Bachelor of Arts in Communication

at Shorelight Group - The University of Utah USA

That catchy jingle, that distinctive symbol or image, and all the other cues we associate with a specific product become embedded in our brains thanks to marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Through strategic thinking, business acumen, and carefully-designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. As a marketing major at the University of Utah, you will study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want.

If you have a passion for numbers and problem-solving, consider majoring in applied mathematics. Unlike “pure” mathematics, where math is a theoretical pursuit, the field of applied mathematics uses math to solve real-world problems. These problems can be as simple as allocating an investment and calculating returns, or as dramatic as using mathematical algorithms to crack and decrypt intelligence codes. This degree provides students with excellent quantitative and analytical skills, and a math degree is the perfect stepping stone for a countless number of careers.

Bill Gates, Elon Musk, Oprah, Ariana Huffington—all are famous for their business skill and acumen. If you want to put your business abilities to the test and join the ranks of these innovators, considering studying entrepreneurship. The undergraduate Entrepreneurship program at the University of Utah prepares students to pursue and create business opportunities of all kinds. Students learn to follow trends, identify emerging opportunities, and pursue those possibilities through the creation of new products, services, and companies. Core entrepreneurship courses in the program include application and theory of leadership, discovery of market opportunities, creation of new business opportunities, testing and validation of business models and venture concepts, intrapreneurship, and marketing.

History students at the University of Utah explore the cultures, events, and peoples of the past. In doing so, students better understand the present and can plan for the future.  The History major helps students to develop the ability to write clearly and interpret complex information, ensuring that they are able to offer creative solutions to challenging problems, handle ambiguity, and work across cultures.  Courses cover the world from ancient Europe and Africa to modern Asia and the Pacific, and from colonial Latin America to the American West.  Students are encouraged to follow their passions by selecting courses to create an area of concentration: the history of politics, science, gender, environment, science, religion and more.  Regardless of their focus of study, students will ultimately develop a capacity for careful and rigorous thought and cultural competence, abilities that promote success in careers at home or around the world.

Political Science studies the world of politics and government – particularly the manner in which people organize, administer, and seek to improve their governments, the privileges and responsibilities of citizenship, and the use and abuse of power. Students who major in political science are interested in understanding how laws and policies affect peoples’ lives and care deeply about community engagement and social change. Through a critical investigation of the political world, political science students learn how to apply concepts and theories, craft compelling arguments, and analyze complex information while grappling with some of the most pressing challenges facing societies around the globe.

Biology is the study of life: the cells, physiology, and behavior of all living things. The biological sciences impact almost every aspect of modern life and interface with a multitude of fields and disciplines, including the basic sciences and medicine, social sciences, law, and engineering. This makes studying biology an ideal preparation for a wide range of careers. The Department of Biology at the University of Utah offers a wide range of courses involving field, laboratory, lecture, and library experience. Students pursuing a degree in Biology may complete one of the following emphases:

• Anatomy & Physiology
• Biochemistry
• Cell & Molecular Biology
• Ecology, Evolution and Environment
• Genetics and Genomics
• Microbiology
• Neurobiology
• Plant Biology

Environmental and Sustainability Studies (ENVST) is a STEM interdisciplinary program that offers a major with several emphases to focus your study, as well as a minor. The curriculum explores ecological systems and the impact of human-environment interactions from the perspectives of the natural sciences, the social and health sciences, and the humanities. The U’s program strives to foster an understanding the multi-faceted issues of the environment and sustainability and finding solutions through systemic analysis, peer learning, and community engagement, social responsibility, leadership, and having a science-based focus on solutions and integrated problem solving.

Conflict exists both within ourselves and in our interpersonal relations: with friends, families, or our community, locally and globally. If you want to be able to recognize and peacefully resolve conflict, consider the Peace & Conflict Studies program at the University of Utah. Offered collaboratively by the College of Humanities, Department of Communication, and College of Social and Behavioral Science, Peace & Conflict Studies will give you the knowledge, skills, and values you need to be a peacemaker in the world. Students in this program choose one of three themes for their studies: Conflict Resolution, Social Justice, or Global Perspectives. Regardless of emphasis area, students take courses in topics like negotiation, poverty and inequality, international affairs and human rights, world religions and politics, and the economics of race and gender. The culminating experiences of the program include a capstone course, seminar, and required internship. Through your studies, you will develop your communication, social awareness, and critical thinking skills, enabling you to pursue careers in a number of fields.

Sociology investigates the relationships between social order and social change in three interconnected areas along the scale of individual to global; our personal lives, the communities we live in, and the world as a whole. When examining personal lives, sociologists study deviant behavior, family dynamics, and individuals’ racial, ethnic, gender, and sexual identities. At the community level, sociologists study poverty, prejudice and discrimination, education, corporate and business behavior, the criminal justice system, housing and homelessness, the health care system, and social movements. Finally, at the global level, they review human population dynamics, societal conflict, cultural diversity, socially-induced environmental change, globalization, and modernization.

 The Sociology program consists of five core courses that serve as an introduction to sociological theory and application, research methods, and social statistics. The remainder of the curriculum is comprised of courses from four areas of sociology: Diversity, Globalization, Criminology, and Population and Health, as well as a selection of electives. By the program’s end, graduates have invaluable critical thinking skills and awareness of social issues that affect all areas of modern life. This set of knowledge and skills is necessary to find work in a variety of fields, and invaluable in our increasingly globalized and culturally diverse society.

Speech and Hearing Science professionals evaluate, diagnose, and treat individuals with speech and hearing disorders, such as disorders of communication, the voice, swallowing, and cognition. The undergraduate major in Speech & Hearing Science (SPHS) is a pre-professional degree for speech language pathology and/or audiology. Students in the program complete courses in phonetics, anatomy and physiology of speech and hearing, language science, pediatric and medical speech-language pathology, hearing disorders and evaluation, and psychometrics (measuring mental abilities and processes). Electives in allied fields -biology, physics, and psychology, for example- are also required, along with 25 hours of field experience observing treatment practices for speech, language, and hearing. Students who complete this program earn a BS in Speech and Hearing Science and are then prepared to enter graduate programs in the field: a master's degree is required for professional practice in speech-language pathology, and a doctor of audiology (AuD) is required for professional practice in audiology.