Bachelor of Science in Marketing

at Roger Williams University - Bristol Campus USA

At RWU, Web Development majors don’t just design, develop and deploy state-of-the-art websites. They work on multi-disciplinary teams to solve problems for real-world clients. In the Web Development Center, you'll meet your first three clients in your sophomore year. As you begin to work with real clients, you'll quickly discover that web development isn't just about technology. On the Web, "content is king." So we encourage you to reinforce your web development education by picking up a second major or a couple of minors in fields like Marketing, Graphic Design, User Experience (UX), Journalism, Communication, Public Relations, Writing, Visual Arts, Cybersecurity and Business. In four short years, you'll graduate ready to meet the growing demand for web developers.

Learning Outcomes

• You will be able to effectively apply the technologies used to create 80% of professional websites.
• You will be able to work with a client to help clarify the goal and objectives for their digital presence.
• You will be able to create and select content and design-elements that deliver a clear message that reflects the client’s goal.
• You will be able to identify and apply technology that will effectively convey the client’s message on a spectrum of digital devices, while ensuring that it facilitates the client's ability to update the site and keep it “fresh.”
• You will be able to employ and interpret analytics to determine where your audience is engaging, and where they aren’t.
• You will be able to create websites and other digital products in an ethically responsible manner that does not disadvantage those with disabilities, those with older or inexpensive technology, or those with slower networks.
•  You will be able to function effectively as a member or leader of a multidisciplinary team.

Engineering at RWU is unique in its structure: a broad, liberal arts-infused foundation of math, science and engineering layered with an in-depth specialization in civil, computer, electrical or mechanical engineering or a customized study. Through this accredited program, you’ll develop the creativity and flexibility to solve practical problems that benefit humanity in our complex and rapidly changing world.

The Mechanical Engineering Specialization is only for students majoring in Engineering, B.S. Students specializing in Mechanical Engineering must complete all of the requirements for the Engineering, B.S. degree.

Dive headfirst into the study of oceanography, marine ecology, fisheries biology and more with a degree in Marine Biology. Situated on Mount Hope Bay in RWU’s state-of-the-art Marine and Natural Sciences Building -- home to an aquatic animal diagnostic lab and the state’s only shellfish hatchery -- the Marine Biology program teaches students to discover the aquatic world through lectures, labs, fieldwork and independent research in preparation for careers as scientists and educators.

Research Opportunities

Marine Biology majors explore the unique challenges faced by organisms living in the marine environment and the methods by which they meet these challenges. Students begin the programs by obtaining a broad understanding of oceanographic principles, and through subsequent lectures, laboratories and field work, build on this knowledge for a more complete appreciation of the aquatic world. Undergraduate research is integrated into the Marine Biology curriculum, with opportunities for students to earn academic credit for doing research, to develop proposals and compete for small grants to fund their projects, and to present their findings at regional, national and international conferences.

A degree in Mathematics from RWU is an excellent foundation for graduate study and a wealth of careers in fields such as science, computers, engineering and business. Our program blends a rigorous study of math theory with flexible electives and research conducted with faculty. You’ll learn how to interpret data and use mathematical reasoning to analyze and solve problems.

The Mathematics program at Roger Williams University provides preparation for graduate study and for a variety of careers in industry and government. There is enough flexibility in the program to allow a large choice of electives, and the program, when combined with further study in a second area, can provide an excellent foundation for graduate or professional study in the physical sciences, computer science, engineering or business. Our best students have opportunities for undergraduate research, while others write theses, present at national conferences and co-author journal articles with our faculty.

Several factors distinguish Roger Williams University from the competition. For starters, small class size means more personalized attention from our faculty members. Our Math major is made up of only 10 courses, leaving plenty of room for a double major, or to experience a wide variety of electives. Our students are involved on campus—as math tutors and as members of the Mathematics Honor Society. Unlike at other institutions, our talented students get to co-author math publications with our faculty. In fact, our students are currently working on the Numerical Solution of the Helmholtz Equation for the Pseudosphere, and Foundations of General Relativity and some speculations on the Einstein-Grossmann Collaboration. Recently, one of our students was awarded the top prize in the MAA Student Essay in History of Mathematics.

Engineering at RWU is unique in its structure: a broad, liberal arts-infused foundation of math, science and engineering layered with an in-depth specialization in civil, computer, electrical or mechanical engineering or a customized study. Through this accredited program, you’ll develop the creativity and flexibility to solve practical problems that benefit humanity in our complex and rapidly changing world.

