Bachelor of Arts in Marketing

at Shorelight Group - The University of Utah USA

Political Science studies the world of politics and government – particularly the manner in which people organize, administer, and seek to improve their governments, the privileges and responsibilities of citizenship, and the use and abuse of power. Students who major in political science are interested in understanding how laws and policies affect peoples’ lives and care deeply about community engagement and social change. Through a critical investigation of the political world, political science students learn how to apply concepts and theories, craft compelling arguments, and analyze complex information while grappling with some of the most pressing challenges facing societies around the globe.

Mechanical engineers play a significant role in designing and manufacturing all of the products and systems essential to everyday modern life: home appliances, bikes, recreational equipment, automobiles, satellites, wheelchairs, airplanes, robots, industrial equipment, and environmental control systems. The field of mechanical engineering (ME) is concerned with the mechanical, thermal, and fluid-flow aspects of all of these systems, including computer and feedback control of complex systems. As a mechanical engineering student at the University of Utah, you will learn the professional, technical, critical thinking, and communication skills you need to be successful and make meaningful contributions to this exciting field.

Finance deals with the concepts of time, money, risk, how they are interrelated, and how money is budgeted and spent. Finance students learn how to assign value to projects, companies and securities. They also study how individuals and businesses can efficiently allocate financial resources, invest, and raise capital. With these skills, Finance majors can determine wise investment strategies, value stock options, and help companies and individuals manage their money. A critical component of a finance students’ education is meaningful, real-world opportunities, balanced by worthwhile classroom experiences. The U’s Finance curriculum covers topics such as business statistics, business calculus, corporate finance, insurance, investments, and real estate. A global perspectives course allows students to apply an international context to the business skills and perspectives they are learning.

In addition to the traditional major, students may pursue an emphasis in Advanced Financial Analysis, an honors-level program that provides students with a deeper foundation in finance and accounting, supplemented by additional technical competence in financial modeling and coding as applied to finance problems. Courses will focus on developing technical skills and applying those skills to solve problems in realistic settings.

The Health, Society and Policy (HSP) Program addresses the multidimensional characteristics of human health. Health status may be related to factors beyond pathogens or illness: lifestyle, environmental exposures, socioeconomic status, cultural affiliation, poor communication, or access to health services can all contribute to an individual’s health. Students in this program are given the broad, interdisciplinary foundation for understanding health, allowing them to sensitively and effectively address health care issues in multidimensional contexts: for example, the geographic location, literacy, or socioeconomic status of an individual might impact their ability to access or obtain healthcare or eat a healthy diet. HSP students take courses from a variety of fields, including epidemiology, behavioral sciences, research methods and quantitative skills, administration, philosophy, and history. This coursework provides students with a coherent perspective on health care in its various social and administrative contexts. The culminating experience of the program is a capstone, delivered as an interdisciplinary series of seminars on a particular theme related to the major.

Sociology investigates the relationships between social order and social change in three interconnected areas along the scale of individual to global; our personal lives, the communities we live in, and the world as a whole. When examining personal lives, sociologists study deviant behavior, family dynamics, and individuals’ racial, ethnic, gender, and sexual identities. At the community level, sociologists study poverty, prejudice and discrimination, education, corporate and business behavior, the criminal justice system, housing and homelessness, the health care system, and social movements. Finally, at the global level, they review human population dynamics, societal conflict, cultural diversity, socially-induced environmental change, globalization, and modernization.

 The Sociology program consists of five core courses that serve as an introduction to sociological theory and application, research methods, and social statistics. The remainder of the curriculum is comprised of courses from four areas of sociology: Diversity, Globalization, Criminology, and Population and Health, as well as a selection of electives. By the program’s end, graduates have invaluable critical thinking skills and awareness of social issues that affect all areas of modern life. This set of knowledge and skills is necessary to find work in a variety of fields, and invaluable in our increasingly globalized and culturally diverse society.

