Bachelor of Arts in Family, Community, and Human Development

at Shorelight Group - The University of Utah USA

That catchy jingle, that distinctive symbol or image, and all the other cues we associate with a specific product become embedded in our brains thanks to marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Through strategic thinking, business acumen, and carefully-designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. As a marketing major at the University of Utah, you will study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want.

The undergraduate studio art program will prepare you for an exciting career in creative expression. This program offers education in topics such as visual arts, animation, education, or design. The curriculum helps students to develop a range of hands-on, formal, and conceptual skills. The program is structured as a balance between the visual and the physical: students study Studio Arts Foundations in the first year and focus on a specific Emphasis starting in their second year. Students are given the opportunity to develop hands-on skills through direct practice with material and tools of the trade; the program also covers topics such as form, process, and technique. Ultimately, an Art BFA will allow you to understand contemporary art theories, engage with new forms, and explore art as an active part of culture today.

Anthropology is the study of human beings; their cultures, biology, behaviors, and their changes through time (evolution). Because we study all aspects of humans, anthropology is said to be holistic and inter-disciplinary, that is anthropologists work hand-in-hand with other sciences such as biology, physiology, sociology and psychology—just to name a few.

At the University of Utah, the Anthropology Department is divided into four main divisions: Cultural, Biological, Evolutionary Ecology, and Archaeology. Cultural anthropology focuses on human cultures and how they vary through time and space—around the world and back through pre-history. Biological anthropology focuses on ancient and modern human anatomical, physiological, and biological variability. Biological anthropology also concerns itself with non-human primates like chimpanzees and gorillas—by studying them, we hope to learn more about ourselves. Archaeology is the excavation and interpretation of what humans leave behind in order to infer how and why humans have evolved. Evolutionary ecology (sometimes known as behavioral ecology) examines human (and non-human primate) behavior and life-history—why did human beings evolve the way they did?

Ultimately, anthropologists use all four sub-disciplines to describe and explain past and present human diversity. The Department takes a theoretically-driven, empirically-informed perspective focusing on the following specific areas of expertise: archaeology, genetics, behavioral ecology, paleoanthropology, hunter-gatherer behavior, and human and non-human primate behavior.

Materials science and engineering (MSE) combines numerous disciplines, including chemistry, physics and engineering. Scientists in this field apply the principles of physics and chemistry to engineering problems in order to design and develop new materials. Without materials science and engineering, things like computer chips and solar cells would not exist. In the College of Engineering at the University of Utah, this degree offers students the unique opportunity to study science as well as engineering. Accredited by the Engineering Accreditation Commission of ABET, the MSE program teaches fundamental science and engineering principles that apply to all types of materials in addition to in depth study of polymers and ceramics. Students then select upon technical electives that suit their particular interests, which can include courses in nanostructured materials, metallurgy, photovoltaic materials, single crystal growth, composites, microsystems design, biomaterials, nuclear materials, and many others. Students are also trained in and gain hands on experience with experimental techniques to analyze structure and composition of materials—including X-ray diffraction, electron microscopy, thermal analysis, and spectroscopy. All students complete a capstone design project, preparing them for real-world engineering design and applications. You will leave the University of Utah with the technical skills and theoretical knowledge you need to succeed in a variety of science and engineering fields.

The Latin American Studies program provides students with the opportunity to explore interdisciplinary approaches to Latin America. Students will not only have the chance to become literate in one of four Latin American languages— Spanish, Portuguese, Nahuatl, or Quechua—but they will also be able to explore the people, culture, and history of the region. The remainder of the curriculum is comprised of core courses in Latin American civilizations and cultures, with students choosing electives from the Latin American Studies department and other allied fields (such as humanities, anthropology, and linguistics). The culminating experience of the program is a study abroad, internship, independent study, or research course, allowing students to synthesize their knowledge and skills. Cross-cultural understanding and foreign language proficiency are valuable skills for students to have as we move toward an increasingly global economy. Students may use the language and critical thinking skills the Latin American Studies program will give them to pursue a number of diverse career options or as a springboard to attending graduate school.

Quantitative Analysis of Markets & Organizations (QAMO) majors builds analytical, technical, and problem-solving skills by utilizing game theory and econometrics to answer real-world questions. Students learn strategic direction and in-depth analysis. Developed jointly with the University of Utah’s Department of Economics, this major includes advanced courses in mathematics, statistics, economics, and business. QAMO students may also choose optional emphases in the various business disciplines such as entrepreneurship, finance, management, and marketing.

Chemistry is the study of matter, what it is made of, how it changes, and how it can be turned into new substances. Chemistry is central to our search for answers as we explore our world. "What is it?" "How much is there?" "How does this work?" "Why does it do that?" If you’ve ever asked any of these questions, consider studying chemistry to find the solutions. The department offers nine emphasis areas to choose from, and Chemistry is the only department at the U to allow students to declare two emphases.

Available tracks include:

• Atmospheric & Environmental Chemistry
• Biology
• Business
• Chemical Engineering
• Geology
• Material Sciences and Engineering
• Mathematics
• Physics
• Professional Chemistry (the traditional chemistry curriculum)
• Teaching

Philosophy is the study of knowledge, reality, and existence. If you want to better understand yourself and the important issues surrounding life, knowledge, and values, consider studying philosophy. This program will provide a broad understanding of the central problems and positions in philosophy, through coursework from the four central areas of philosophy: ethics and value theory, metaphysics and epistemology, the history of philosophy, and logic and formal methods. A major in philosophy offers a wide range of opportunities for intellectual growth and self-development to students who have a variety of interests, preparing you for a number of careers that require critical thinking and decision-making.

Communication is much more than just the written word. Communication is also verbal or non-verbal, and it takes place at both an interpersonal and mass scale. With the University of Utah’s Communication program, students learn how to be effective communicators for all different types of audiences. Communication is a diverse discipline and offers a variety of skills to prepare students for their careers. Through a combination of theoretical and technical training, the Communication program allows students to develop a comprehensive portfolio to market themselves to the industry. If you want to focus your studies on a particular area, you can pursue an emphasis in one of the following emphases:

• Communication Studies
• Journalism
• Science, Health, Environmental, and Risk Communication
• Strategic Communication

The undergraduate program in Architectural Studies is a pre-professional degree in architecture that provides a well-rounded academic foundation from which an individual might develop pre-professional competency for entry-level employment in the building industry. For those seeking work at the graduate level, it provides a thorough preparation for a professionally-accredited Master of Architecture program, or studies in related environmental design fields. The program requires two years of liberal arts education during which students take a number of pre-architecture requirements. Once admitted into the major in the junior year, students take a number of required courses which provide a broad introduction to the field of architecture and a solid foundation for the development of individualized programs at the graduate level.