Bachelor of Science in Strategic Advertising

at Northwest Missouri State University USA

Earning a Political Science degree at Northwest prepares students for multiple employment opportunities in public service and private sectors including federal, state and local government, law, criminal justice system, municipal planning, city management, urban affairs, education, non-profit administration, campaigns and elections, public policy analysis and internal development and relations.

The major has three areas of emphasis: the american institutions (formerly criminal justice) emphasis provides an understanding of legislatures, police prosecutors, public offenders and courts and corrections; the public administration emphasis focuses on the decision making process and job opportunities in public organizations and local, state, federal and international agencies; and the global affairs emphasis studies the global trends and events, and enhances intercultural understanding.

Students majoring in agricultural media with an emphasis in advertising focuses on the promotion of agriculture businesses.  The major focuses on advocating for agriculture by explaining science, technologies and complex agricultural issues within society while promoting products and services from agricultural companies, businesses and organizations. Coursework includes classes in agricultural science, advertising, marketing, journalism and media.

A major in International Business prepares students for a profession involving international politics, economics, knowledge about information processing and computer systems, and analytical and critical thinking skills. At Northwest, this interdisciplinary program provides knowledge of successfully operating a business in the global marketplace.

International business is more globalized than ever, and is the future of business. The information students learn affects nearly every business in the country. Students receive one-on-one advising from professors who specialize in the major, have doctorates in international business, travelled to most of the locations visited, and have personal experience and contacts internationally. Additionally, Northwest links to national and international area computer networks, offering students an unparalleled chance to explore the international arena.

English majors tend to be readers or writers. Many are both. Through coursework in literature, writing, linguistics and the history of the English language, students explore a diverse range of texts with the goal of becoming thoughtful and knowledgeable readers, writers, thinkers, communicators and artists.

In addition to reading and writing, students are introduced to the principles of linguistics, writing pedagogy, community literacies, publishing, workplace writing and creative writing. They read and engage in discussions about literary works, participate in literary criticism, write in a variety of analytical argumentative and creative genres, and are challenged to view language through artistic, social and scientific lenses.

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

A major in Business Management at Northwest teaches students methods for managing and leading professional employees, motivating people on the job, producing quality products, scheduling maximum efficiency, and managing financial entanglements among companies. Students develop skills and knowledge in critical thinking, analyzing and effective communication techniques in a career. Hands-on approaches are utilized in preparation for a career in business while working in teams, learning negotiation skills, conflict resolution, operations of running a business, and presentation skills in upper level courses.

The General Studies major is both an interdisciplinary and multidisciplinary program. This provides you the opportunity to explore your interests and is adoptable to your needs by discovering electives from any discipline that appeals to you. As a student of the program, you gain the fundamental skills in problem-solving and communication as well as critical reading, writing and speaking. The goal of this program is to introduce you to contextual framing of any discipline in the arts and sciences and achieve the broad knowledge and training that employers require.

Radiologic science is the study of obtaining and interpreting medical images for medical diagnosis, assessment and treatment of disease. At Northwest, faculty focus on teaching students basic principles of anatomy, the positioning and function of bones and muscles and their relationships within the human body; physiology, the study of interrelationship between organs and organ systems; basic pharmacology and clinical and patient techniques.

With radiologic technologist positions requiring a degree, Northwest offers a unique two-year program that provides students with the foundation knowledge in requirements for the admission to radiologic schools. Students then attend a radiology school for an additional two years to complete a bachelor’s degree.

Physics is the study of basic principles that govern the universe such as the underlying laws of matter, space, time, etc. Physics majors at Northwest get hands-on learning opportunities while using experimental equipment using the gamma ray spectroscopes to study nuclear physics and electrical circuits to study and understand the components and how they work.

Physics emphasis areas include:

• Biological Science
• Computer Science
• General
• Geological Science

Art majors with an emphasis in printmaking gain skills and techniques in many areas of printmaking such as monoprinting, intaglio, relief and digital processes. Faculty ensure students have experience with all methods of printmaking and the ability to print editions in each medium.