Bachelor of Science in Mass Media - Applied Advertising

at Northwest Missouri State University USA

Finance majors at Northwest focus on three areas: financial services, corporate finance and finance management.

• Financial Services prepares students for the financial services industry. This comprises the professions of brokerage, insurance, real estate, and banking. In this business sector the students will need to understand the products customers purchase and how to relate this information to the customer.
• Corporate Finance provides students with the tools to work within the corporate structure under the chief financial officer, where accounting and financial information is used to make corporate decisions. Students will communicate with both the financial and accounting personnel and identify accounting information and financial models for decision making.
• Financial Management permits students to prepare for a position in management rather than a staff position in finance under the corporate treasurer. This option blends the knowledge of finance and management so the student is prepared to make management decisions that require an understanding of finance. Almost all decisions in business require a balance of interests from all functional business areas, using the decision-making process and the tools of finance to guide the corporation to the achievement of its goal.

Mathematics with an emphasis in data sciences is the study of mathematical tools to analyze data for the purposes of modeling and prediction. Students learn to

• Extract and clean data
• Manipulate data
• Visualize data
• Identify patterns in data
• Use the model for prediction and forecasting
• Use models to summarize and describe values

The five degree programs of the Discipline of Art and Design provide students with the skills needed to accomplish the tasks of their professions and to awaken them to that intellectual level of existence which will cause them to lead fuller, more rewarding lives regardless of the professional area they enter.

Study in these programs offers students the opportunity to learn to communicate ideas effectively, to develop analytical skills, to synthesize ideas, to evaluate implications of present actions against historical perspective, and to develop discriminating aesthetic judgments.

The Discipline of Art has among its quality objectives: (a) to provide an environment conducive to learning and creative production, (b) to develop an understanding and sensitivity to the visual arts of the past and present, (c) to prepare students for careers in the visual arts and design including the teaching of art and design, (d) to furnish the students with sufficient mastery of technical skills to allow for future independent development and creative production, and (e) to prepare students for advanced study in the visual arts.

In addition to the academic programs, the Exhibitions Program and Visiting Artists Series assist in broadening the learning experiences of all students. The exhibitions are shown in the Gallery of the Olive DeLuce Fine Arts Building and are drawn from national as well as regional sources. The Visiting Artists Series brings outstanding artists and art historians to the department where they conduct workshops, give demonstrations, hold discussions, and give slide presentations and lectures that are open to all persons in the University and regional community.

English majors tend to be readers or writers. Many are both. Through coursework in literature, writing, linguistics and the history of the English language, students explore a diverse range of texts with the goal of becoming thoughtful and knowledgeable readers, writers, thinkers, communicators and artists.

In addition to reading and writing, students are introduced to the principles of linguistics, writing pedagogy, community literacies, publishing, workplace writing and creative writing. They read and engage in discussions about literary works, participate in literary criticism, write in a variety of analytical argumentative and creative genres, and are challenged to view language through artistic, social and scientific lenses.

The Bachelor of Art in Theater major combines the knowledge from both theatre performance and technical theater as well as design majors. Faculty focus ensuring students have access to participate in the four mainstage productions as well as four to six student-directed productions per year. Additionally, students have access to professional-level control councils, intelligent lighting fixtures and cutting-edge LED and color changing equipment. Students also learn the fundamentals of modern acting techniques, a range of historical and physical styles to include Greek, Elizabethan, restoration and 20th century “isms”, and writing skills for the stage through scene structure, dramatic tension, theme, action and dialogue.

A degree in History prepares students for careers in government, public service, business industry, archives, museums and historical preservation as well as writing and research.

As a history major at Northwest, students become familiar with the human experience and determine how history fits into the context of the world. Students will study the evolution of the earliest man to the present day, as well as events and values as well as causes and effects that determine how the world has been shaped. At Northwest, students are taught to become critical thinkers who study evidence in order to obtain a conclusion and communicate that information in clear, concise methods.  

Professors offer relatively small classes and close interaction with students. Additionally, all upper-level courses are taught by University instructors rather than graduate assistants.

Biology/Psychology: Biology majors emphasizing in Biomedical Sciences at Northwest study topics such as human anatomy, the positioning, structure and function of bones, muscles and organs within the human body; human physiology, the study of the interrelationship between organs and organ systems; and other fundamentals of the physical and life sciences.

The comprehensive major in strategic advertising focuses on the business side of advertising. Students learn about creating and selling advertisements, as well as study marketing, management, consumer behavior and business-focused topics. Faculty ensure students are skilled in the areas of writing, designing, communicating and understanding the impact of the location of a message.

When students graduate, they will be capable of working in marketing or advertising departments of large brand and media companies. They’ll have well-rounded business skills focused on marketing, with the specific skill-sets related to planning, buying and creating advertisements.

Accounting majors at Northwest have the choice of two accounting tracks, one for students who wish to become Certified Public Accountants (CPA) and the other for students wishing to work in managerial accounting. The courses offer the highest quality education to prepare students for employment in public accounting, managerial accounting, financial services and corporate finance.

Depending on the state in which students reside, legislation has made it mandatory for students to complete a minimum of 150 credit hours prior to taking the CPA exam. Most states, including Missouri, have passed this legislation, known as the 150-hour requirement. At Northwest, however, students are not required to complete 150 credit hours to obtain an accounting degree.

Northwest recognizes that public accounting isn’t for all students and therefore you may tailor classes toward your own interests through the private industry track as an alternative. Many accountants have chosen careers outside public accounting (income tax, auditing and management services), which prove to be extremely successful, rewarding and satisfying. However, students interested in public accounting, you are encouraged to fulfill the 150-hour requirement.

Speech and theatre education majors become certified to teach grades nine through 12 as well as serve as a play directors and forensics or debate coaches. Faculty focus on ensuring students have the skills and techniques to effectively teach as well as a comprehensive understanding of theatre and all communication areas.

Students majoring in speech and theatre education have access to hands-on experiences beginning their freshman years and direct at least one production prior to graduation. To prepare students for a successful college experience and career, faculty provide a mentoring program that matches new students with upperclassman to help balance school and extracurricular activities.