Bachelor of Science in Mass Media - Applied Advertising

at Northwest Missouri State University USA

Photography majors study and apply visual elements of art and develop an artistic direction through photography. Faculty focus on teaching students proper techniques and methods of creating and printing photographs digitally, non-traditionally and through a darkroom. Students spend many hours working in the studio gaining hands-on experiences and preparing projects for presentation.

Radiologic science is the study of obtaining and interpreting medical images for medical diagnosis, assessment and treatment of disease. At Northwest, faculty focus on teaching students basic principles of anatomy, the positioning and function of bones and muscles and their relationships within the human body; physiology, the study of interrelationship between organs and organ systems; basic pharmacology and clinical and patient techniques.

With radiologic technologist positions requiring a degree, Northwest offers a unique two-year program that provides students with the foundation knowledge in requirements for the admission to radiologic schools. Students then attend a radiology school for an additional two years to complete a bachelor’s degree.

Earth Science Education majors at Northwest study the earth science curriculum and learn methods to applying it in the classroom. This major prepares students to teach all earth science courses at the secondary education level (grades 9-12).

The Emergency and Disaster Management major is a multidisciplinary, customizable program that focuses on three core areas: emergency management (preparation, mitigation, response and recovery), humanitarian relief in conjunction with homeland security, and defense. Within these key areas, you become an expert in leadership, followership and working under extreme pressure while developing critical thinking and problem solving skills.

The Bachelor of Arts degree in Music (comprehensive) is for students who desire a broad approach to their Music education, including applied study, ensemble experiences, music composition, history and theory.

The B.A. in Music can also be paired with an emphasis area, which can include Audio Production, Business or Wellness. The B.A. in Music with Emphasis is intended to provide students with the same broad experience in Music that, when paired with the emphasis area, can lead to careers in Music Production, Arts Management/Administration, Entrepreneurship, Counseling, Studio Teaching and other Music-enhanced careers.

Art majors with an emphasis in drawing focus on observational skills. Students are trained to find their own voice and visual language and focus on shifts from observational skills to the conceptual aspect of making art. Faculty ensure students have skills in manipulating various drawing media with graphite, charcoal, ink, water color and mixed media (dry and wet products); acquiring a sense of proportion, rhythm, balance and weight to learn the methods of analyzing shapes and proportions of perspective drawing; and creating the three-dimensional illusions on a two-dimensional surface.

Theatre performance majors engage in a comprehensive, multi-faceted approach to performance. Students learn through improvisation and script analysis; acting techniques that include knowledge through a variety of historical and physical styles including Greek, Elizabethan, restoration and 20th century “isms”; as well as techniques to increase vocal and physical awareness of the actor. Students gain hands-on experiences through classroom work, work-shopping, internships and on-stage productions from seasoned professionals in performance theatre.

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

The Bachelor of Arts degree in Music (comprehensive) is for students who desire a broad approach to their Music education, including applied study, ensemble experiences, music composition, history and theory.

The B.A. in Music can also be paired with an emphasis area, which can include Audio Production, Business or Wellness. The B.A. in Music with Emphasis is intended to provide students with the same broad experience in Music that, when paired with the emphasis area, can lead to careers in Music Production, Arts Management/Administration, Entrepreneurship, Counseling, Studio Teaching and other Music-enhanced careers.

Physical Education majors at Northwest study physical activities, sports, leadership, team-building, self-confidence and developmental changes and methods to apply their knowledge to teaching. This major prepares students to teach physical education courses at the elementary and secondary education level

Faculty incorporate practical teaching knowledge through which students learn about implementing a curriculum in the classroom, creating a positive classroom environment, methods of effective communication, incorporating technologies and techniques of assessing learner’s progress in the classroom.