Bachelor of Science in Digital Media - Content Strategy

at Northwest Missouri State University USA

Finance majors at Northwest focus on three areas: financial services, corporate finance and finance management.

• Financial Services prepares students for the financial services industry. This comprises the professions of brokerage, insurance, real estate, and banking. In this business sector the students will need to understand the products customers purchase and how to relate this information to the customer.
• Corporate Finance provides students with the tools to work within the corporate structure under the chief financial officer, where accounting and financial information is used to make corporate decisions. Students will communicate with both the financial and accounting personnel and identify accounting information and financial models for decision making.
• Financial Management permits students to prepare for a position in management rather than a staff position in finance under the corporate treasurer. This option blends the knowledge of finance and management so the student is prepared to make management decisions that require an understanding of finance. Almost all decisions in business require a balance of interests from all functional business areas, using the decision-making process and the tools of finance to guide the corporation to the achievement of its goal.

The Bachelor of Arts degree in Music (comprehensive) is for students who desire a broad approach to their Music education, including applied study, ensemble experiences, music composition, history and theory.

The B.A. in Music can also be paired with an emphasis area, which can include Audio Production, Business or Wellness. The B.A. in Music with Emphasis is intended to provide students with the same broad experience in Music that, when paired with the emphasis area, can lead to careers in Music Production, Arts Management/Administration, Entrepreneurship, Counseling, Studio Teaching and other Music-enhanced careers.

The comprehensive major in nanoscience is the study of structures in nanometer size which is smaller than cells but larger than most molecules. At Northwest, this interdisciplinary majors focuses on providing practical laboratory experiences, isolating DNA and synthesizing nanoparticles to construct solar cells. Students can choose to specialize in nanoscale biology, nanoscale chemistry or nanoscale physics.

• Nanoscale biology applies nanotechnology at the cellular level. Two approaches include using nanotechnology to study part of a living cell or use part of the living system as a model for creating nanoscale devices. This major utilizes cellular mechanisms to create new technologies.
• Nanoscale chemistry focuses on utilizing nanomaterials for drug delivery systems, carbon nanotubes, dye-sensitized solar cells and semiconductor nanowires. This major continues to evolve as chemists use their skills in synthesis and chemical modification, and employ state-of-the-art instrumentation and technology to characterize and manipulate nanostructures.
• Nanoscale physics focuses on the interaction of light and electromagnetic radiation at a nano level, the change in properties from the large scale to the nanoscale, and practical experience in designing and looking at materials at a nano level.

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

The Business Technology major is a unique combination of business and cutting-edge technology courses. Professors provide a strong foundation in business and technical skills that teach the most up-to-date techniques. Students complete the common professional component and high-demand courses that ultimately prepare them to be marketable and competitive for employment in a technology-driven environment.

Comprehensive communication majors with an emphasis in interpersonal communication study how people create, send and receive messages, and analyze the ways in which messages affect the perception of the relationship. Students learn methods of identifying problems in communication, correcting problems, and training and developing communication abilities for members of various communities. At Northwest, faculty focus on communication theory and ensuring students are efficient in public speaking, writing, group behavior, persuasion and interpersonal communication.

Writing majors at Northwest learn skills and techniques in composing content that inspires, communicates, solves problems and seeks truth. Students in Northwest’s writing majors work across the spectrum of writing studies—from writing professional reports to writing poems. Northwest students are not canalized strictly into writing for news media like in a journalism program, to courses in fiction and poetry like in creative writing programs or to vocationally focused genres like technical writing programs. Rather, we’ve designed a major to help and challenge students to grow into flexible, effective, communicative writers.

When employers make hiring decisions, they seek smart people who write well. Northwest’s writing major is like cross-training for today’s job market. You will receive professional training without an expiration date—a liberal arts degree that prepares you for your first job after college and every job you decide to do after. We think studying writing is excellent preparation for life as an artist, scholar, citizen and professional—all the things that you should be when you finish a rigorous undergraduate education at a supportive university, and all the things you need to succeed in contemporary life.

Clinical laboratory science is the study of medical samples during the diagnosis and treatment of diseases. Northwest’s unique 3+1 program provides students with pre-requisite courses in general education, math, chemistry and biology for three years; during the program’s fourth year, students attend one of three affiliated hospitals: St. Luke’s Hospital in Kansas City, North Kansas City Hospital or Mercy Medical Center in Des Moines, Iowa, for a year of hands-on clinical training.

While at Northwest, students learn human biology, organic chemistry, analytical chemistry and biochemistry. Human biology courses teach students the methods in which a normal, healthy body functions; organic chemistry and analytical chemistry teaches students how to identify and quantify the substances found in a sample; biochemistry teaches students the fundamental molecules and pathways of the body.

Our graduate program in English is unique to the region in that most of our literature, writing, and creative writing classes are broadly conceived "umbrella" classes. The specific content of these courses change each time the class is offered. This system allows students the variety and depth of experience that characterize effective Master's level programs in English.

M.A. in English with Speech Emphasis
Students in the M.A. program may elect to take a concentration in Speech by declaring their intention to do so when filing for candidacy. They will be advised to take their six hours of unspecified electives in Speech, and, depending on their backgrounds in English, they may elect to take up to an additional six hours in Speech. In no case will a student take fewer than 14 hours of English.

Students seeking the M.A. in English with a Speech emphasis will complete a Department of Language, Literature, and Writing portfolio and oral defense and will complete a comprehensive examination in the area of Speech. Each department will be responsible for constructing and evaluating its part of the final assessment.

A major in Agricultural Media with an emphasis in production and broadcasting is designed for students with a strong interest in agriculture and radio or television. The major is designed to give students a foundation in communication practices which can be applied in the agriculture community. Students will gain hands-on learning experiences including techniques for pre- and post-production, recording methods, microphone and camera operation and script and story writing. Coursework includes classes in agricultural science, advertising, marketing, journalism and media.