Bachelor of Science in International Business

at Roger Williams University - Bristol Campus USA

At RWU, you’ll learn both what motivates consumers and how to influence them. Our degree in Marketing will lead you to careers in advertising, brand management, market research, digital marketing, and more.Our curriculum emphasizes creative thinking, collaboration, and hands on experiences while exploring topics like brand strategy, communication, consumer behavior, and strategy development. With tracks in communication or analysis, and internships built into the curriculum, RWU will prepare you for the dynamic field of marketing in our global economy. You'll be ready to hit the ground running in your first job — whether at a large corporation, a startup enterprise or a local non-profit.

The Marketing major is designed to prepare students for careers in a variety of areas, including:

• Advertising and Public Relations
• Digital/Social Media Marketing
• Marketing Research
• Brand/Product Management
• Retail and Fashion Merchandising
• Sales and Sales Management
• Non-Profit Marketing
• Sports Marketing

The Human Centered Specialization is only for students majoring in Computer Science (BS). This specialization is well suited to those Computer Science majors who want to focus on how humans and computers interact on a daily basis.

Investigate the relationship between culture and communication in our globally diverse society through the Communication & Media Studies program at RWU. Our students learn how to apply their writing, research and problem-solving skills to public advocacy and building community across cultures, cultivating a strong sense of social justice and civil responsibility that prepares them for work and life in an ever-changing world.

The Digital Systems Specialization is only for students majoring in Computer Science, B.S. This specialization is well suited to those computer science majors who enjoy working with control systems or with the interaction of software and electronic devices.

Security in the 21st century transcends law enforcement and government service to encompass many disciplines -- and many avenues to career success. As a Security Assurance Studies major, you’ll learn how to become a security professional who makes sound decisions in the face of dynamic local, national and global issues. This broad interdisciplinary program allows you to specialize in the area of security that interests you most, whether that’s modern languages or computer science.

Housed in RWU’s Marine and Natural Sciences Building, the interdisciplinary Environmental Science program integrates biology, chemistry, earth science, and physics into an understanding of the natural world. Through research and an array of electives in fields like earth sciences, resource management and law, you’ll discover how humans affect nature and learn how to protect the environment in your career as a scientist, policymaker or educator.

Research Opportunities

The Environmental Science major at Roger Williams is an interdisciplinary program designed to provide students with an understanding of environmental processes and issues and an awareness of our role as humans within the environment. Undergraduate research is integrated into the Environmental Science curriculum, with opportunities for students to earn academic credit for doing research, to develop proposals and compete for small grants to fund their projects, and to present their findings at regional, national and international conferences.

The Data Science Specialization is only for students majoring in Computer Science. This specialization is well suited to those Computer Science majors who enjoy working with data-oriented systems or the exploration of ‘big data’.

When you study Economics, you’ll learn the essential economic theories, systems and models that build critical and analytical thinking skills you can apply to any field -- including business, government, law, healthcare and social and community service. At RWU, you can pursue either a B.A. (liberal arts track) or a B.S. (business track), which both offer opportunities for student-faculty research and publishing that can pave the way to graduate studies.

A degree in Public Relations gives you the strategic communication skills to create, promote and maintain the reputation of brands, people and organizations. You’ll build your portfolio with real clients, network with professionals through RWU’s chapter of the Public Relations Student Society of America (PRSSA) and complete an internship to gain real-world experience in corporate, nonprofit and agency public relations.

Student Learning Outcomes

• Design and perform research to aid in addressing an organization’s communication need.
• Demonstrate ability to identify communication problems and issues/opportunities and implement strategic plans to manage
• Evaluate situations and determine appropriate professional ethical principles, communication law and work ethics.
• Apply various communication theories and communication models used in PR efforts.
• Understand business literacy and the role of PR to meet business goals and advocate for the expansion of the discipline in business ventures.

Engineering at RWU is unique in its structure: a broad, liberal arts-infused foundation of math, science and engineering layered with an in-depth specialization in civil, computer, electrical or mechanical engineering or a customized study. Through this accredited program, you’ll develop the creativity and flexibility to solve practical problems that benefit humanity in our complex and rapidly changing world.

The Custom Program Specialization is only for students majoring in Engineering, B.S. Students specializing in Custom Program must complete all of the requirements for the Engineering, B.S. degree.