Bachelor of Science in Marketing

at Northwest Missouri State University USA

Finance majors at Northwest focus on three areas: financial services, corporate finance and finance management.

• Financial Services prepares students for the financial services industry. This comprises the professions of brokerage, insurance, real estate, and banking. In this business sector the students will need to understand the products customers purchase and how to relate this information to the customer.
• Corporate Finance provides students with the tools to work within the corporate structure under the chief financial officer, where accounting and financial information is used to make corporate decisions. Students will communicate with both the financial and accounting personnel and identify accounting information and financial models for decision making.
• Financial Management permits students to prepare for a position in management rather than a staff position in finance under the corporate treasurer. This option blends the knowledge of finance and management so the student is prepared to make management decisions that require an understanding of finance. Almost all decisions in business require a balance of interests from all functional business areas, using the decision-making process and the tools of finance to guide the corporation to the achievement of its goal.

The art education major is designed for students who want to teach in schools, museums or community centers. This interdisciplinary program focuses on children’s artistic development, skills-based learning with two- and three-dimensional art, critical thinking regarding images in pop culture including logos, advertisements, television shows and memes; and issues-based learning that promotes problem-solving.

Art majors with an emphasis in ceramics gain hands-on experiences through the study of clay and making it functional. Faculty focus on hand-building techniques, processes of making glaze with earth materials, the history of ceramics, wheel throwing, kiln theory and assisting students in defining a broader approaches.

Students majoring in agricultural media with an emphasis in advertising focuses on the promotion of agriculture businesses.  The major focuses on advocating for agriculture by explaining science, technologies and complex agricultural issues within society while promoting products and services from agricultural companies, businesses and organizations. Coursework includes classes in agricultural science, advertising, marketing, journalism and media.

A major in Agricultural Media with an emphasis in production and broadcasting is designed for students with a strong interest in agriculture and radio or television. The major is designed to give students a foundation in communication practices which can be applied in the agriculture community. Students will gain hands-on learning experiences including techniques for pre- and post-production, recording methods, microphone and camera operation and script and story writing. Coursework includes classes in agricultural science, advertising, marketing, journalism and media.

Our graduate program in English is unique to the region in that most of our literature, writing, and creative writing classes are broadly conceived "umbrella" classes. The specific content of these courses change each time the class is offered. This system allows students the variety and depth of experience that characterize effective Master's level programs in English.

M.A. in English with Speech Emphasis
Students in the M.A. program may elect to take a concentration in Speech by declaring their intention to do so when filing for candidacy. They will be advised to take their six hours of unspecified electives in Speech, and, depending on their backgrounds in English, they may elect to take up to an additional six hours in Speech. In no case will a student take fewer than 14 hours of English.

Students seeking the M.A. in English with a Speech emphasis will complete a Department of Language, Literature, and Writing portfolio and oral defense and will complete a comprehensive examination in the area of Speech. Each department will be responsible for constructing and evaluating its part of the final assessment.

A major in Business Management at Northwest teaches students methods for managing and leading professional employees, motivating people on the job, producing quality products, scheduling maximum efficiency, and managing financial entanglements among companies. Students develop skills and knowledge in critical thinking, analyzing and effective communication techniques in a career. Hands-on approaches are utilized in preparation for a career in business while working in teams, learning negotiation skills, conflict resolution, operations of running a business, and presentation skills in upper level courses.

Earning a Political Science degree at Northwest prepares students for multiple employment opportunities in public service and private sectors including federal, state and local government, law, criminal justice system, municipal planning, city management, urban affairs, education, non-profit administration, campaigns and elections, public policy analysis and internal development and relations.

The major has three areas of emphasis: the american institutions (formerly criminal justice) emphasis provides an understanding of legislatures, police prosecutors, public offenders and courts and corrections; the public administration emphasis focuses on the decision making process and job opportunities in public organizations and local, state, federal and international agencies; and the global affairs emphasis studies the global trends and events, and enhances intercultural understanding.

A degree in English education prepares students for meaningful careers in middle and high school classrooms. As an English education major at Northwest, students learn the skills to be successful in the classroom – classroom management, differentiated instruction, professionalism, practical strategies for teaching reading and writing – but they also learn about the teaching of English as a craft and an art.

Through books, English teachers expose students to other cultures and time periods, giving insight into how others think and have thought. Through writing instruction, English teachers give students a voice of their own and the means to express themselves to their world. Often, English teaching is associated with spelling, punctuation, grammar and other basic skills. As an English education major, students learn how to teach those skills, but also promote social justice and give kids the tools to thrive in an evolving world through reading and writing.

Radiologic science is the study of obtaining and interpreting medical images for medical diagnosis, assessment and treatment of disease. At Northwest, faculty focus on teaching students basic principles of anatomy, the positioning and function of bones and muscles and their relationships within the human body; physiology, the study of interrelationship between organs and organ systems; basic pharmacology and clinical and patient techniques.

With radiologic technologist positions requiring a degree, Northwest offers a unique two-year program that provides students with the foundation knowledge in requirements for the admission to radiologic schools. Students then attend a radiology school for an additional two years to complete a bachelor’s degree.