformations from one form to another. Faculty focus on providing practical laboratory experience and foundational knowledge in organic chemistry, inorganic chemistry, biochemistry, physical chemistry and analytical chemistry.

In education courses, faculty incorporate practical teaching knowledge where students learn to implement a curriculum in the classroom, create a positive classroom environment, methods of effective communication, and techniques of assessing learner’s progress in the classroom.

A Foods and Nutrition major at Northwest is the study the science of nutrition and how nutrition impacts the human body. Faculty focus on teaching students skills to modify and assess individualized nutrition such as meal plans; nutrition counseling as it relates to human behavior; food science; food preparation; and food service management.

The program is a three-step process. First, students complete Northwest’s accredited didactic foods and nutrition program requirements; second, students apply to and complete an accredited dietetics internship after graduation; and third, students take the national registered dietitian exam.

Our graduate program in English is unique to the region in that most of our literature, writing, and creative writing classes are broadly conceived "umbrella" classes. The specific content of these courses change each time the class is offered. This system allows students the variety and depth of experience that characterize effective Master's level programs in English.

M.A. in English with Speech Emphasis
Students in the M.A. program may elect to take a concentration in Speech by declaring their intention to do so when filing for candidacy. They will be advised to take their six hours of unspecified electives in Speech, and, depending on their backgrounds in English, they may elect to take up to an additional six hours in Speech. In no case will a student take fewer than 14 hours of English.

Students seeking the M.A. in English with a Speech emphasis will complete a Department of Language, Literature, and Writing portfolio and oral defense and will complete a comprehensive examination in the area of Speech. Each department will be responsible for constructing and evaluating its part of the final assessment.

Students in the mathematics major will recognize, represent, and use patterns to creatively address problems in a wide variety of settings. At Northwest, students will see and explore the beauty and utility of mathematics from a diverse faculty of highly qualified and nationally recognized mathematicians.  Upon graduation, students will be able to compete successfully for jobs in business, industry, and government or continue in graduate studies.

Finance majors at Northwest focus on three areas: financial services, corporate finance and finance management.

• Financial Services prepares students for the financial services industry. This comprises the professions of brokerage, insurance, real estate, and banking. In this business sector the students will need to understand the products customers purchase and how to relate this information to the customer.
• Corporate Finance provides students with the tools to work within the corporate structure under the chief financial officer, where accounting and financial information is used to make corporate decisions. Students will communicate with both the financial and accounting personnel and identify accounting information and financial models for decision making.
• Financial Management permits students to prepare for a position in management rather than a staff position in finance under the corporate treasurer. This option blends the knowledge of finance and management so the student is prepared to make management decisions that require an understanding of finance. Almost all decisions in business require a balance of interests from all functional business areas, using the decision-making process and the tools of finance to guide the corporation to the achievement of its goal.