The Civil Engineering Specialization is only for students majoring in Engineering, B.S. Students specializing in Civil Engineering must complete all of the requirements for the Engineering, B.S. degree.

Critical thinking, openness to new worldviews and an appreciation for diversity -- these are the values that a degree in Psychology provides. At RWU, you’ll learn how to apply these skills to research that helps solve problems in our community and society. Our Psychology students are prepared for graduate school as well as a wide range of careers, including human resources, management, marketing and education.

Students in the Psychology program will learn the methods and skills that enable them to evaluate published research and think critically about their own ideas and those of others. They are prepared to apply these methods to the problems of community and of the larger society. They are capable of tolerance for the views of others and able to appreciate the value of diversity.

With skilled mental health professionals in increasing demand as practitioners, the Psychology program at RWU prepares students to pursue graduate study in Psychology and other fields, or to enter any number of careers where these skillsets are applicable, including human resources, management, marketing, education and the mental health professions.

Our student learning outcomes center on encouraging the development in our students of a deep and broad knowledge base in the discipline of Psychology. We also provide a foundation to develop skills needed to design and evaluate research, we foster critical thinking in our students, enhance students' appreciation of diversity, promote students' awareness of ethical issues in Psychology, and prepare them for success in a wide range of careers, including graduate study.

Discover the full breadth of professional dance through Dance/Performance at RWU, where you’ll study technique and theory, collaborate with composers and work internationally during our semester-long Dancing in London Program. Our faculty -- all working professionals in the field -- give individual attention and guidance to broaden your career options beyond performance and choreography with additional coursework in fields such as education, therapy and management.

A Bachelor of Arts degree is offered in Dance/Performance Studies, which develops highly trained, creatively active and professionally oriented students with its unique curriculum. It stresses the development of strong technical and creative work from each student, as they hone skills that will allow them to distinguish themselves professionally. Students are offered professional-level experiences through multiple guest artist residences, study abroad, and yearly participation in the American College Dance Festival.

Our program offers live accompaniment for each technique class and gives opportunities for students to collaborate with our staff composer, facilitating crucial skills for work in professional dance fields. Students can combine their Dance/Performance major with other programs easily. We will guide you towards partnering the major with another major/minor for a broad range of career options.

A degree in Educational Studies from RWU opens the door to a variety of rewarding teaching careers outside of the classroom, such as family and child services, program development, community outreach and educational publishing. Through coursework, internships and service projects, you’ll examine the roles that teaching, learning, education policy and community organizations play in our society and culture.

In the Educational Studies major, students are prepared for productive careers and future study in a field committed to serving the larger community. Students in the Educational Studies major have a wide range of career and advanced education options in non-profit, corporate, as well as educational settings. An exciting element of the Educational Studies major is the opportunity it provides students to combine strong content background through required coursework and a core concentration with flexibility in participation in community service and internships, research, and intercultural exploration through education and other electives. For example, a student may choose the Modern Language and Culture Concentration which affords him or her immersion in global and multicultural perspectives. The student may also choose among electives in educational research, content, pedagogy, and service that draw from a range of interdisciplinary areas. Students are not prepared for a teaching certificate in this major.

Students in our digital-first Journalism program become more than just great writers. Through rigorous coursework and real-world experience at internships, you’ll learn how to gather news, report current events in an ethical manner on digital, print and electronic platforms.

Student Learning Outcomes

Journalism has traditionally been a professional program that trains students in the professional standards required of a journalist at an entry-level position in the news media industries. Our program thus prepares students who, upon graduation, will be able to demonstrate:

• Strong news judgment and ethical news gathering and reporting.
• Knowledge of news media industries.
• An understanding of news media history and journalistic practices.
• The ability to report and write according to the standards of the news profession.
• The ability to record and edit audio-video content for online publication.
• The ability to report on digital media platforms.
• An understanding of media theory.
• Innovative thinking in the application of critical and analytical skills in news production.

A degree in Graphic Design Communication from RWU blends solid communication theory with technical training in graphic arts skills, taught in the campus’ most sophisticated computer labs. Through courses in typography, art direction and brand identity combined with real-world internship experience, you’ll learn the best professional practices to prepare you for a career in the in-demand graphic design field.