Bachelor of Science in Agricultural Media- Advertising

at Northwest Missouri State University USA

Comprehensive communication majors emphasizing in rhetoric at Northwest learn to research, create and deliver persuasive messages and listen critically to these messages. In this major, students study the core areas of communication theory, public speaking, writing, group behavior, persuasion and interpersonal communication. Additional areas of study include intercultural communication, argumentation and classical, modern and postmodern rhetorical theory and method as applied to an American issue.

Professionals in the field are civically engaged, critically analyze how people develop persuasive messages as well as how those messages affect public perception of the subject. They identify logical and ethical problems within persuasive messages, or with their effects on particular groups or communities and intervene to increase awareness and understanding.

Earth Science Education majors at Northwest study the earth science curriculum and learn methods to applying it in the classroom. This major prepares students to teach all earth science courses at the secondary education level (grades 9-12).

A comprehensive degree in Social Studies: History at Northwest prepares students to teach history, geography, economics, political science/government and behavioral science in secondary education (high school). This major must be completed as part of the Bachelor of Science in Education to align with Missouri teacher certification standards. A minor is not required as social studies is considered a comprehensive major. Recent Northwest graduates have obtained teacher positions in Iowa, Kansas, Nebraska and  Missouri, yet the particular certification for each state varies. Students learn the content of history, geography, economics, political science/government and behavioral sciences while also gaining understanding of the techniques of the teaching profession. This includes classroom management, lesson planning, special education, technology for classrooms and other related skills.

A Foods and Nutrition major at Northwest is the study the science of nutrition and how nutrition impacts the human body. Faculty focus on teaching students skills to modify and assess individualized nutrition such as meal plans; nutrition counseling as it relates to human behavior; food science; food preparation; and food service management.

The program is a three-step process. First, students complete Northwest’s accredited didactic foods and nutrition program requirements; second, students apply to and complete an accredited dietetics internship after graduation; and third, students take the national registered dietitian exam.

Mathematics with an emphasis in data sciences is the study of mathematical tools to analyze data for the purposes of modeling and prediction. Students learn to

• Extract and clean data
• Manipulate data
• Visualize data
• Identify patterns in data
• Use the model for prediction and forecasting
• Use models to summarize and describe values

The math education major is an accredited program primarily focused on the skills needed for teaching secondary education. Students take both mathematics and education classes to help understand the concept behind mathematical formulas and develop the tools necessary to teach future students on those concepts.

Class sizes are small and follow a cohort model. Students learn the latest techniques and technology to effectively teach high school students, using tablets, smartboards and software programs.

English majors tend to be readers or writers. Many are both. Through coursework in literature, writing, linguistics and the history of the English language, students explore a diverse range of texts with the goal of becoming thoughtful and knowledgeable readers, writers, thinkers, communicators and artists.

In addition to reading and writing, students are introduced to the principles of linguistics, writing pedagogy, community literacies, publishing, workplace writing and creative writing. They read and engage in discussions about literary works, participate in literary criticism, write in a variety of analytical argumentative and creative genres, and are challenged to view language through artistic, social and scientific lenses.

Theatre performance majors engage in a comprehensive, multi-faceted approach to performance. Students learn through improvisation and script analysis; acting techniques that include knowledge through a variety of historical and physical styles including Greek, Elizabethan, restoration and 20th century “isms”; as well as techniques to increase vocal and physical awareness of the actor. Students gain hands-on experiences through classroom work, work-shopping, internships and on-stage productions from seasoned professionals in performance theatre.

The first of its kind in Missouri and the region, Northwest’s Data Science major is an interdisciplinary program with four areas of emphasis: computer science, business, molecular biology and geographic information systems.

The business emphasis is designed for students interested in analyzing data and projecting the best option for a client. Faculty focus on ensuring students have tools to analyze big data and make proper business decisions.

The elementary education program focuses on ensuring that teacher candidates are proficient in the use of instructional strategies, teaching methodologies and classroom management techniques that engage all children in a variety of settings. The program emphasizes diverse field experiences and teaching opportunities beginning in the first semester of classes. The School of Education is dedicated to ensuring students are career-ready and prepared for a successful career as an educator.

Graduates of the elementary education program are certified to teach first through sixth grades and have completed a 21-hour concentration in a content area of their choice. Concentrations can be completed in language arts, social studies, science, mathematics, physical education, special education, technology or other content areas of choice.