Bachelor of Science in Marketing

at Northwest Missouri State University USA

Art majors with an emphasis in ceramics gain hands-on experiences through the study of clay and making it functional. Faculty focus on hand-building techniques, processes of making glaze with earth materials, the history of ceramics, wheel throwing, kiln theory and assisting students in defining a broader approaches.

Biology/Psychology majors at Northwest study the brain and how it functions and controls human behavior. Faculty focus on three areas: genetics, evolution and neuroscience or the study of the brain. Genetics courses concentrate on the inherited factors that influence behavior such as mental illness and behavioral traits; evolution courses emphasize the significance and benefits of the size of the brain; and courses about the brain focus on the functions, malfunctions and brain disease.

The Emergency and Disaster Management major is a multidisciplinary, customizable program that focuses on three core areas: emergency management (preparation, mitigation, response and recovery), humanitarian relief in conjunction with homeland security, and defense. Within these key areas, you become an expert in leadership, followership and working under extreme pressure while developing critical thinking and problem solving skills.

The elementary education program focuses on ensuring that teacher candidates are proficient in the use of instructional strategies, teaching methodologies and classroom management techniques that engage all children in a variety of settings. The program emphasizes diverse field experiences and teaching opportunities beginning in the first semester of classes. The School of Education is dedicated to ensuring students are career-ready and prepared for a successful career as an educator.

Graduates of the elementary education program are certified to teach first through sixth grades and have completed a 21-hour concentration in a content area of their choice. Concentrations can be completed in language arts, social studies, science, mathematics, physical education, special education, technology or other content areas of choice.

Finance majors at Northwest focus on three areas: financial services, corporate finance and finance management.

• Financial Services prepares students for the financial services industry. This comprises the professions of brokerage, insurance, real estate, and banking. In this business sector the students will need to understand the products customers purchase and how to relate this information to the customer.
• Corporate Finance provides students with the tools to work within the corporate structure under the chief financial officer, where accounting and financial information is used to make corporate decisions. Students will communicate with both the financial and accounting personnel and identify accounting information and financial models for decision making.
• Financial Management permits students to prepare for a position in management rather than a staff position in finance under the corporate treasurer. This option blends the knowledge of finance and management so the student is prepared to make management decisions that require an understanding of finance. Almost all decisions in business require a balance of interests from all functional business areas, using the decision-making process and the tools of finance to guide the corporation to the achievement of its goal.

A comprehensive degree in Social Studies: History at Northwest prepares students to teach history, geography, economics, political science/government and behavioral science in secondary education (high school). This major must be completed as part of the Bachelor of Science in Education to align with Missouri teacher certification standards. A minor is not required as social studies is considered a comprehensive major. Recent Northwest graduates have obtained teacher positions in Iowa, Kansas, Nebraska and  Missouri, yet the particular certification for each state varies. Students learn the content of history, geography, economics, political science/government and behavioral sciences while also gaining understanding of the techniques of the teaching profession. This includes classroom management, lesson planning, special education, technology for classrooms and other related skills.

English majors tend to be readers or writers. Many are both. Through coursework in literature, writing, linguistics and the history of the English language, students explore a diverse range of texts with the goal of becoming thoughtful and knowledgeable readers, writers, thinkers, communicators and artists.

In addition to reading and writing, students are introduced to the principles of linguistics, writing pedagogy, community literacies, publishing, workplace writing and creative writing. They read and engage in discussions about literary works, participate in literary criticism, write in a variety of analytical argumentative and creative genres, and are challenged to view language through artistic, social and scientific lenses.

Accounting majors at Northwest have the choice of two accounting tracks, one for students who wish to become Certified Public Accountants (CPA) and the other for students wishing to work in managerial accounting. The courses offer the highest quality education to prepare students for employment in public accounting, managerial accounting, financial services and corporate finance.

Depending on the state in which students reside, legislation has made it mandatory for students to complete a minimum of 150 credit hours prior to taking the CPA exam. Most states, including Missouri, have passed this legislation, known as the 150-hour requirement. At Northwest, however, students are not required to complete 150 credit hours to obtain an accounting degree.

Northwest recognizes that public accounting isn’t for all students and therefore you may tailor classes toward your own interests through the private industry track as an alternative. Many accountants have chosen careers outside public accounting (income tax, auditing and management services), which prove to be extremely successful, rewarding and satisfying. However, students interested in public accounting, you are encouraged to fulfill the 150-hour requirement.

The Applied Health Science major at Northwest prepares students for careers in the health, fitness, and wellness industry and for graduate studies in areas such as athletic training, occupational therapy, and physical therapy. Students graduating from the program are prepared to develop and deliver comprehensive health and wellness programs that enhance physical, cognitive, and psychosocial well-being of individuals and the community as a whole.

Courses in the Applied Health Science program include content such as human anatomy, the positioning and function of bones, and muscles, and their relationships within the human body; human physiology, the study of the interrelationship between organs and organ systems; exercise science, how the body reacts and performs with physical activity; promoting health, teaching health-related and disease prevention concepts to the general public.

Students in the mathematics major will recognize, represent, and use patterns to creatively address problems in a wide variety of settings. At Northwest, students will see and explore the beauty and utility of mathematics from a diverse faculty of highly qualified and nationally recognized mathematicians.  Upon graduation, students will be able to compete successfully for jobs in business, industry, and government or continue in graduate studies.