Bachelor of Science in Digital Media - Content Strategy

at Northwest Missouri State University USA

The Applied Health Science major at Northwest prepares students for careers in the health, fitness, and wellness industry and for graduate studies in areas such as athletic training, occupational therapy, and physical therapy. Students graduating from the program are prepared to develop and deliver comprehensive health and wellness programs that enhance physical, cognitive, and psychosocial well-being of individuals and the community as a whole.

Courses in the Applied Health Science program include content such as human anatomy, the positioning and function of bones, and muscles, and their relationships within the human body; human physiology, the study of the interrelationship between organs and organ systems; exercise science, how the body reacts and performs with physical activity; promoting health, teaching health-related and disease prevention concepts to the general public.

Earning a Political Science degree at Northwest prepares students for multiple employment opportunities in public service and private sectors including federal, state and local government, law, criminal justice system, municipal planning, city management, urban affairs, education, non-profit administration, campaigns and elections, public policy analysis and internal development and relations.

The major has three areas of emphasis: the american institutions (formerly criminal justice) emphasis provides an understanding of legislatures, police prosecutors, public offenders and courts and corrections; the public administration emphasis focuses on the decision making process and job opportunities in public organizations and local, state, federal and international agencies; and the global affairs emphasis studies the global trends and events, and enhances intercultural understanding.

Marine biology majors at Northwest study marine organisms and their ecology, habitat and interaction. Faculty focus on ecology, or the study of organisms and their habitats; diversity, in organisms; and adaptations of organisms and diatoms, or the unicellular life of oceans. Students also learn best practices for surveying marine organisms.

Accounting majors at Northwest have the choice of two accounting tracks, one for students who wish to become Certified Public Accountants (CPA) and the other for students wishing to work in managerial accounting. The courses offer the highest quality education to prepare students for employment in public accounting, managerial accounting, financial services and corporate finance.

Depending on the state in which students reside, legislation has made it mandatory for students to complete a minimum of 150 credit hours prior to taking the CPA exam. Most states, including Missouri, have passed this legislation, known as the 150-hour requirement. At Northwest, however, students are not required to complete 150 credit hours to obtain an accounting degree.

Northwest recognizes that public accounting isn’t for all students and therefore you may tailor classes toward your own interests through the private industry track as an alternative. Many accountants have chosen careers outside public accounting (income tax, auditing and management services), which prove to be extremely successful, rewarding and satisfying. However, students interested in public accounting, you are encouraged to fulfill the 150-hour requirement.

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

A major in Agricultural Media with an emphasis in journalism focuses on the development of stories that are relevant to the agriculture community. Students learn to advocate for agriculture by explaining science, technologies and complex agricultural issues through various platforms. Coursework includes classes in agricultural science, advertising, marketing, journalism and media.

Physical Education majors at Northwest study physical activities, sports, leadership, team-building, self-confidence and developmental changes and methods to apply their knowledge to teaching. This major prepares students to teach physical education courses at the elementary and secondary education level

Faculty incorporate practical teaching knowledge through which students learn about implementing a curriculum in the classroom, creating a positive classroom environment, methods of effective communication, incorporating technologies and techniques of assessing learner’s progress in the classroom.

A degree in English education prepares students for meaningful careers in middle and high school classrooms. As an English education major at Northwest, students learn the skills to be successful in the classroom – classroom management, differentiated instruction, professionalism, practical strategies for teaching reading and writing – but they also learn about the teaching of English as a craft and an art.

Through books, English teachers expose students to other cultures and time periods, giving insight into how others think and have thought. Through writing instruction, English teachers give students a voice of their own and the means to express themselves to their world. Often, English teaching is associated with spelling, punctuation, grammar and other basic skills. As an English education major, students learn how to teach those skills, but also promote social justice and give kids the tools to thrive in an evolving world through reading and writing.

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

A major in Business Management at Northwest teaches students methods for managing and leading professional employees, motivating people on the job, producing quality products, scheduling maximum efficiency, and managing financial entanglements among companies. Students develop skills and knowledge in critical thinking, analyzing and effective communication techniques in a career. Hands-on approaches are utilized in preparation for a career in business while working in teams, learning negotiation skills, conflict resolution, operations of running a business, and presentation skills in upper level courses.