Bachelor of Science in Applied Health Science - Exercise Science

at Northwest Missouri State University USA

English majors tend to be readers or writers. Many are both. Through coursework in literature, writing, linguistics and the history of the English language, students explore a diverse range of texts with the goal of becoming thoughtful and knowledgeable readers, writers, thinkers, communicators and artists.

In addition to reading and writing, students are introduced to the principles of linguistics, writing pedagogy, community literacies, publishing, workplace writing and creative writing. They read and engage in discussions about literary works, participate in literary criticism, write in a variety of analytical argumentative and creative genres, and are challenged to view language through artistic, social and scientific lenses.

Art majors with an emphasis in drawing focus on observational skills. Students are trained to find their own voice and visual language and focus on shifts from observational skills to the conceptual aspect of making art. Faculty ensure students have skills in manipulating various drawing media with graphite, charcoal, ink, water color and mixed media (dry and wet products); acquiring a sense of proportion, rhythm, balance and weight to learn the methods of analyzing shapes and proportions of perspective drawing; and creating the three-dimensional illusions on a two-dimensional surface.

Students majoring in mass media with an emphasis in broadcasting and production gain critical thinking and communication skills that aid in learning processes and techniques for pre- and post-production, recording techniques, microphone and camera operation, script writing and legal and regulations of public radio and television. Students have opportunities to participate on the staffs of Northwest’s award-winning radio and television stations as soon as the first semester of their freshman year.

The food services program emphasizes the importance of marketing, management, nutrition, quantity food service, food science and menu design. It is available for students wanting a career in event planning or restaurant and bar management. To ensure student success after graduation, faculty focus on implementing hands-on experiences in the classroom with projects like establishing financial plans for a successful food service operation business.

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

Comprehensive communication majors with an emphasis in interpersonal communication study how people create, send and receive messages, and analyze the ways in which messages affect the perception of the relationship. Students learn methods of identifying problems in communication, correcting problems, and training and developing communication abilities for members of various communities. At Northwest, faculty focus on communication theory and ensuring students are efficient in public speaking, writing, group behavior, persuasion and interpersonal communication.

The math education major is an accredited program primarily focused on the skills needed for teaching secondary education. Students take both mathematics and education classes to help understand the concept behind mathematical formulas and develop the tools necessary to teach future students on those concepts.

Class sizes are small and follow a cohort model. Students learn the latest techniques and technology to effectively teach high school students, using tablets, smartboards and software programs.

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

Geography is a holistic discipline that studies the relationship between humans, the unique cultures of construct and the environments in which they live. This major prepares students for a wide range of careers in varied areas of geography and culture. This major offers three different areas of focus:

• Culture and Society
• Environmental Geography
• Geographic Information Science

Each emphasis allows students to specialize in one of these fields and tailor classes within that emphasis to fit their interest beyond the core courses within the program.

As a student majoring in geography at Northwest, you learn the importance and impacts of space, the uniqueness of places and regions, and how humans and environment interact.

The major focuses on culture and regional geography with a wide range of tropical and regional courses available. Students will develop physical geography expertise in areas like geomorphology, atmospheric processes and sustainability. The major also teaches skills in analyzing, planning and critical thinking to prepare you for success in your career.

Physics is the study of basic principles that govern the universe such as the underlying laws of matter, space, time, etc. Physics majors at Northwest get hands-on learning opportunities while using experimental equipment using the gamma ray spectroscopes to study nuclear physics and electrical circuits to study and understand the components and how they work.

Physics emphasis areas include:

• Biological Science
• Computer Science
• General
• Geological Science