Bachelor of Science in Marketing

at Northwest Missouri State University USA

The curriculum is designed to provide the additional education necessary for students with vocational or technical non-transferable certificate/degrees to earn a bachelor's degree.

The Bachelor of Arts degree in Music (comprehensive) is for students who desire a broad approach to their Music education, including applied study, ensemble experiences, music composition, history and theory.

The B.A. in Music can also be paired with an emphasis area, which can include Audio Production, Business or Wellness. The B.A. in Music with Emphasis is intended to provide students with the same broad experience in Music that, when paired with the emphasis area, can lead to careers in Music Production, Arts Management/Administration, Entrepreneurship, Counseling, Studio Teaching and other Music-enhanced careers.

The first of its kind in Missouri and the region, Northwest’s Data Science major is an interdisciplinary program with four areas of emphasis: computer science, business, molecular biology and geographic information systems.

The business emphasis is designed for students interested in analyzing data and projecting the best option for a client. Faculty focus on ensuring students have tools to analyze big data and make proper business decisions.

A major in Business Management at Northwest teaches students methods for managing and leading professional employees, motivating people on the job, producing quality products, scheduling maximum efficiency, and managing financial entanglements among companies. Students develop skills and knowledge in critical thinking, analyzing and effective communication techniques in a career. Hands-on approaches are utilized in preparation for a career in business while working in teams, learning negotiation skills, conflict resolution, operations of running a business, and presentation skills in upper level courses.

The Applied Health Science major at Northwest prepares students for careers in the health, fitness, and wellness industry and for graduate studies in areas such as athletic training, occupational therapy, and physical therapy. Students graduating from the program are prepared to develop and deliver comprehensive health and wellness programs that enhance physical, cognitive, and psychosocial well-being of individuals and the community as a whole.

Courses in the Applied Health Science program include content such as human anatomy, the positioning and function of bones, and muscles, and their relationships within the human body; human physiology, the study of the interrelationship between organs and organ systems; exercise science, how the body reacts and performs with physical activity; promoting health, teaching health-related and disease prevention concepts to the general public.

The comprehensive major in nanoscience is the study of structures in nanometer size which is smaller than cells but larger than most molecules. At Northwest, this interdisciplinary majors focuses on providing practical laboratory experiences, isolating DNA and synthesizing nanoparticles to construct solar cells. Students can choose to specialize in nanoscale biology, nanoscale chemistry or nanoscale physics.

• Nanoscale biology applies nanotechnology at the cellular level. Two approaches include using nanotechnology to study part of a living cell or use part of the living system as a model for creating nanoscale devices. This major utilizes cellular mechanisms to create new technologies.
• Nanoscale chemistry focuses on utilizing nanomaterials for drug delivery systems, carbon nanotubes, dye-sensitized solar cells and semiconductor nanowires. This major continues to evolve as chemists use their skills in synthesis and chemical modification, and employ state-of-the-art instrumentation and technology to characterize and manipulate nanostructures.
• Nanoscale physics focuses on the interaction of light and electromagnetic radiation at a nano level, the change in properties from the large scale to the nanoscale, and practical experience in designing and looking at materials at a nano level.

The Agricultural Science major at Northwest is an interdisciplinary program that prepares students for a career in a variety of agricultural-related occupations and farm operations. This major provides an opportunity to explore interests in agriculture. Students will gain the fundamental skills in agricultural economics, plant science, animal science and soils.

Comprehensive communication majors emphasizing in public relations learn methods to understanding targeted audiences, and explaining products, services and missions to a specific audience. Faculty focus on oral, written and verbal communication skills as well as problem-solving skills to effectively meet the needs of management and the targeted audience.

All faculty members teaching public relations classes have professional experience, providing practical knowledge as well as professional contacts in the field.

English majors tend to be readers or writers. Many are both. Through coursework in literature, writing, linguistics and the history of the English language, students explore a diverse range of texts with the goal of becoming thoughtful and knowledgeable readers, writers, thinkers, communicators and artists.

In addition to reading and writing, students are introduced to the principles of linguistics, writing pedagogy, community literacies, publishing, workplace writing and creative writing. They read and engage in discussions about literary works, participate in literary criticism, write in a variety of analytical argumentative and creative genres, and are challenged to view language through artistic, social and scientific lenses.

Art majors with an emphasis in drawing focus on observational skills. Students are trained to find their own voice and visual language and focus on shifts from observational skills to the conceptual aspect of making art. Faculty ensure students have skills in manipulating various drawing media with graphite, charcoal, ink, water color and mixed media (dry and wet products); acquiring a sense of proportion, rhythm, balance and weight to learn the methods of analyzing shapes and proportions of perspective drawing; and creating the three-dimensional illusions on a two-dimensional surface.