Bachelor of Science in Marketing

at Northwest Missouri State University USA

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

A major in International Business prepares students for a profession involving international politics, economics, knowledge about information processing and computer systems, and analytical and critical thinking skills. At Northwest, this interdisciplinary program provides knowledge of successfully operating a business in the global marketplace.

International business is more globalized than ever, and is the future of business. The information students learn affects nearly every business in the country. Students receive one-on-one advising from professors who specialize in the major, have doctorates in international business, travelled to most of the locations visited, and have personal experience and contacts internationally. Additionally, Northwest links to national and international area computer networks, offering students an unparalleled chance to explore the international arena.

Students majoring in art with an emphasis in graphic design learn to create powerful, compelling design work that meets the needs of clients. Faculty ensure students learn the fundamentals of art and graduate with a diverse portfolio to use skills and tools in different aspects. Students get experience creating an idea-driven visual and create new ways to give a message that helps to educate and inform an audience.

Graphic design majors work closely with professionals and are actively involved in Northwest programs. Student engagement provides many opportunities for experimental learning including internships on the Northwest campus.

The biomedical science major emphasizing the chiropractic track is designed for students who want to enter the chiropractic field.

With more chiropractic schools requiring a bachelor’s degree, Northwest offers a unique program that provides students with foundational knowledge in biomedical sciences for three years. During the fourth year, students attend a chiropractic school, gain hands-on experiences, and return to Northwest to finish their bachelor’s degree. Northwest has articulation agreements with Palmer College of Chiropractic in Davenport, Iowa, and Logan University in Chesterfield, Mo.

Northwest faculty focus on teaching students human anatomy, the positioning and function of bones and muscles, and their relationships within the human body; human physiology, interrelationship between organs and organ systems, and the fundamentals of physical and life sciences.

The Bachelor of Arts degree in Music (comprehensive) is for students who desire a broad approach to their Music education, including applied study, ensemble experiences, music composition, history and theory.

The B.A. in Music can also be paired with an emphasis area, which can include Audio Production, Business or Wellness. The B.A. in Music with Emphasis is intended to provide students with the same broad experience in Music that, when paired with the emphasis area, can lead to careers in Music Production, Arts Management/Administration, Entrepreneurship, Counseling, Studio Teaching and other Music-enhanced careers.

Northwest’s Master of Science in Information Systems is a 16-month program that focuses on information systems analysis and design, cybersecurity, database design and development, human-computer interaction, financial decision making for information systems, business intelligence and management of IT projects. Additional coursework provides students with hands-on experience in today’s major platforms including Java, modern database engines and current project management tools.

A capstone Information Systems Development project is designed to expose the students to real world IT practices, enhancing their communication skills and preparing them to enter the job market.

Chemistry is the study of the science of matter and it’s transformations from one form to another. At Northwest, students majoring in chemistry will gain practical laboratory experience and foundational knowledge in organic chemistry, inorganic chemistry, biochemistry, physical chemistry and analytical chemistry.

The medicinal chemistry emphasis focuses on the synthesis of drug substances, the influence of properties and chemical structure on the activity and potency of drug substances, and how different classes of drugs work in the body. The program gives students the flexibility to tailor their curriculum to various career paths in research and development or admission into pharmacy, medical or graduate school.

Art majors with the emphasis in sculpture learn about traditional and non-traditional approaches to the sculptural process. Faculty challenge students to think about space and objects in different ways. Students learn professional vocabulary to methodically discuss their art in terms of principles and elements of design and for the purpose of writing an artist statement.

Students learn technical skills that include welding, basic woodwork, and medal and mold-making. Students use traditional and new processes.

Biology/Psychology majors at Northwest study the brain and how it functions and controls human behavior. Faculty focus on three areas: genetics, evolution and neuroscience or the study of the brain. Genetics courses concentrate on the inherited factors that influence behavior such as mental illness and behavioral traits; evolution courses emphasize the significance and benefits of the size of the brain; and courses about the brain focus on the functions, malfunctions and brain disease.

Spanish majors study the experience of language, life and culture through the lens of the Spanish language. Faculty focus on literary research and cultural studies ensuring students are proficient in speaking and writing in Spanish. Students gain specialty knowledge in film studies, language education and teaching, pluralism and multiculturalism, international relations and politics and language policy.