Bachelor of Arts in Digital Marketing, Advertising, and Public Relations

at Shorelight Group - Roosevelt University - Chicago Campus USA

The women's and gender studies major emphasizes an interdisciplinary framework in which students explore and synthesize multiple perspectives on historical and contemporary issues concerning women, gender and sexuality. This approach stresses intersectional analysis of gender and sexuality in relation to race, ethnicity, class, culture, nationality, ability, and other factors that shape experiences, identities, cultural productions, and ways of knowing. The women's and gender studies curriculum also examines social institutions and networks of power while considering avenues of resistance, justice and transformation.

The Orchestral Studies program prepares students majoring in a woodwind, brass, or string instrument, harp or percussion for a career as orchestral musicians.

The BA in Early Childhood Education (ECHD) prepares teacher candidates to address the learning and socio-emotional needs of children from birth to third grade. This intensive, field-based program prepares every candidate to work democratically with diverse children and families, including those with special needs and second language backgrounds. It leads to a combination of Illinois teaching credentials.

At Roosevelt economics goes beyond the curriculum that is currently being taught at universities around the world. It presents and challenges students with radically different economic perspectives and alternative schools of thought. Roosevelt is one of the few universities in the United States where students can study economics from green, institutionalist, Post Keynesian, anarchistic, rhetorical, Marxist and other points of view, while gaining technical proficiency in conventional Neoclassical and Keynesian methods. Our faculty are drawn to the study of economics by a commitment to social justice. Economics students are prepared to be socially conscious citizens and leaders in their professions, whether in business, public service, research, teaching or other careers.

The Bachelor of Musical Arts degree is an interdisciplinary program with intentional curricular flexibility. It is designed for the student with a strong academic background who wishes to combine the study of music with an emphasis in a second field outside music. Students' programs are individualized according to their interests and culminate in a senior project that melds their work in music with their second discipline.

Marketing Communications is the term for the broad field that includes social and digital marketing, advertising, public relations, promotional marketing, and numerous other forms of persuasive communications activities. Students majoring in the Digital Marketing, Advertising, and Public Relations degree are prepared for entry-level work in any area of this broad field. Through course work and a required professional internship in the field, students are prepared for entry-level work in any area of this broad field, including agencies, organizations and companies in advertising, public relations and marketing.

The BA in Elementary Education (ELED) prepares teacher candidates to address the learning and socio-emotional needs of children from 1st through 6th grades. This intensive, field-based program prepares every candidate to work democratically with diverse children and families, including those with special needs and second language backgrounds. It provides opportunities to earn a combination of Illinois teaching credentials.

The MA in Special Education (SPED) prepares teacher candidates to address the learning and socio-emotional needs of children and adolescents with learning and intellectual disabilities, severe emotional and behavior disorders, and other disabilities. This intensive, field-based program prepares every candidate to work democratically at the elementary, middle school, and high school levels. It leads to the Illinois LBS1 teaching credential.

This degree teaches students to use technology to gather, analyze and interpret data, facilitating decision-making. Students will learn methods, tools and algorithms used in modern data analysis and analytics.

Students who major in English will undertake a course of study designed to develop knowledge in literary trends, themes and genres, as well as skills in critical interpretation, research, writing and speaking. In advanced courses, students will investigate the structure, style, intellectual content, historical significance and cultural context of the literature produced in Great Britain and the United States, as well as Anglophone literature from around the world. This extensive textual study will foster appreciation of diverse cultural values and of the means by which culture is transmitted through language.