Bachelor of Arts in Management

at Shorelight Group - The University of Utah USA

That catchy jingle, that distinctive symbol or image, and all the other cues we associate with a specific product become embedded in our brains thanks to marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Through strategic thinking, business acumen, and carefully-designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. As a marketing major at the University of Utah, you will study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want.

Pursue your passion for dramatic expression and creative exploration with the Theatre BFA. The program offers four emphasis areas: the Actor Training Program (ATP), the Musical Theatre Program (MTP), the Performing Arts Design Program (PADP), and the Stage Management Program. The program curriculum is then specialized to each emphasis area. ATP and MTP students must audition for admission to their respective programs, and from there they receive training in various acting, singing, and movement topics, while the other Theatre BFA programs require an application. PADP students complete coursework in costume, scenery, lighting, and sound design, while Stage Management students take classes in production, stage directing, and stagecraft. If you are interested in becoming a theatre teacher, you can also complete the Theatre Teaching major.

Students with interest in severe weather, climate change, forecasting, broadcast meteorology, atmospheric chemistry, remote sensing, and many other areas may find a home in the Atmospheric Sciences. Study in this field seeks to understand the behavior and predictability of the earth's atmosphere. Atmospheric scientists need a good foundation in mathematics, physics, chemistry, and computer science, and the University of Utah’s program offers training in these areas and others, such as meteorology and climate. As a natural extension of the geographic setting of the university, the atmospheric sciences degree uniquely emphasizes mountain weather and climate. Ultimately, this program provides the knowledge and tools needed to address the challenges posed by hazardous weather and climate change in the 21st century.

Metallurgical engineering involves the study, innovation, design, implementation, and improvement of processes that transform mineral resources and metals into useful products that improve the quality of our lives. This includes processing materials, like metals and alloys, to extract, refine and recycle metals. Without metallurgical engineering, we would not have the components we need to build buildings, aircraft, trains, ships, or even mountain bikes. Accredited by the Engineering Accreditation Commission of ABET, the Metallurgical Engineering curriculum consists of coursework across the three main areas of metallurgy: mineral processing, chemical metallurgy, and physical metallurgy. Additional classes cover topics like metallurgical thermodynamics, fluid flow, kinetics, and heat and mass transport, as well as the general sciences (chemistry, engineering, physics, and math). Because society is so dependent on metals, metallurgical engineering has become an increasingly important area of study: continued economic and technical progress will depend on further advances in metal and mineral technology. This program additionally offers students the option to complete one of 6 emphases, allowing them to tailor their program to best fit their strengths and interests.

Anthropology is the study of human beings; their cultures, biology, behaviors, and their changes through time (evolution). Because we study all aspects of humans, anthropology is said to be holistic and inter-disciplinary, that is anthropologists work hand-in-hand with other sciences such as biology, physiology, sociology and psychology—just to name a few.

At the University of Utah, the Anthropology Department is divided into four main divisions: Cultural, Biological, Evolutionary Ecology, and Archaeology. Cultural anthropology focuses on human cultures and how they vary through time and space—around the world and back through pre-history. Biological anthropology focuses on ancient and modern human anatomical, physiological, and biological variability. Biological anthropology also concerns itself with non-human primates like chimpanzees and gorillas—by studying them, we hope to learn more about ourselves. Archaeology is the excavation and interpretation of what humans leave behind in order to infer how and why humans have evolved. Evolutionary ecology (sometimes known as behavioral ecology) examines human (and non-human primate) behavior and life-history—why did human beings evolve the way they did?

Ultimately, anthropologists use all four sub-disciplines to describe and explain past and present human diversity. The Department takes a theoretically-driven, empirically-informed perspective focusing on the following specific areas of expertise: archaeology, genetics, behavioral ecology, paleoanthropology, hunter-gatherer behavior, and human and non-human primate behavior.

The Family, Community and Human Development (FCHD) Major is housed in the Department of Family and Consumer Studies (FCS). The objective of the FCHD major is to provide students with a broad and detailed understanding of the processes of personal development in the context of the family, and as impacted by community and societal forces beyond the family. More specifically, students with a FCHD major will acquire an understanding of:

• The key features of development through each stage of life (infants, children, adolescents and adults);
• How these key features of development are impacted by experience to account for the ways that each of us is unique;
• How family members develop and maintain relationships within and across generations;
• The decisions people make about managing resources such as time, money, and material assets;
• The ways that individual and family well-being are impacted by community and societal forces;
• The impact of local, national, and international policies and laws on individual, family and community well-being;
• How research in these areas is conducted and evaluated, and how the findings from these works may be applied to enhance the well-being of individuals (at every age) and families

In addition to the breadth and depth of our FCHD major as summarized above, our department offers students three opportunities for diving more deeply into specific areas of focus that are both relevant to the broader goals of our major and oriented toward specific career opportunities.

Rhetoric is the study of effective speaking and writing: it is the art of argument and persuasion. Through the Writing and Rhetoric Studies program, you will become a strong analytical thinker and proficient writer. Students of this program learn rhetorical analysis and the ways that culture and society shape what we define as “literacy,” giving you critical thinking skills and social awareness that can be applied to a number of pursuits. Students in the program choose courses from topics such as under-represented rhetorics, rhetorics of gender, writing poplular non-fiction, professional discourse, grammar and stylistics, digital storytelling, writing as a social practice, and others. The culminating experience of the program is a senior seminar, synthesizing all of the student's undergraduate work into a portfolio piece. Employers consistently rank written communication skills as among the most-desired abilities in job candidates, and strong writing and argumentation abilities are excellent assets for graduate-level coursework.

Philosophy is the study of knowledge, reality, and existence. If you want to better understand yourself and the important issues surrounding life, knowledge, and values, consider studying philosophy. This program will provide a broad understanding of the central problems and positions in philosophy, through coursework from the four central areas of philosophy: ethics and value theory, metaphysics and epistemology, the history of philosophy, and logic and formal methods. A major in philosophy offers a wide range of opportunities for intellectual growth and self-development to students who have a variety of interests, preparing you for a number of careers that require critical thinking and decision-making.

Rhetoric is the study of effective speaking and writing: it is the art of argument and persuasion. Through the Writing and Rhetoric Studies program, you will become a strong analytical thinker and proficient writer. Students of this program learn rhetorical analysis and the ways that culture and society shape what we define as “literacy,” giving you critical thinking skills and social awareness that can be applied to a number of pursuits. Students in the program choose courses from topics such as under-represented rhetorics, rhetorics of gender, writing poplular non-fiction, professional discourse, grammar and stylistics, digital storytelling, writing as a social practice, and others. The culminating experience of the program is a senior seminar, synthesizing all of the student's undergraduate work into a portfolio piece. Employers consistently rank written communication skills as among the most-desired abilities in job candidates, and strong writing and argumentation abilities are excellent assets for graduate-level coursework.

Gain a deeper understanding of a culture other than your own through study of the language, literature, and society of Japan. The diverse and innovative program caters to individual student needs and fosters forward thinking and intellectual freedom. This freedom is reflected in program coursework: in addition to Japanese language instruction, students will complete courses on Japanese linguistics, syntax, civilization, contemporary literature, poetry, and classical Japanese. All students additionally must complete a capstone as a culminating experience to their time in the program. The U’s Japanese program provides excellent preparation for pursuing graduate work and entering a variety of professions where critical reading, writing, and thinking skills are paramount.