Bachelor of Science in Mass Media - Applied Advertising

at Northwest Missouri State University USA

Finance majors at Northwest focus on three areas: financial services, corporate finance and finance management.

• Financial Services prepares students for the financial services industry. This comprises the professions of brokerage, insurance, real estate, and banking. In this business sector the students will need to understand the products customers purchase and how to relate this information to the customer.
• Corporate Finance provides students with the tools to work within the corporate structure under the chief financial officer, where accounting and financial information is used to make corporate decisions. Students will communicate with both the financial and accounting personnel and identify accounting information and financial models for decision making.
• Financial Management permits students to prepare for a position in management rather than a staff position in finance under the corporate treasurer. This option blends the knowledge of finance and management so the student is prepared to make management decisions that require an understanding of finance. Almost all decisions in business require a balance of interests from all functional business areas, using the decision-making process and the tools of finance to guide the corporation to the achievement of its goal.

Physical Education majors at Northwest study physical activities, sports, leadership, team-building, self-confidence and developmental changes and methods to apply their knowledge to teaching. This major prepares students to teach physical education courses at the elementary and secondary education level

Faculty incorporate practical teaching knowledge through which students learn about implementing a curriculum in the classroom, creating a positive classroom environment, methods of effective communication, incorporating technologies and techniques of assessing learner’s progress in the classroom.

Media studies majors at Northwest learn skills to communicate clearly and effectively. Faculty focus on teaching students theories and ensuring students are proficient in written and oral communication and the ability to think critically. With broad-based knowledge of how mass media functions, this major prepares students to advance their education in graduate school.

Art majors with an emphasis in ceramics gain hands-on experiences through the study of clay and making it functional. Faculty focus on hand-building techniques, processes of making glaze with earth materials, the history of ceramics, wheel throwing, kiln theory and assisting students in defining a broader approaches.

The curriculum is designed to provide the additional education necessary for students with vocational or technical non-transferable certificate/degrees to earn a bachelor's degree.

English majors tend to be readers or writers. Many are both. Through coursework in literature, writing, linguistics and the history of the English language, students explore a diverse range of texts with the goal of becoming thoughtful and knowledgeable readers, writers, thinkers, communicators and artists.

In addition to reading and writing, students are introduced to the principles of linguistics, writing pedagogy, community literacies, publishing, workplace writing and creative writing. They read and engage in discussions about literary works, participate in literary criticism, write in a variety of analytical argumentative and creative genres, and are challenged to view language through artistic, social and scientific lenses.

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

A comprehensive major in Geography: Geographic Information Science (GIS) prepares students for a job in  science, technology, engineering and mathematics (STEM) fields, as well as humanities and social sciences.

At Northwest, students work directly with geography faculty who specialize in GIS. The interdisciplinary program is designed for students interested in spatial technology careers, including urban planning, precision agriculture, remote sensing, cartography and global positioning systems. Additionally, students have access to several state-of-the-art computer labs and the latest versions of industry-standard GIS software packages to ensure they are competitive in the job market.

Recreation majors at Northwest is the study of play and leisure in an individual’s life and methods to improve quality of life. Student can emphasize in:

• Recreation and Park Management which prepares students for program leadership and development, and budget and facility management;
• Corporation Recreation/Wellness which involve programs related to a person’s physical well-being;
• Therapeutic Recreation which prepares students with the skills to assess and evaluate the needs for individuals with special needs; and
• Sport Management prepares students for leadership roles in professional, collegiate and community sports organizations.

Geography is a holistic discipline that studies the relationship between humans, the unique cultures of construct and the environments in which they live. This major prepares students for a wide range of careers in varied areas of geography and culture. This major offers three different areas of focus:

• Culture and Society
• Environmental Geography
• Geographic Information Science

Each emphasis allows students to specialize in one of these fields and tailor classes within that emphasis to fit their interest beyond the core courses within the program.

As a student majoring in geography at Northwest, you learn the importance and impacts of space, the uniqueness of places and regions, and how humans and environment interact.

The major focuses on culture and regional geography with a wide range of tropical and regional courses available. Students will develop physical geography expertise in areas like geomorphology, atmospheric processes and sustainability. The major also teaches skills in analyzing, planning and critical thinking to prepare you for success in your career.