Bachelor of Science in Marketing

at Northwest Missouri State University USA

Photography majors study and apply visual elements of art and develop an artistic direction through photography. Faculty focus on teaching students proper techniques and methods of creating and printing photographs digitally, non-traditionally and through a darkroom. Students spend many hours working in the studio gaining hands-on experiences and preparing projects for presentation.

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

Students in the mathematics major will recognize, represent, and use patterns to creatively address problems in a wide variety of settings. At Northwest, students will see and explore the beauty and utility of mathematics from a diverse faculty of highly qualified and nationally recognized mathematicians.  Upon graduation, students will be able to compete successfully for jobs in business, industry, and government or continue in graduate studies.

The first of its kind in Missouri and the region, Northwest’s Data Science major is an interdisciplinary program with four areas of emphasis: computer science, business, molecular biology and geographic information systems.

The geographic information systems (GIS) emphasis focuses on visualizing data through digital and physical maps, analyzing data for locational patterns and trends as well as presenting data in map-based and graphical formats to inform locational decisions in business, government, and the non-profit sector.

Comprehensive communication majors emphasizing in rhetoric at Northwest learn to research, create and deliver persuasive messages and listen critically to these messages. In this major, students study the core areas of communication theory, public speaking, writing, group behavior, persuasion and interpersonal communication. Additional areas of study include intercultural communication, argumentation and classical, modern and postmodern rhetorical theory and method as applied to an American issue.

Professionals in the field are civically engaged, critically analyze how people develop persuasive messages as well as how those messages affect public perception of the subject. They identify logical and ethical problems within persuasive messages, or with their effects on particular groups or communities and intervene to increase awareness and understanding.

The elementary education program focuses on ensuring that teacher candidates are proficient in the use of instructional strategies, teaching methodologies and classroom management techniques that engage all children in a variety of settings. The program emphasizes diverse field experiences and teaching opportunities beginning in the first semester of classes. The School of Education is dedicated to ensuring students are career-ready and prepared for a successful career as an educator.

Graduates of the elementary education program are certified to teach first through sixth grades and have completed a 21-hour concentration in a content area of their choice. Concentrations can be completed in language arts, social studies, science, mathematics, physical education, special education, technology or other content areas of choice.

Finance majors at Northwest focus on three areas: financial services, corporate finance and finance management.

• Financial Services prepares students for the financial services industry. This comprises the professions of brokerage, insurance, real estate, and banking. In this business sector the students will need to understand the products customers purchase and how to relate this information to the customer.
• Corporate Finance provides students with the tools to work within the corporate structure under the chief financial officer, where accounting and financial information is used to make corporate decisions. Students will communicate with both the financial and accounting personnel and identify accounting information and financial models for decision making.
• Financial Management permits students to prepare for a position in management rather than a staff position in finance under the corporate treasurer. This option blends the knowledge of finance and management so the student is prepared to make management decisions that require an understanding of finance. Almost all decisions in business require a balance of interests from all functional business areas, using the decision-making process and the tools of finance to guide the corporation to the achievement of its goal.

Wildlife ecology and conservation majors at Northwest study wildlife populations to understand patterns of distribution and abundance, and how these patterns may be used to manage and conserve populations. Faculty focus on ensuring students understand the natural history and ecology of mammals, birds, fish, reptiles and amphibians; gain the ability to conduct scientific experiments and surveys to monitor wildlife populations; learn techniques used to manage and conserve wildlife populations; and balance the needs of populations with people’s needs.

Earning a Political Science degree at Northwest prepares students for multiple employment opportunities in public service and private sectors including federal, state and local government, law, criminal justice system, municipal planning, city management, urban affairs, education, non-profit administration, campaigns and elections, public policy analysis and internal development and relations.

The major has three areas of emphasis: the american institutions (formerly criminal justice) emphasis provides an understanding of legislatures, police prosecutors, public offenders and courts and corrections; the public administration emphasis focuses on the decision making process and job opportunities in public organizations and local, state, federal and international agencies; and the global affairs emphasis studies the global trends and events, and enhances intercultural understanding.

The Bachelor of Science in Criminology is an interdisciplinary study of crime and the criminal justice system. It is the broad investigation of the roles that sociological and psychological factors play in determining how a society defines crime, contributes to or deters criminal behavior, and responds to victims and offenders. Criminologists have a wide variety of career paths from which to choose. Those interested in working within the criminal justice system may pursue a number of government jobs including, careers within law enforcement, courts, or corrections.