Recreational therapy (RT) is a form of therapy that uses physical recreation and activities to help people with illnesses or disabling conditions achieve mental and physical health. This therapy might include dancing, playing a sport, hiking, cooking, or even playing a video game. If you like being active and want to help others at the same time, consider majoring in Recreational Therapy. This program will give you the counseling techniques and knowledge you need to help rehabilitate individuals and educate them on the support systems and skills needed to maintain their health and happiness. The RT curriculum covers topics in recreational therapy foundations and treatment methods: through a combination of coursework, community programs, and treatment services, students learn how to conduct treatment planning and provide therapy. The culminating experience of the program is a recreational therapy internship through a local agency, preparing you for work in a professional environment. Students of this program graduate well-prepared to apply for licensure to practice as therapists or to find jobs in allied fields.

Quantitative Analysis of Markets & Organizations (QAMO) majors builds analytical, technical, and problem-solving skills by utilizing game theory and econometrics to answer real-world questions. Students learn strategic direction and in-depth analysis. Developed jointly with the University of Utah’s Department of Economics, this major includes advanced courses in mathematics, statistics, economics, and business. QAMO students may also choose optional emphases in the various business disciplines such as entrepreneurship, finance, management, and marketing.

The Family, Community and Human Development (FCHD) Major is housed in the Department of Family and Consumer Studies (FCS). The objective of the FCHD major is to provide students with a broad and detailed understanding of the processes of personal development in the context of the family, and as impacted by community and societal forces beyond the family. More specifically, students with a FCHD major will acquire an understanding of:

• The key features of development through each stage of life (infants, children, adolescents and adults);
• How these key features of development are impacted by experience to account for the ways that each of us is unique;
• How family members develop and maintain relationships within and across generations;
• The decisions people make about managing resources such as time, money, and material assets;
• The ways that individual and family well-being are impacted by community and societal forces;
• The impact of local, national, and international policies and laws on individual, family and community well-being;
• How research in these areas is conducted and evaluated, and how the findings from these works may be applied to enhance the well-being of individuals (at every age) and families

In addition to the breadth and depth of our FCHD major as summarized above, our department offers students three opportunities for diving more deeply into specific areas of focus that are both relevant to the broader goals of our major and oriented toward specific career opportunities.

The Family, Community and Human Development (FCHD) Major is housed in the Department of Family and Consumer Studies (FCS). The objective of the FCHD major is to provide students with a broad and detailed understanding of the processes of personal development in the context of the family, and as impacted by community and societal forces beyond the family. More specifically, students with a FCHD major will acquire an understanding of:

• The key features of development through each stage of life (infants, children, adolescents and adults);
• How these key features of development are impacted by experience to account for the ways that each of us is unique;
• How family members develop and maintain relationships within and across generations;
• The decisions people make about managing resources such as time, money, and material assets;
• The ways that individual and family well-being are impacted by community and societal forces;
• The impact of local, national, and international policies and laws on individual, family and community well-being;
• How research in these areas is conducted and evaluated, and how the findings from these works may be applied to enhance the well-being of individuals (at every age) and families

In addition to the breadth and depth of our FCHD major as summarized above, our department offers students three opportunities for diving more deeply into specific areas of focus that are both relevant to the broader goals of our major and oriented toward specific career opportunities.

Chemistry is the study of matter, what it is made of, how it changes, and how it can be turned into new substances. Chemistry is central to our search for answers as we explore our world. "What is it?" "How much is there?" "How does this work?" "Why does it do that?" If you’ve ever asked any of these questions, consider studying chemistry to find the solutions. The department offers nine emphasis areas to choose from, and Chemistry is the only department at the U to allow students to declare two emphases.

Available tracks include:

• Atmospheric & Environmental Chemistry
• Biology
• Business
• Chemical Engineering
• Geology
• Material Sciences and Engineering
• Mathematics
• Physics
• Professional Chemistry (the traditional chemistry curriculum)
• Teaching